edition 14 august/september 2014
w e lco m e to sa d d l e b ac k ’ s
dealershowspecial
hot new products | demo ride preview | bryceland wins | smith at crankworx
uci downhill world cup
bryceland winswindham Off the back of winnning the UK National Champs, Bryceland dominates with an emphatic win at Windham.
Each month incycle will share the inner workings of Saddleback’s brand building activities, news, events and business developments. Allowing you to gain an in-depth feel for the brands we represent and meet our passionate team. Issue Fourteen our Dealer Show special is best served with a free coffee and cake courtesy of us here Saddleback.
inside the office Ross ‘the cyclist’ becomes an overnight star with his appearance on tv.
Scot (left) gets second place at the Brighton Big Dog
Round 6 saw the Downhill World Cup bandwagon pull up at Windham, NY. After finishing 2nd at Monte Saint Anne, Josh Bryceland’s current form has astounded everyone. Not that we doubted the ability or speed he has to win races, or better still contend for the overall lead, just that we were waiting for him to put it all together on a final run. This season he has done just that. Windham was his 2nd win of the World Cup and as we go to print no one has won two. Laced with two 2nd place finishes, Bryceland has shown what he can do and is in the form of his life. His recent transition from 26” to 650B seems to be paying off, this is the second race he has now ridden 650b wheels and its the second race he has won. As an Enve athlete we take special interest/bias towards Bryceland, but there is no denying he is the fastest man on the World Cup circuit at the moment. nick cox
m-series 90/10
dh bars
direct mount stem
seatpost
m-series 90/10
fullyarmed withenve With what has been an amazing season Josh Bryceland now stands top of the pile. Santa Cruz were one of the last few teams in the DH World Cup to still be running 26� wheels. With the recent launch of the new V-10 650B it has put an end to that. With re-jigged geometry, the new V-10 is the bike that Bryceland has used to conquerthe UK National Champs and two World Cup stages (so far). Combined with Enve DH bars, seatpost, direct mount stem and the M-Series 90/10 650B wheels, it is one of the most advanced and best looking bikes currently flying down mountains on the World Cup circuit. Soon to be available to the public... nick cox
After what has been a truly remarkable year, Enve athlete and Santa Cruz Syndicate rider Josh Bryceland wins the DH World Cup overall. Everyone here at Saddleback has been following his amazing progress and blistering pace this year. We are all super proud and privileged to be a part of this achievement with Enve. Congratulations Josh! So begins the year of the Rat! nick cox
smith overtake enve m-series
bont riot in black
vaypor s
vaypor classic
dealershow hotproducts Be sure not to miss some of the hottest new products from our brands at this years Dealer Show.
bont blitz
office in numbers This month we take a look at our Dealer Show in numbers.
8 150 Brands on display
Limited edition Castelli Dealer Show jerseys ordered
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This year celebrates ten years of Saddleback
119
Metres from the display area to the bar
visitingbrands This year we’re happy to announce that a number of ours brands will sending representatives to the Dealer Show.
With more and more brands and products on display this year at our Dealer Show, we thought it would be good for you to hear it straight from the horses mouth. Whilst our staff here at Saddleback dedicate lots of time to studying, researching and brushing up on their product knowledge, it’s always good to here what the brand themselves have to say. Therefore this year a number of our brands will be sending over representatives from their respective offices around the world. Don’t miss your chance to get some first hand knowledge and insight into some of the best elite brands and products on the market. nick cox
375 Square metres of display area
40 Demo bikes available
dealershow demoride Be sure to try out our 2015 Felts. Every year we put on our Dealer Show simply to show off what our elite performance brands have to offer, to showcase new products or introduce new brands. We are very passionate about cycling and the products we distribute, so we want to take you out on a ride using these products. Don’t miss out on the chance to ride a 2015 Felt and free Castelli kit. nick cox route map
elevation height in feet
distance in miles
dealer show castelli jersey
there will be 40 felt 2015 bikes available to ride including the ar3
nick and emily putting their felts through their paces at the saddleback sodbury sportive.
most wanted
This month nick cox shares with us the product he dreams of owning.
smith optics overtake helmet It’s pretty dangerous working here at Saddleback, dangerous for my bank balance. With the constant influx of products which stored directly below me in the warehouse it’s hard not to wander down and purchase items ‘that I really need’. First on my wish-list has to be the awesome looking new road helmet from Smith Optics. The Overtake has got the office in a frenzy deciding which colour matches their kit the best, for me its got to be black helmet with black koroyd, the stealth look.
