SOCIAL MEDIA MANAGEMENT & CONTENT SHARING Tryviews.com
• Social media goals • Creating a content plan • Engaging & Consumer service • Illustrations • Platforms & Advertising
OVERVIEW
Best method for: • Facebook • Twitter • Instagram • Pinterest • Google + • YouTube • Others: LinkedIn, Snap Chat, Tumblr, Soundcloud
• Weigh success • Questions
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GOALS OF SOCIAL MEDIA FOR BUSINESS • • • •
Gain brand awareness Drive traffic to your website Increase revenue (by increasing signups or sales) Efficient social customer service
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USES Engagement
Competitive Intelligence
Establish and tell your brand’s story, Develop and engage brand enthusiasts
social spying – Result: optimize social media based on what competition are/aren’t doing
– Result: loyalty, word-of mouth marketing, accumulative bookings
Customer service
Marketing Intelligence
Monitor and maintain profiles for feedback/complaints
research – learn about trending topics and what your consumers are talking about
– Result: GSR, reputation management
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– Result: new trends and topics, understanding your guests
CREATING A CONTENT PLAN • Use your marketing plan!
• Engage with audience
• Posting platforms &making a schedule
• Create and share content to tell your brands story Tryviews.com
CREATING SHARABLE CONTENT • Strong headlines • Optimize for network • Vary content & don’t over-post • Include link and call to action
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RELAVENT & INTERESTING CONTENT • Articles that pertain to your location or industry
• Local news • Example: Town updates, new businesses, Game changers in the community
• Example: Kimberly Reid Top 5 Things to do in New York
• Sharing partners’ content
• Local events • Example: Local restaurant’s special event or town parade, etc. Tryviews.com
• Example: Local liquor company posts recipes that you make at your restaurant
ENGAGEMENT • This pertains to positive and negative comments. It’s definitely great to send the positives out to the public. Try to reconcile the negatives through direct messaging or take it offline.
• Engage with your followers!
• Like, comment, retweet, favorite… • Let your followers know that you will be out there and listening
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DIFFERENT PLATFORMS, DIFFERENT CONTENT • Content sharing on diverse platforms • Advertising via social media – organic views and the ever changing algorithms • Promoting and pay to play breakdowns – search out what works for you • Reviews on social Media platforms Tryviews.com
Tryviews We've helped thousands of personal brands and companies kick-start their social media campaigns Tryviews.com
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