COMPILATION OF WORKS FROM
WORKSHOP ON
INSTITUTIONAL BRANDING UNDER THE GUIDANCE OF
AR. AYAN SEN & PROFESSOR HAIMANTI BANERJI
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING INDIAN INSTITUE OF TECHNOLOGY, KHARAGPUR
ACKNOWLEDGEMENT The report entitled “Compilation of Works from Workshop on Institutional Branding of IIT Kharagpur� is an outcome of collective efforts of the students of masters in city planning and bachelor of architecture, and their mentors. We take this opportunity of sincerely thanking Prof. Haimanti Banerji, the professor in charge, for giving us the chance and encouragement to chalk out a proposal for the Institutional branding of our institute, Indian Institute of Technology, Kharagpur. We also thank Architect Ayan Sen for mentoring and leading us through the entire thought process and for his quality inputs, without which this report would not have materialised. We further, thank our Head of Department Prof. Joy Sen and Prof. Subrata Chattopadhyay for sparing their valuable time for guiding us and providing esteemed inputs. Lastly, we would like to thank our classmates Ranjit Manna, Somnath Bhui, Sonali Mahamna, Sowmya Murugan and Zehra Maidi and the undergraduate students Nivedita, Purnima, Reshma and Richa for their hard work and efforts in shaping up this report.
Students of Masters of City Planning (Batch 2017-19) Monday, April 16 2018
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
PREFACE Branding is a mark of trust, a warrant, and a promise. Although developed for the commercial sector for creating differences in products and make ways through competitions, branding in academic Institutions is extremely important to create and define a strong identity and improve landmark qualities in them. This exercise began as an academic assignment coursework for the students of Urban Design in the second semester of Masters in City Planning session 2017-18, and was further developed into a fullfledged, two day workshop with a collective participation of 16 students comprising of postgraduates and undergraduates of the Architecture and Regional planning department of IIT Kharagpur. The workshop entailed creating two distinct groups: the physical domain group who would look after improving the physical aspects of the institution through effective urban design interventions; and the digital domain group who shall focus on developing digital applications and portals for the inmates of the campus and outside. The physical domain group was further subdivided into: macro features which shall include the overall campus interventions, and the micro features which shall be covering the micro level interventions. This compiled report out of the efforts in the workshop, is intended as a first step towards the branding of our institute, IIT Kharagpur and it is hoped that it shall further lead to deliberations and discussions helping to develop an effective result in the near future.
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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CO NTENTS
PHYSI C A L D O MA I ND I G I TA L D O MA I N-
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
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P HY S I CAL DO M AI N
M ACR O LEV E L I N T E RV E NT I O NS
MASTER PLAN OF CAMPUSMAPPING THE HOTSOPTS IN ACADEMIC AREAMAPPING THE HOTSOPTS IN STUDENT RESIDENTIAL AND RECREATIONAL AREALINKAGESOPEN SPACE FRAMEWORKLANDSCAPE GUIDELINES-
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
MASTER PLAN OF CAMPUS
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
MASTER PLAN OF CAMPUS- ZONES
Zone I: Academic area Zone II: New Academic area Zone III: Student recreation area Zone IV: Student Halls of residences Zone V: Staff residences Zone VI: Staff residences
The whole campus has been divided into six zones for identifying hotspots which would be further used for proposals.
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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MASTER PLAN OF CAMPUS- DEFINING THE CHARACTER
ZONE I: ACADEMIC AREA
ZONE II: NEW ACADEMIC AREA
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
MASTER PLAN OF CAMPUS- DEFINING THE CHARACTER
ZONE III: STUDENT RECREATION AREA
ZONE IV: STUDENT RESIDENCE HALLS
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
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MASTER PLAN OF CAMPUS- MAPPING THE HOTSPOTS IN ACADEMIC AREA Quadrangles, in a campus are courts surrounded by buildings on all sides. Quadrangles are interactive social meeting grounds for students and teachers alike. The academic campus was identified with four such probable quadrangle locations and a prototype was created for a Representative.
