STYLE GUIDE
A visual identity style guide for HONEYBOMBE
Brand Manual
A visual identity style guide for HONEYBOMBE
01
mission statement
02
mood board
03
the logo
04 05
color palette typography
table of contents
Mission Statement
01
Brand Manual
A visual identity style guide for HONEYBOMBE
01 From ancient times, beauty rituals were one of the first ways women began to empower themselves. Women would bond by helping each other adorn their bodies and grind precious stones into “sparkle dust� to apply around their eyes. HONEYBOMBE honours these rituals by celebrating all things that make women feminine: beauty, sensuality, and friendship.
Mood Board
glam professional feminine
02
The Logo
03
Brand Manual
A visual identity style guide for HONEYBOMBE
Minimum Size The logo is an integral part of the HONEYBOMBE brand and should be used thoughtfully and consistently. HONEYBOMBE’S primary logo is a simple word mark. It has an elegant feel with a play on modern serif font. Most often the logo will be presented in rose gold and secondary in either black or white and will the main logo used across primary brand applications. This trademark helps audiences easily identify HONEYBOMBE’S products, web presence, ads and other materials and enhances to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.
x
x
x
The Smallest the logo should be represented is 3” wide
3”
Clear Space To ensure legibility, always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements like other logos or body copy that might conflict with, overcrowd, and lessen the impact of the mark. The minimum clear space is defined as the height of the “X”. This minimum space should be maintained as the logo is proportionally resized.
x
x
The Logo (cont) Full Logo with tag line
Rose gold
03
HONEYBOMBE L A S H
L I F T
C O S M E T I C
S Y S T E M
Black version
HONEYBOMBE L A S H
L I F T
C O S M E T I C
S Y S T E M
White version with color background
Brand Manual Logo Variations The HONEYBOMBE logo suite has three variations - Full logo with tag line, full logo with no tag line and initials. Use full logo with tag line for product packaging. The full logo with no tag line should be used the most and the HB initials should be used for social media.
Rose gold
HONEYBOMBE black version
HONEYBOMBE white version with color background
A visual identity style guide for HONEYBOMBE
HB HB HB HB
Color Palette
04
Brand Manual
A visual identity style guide for HONEYBOMBE
Primary Palette The primary colors are key indicators of the HONEYBOMBE brand design. Rose gold is used for the logo while black and white are secondary logo colors. Black is also used for typography
Rose gold
RGB: 0,0,0
RGB: 255, 255, 255
CMYK:0,0,0,100
CMYK:0,0,0,0
#000000
#ffffff
Black
White
Secondary Palette The secondary colors are used in combination with or separately from the primary colors. These are meant to add extra depth and interest to the designs.
Carey’s Pink
Vanilla Ice
Clam Shell
Pearl Blush
Turkish Rose
RGB: 203, 176, 166
RGB: 240, 215, 219
RGB: 208, 183, 179
RGB: 234, 221, 213
RGB: 176, 126, 135
CMYK: 20,36, 20, 0
CMYK: 4, 16, 7, 0
CMYK: 18, 27, 24, 0
CMYK: 7, 11, 13, 0
CMYK: 31, 55, 36, 2
#caa6b0
#efd7da
#d0b7b2
#e9ddd5
#b07d86
Typography
05
Brand Manual
A visual identity style guide for HONEYBOMBE
Logo Font Logo must always be all caps and one word in Voga Font. The tracking should always be set at 75pts. The tag line should also be in all caps in Berthold Akzidenz Grotesk font - Bold Condensed with 470 pt. kerning.
HONEYBOMBE L A S H
L I F T
C O S M E T I C
S Y S T E M
Typography Typography is a powerful brand tool when used consistently. This set of typeface represent the bold and retro feel of the brand and should be used across all print and web applications.
Voga
Aller
Use for headlines
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrustuvwxyz
Bodoni 72 Oldstyle
Use for attention grabbing quotes or bold statements
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrustuvwxyz
Use for body copy
ABCDEFGHIJKLMNO PQRUTUVWXYZ abcdefghijklmnop qrstuvwxyz
HONEYBOMBE