The Saddleback Sodbury Sportive combines amazing scenery, good organisation and a mix of distances for all abilities. Here at Saddleback, we are passionate about everything cycling but especially those events taking place in our local area. On 17th August, we were once again very proud sponsors of the Sodbury Sportive. This local event, ran by Chipping Sodbury Rotary Club, offered a 30, 60 or 100-mile route, taking in the best that the area has to offer. Joining the 900 riders tacking the various distances were 2 of Saddleback’s own, Nick Cox and Emily Carr. Nick was taking on his first century ride, and stormed around in just over 6 hours. Emily was back on the bike after a pretty hefty crash the week before and completed the 100 miles too. Fuelled by excellent feed stops and encouraging marshals, the Sodbury Sportive is growing every year and enjoyed by all. We are looking forward to supporting and riding this great event next year and beyond. Emily Carr
“Considering how young, relatively speaking, slopestyle is, the level of the riding and profile of events such as Red Bull Joyride is remarkable. Semenuk’s pretty much writing his own history book; three wins in a row is incredible and it’s hard to see who’s going to step up and stop him.”
smithdominates crankworx
Ric McLaughlin, Editor at Large redbull.com/bike
This years Red Bull Joyride podium is full of Smith athletes with Brandon Semenuk on top for a 3rd time in a row. Crankworx Whistler, Canada 16th August, the Red Bull Joyride begins. With a great deal of anticipation the best freestyle riders in the world gather for one of the most prestigious crowns on the circuit. Names such as Logan Peat, Brett Rheeder, Anthony Messere and Brandon Semenuk prepare to do battle, battle against fellow Smith athletes and friends. The stage is set for Semenuk to win his 3rd Joyride in a row but stiff competition by means of Brett Rheeder stands in the way. With Rheeder’s first run being an unbelievable mix of tricks and style, the gauntlet is dropped and Semenuk has to be at his best. Semenuk’s first run sends him into first place with a score of 96.00, as everyone gets ready for their second run, Rheeders doesn’t end well as he crashes his landing and Semenuk is crowned champion on the strength of his first run. The podium this year saw a Canadian one, two and three, but also saw a podium dominated by Smith athletes. Smith Optics really do have the best riders in the world, here’s the proof. nick cox
2015 smith goggle preview Be like Brandon Semenuk and the Smith Athletes, Check out the new colourways available for 2015.
© Docwphoto
donnyontop
Since Donny popped in to see us and left with his shopping trolley filled with all things Enve and Smith, he now stands top of the UKGE leaderboard.
Be sure to pay the Smith Optics display a visit to get your hands on all the new colours . All at this years Dealer Show here at Saddleback.
Enduro participation is up and growing at a fast rate. To turn what many people would call just a normal weekend ride with friends into a race scene and discipline, was a genius move. Now with bike manufacturers falling over themselves to create Enduro specific bikes the scene has never been stronger. The UK Gravity Enduro series is testament to this and is why we decided to get involved by becoming one of the headline sponsors with Enve. This was however, the tip of the iceberg. Neil Donoghue, who is an ex-downhill racer and bike skills instructor, was on our radar as someone we wanted to be an ‘ambassador’ for Smith and Enve. So before the start of season he dropped by and we lavished many Enve and Smith gifts upon him. Now sitting at the top of the UKGE leaderboard and with a real chance of winning the overall series, everyone here at Saddleback is stoked to be part of the series and involved with an athlete that we would love to see win the overall (no presure Donny). With one round left, Grizdale, to fight out, here’s to Donny claiming the crown. nick cox
envefieldcycles Field Cycles and Enve get together to produce this beauty
ENVE asked Sheffield’s Field Cycles to build something special for their show stand. They jumped at the chance to join the elite list of frame-builders that have appeared on ENVE Composites stands – This was the result. Fillet brazed with Reynolds 853 and Columbus Life, with a Tandem ‘boom-tube’ as the top tube. The oversized tubes provide a stiff frame and the perfect canvas to apply a vibrant paint design that Field is well known for. Built up using ENVE’s incredible carbon rims, forks and finishing kit, the stiff & precise ride qualities of the frame translate through the whole bike – producing a Bicycle that looks fast stood still. harry harrison www.fieldcycles.com top five
scot shares with us his top five bike inventions 1. Ordnance Survey maps Ok, not just a cycling invention but I’m a map geek and planning rides can almost be as enjoyable as the ride itself. 2. Tubeless Tyres Less punctures, less pressure, more grip. 3. Modern, powerful LED lights (Exposure for me) Allow you to ride off road almost as quick as daytime and make winter riding enjoyable. 4. Chris King components Last for years, move from bike to bike and look amazing. 5. The 29er wheel If I could only own one bike it would be a 29er Hardtail. Fast, nimble and cover ground like nothing else.
