Copywriting Secret of the Masters: How to Run An Internet Business WITHOUT a Website by: Lorrie Morgan Ferrero
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How to Run An Internet Business WITHOUT a Website My websitehttp://www.red-hot-copy.comhas been down for three long days now. That means no online sales. That means no email. That means brand, spanking new web surfers looking for information about copywriting pull up a "Page Not Found" when they Google my website. I am not a happy camper. But life goes on. It has to. So how can an Internet marketer run an Internet business without a website? Here are a few workarounds to keep you in business while things get straightened out. 1)Keep an alternate email address in your back pocket. Sure it looks more professional to have your email address with part of your URL or website listed as the root. But having a free email address is also handy if your website isn't working. I recommend either Hotmail,http://www.hotmail.com, Yahoo,http://www.yahoo.com, or Google,http://www.google.com.(Yes, AOL is an option in the event of an emergency but I just despise them for working so hard to dumb down their subscribers and make them juvenilely dependent). 1) Invest in a shopping cart.My shopping cart at www.redhotcart.com is my most valued piece of Internet marketing real estate. It is the reason I am able to contact you today, regardless of the fact that my site is down. You can use a shopping cart to send up a flare in the form of autoresponders, emails, and ezines letting them know you're still alive and well. You can even do promotions and make sales directly through the cart (if you have good copy). 2) Do direct mail, voice broadcasts, or faxes.I feel like I'm time-traveling back to the dinosaur days but sometimes a postcard or an actual hard copy of a sales letter can cut through the clutter when an email cannot. Of course you can't send them to a website if yours is down. Have them call a phone number. I usehttp://www.ureach.comto receive my toll-free number and faxes. If you're looking to send them or do a voice broadcast, contact my friend Ron Romano athttp://www.findmeleads.com. Fortunately I have detailed information for many (not all) of my subscribers. If you haven't been collecting addresses, phone numbers, and/or fax numbers I suggest you begin.
3) Find joint venture partners. Even if you don't have a website, you can find someone else who is selling a product related to your field. In the carrotgrowing business? Why not joint venture with someone in the tomato business? If you have a database you can still survive a website crisis. I wouldn't advise going to your list too often to sell or you will lose many subscribers and a lot of good will. 5)Back 'er up.You must have a back up copy of your website or you will be in a world of hurt when it comes time to rebuild that puppy. I work with people who have lost months just trying to get their site staked out online. My webmaster, my virtual assistant and I all have a backup copy of my website. Wanna see? I wish I could show you but my @#! server is having issues. So no site for me.
Lorrie Morgan-Ferrero Bio
Lorrie Morgan-Ferrero founded Red Hot Copy in 1999 an effort to work anywhere, raise her family, and still make a good living. After studying closely with master copywriters, Lorrie has become a world-renowned and award-winning copywriter with her own unique style. She has an uncanny ability to make her copy bond and build relationships with the prospect…driving them to become loyal customers buying from her (or her clients) over and over again. “It’s almost like she’s talking you through it,” said one client. “Lorrie keeps your attention from the first word to the last.” Lorrie’s words have sold products in a variety of industries including mompreneurs, professional speaking, the seminar business, hypnosis, health & fitness, nutritional supplements, biz op, and entrepreneurial services. After working closely with high profile speakers and entrepreneurs, Lorrie now focuses her passion on educating business owners in reaching the female market. She is a frequent guest speaker. Lorrie has written award-winning home study courses, conducts world-famous copywriting trainings on how to sell to women, holds live workshops, and authored the original book, The She Factor based on her own She Factor Marketing System.
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