Wesgro
SAFLEC - Investment Agencies Support Erica Joubert – Head of Export Promotion & OFDI Africa 23 November 2021
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Wesgro – official tourism, trade and investment promotion agency for Cape Town and Western Cape
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Wesgro Export Unit Core Functions • Promote and facilitate the exports of goods and
services from qualified companies in the Western Cape • To facilitate and support operations and expansion of qualified Western Cape companies into the rest of
Africa through Outward Foreign Direct Investment (OFDI) • Increase the export capacity of companies in the
Western Cape through export training facilitated through the Export Advancement Programme (EAP)
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Wesgro Export Unit – Services Export Advancement and Promotion (EAP):
Advisory:
Promotion Services:
• Focused Technical Export Development
• Export, Market and Sector Awareness
• Outward and Inward Missions
Training
incl.
orientation
to
export,
developing an export marketing plan, financial risk management, export costing
Sessions • Market
• Business Agreement Facilitation (B2Bs) Research
and
Information,
including Decision Support Model (DSM)
and logistics and Incoterms. • Addressing non-tariff barriers • One-on-one mentoring services from international and local experts in export
marketing, export finance management,
• Advocacy and Specialised Advisory Services
and Buyer / Company Matching • Access to Strategic Networks • Accessing finance • Marketing of Value – Added Goods and Services
export costing methods, logistical training
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42 Virtual Networking Sessions – webinars, workshops
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Export Training – 7 courses, 148 companies. 56 Companies Mentored
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2020-2021: 40 Export Missions
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Guinea Virtual Trade Mission: 13 - 15 May 2020
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South Korea Hybrid Wine Tasting: 27 Aug 2020
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Cape Agricultural Export Week – 31 March 2021
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May 21- Hybrid Cameroon Agri/Health Tech mission: 5 companies going to market, 15 dialing in – first in Africa
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Hybrid Poland Wine Mission – 8 June 2021
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What are we planning to do?
Please add a pic
2021 Key New Initiatives to help scale exports
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Western Cape Export Strategy
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Virtual Export One Stop Shop
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Air Cargo Strategy – Air Access Team
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Unlocking services exports
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export@wesgro.co.za Thank you Wesgro Export Unit
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