most wanted
This month nick cox shares with us the product he dreams of owning.
smith optics fuel v.2 sweat-x m goggles
scot’s felt 29er hardtail weapon at this year’s brighton bigdog.
Ok fair enough I have a pair of these already and they’re are the best goggles I’ve ever used. No fogging, super comfortable and sit perfectly with Troy Lee D2. So why would I want another set? Quite simply I’m a sucker for colour and design, this is a curse I carry as a graphic designer. The new colours for 2015 are amazing with my favourite being the ‘Blue Burnout’. The only problem now is I have to go out and get some new riding kit to match them - life is hard.
quote of the month
“When Cindy moans it sounds like the bird at the start of The Flinstones, you know the one they pull the tail of where Fred works” Dave Barnaville Customer Service
meet the saddleback team
cindy rickards new mother to percy, credit control enforcer and sales prevention officer.
Who is Cindy Rickards? Me Where do you live? At home What’s your job title? Credit controller future Financial Director What do you do? Moan A LOT! How long have you been at Saddleback? Too long Worst job you ever had? Never had one, loved every job I’ve had Best place to ride? Ride? Me? Really? Favourite Bike product? I’ll get back to you on that one What makes you angry? Everything
kingoflondon NFTO rider, Adam Blythe wins the Ride London-Surrey armed with Castelli, Bont, Enve and Stages. Adam Blythe took the biggest win of his career by winning the Ride London-Surrey Classic. Infront of packed crowds on The Mall and being watched by millions on live television Adam out-sprinted Team Sky’s Ben Swift to take a famous victory for NFTO Pro Cycling. The earlier freak weather had made conditions very difficult for the 150 riders. All of which came from a mix of World-Tour, Pro-Continental and UCI-Continental teams across the globe. Adam had looked strong all day and had made a move of 11 riders after Team Sky had put the pressure on the peloton as the race hit the circuits of Dorking. The break of 11 included Adam’s former team-mate Phillipe Gilbert (BMC) , Ben Swift (Team Sky), Julian Alaphillipe (Omega Pharma Quick-Step) and Kristijan Koren (Cannondale) and despite attacks from Gilbert on the final run into the finish it was these five riders who would contest the sprint finish. Blythe went early knowing that he still had something in the tank and he polished off a superb tactical ride to take the win. becky frewing
What makes you happy? Percy Jones :o) What’s your favourite saying? Are you kidding me!! Whats the best bit of advice you could give? Pay to terms What are you listening to now? The Girls laughing at me. How would you like to be remembered? Happy and fun.
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MEDIA coverage 1 smith optics triathlon PLUS 71 2 enve triathlon PLUS 71 3 castelli triathlon 220 303 4 smith optics MBUK 307
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B r o u g h t to yo u by
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exclusive UK DISTRIBUTOR Saddleback Ltd Unit 10 Easter Court Woodward Avenue Yate, Bristol BS37 5YS 01454 285 285 info@saddleback.co.uk sb2b.co.uk If you’d rather receive this digitally the please email: incycle@saddleback.co.uk c o n ta c t s Area Managers Oli Hunter 07917 462 225 South West Justin Hoy 07917 462 224 South East Michael Fish 07917 462 223 North DESIGN Nick Cox Senior Graphic Designer nick.cox@saddleback.co.uk MArketing Andrew Griffiths Marketing Manager andrew@saddleback.co.uk
ge t ready fo r 2 015 www. sad d l eb ack.co.u k