PROBABLE QUADRANGLES
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POTENTIAL AREAS FOR QUADRANGLES IN NEW AND OLD ACADEMIC ZONES
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
MASTER PLAN OF CAMPUS- MAPPING THE HOTSPOTS IN ACADEMIC AREA The quadrangles were delineated on the basis of surrounding buildings and the character of the open spaces
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3 2 4
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POTENTIAL NEW LINKAGES AND QUADRANGLES IN NEW AND OLD ACADEMIC ZONES
Probable quadrangles Major Linkages
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
1. 2. 3. 4. 5. 6.
Main Building Gas dynamics and heat transfer lab Chemistry lab Vinod Gupta School of Management Agricultural department Nalanda Complex
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MASTER PLAN OF CAMPUS- QUADRANGLES
Probable quadrangles
POTENTIAL AREAS FOR QUADRANGLES IN NEW AND OLD ACADEMIC ZONES
Major Linkages
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
MASTER PLAN OF CAMPUS- QUADRANGLES
REPRESENTATIVE IMAGES FOR QUADRANGLES
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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MASTER PLAN OF CAMPUS- QUADRANGLE CONCEPT
Shaded seating Zones Thermodynamics combustion microfluids and CFD lab
Kiosk High pressure Lab – Department of Chemistry
Mounds in landscape
Hydraulic machines lab
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
MASTER PLAN OF CAMPUS- MAPPING THE HOTSPOTS IN STUDENT RESIDENTIAL AND RECREATIONAL AREA
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1- Interconnected Plaza 2 Activity space 01 3- Activity space 02 DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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HOTSPOT-1 : INTERCONNECTED PLAZA
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Sequence of movement 1- 2- 3- 4-
Main Building Existing OAT Access trail and mobius Existing Tikka
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INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
HOTSPOT-2 : ACTIVITY SPACE -01
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The zones identified for activity areas are developed with an aim to consolidate discrete parcels of land and assigning them specific uses
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Building Legend 1. Amul eatery shop
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2. Basket ball court 5 3. LLR Hall of Residence 4. Vidyasagar Hall of residence 5. Sam Hall of residence 6. Pt.Madan Mohan Malaviya Hall of residence
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
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HOTSPOT-2 : ACTIVITY SPACE -01
Shaded seating Zones Existing playground And volleyball court Obelisk to define a focal point Open paved multiuse areas Existing basketball ground
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Activity areas have been designed to integrate different activities like- play spaces, shaded seating areas, paved area for drama and performance practices etc. The amul shop is removed in totality to exclude overlapping activities of eateries.
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
LINKAGES- BICYCLE SHARING
Bicycle sharing is aimed at seamless connectivity and linkage throughout the campus without the hassle of owning a bicycle. The bicycles would bear a locking system which shall be activated through an app. This can be then parked to the next bicycle sharing point after a ride.
PROPOSED LINKAGES FOR BICYCLE SHARING NETWORK Proposed bicycle sharing spots
REPRESENTATIVE IMAGES FOR QUADRANGLES DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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LINKAGES-IMPROVING PURI GATE CONNECTIVITY
Introducing Security bay at the Puri Gate allowing separate lane for the vehicles stopping at the entrance gate enabling smooth flow of traffic through the gate. Similar provision to be given at the Prem Bazar.
EXISTING 16
PROPOSED DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
LINKAGES- OPEN SPACE FRAMEWORK
The proposed open space framework and linkage consists of the following: Landscape with greenery and water bodies carved in the campus, the existing and New proposed greens are linked with walkways and proposed greens include dense plantation and open spaces near student halls of residences.
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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OPEN SPACE FRAMEWORK STREET TREES AND WALKWAY ALL AROUND THE PROPOSED GREEN LINKAGE
KEY PLAN
STUDENT PLAZA NEAR TIKKA JUNCTION
REPRESENTATIVE IMAGES 18
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
OPEN SPACE FRAMEWORK- LINKAGES
EXISTING SCHOLAR’S AVENUE Minimum interventions in the street sections to include the green connectivity implemented through bio swales, hedging, and intermediate pause areas containing cycle parking spaces along the walkways.
Bio Swales for stormwater drainage with hedges
Walkway with Intermediate Cycle parking
Existing carriageway
Walkway with Intermediate Cycle parking
Bio Swales for stormwater drainage with hedges
Existing ROW
PROPOSED SCHOLAR’S AVENUE ROAD SECTION DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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OPEN SPACE FRAMEWORK The water bodies in the campus are proposed to be rejuvenated through following interventions like: Spray fountain whichis used for aeration in lake management increases the dissolved oxygen content of the water and helps in lake stratification. Which improves Water Quality, and enhances Fish Habitat.
