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With the start of 2020, we also start looking for a new marketing strategy to keep up in the marketplace. Everyone is looking for the perfect start this New Year. New channels, tactics, and trends emerge every day and you can see many posts that focus on the trends to look out in 2020. However, the question arises on which tactics are considered for your content marketing in 2020. Rather than going revolutionary, we decided to go evolutionary and a little simpler.
1. Data drive your creative With the changing algorithm of platforms like Google and Facebook, they are becoming more powerful at understanding which image or ad copy will drive more clicks and conversion rates. With this change, creative are becoming the main performance driver carrying the same value as other key performance drivers.
2.
Invest in original research
Publishing the original research stats on your platform can generate thousands of links from the reputed website or brands and can bring more subscribers in your pockets. Having your data on various studies can give a unique angle in the storyline and presenting it with the graphics will result in more backlink from high authority publications.
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3.
Update your content
Don’t forget your content which already has been published on your website. Giving a fresh update to them can also increase your Google ranking. This is no secret that Google loves fresh content.
4.
Prioritize local SEO
Optimizing the Google my business can help you to manage the online presence over Google. Many businesses are registered through Google my business but some of them are only harnessing the power of it by optimizing. For the business which has brick and mortar stores, Google my business is an essential marketing tool as it is the first way people will search for local business and it will help you generate more leads in a short period.
5.
Use more video
Video remains the most useful marketing tactic for 2019 and it will remain a must use marketing strategy this year too. Videos create more engagement and attract more customers to make a purchase. A brand can use the various video making content like tutorials, testimonials, behind the scenes, product introduction and many more to say.
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