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With the start of 2020, we also start looking for a new marketing strategy to keep up in the marketplace. Everyone is looking for the perfect start this New Year. New channels, tactics, and trends emerge every day and you can see many posts that focus on the trends to look out in 2020. However, the question arises on which tactics are considered for your content marketing in 2020. Rather than going revolutionary, we decided to go evolutionary and a little simpler.
1. Data drive your creative With the changing algorithm of platforms like Google and Facebook, they are becoming more powerful at understanding which image or ad copy will drive more clicks and conversion rates. With this change, creative are becoming the main performance driver carrying the same value as other key performance drivers.
2.
Invest in original research
Publishing the original research stats on your platform can generate thousands of links from the reputed website or brands and can bring more subscribers in your pockets. Having your data on various studies can give a unique angle in the storyline and presenting it with the graphics will result in more backlink from high authority publications.
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