PROPOSED INTERVENTIONS IN THE GYMKHANA LAKE
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KEY PLAN
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
RAIN WATER HARVESTING The proposal for rain water harvesting & Storm water management framework for water efficiency and controlling runoff , the proposal has been made which includes: Rain water harvesting tanks at strategic locations like super duper, gymkhana, near proposed plaza, academic zone ,one in faculty residence park, and another in the faculty apartments where RWT collects runoff from roof area from all the zones for reuse for secondary purpose. The size of the tank depends on the annual rainfall pattern and the surface area of the roof Tanks can be designed as a part of the building or there it can be underground. Proposal also includes green network consisting of bio swales which carries runoff to the proposed detention ponds which not only recharges ground water table but this water also used for landscaping or park /garden irrigation .
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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LANDSCAPE GUIDELINES-VISTAS AND PORTALS Vistas and portals define, strengthen and create interesting entrances and travel paths. Few possible portal locations and vistas by landscaped proposals are identified which can reinforce these characters. The vistas so identified can be characterized by different coloured trees to create identities of destinations as well as travel paths. Vistas Portals
Beauty lies everywhere but sometimes you need the right direction. Specific trees can be used to create specific coloured vistas. Example Delonix regia will lead to a red lane.
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
LANDSCAPE GUIDELINES-VISTAS AND PORTALS
Representative Images
ENTRANCE PORTAL DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
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P HY S I CAL DO M AI N
M I CR O L E V E L I NT E RV E NT I O NS
INTEGRATED SIGNAGE PLAN FOR CAMPUSMAPPING THE ATTRACTION POTENTIAL WITHIN CAMPUS‘ADDA’TECH MARKET REJUVENATIONCAFE KIOSKCYCLE STAND-
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
SIGNAGE PLAN FOR IIT, KHARAGPUR CAMPUS
There is a need to develop an Integrated Signage Plan for the IIT Campus. Therefore, we propose a signage plan on the following guidelines. Typology of Signages: • Directional Signages. • Building identifiers • Orientation • Other information Ideas and Keywords: • Modular • Less maintenance MOODBOARD FOR SIGNAGES
• Colour/ colour coding • Design • Legibility • Repeatable • Hierarchy
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
SIGNAGE- ZONE MAP
The Campus is divided into colour coded zones to improve legibility and way finding. These will be followed and carried throughout the signages.
COLOUR CODES FOR VARIOUS ZONES IN CAMPUS Colour schemes The colour of optimism, youthfulness and energy Commercial
School Zone
Academic Zone
Colour of earth, stability and solid foundation Student Residences
The stability of blue and energy of red. Symbolizes wisdom and dignity Staff Residences
Growth and health, represents life Student activity zone
Timeless, Neutral Campus identifications
Common base colour
Motivation, ambition, inviting
SCHEME FOR COLOUR CODES DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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SIGNAGE- MAJOR SIGNAGE POINTS
Major signage points are identified as the both major entrances along with the two roundabouts that cause directional confusion. The details and type of signages to provided are detailed out in the upcoming sections.
SCHEME FOR SIGNAGES ENTRANCE POINTS Tri-language signs Large Zone identifier map
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MAJOR JUNCTIONS Information kiosks Tower Signages
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
SIGNAGE- STANDALONE SIGNAGES
It is to be used for the tri-lingual signage at the entrance and all the special signages throughout the campus. It can be fixed either on concrete or metal frames or stand posts. The top navy blue portion will be the institute header to be repeated throughout all the signages. The section indicated with yellow will be changed into the institute colour (navy blue) in case of the tri-lingual signs and the to the zone colour in case of all the other standalone signages. The boxing is to made using metal with painted finish and the lettering is to be extruded from the box and lit with LED lights to increase visibility during night time. The logo and text shown in the illustration is indicative of the style to be used for the same. The alternate options provided will be following same style and materials and the brown section may be textured finish of the institute colour (navy blue).
