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A Question of Trust: How Service Providers Can Attract More Customers by Delivering True Security in the Cloud by Russ Dietz WHITE PAPER

Executive Summary Offering an outsourced, elastic, pay-as-you-go computing infrastructure, cloud computing services can deliver clear cut benefits to a host of companies. Today, however, security concerns are a big barrier to many clients’ adoption of cloud services. To boost market share and gain competitive distinction, cloud service providers need to add the security infrastructure that safeguards clients’ sensitive data and fosters trust. This white paper outlines the path cloud providers can take to start building trust into cloud deployments, and details the approaches and capabilities organizations need to make this transition a reality.

Introduction As high as the rate of adoption for cloud-based services like SaaS has been, the surface has only been scratched in terms of the full business potential cloud service providers can realize. But to realize this potential, cloud providers must overcome a significant obstacle—security. Today, issues of risk, data privacy, and compliance are the chief inhibitors to most organizations’ adoption of cloud services. In fact, a Gartner report cited data location risk, data loss risk, and data security (privacy) risk as three of the top five barriers to cloud-computing adoption. While security can be seen as an obstacle to the broad adoption of cloud computing, it can, in fact, be an enabler. By finding a way to effectively safeguard data in the cloud, cloud providers can begin to fully maximize the market potential of cloud offerings. To get there, both enterprises and cloud providers will be going through a transition, one that can be viewed in terms of trust. As enterprises kick off their initial deployments, they’ll do so with a minimum of trust in their cloud provider’s infrastructures. Over time, that trust will be cemented by solutions and processes that lead to limited and, ultimately, compliant trust, making cloud security a true win/win for enterprises and providers alike.

A Question of Trust: How Service Providers Can Attract More Customers by Delivering TrueSecurity in the Cloud White Paper

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