Copywriting Secret of the Masters: Cause and Effect by: Lorrie Morgan Ferrero
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Cause and Effect "Shallow men believe in luck. Strong men believe in cause and effect." Ralph Waldo Emerson What is the "unique selling position" in your market? Luck will not propel you to success. Understand the "cause" of your market's problem by knowing your target. Solving their problem is the "effect" they are looking for. Corporations have entire departments dedicated to finding out who buys from them so they can hone in on that market segment. They do that by profiling not only who buys from them, but who is their competition. Successful marketing campaigns listen to their market. It's about connecting a hidden desire or an expressed desire in a market, a target market. Your job is to identify where those minds are, find them and then connect with them. You don't have to be a corporation. It's your job to do your own research and it's available to you through your competition. Singularly look at writing to one person rather than a group. When you get this one concept down, your copy will stick like glue to the reader because it's just the 2 of you in the room. It's a real easy thing to say "everybody is my target market" but it's not. Your target market is only those potential customers who are suitable for your products or services. You really have to know exactly who you're talking to so you can provide the solution to their problem. That's why I demolish those roadblocks for you in my highly acclaimed workbook and audio CD, Red Hot Copy to Woo Your Target Market. Copywriting is interactive between the reader and the writer. You want him or her to keep reading so you have to engage the reader. When you get in touch with your TARKET, that's where you really make the sale. You need to know everything about who you're writing for. In other words, start with the catch in the mind instead of the pitch. Remember that it's not about you. Eugene Schwartz, Copywriting Master says, "The creativity is in your market and in your product, and all you are doing is joining the 2 together. And the only way you can get the creativity out of your product and your market is to dig it out. And the only way you can dig it out is dig it out more than anybody else digs it out."
Lorrie Morgan-Ferrero Bio
Lorrie Morgan-Ferrero founded Red Hot Copy in 1999 an effort to work anywhere, raise her family, and still make a good living. After studying closely with master copywriters, Lorrie has become a world-renowned and award-winning copywriter with her own unique style. She has an uncanny ability to make her copy bond and build relationships with the prospect…driving them to become loyal customers buying from her (or her clients) over and over again. “It’s almost like she’s talking you through it,” said one client. “Lorrie keeps your attention from the first word to the last.” Lorrie’s words have sold products in a variety of industries including mompreneurs, professional speaking, the seminar business, hypnosis, health & fitness, nutritional supplements, biz op, and entrepreneurial services. After working closely with high profile speakers and entrepreneurs, Lorrie now focuses her passion on educating business owners in reaching the female market. She is a frequent guest speaker. Lorrie has written award-winning home study courses, conducts world-famous copywriting trainings on how to sell to women, holds live workshops, and authored the original book, The She Factor based on her own She Factor Marketing System.
This special report is brought to you free courtesy of www.ProCopyWritingTactics.com
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