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ALTERNATIVES KEY PLAN DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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SIGNAGE- LARGE ZONE IDENTIFIER MAP
Such Identifiers are to be located near the security clearance cabin at the entrance. It gives the visitor an overall idea and also conveys the idea of colour coding the map provided will be the zonal colour coded one. The top navy blue portion will be the institute header that is to be repeated throughout all the signages. The section indicated with yellow will be changed into the institute colour (navy blue) in case of the tri-lingual texts and the to the zone colour in case of all the other standalone signages. The boxing is to made using metal with painted finish and the lettering is to be extruded from the box and lit with LED lights to increase visibility during night time.
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KEY PLAN 30
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
SIGNAGE- TOWER SIGNAGE These signs are to be located at the major axis roads with the zonal maps and once moves into each zone the map will be replaced with a blown out version of that particular zone. It will be embedded with scannable QR codes to get quick access to the mobile app. The top navy blue portion will be the institute header to be repeated throughout all the signages. The section indicated with yellow will be changed into the institute colour (navy blue) in case its placed along major axis and to have the zone colour if placed within a zone. The boxing is to made using metal with painted finish and the lettering is to be extruded from the box and lit with LED lights to increase visibility during night time. In case of the signages with a zone the colour coded map will be shrunk to a key map and a blown out detailed map of that zone will be provided The alternate options provided will be following same style and materials and the brown section may be textured finish of the institute colour (navy blue).
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KEY PLAN
ALTERNATIVES
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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SIGNAGE- INFORMATION KIOSKS
Digital interactive screen to be provided at designated locations with access to the digital campus website/app. It will be embedded with scanable QR codes to get quick access to the mobile app and the navigation and data services provided within. The top navy blue portion will be the institute header to be repeated throughout all the signages. The section indicated with yellow will be changed into the institute colour (navy blue) in case its placed along major axis and to have the zone colour if placed within a zone. The boxing is to made using metal with painted finish and the lettering is to be extruded from the box and lit with LED lights to increase visibility during night time.
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ALTERNATIVE 32
KEY PLAN DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
MAPPING THE ATTRACTION POTENTIAL WITHIN CAMPUS Mapping the current areas and zones of attraction, we discover that there is an unequal distribution of such areas. Secondly, one , may also infer that the attraction zones are mainly on one of longer stretches of the Scholar’s Avenue. The campus currently lacks a well defined hangout zone for resident students, and the students visiting the campus. The hangouts are currently either eateries, which are available for only a certain time period; or there are these vestigial spaces, with no defined use and absence of amenities. During exam days, students spend their time in Central Library for discussion and studies. There is no space in campus to hang out for them such that they have access to light, electricity for CURRENT HANG-OUT ZONES IN CAMPUS charging their laptops or equipments, public amenities, etc. In other days, they do not have any space Eateries at all.
Reclaimed Spaces
Considering the above two factors, there is a need for an activity zone, or simply a defined hangout zone in the land between the Sister Nivedita Hall and the Jnan Ghosh Stadium. This will act a counter magnet to the existing attractors. N
ATTRACTION ZONES IN CAMPUS KEY PLAN DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
Future Potential
Current Attraction Zone
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THE ‘ADDA’
Presently, to reach Cafe Coffee Day, Mother Teresa Hall and Sister Nivedita Hall residents have to travel either through the Pepsi Road or the Main road, which is lengthy and at night is not preferred venture. Therefore, a new pedestrian connection can be introduced between the Cafe Coffee Day, Mother Teresa Hall and Sister Nivedita Hall. This will connect the two arms of Scholar’s Avenue in a better manner.
EXISTING PREFERABLE CONNECTIONS BETWEEN THE CCD AND SNVH
Secondly, to activate the area recognised for future potential earlier, a hang out zone can be proposed in the that area- ‘Adda’. Currently, the space is characterised by green grass that gets overgrown in a few months and needs to cut at regular intervals. Making that space lively will provide a place for people to spend time and save the effort and money spent on grass cutting.
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PROPOSED PEDESTRIAN CONNECTION BETWEEN THE CCD AND SNVH KEY PLAN 34
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
EXISTING SPACE
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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ADDA PROPOSAL
The Adda is envisioned as a space that is carved out of the ground, about 2 meters below the surface, such that the low lying character and the skyline framed from this area does not get hampered. It will be space with public amenities such toilets, eateries, kiosks, the info kiosks, etc., wi-fi, electric outlets, lamp posts, seating (both movable and fixed), etc.
