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Corporate Identity Manual
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The world is full of visuals which effect our mood and sink into our minds. What if one illustration can uplift someone? Bring a smile on someone’s face? Make them think themselves in to introspection. Wasbai Panda making the world a better place, (trying) visually one illustration at a time on your favorite products you can show off and gift! Wasabi Panda evolved from the artist’s love for Pandas and sushi. Sagarika Mukerji developed an interest in sketching and art as anime seeped into her life and ever since has been working towards getting better at expressing ideas and leave impacts on people with graphics and words. As any wasabi paste leaves a lasting impact with the minimum amount of intake, that’s the aim in her art with her soul animal being a panda. The folk who are on a look out for making everyday life a little peppier, quirky and those who love to add a little sketchy style on the little things that outline their lifestyle. For the ones who love puns, humor, anime, doodles and of course pandas! Teens to adults and even the seniors are welcome of every gender and mindsets.
Logo and Tagline
A circular and a stamp like format to give each product produced by Wasabi Panda a final touch feel. The Panda being the logo pictorally and “WASABI PANDA” being the logotype.
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The tagline “A little visual dose to remember forever” is not a catchpharse, rather a look into the company’s services and products as well as the theme. It is mandatory to add the tagline when introducing the brand somewhere, like on the homepage of the website. Places like product tags or thank you notes, where the consumer is already familiar with the brand, the tagline is not required on the logo. It also is on the lines of pun-y written communicative style, talking about how a little dose of wasabi leaves a lasting expreince.
Logo Usage Minimum and beyond ~
1cmx1cm
2.7cmx2.5cm
5.7cmx5.5cm
Do not
Color Palette
Character Mascot
Typefaces
Illustration
Collateral
