RETAIL
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Little
Elves
Pop-Up
Little Elves Pop-Up Shop In aid of the Santa Shoebox Project, we created a pop-up shop in the middle of a busy shopping mall. The aim was to generate awareness and interest in the project, creating a space where people can assemble their own shoeboxes in a fun, yet convenient environment. The overall structure was constructed from X-board and was made to resemble a shoebox, with a lid that appears to be popping off due to all the presents. Budget on this one was low, so we did almost all of the work ourselves. Some serious festive fun ! Duties included (but were not limited to) • • • • • •
Concept Design Signage design and DTP Project management Site supervision Liaising sponsorships from various stakeholders Wrapping lots of boxes by hand!
SAFIYAH
SETH
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Portfolio