SITE PLAN
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
SCHEMATIC PLAN
WATER BODY SEATING
PORTALS
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
CAFETERIA
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VIEWS
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
TECH MARKET REJUVENATION- EXISTING STATE Tech market being one of the happening places for shopping and hanging out in this institute needs an intervention having been very poorly managed and utilized. The issues that were thought for the intervention are as follows: • The improper or misuses of the open spaces inside, creating a few semi-formal or informal shops • The eateries don’t have a proper seating places for the people • Not enough parking spaces during the peak time in the evening • The shops facing Radhakanta side don’t attract much of customers NO SEATING AREA FOR EATERY SHOPS
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OPEN SPACES ARE NOT PROPERLY PLANNED ISSUES WITH PARKING
KEY PLAN DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
EXISTING SPACE 39
TECH MARKET REJUVENATION- INTERVENTIONS To provide a place for the market where not only transaction of goods happens, but also become a place of hanging out that can have a sense of belonging. We consider a thorough redevelopment of the Market building. • To create more enclosed built form by making it two storied • Redesigning the courtyard with some sustainable and smart technologies • “Ultachhata” can provide an opportunity for ground water recharge. • Use of light poles with solar panels will be sustainable solution • The design of the vegetables and perishable items’ market was made with much structural and builtform openness to make more user attractive
REFERENCE IDEAS
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
TECH MARKET REJUVENATION- CONCEPT
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COURTYARD
PARKING
LANDSCAPE BUFFER
CONCEPT PLAN
KEY PLAN DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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TECH MARKET REJUVENATION- CONCEPTUAL VIEWS
COURTYARD
DAILY GROCERY VENDORS SPACE
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ENTRY TO TECH MARKET
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
CAFE KIOSK
A portable and partially deployable prototype is designed for the café. The ply cladding over the steel structure ensures that the kiosk is portable. The canopy and steps can be folded back into the structure when the kiosk needs to be closed. The benches too can be folded and inserted in the metal mesh store at the back, which can be locked. The mesh is used as an interactive wall – with activities like leaving messages, tying ribbons for a cause, etc. Planters grown in used plastic bottles can be attached to the mesh. A digital panel at the side shows the map of the campus and aides in navigation.
CANOPY AND STEPS THAT CAN BE FOLDED TO CLOSE THE CAFES
FRONT VIEW
REAR VIEW IDEAS FOR REAR INTERACTIVE WALL DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
FOLDABLE BENCHES
METAL MESH
DIGITAL INFORMATION PANEL SHOWING MAP AND DIRECTIONS
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CYCLE PARK IN ACADEMIC AREA
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
OTHER PROPOSALS & INTERVENTIONS
• Landscaping of Mobius, and SF Arena • Computer Science Department Nescafe and the Arena to be tied up with better and accessible zones • Integrate the digital world with the physical at certain spots with the info kiosks • Modifying the geometry of the Mobius and Spring Fest Arena to and making it accessible from the Tikka Junction
EXISTING DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
PROPOSED 45
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D I GI TAL DO M AI N
M I CR O L E V E L I NT E RV E NT I O NS INTEGRATED DIGITAL BRANDING SCHEMEINTERACTIVE SCREENWEBSITEKNOW KGPmy KGPKGP GOPROJECTION SCREEN-
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
DIGITAL BRANDING
Digital branding of the institution to the outside world is a challenging process. We had divided the whole branding process into two different categories. The categories were based on the target groups, one group were the people who stay inside the campus and the other group of people were the ones who come to the college for various purposes. The people who stay in the campus could have customized app for themselves for various purposes. The people who come from outside i.e. the outsiders would require an app that would guide them to the various facilities inside the campus as well as connecting to the events happening in the campus.
