The story begins in 1891 when RW Smith and Albert Eadie take over the Townsend Cycle Company of Enfield Road in Redditch, UK and for the Enfield Manufacturing Company . In 1893 Royal is added to the brand name and “made like a gun” trademark is coined In 1994 The Eicher Group acquires Enfield India Ltd. The company is renamed Royal Enfield Motors Ltd. Royal Enfield has always come up with bikes like the legendary bullet to ease through the rough roads and rough terrain. Their bikes are made to make your journey easy with the amazing torque it carries. The brand’s bikes and accessories are all made to gear up to fight the world and soar. Their gears include Jackets, gloves, T-shirts, helmets etc.
This Coffee table book takes you on a journey of a riding pair gearing up to fight the war of rough roads and dusty winds. It’s a tag team and both are owning it showcasing their gears from Royal Enfield. It focuses on the accessories and the attitude of riders. Products included are jackets, helmet, gloves etc.
JA
ACKET
“For 116 years now and counting, Royal Enfield is the world’s oldest motorcycling company in continuous production.”
PIN
N BADGE
TAG
TEAM
GL
LOVES
JACKE
ET
H
HELMET
“With simple, resilient machines, rides in the some of the world’s most exciting terrain, purpose-built riding wear and well-crafted leisurewear, Royal Enfield delivers a pure motorcycling experience.”
“In 2011 the company launches its first annual ‘ONE RIDE’, where all Royal Enfield Riders across the world are encourages to go for a ride in the first Sunday in April.”
And after all the ride, the riders relax with after one last climb and retreat to shed their gears with triumph in their heart.
CREDITS
Modelling Credits:
Assistance for effects and make-up and hair:
Mervyn D’souza Ishwari Ambavane Niharika Sonavane
Aditi Singh Himani Chauhan Kanishk Saini Medhavi Singh Arindma Singh
Special thanks to the staff at Royal Enfield store in Gandhinagar Sector 30 for providing few products for the shoot.