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
INTERACTIVE SCREEN
An interactive screen is a computer driven device, allowing user to access and manipulate electronic files by means of LCD display. The interactive screen will be connected to a computer. Interactive screen help to guide the people with various features associated with it. These include news feed, upcoming/past events, navigation, and others. It helps in adding a helping hand or guide to the new visitors. People love seeing, interacting, touching and experiencing things. We are more likely to be drawn to something interactive than to something static. We like being pulled into an experience and being part of something instead of having to read something static. Advantage of interactive screen: • Attention Grabbing – The design is usually well thought about and eye-catching. They tend to have a WOW-effect to visitors. • Visitors Engagement - Interactive retail displays have an enormous impact on visitor’s engagement. Engaging your visitors creates more confidence and loyalty towards oneself. This interaction makes the visitors more likely to remember the things they see. • They Educate - Clever integration of video and touch screens help interactive displays to educate visitors. Advise them about the events and news going throughout the campus. • They are Flexible - Interactive displays don't just offer interactivity to visitors but to the institute as well. Often these kind of display solutions are also fitted with high quality touch screens. They give institute the option to change the screen's content whenever they want into whatever they want.
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
STRUCTURAL FRAMEWORK OF INTERACTIVE SCREEN
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INTERACTIVE SCREEN
SCREEN DISPLAY LAYOUT: MAIN SCREEN
The screen is provided with a mild background, and is divided into 3 parts. First part contains logo of institute in white colour with dark blue. Second part contains news feed, past events and upcoming events. While the last part contains the time, weather and navigation throughout the campus. Name of institute and the general search bar is provided at the top of the screen to help the visitor identify. The main logo of institute uses the dark blue colour with white background, while the interactive screen uses the reverse. This reversal of colour makes eye-catching, easily visible in the bright sunlight and in the dark night.
SCREEN DISPLAY LAYOUT : NEWS FEED (HIGHLIGHTS) 50
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
INTERACTIVE SCREEN
Location identification for installation of interactive screen: • Academic block • Library • Puri gate • Nalanda Complex • Vikramshila and Kalidas Auditorium • Gymkhana and Tikka • Tech Market • Sahara/Dreamland • Nescafe near VGSOM • Hijli Museum • Prem Bazaar Gate • BC Roy Hospital
SCREEN DISPLAY LAYOUT : EVENTS
SCREEN DISPLAY LAYOUT : DETAILED NEWS FEED DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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WEBSITE AND APPS
The desktop website is quiet formal. It is trying to target the government agencies who would fund the university or the students who are
The website is a common portal where the whole world gets to know about this university. The website consists of details regarding the departments, seminars/lectures, scholarships that can be availed from the college etc. And also the government agencies who would be funding the college could get to know in detail about the on-going research and projects in the college. The interface for the desktop website is quiet formal while the interface for mobile website has quite informal touch to it.
planning to join the college.
From the website you are redirected to the apps that help us either navigate ourselves or to connect with events happening in the campus. For navigation within the campus, we have Go KGP. While My KGP app is accustomed to the people who are staying in the campus.
The mobile website is quiet informal. It is trying to target the people who would use the website on a regular basis through their mobile. The apps can be directed easily through this website.
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
KNOW KGP & MY KGP Know KGP KGP is designed to act as a window, to the outside world, of the events, conferences and happenings at IIT KGP. It is a platform to showcase current and upcoming research works, collaborations amongst departments, universities and other organizations. This up to date and easy access to research works will not only improve transparency in the system but also articulately present all the research being carried out here. It will also facilitate access for potential funders for various projects like the government agencies, alumnus and well-wisher of science and technology.
my KGP The internal information needs to be further segregated and presented in an easy access manner as per demands of various user groups which range from: • Residents: comprising of Professors, Administrative Staff, Technical Staff, etc. • Students: Bachelors, Masters, PhD and a further department wise breakdown which can be accessed by roll number. • Guests: such as Alumni, Parents of students, Guests of IIT. My KGP is a day to day activity and utility app that provides common ground for hall and department activities, student teacher interaction, grievances and feedback, etc. It further provides information about a variety of issues ranging from Schedule of Doctors in B. C. Roy Hospital to laundry facility for students
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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KNOW KGP & MY KGP
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
KNOW KGP INTERFACE DESIGN
The app follows a simplistic approach where the focus lies on accessing maximum information in least time consuming manner. It follows the standard colour scheme of blue, black and white as per IIT KGP branding along with a tinge of yellow. The cover page opens with a minimalistic line drawing of IIT’s iconic main building which then shrinks to the top in a bubble and a series of cogs on a wire is lowered down which become the various links. The cogs are taken from the outer profile of the main logo of IIT KGP to maintain a synchronicity in design. The blue bubbles are fluidic in character almost dropping off while the cogs give strength to the whole structure while at the same time maintaining the lightness in aesthetics. This page h as the link to KGP GO and myKGP which has been branded in bright colours with a quirky manner to bring forward the diversity and sense of [personalization for the campus users.
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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MY KGP
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
my KGP- INTERFACE
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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my KGP- INTERFACE
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
my KGP- INTERFACE
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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KGP GO
One of the many utility Apps is KGP GO, which is developed as a navigation and way-finding app for the campus. It goes a step forward than generic way-finding to build a large database of “sets of probable information�. For example, users can ask for toilets or ATMs, it directs them to the nearest and also point out all the locations of the facility. The navigation interface is a 3d model of the campus, which enhances the imagability as users will be able to correlate and recognize buildings and places from map to real life by identifying with certain architectural features. Though for giving directions it will function as a 2d map with detailed focus on directing towards pedestrian paths, bicycle lane or main roads as per the bifurcations on the roads in the campus. The app will be of assistance especially during period of new admission to the campus and during various fests and events. It will help determine the mode required for reaching different destinations also direct to bike renting stations or rickshaw points. During event it can double up as an event manager and lead participants and spectators to exact rooms or halls within buildings where certain events are being held.
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
KGP GO
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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PROJECTION SCREEN
A projection screen is an installation consisting of a surface and a support structure used for displaying a projected image for the view of an audience. Following is the interface of Projected Screen design for the Indian Institute Of technology, Kharagpur. Philosophy behind the design:
PROTOTYPE OF PROJECTION SCREEN
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• Big size picture for the attention of particular event. It will cover the all information regarding Date, Time and Venue. • Different colours are used here for relating the special kind of event. For ex: In picture Blue is showing the technological event. • Another picture will show the people related to the event. Who will be associated with the event (Alumni/Expert) • Upcoming three events will be the display on the screen with brief Introduction. For more information Interested people can contact on the given email, phone or fax. • The Map will show the way to venue (How to reach). The blue strip here will also show the relation of venue with the event. There will be a information about the android app of IIT Kharagpur.
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
PROJECTION SCREEN
Types of projected screen • Electric Projector Screens • Manual Projector Screens • Fixed Frame Projector Screens • Portable Projector Screens • Floor Rising Screens Screen Accessories: Once you’ve figured out the type, mechanism, fabric and size of your projector screen, all that’s left is to decide on the accessories to go with your new screen. Mounting brackets, projector mounts, cables and remotes are just a few of the things you may need to purchase to complete your projection set up. Screen Accessories: Once you’ve figured out the type, mechanism, fabric and size of your projector screen, all that’s left is to decide on the accessories to go with your new screen. Mounting brackets, projector mounts, cables and remotes are just a few of the things you may need to purchase to complete your projection set up.
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
IDENTIFIED AREAS IN THE IIT KHARAGPUR CAMPUS
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PROJECTION SCREEN
Main Entrance (Puri Gate/ Prem Bazaar Gate) The main entrance of the IIT Kharagpur should be very attractive as well as very welcoming to the visitors. A fixed screen can be place adjacent to the Main Gate IIT Kharagpur (Puri Gate).
Near main building roundabout (Bidhanchowk) The main building roundabout (Bidhanchowk) is the important junction of the IIT Kharagpur campus majority of the people go through that junction. A Fixed Frame Projector Screens should be install there, without disturbing the view of drivers on the road.
Gymkhana
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
PROJECTION SCREEN
Tikka, Tech market Tikka is famous for the food and hangout with some others facilities like ATM and small mobile accessories shop attract a lot of people from that main junction.
T-point for Nalanda complex We are also placing an overhead projected screen near the T-point for Nalanda complex, because large number of student go through that junction daily for classes and all.
DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
STUDENT TEAM: AMIT BAITHA ANIL SOMAN GAURAV THAPAK RAVI SHANKAR BANRA SAGAR SINHA SUBHANKAR NAG YASHPAL KUMAR NIVEDITA PURNIMAH THOTA RANJIT MANNA RESHA GEORGE RICHA SOMNATH BHUI SONALI MAHAMNA SOWMYA M. ZEHRA MAHDI
THANK YOU! DEPARTMENT OF ARCHITECTURE AND REGIONAL PLANNING
INDIAN INSTITUTE OF TECHNOLOGY, KHARAGPUR
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