SA Guide to Business Opportunities

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SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


CONTENTS Cover Features: 06 18 46 58

The Seven Deadly Small Business Sins Health, Wellness & Beauty Opportunities Review Vespa Refurbishment Business Opens Doors in Cape Town 91 Opportunities under R150 000

Features:

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08 10 25 40 41 54 66 72

Franchising: A dream worth buying In Business with Franchise Finance The Beauty of Organic Success The Good Green Business Journey Eight Ways to Green Your Office Businesses Set to Receive Payments Through MXit Coaching Entrepreuneurial Capacity Local Entrepreneur Produces the Next Big Thing

Running Your Business:

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38 42 44 44 54 62

Expert Advice from Pro Media Marketing Consider Import Taxes in Preparation for 2010 How Product Enhancement Will Increase Sales How to Know What Your Customers Want Protect Your Business From Fraud Succession Planning: Is your business bulletproof?

Opportunity Spotlight:

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12 Easy Edge: The landscaper’s choice 14 PNA Stationers: An Award-Winning Journey 16 2009’s Top Franchises 22 Health, Wellness and Beauty Opportunities Directory 26 Sandwich Baron: The Fresh Approach 26 Repcillin: Profit Through Innovation 29 DisChem Pharmacy: Brand Grows as Entrepreneurs Sign Up 32 Good Old Fashioned Fish and Chips 52 Automotive Opportunity Directory 59 Automotive Opportunity Review

Technology for Small Businesses: 28 34 36 69

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Using Internet Tools to Retain Clients Rather than to find Clients Cloud Computing Making Business Easier The Mobile Workers’ Tech Wish List Gold Effects: Now manufactured in SA!

Regulars: 36 38 38 57 64 65

Technology Reviews Young Entrepreneur Start-Up: All About the Spotlight Marketing Solutions SME News Small Business Library Subscriptions

Win: 19 36

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Win one of 13 Annique hampers valued at R1 000 each. Win an Uninterrupted Power Supply valued at R2 000.

SA Guide to Business Opportunities. Copyright. All rights reserved. No article or picture in this magazine may be reproduced, copied, transmitted in any form whatsoever without the expressed written consent of the publisher. Editorial and promotional material submitted for publication must be accompanied with a stamped, self-addressed envelope. Preference will be given to freelance articles that are accompanied by at least two colour photographs. Copyright on submitted material will reside with the magazine after acceptance. Responsibility cannot be taken for unsolicited material. The publisher reserves the right to amend copy. Opinions expressed are not necessarily those of the publisher. SA Guide to Business Opportunities considers its sources reliable and verifies as much data as possible. However, reporting inaccuracies may occur, consequently readers using this information do so at their own risk. Each business opportunity and/pr investment inherently contains certain risks. It is suggested that prospective investors consult their attorneys and/or financial advisors before entering into any agreement. E&OE.

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PUBLISHER’S NOTE

2010 a catapult to growth. W

orld cup fever has descended on to Cape Town and across the nation infrastructure projects are in full swing. According to economists, the country is emerging from a recession and whilst there is certainly more optimism in the air I would like to share with you my thoughts on how to make the best of 2010. While many business owners have become preoccupied with driving down costs, trying to maintain sales levels and survive, little time and effort have been applied to examining whether the business models of 200/2009 will be relevant in 2010 and beyond. Let’s start with the obvious. The 2010 Football World Cup will have a greater impact on our country than anyone could ever imagine. But we have known that for a few years now and in many respects business plans to take advantage of the World Cup were finalized ages ago. Another force less obvious but potentially more beneficial than detrimental is the Eskom power fiasco. Forget about increased power costs for a moment and consider that our government has been forced to develop relationships with a host of independent power producers and in the process hopefully realize that the state is in the larger scheme of things largely inefficient, unaccountable and ineffective. Simultaneously, South-African entrepreneurial flair will rise up and demonstrate its agility by introducing alternative energy solutions. This will be boosted by ordinary South-Africans deciding

for themselves that they can make a difference by introducing energy saving alternatives in their home and businesses. 2010 will therefore be the year that South Africans decide to dump municipal and Eskom power supplies in favour of gas, wind and solar. Many years back the information super highway as it was then touted was a dream rather than a reality. As with many visionaries it is often not the vision that is wrong but merely the timing. In 1990 Bill Gates said that what the world needed was a PC, more powerful communications networks and easy access to information. Well finally there is a critical mass of all three in the business world. But with it come threats as well as opportunities. There are opportunities in social media such as Facebook, Twitter, blogs, Wordpress and RS Feeds, and these need to be understood and integrated into your businesses, marketing and networking strategies. For this reason SA Guide to Business Opportunities magazine is sponsoring a ‘Socialnomics’ seminar and workshop in mid January in Cape Town (see page 37). The next business influence which will shape opportunities available to small businesses will be the advent of cloud computing. See how this technology can affect and benefit your business on page 34. Going green will become a force to be recognized. Carbon foot prints, renewable energy, the Copenhagen conference, organic products are all

set to become part of very citizen’s daily life. Opportunities will abound. Citizen’s networks will flourish on the web and social media and start to flex their collective muscle and take on companies. The new Consumer Act to be introduced in the second half of 2010 will add momentum to the birth of consumer power and by the end of 2010 the balance of power which started off in the hands of the owners and was then diluted by trade unions, is going move to the man in the street. The recent spat between MightyMoms (a web based organization with 20000 members) and Pick n Pay will look like a walk in the park compared to what companies may have to endure in the future. Finally, employer and employee relationships are set to change as employers and employees realise the demands of modern life and the availability of technology as well as the need to cut business costs. Employees will gain flexibility, more part time work will be created, as will the opportunity to work from home some or all of the time. Embrace the new technologies and market forces coming your way. They will impact you and your business far more than any 2010 World Cup. We wish you and your loved ones a blessed and happy Festive Season. BO

Congratulations to the two lucky winners of the Store.co.za “Win a Store” competition.

1st Prize and a free 12-month Store.co.za membership was won by Kevin Cronje of Douglasdale in the Western Cape. Runner up, Simon R Jonsonn will receive a 6-month free Store.co.za membership.

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SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6



COVER FEATURE

The

7Deadly Small Business Sins

These “seven deadly sins” are like small doses of poison injected into your operation, providing a slow painful death to the naive. Your start-up’s survival begins here. By Michael Adams

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uilding a successful small business is no easy feat, yet the focus is all too often on financing and risk management, which are only symptoms of the real issues business owners face. In truth, your bank account is just the scorecard of how well you have developed your leadership skills and your ability to accomplishing the “right things”. These ‘seven deadly sins’ should be on the top of your list of leadership issues and to deal with on a regular basis. Tackling them will help you to conserve cash, develop market share, increase sales, improve customer loyalty, increase employee retention and build efficiencies into your operation. The seven deadly sins (for small businesses) in order of priority are: 1) Poor Business Planning A business plan is part of the first fifteen percent of the business development process which will assure the last eightfive percent will go smoothly. At a minimum, a business plan should include an executive summary; the company’s strategic objective; a description of the companies products and services; a list of the companies intellectual properties including patents, copyrights, trademarks, processes and know-how; a market analysis; a competitive analysis, which includes competitors and their market position, and their strengths and weaknesses; a marketing plan, which includes your marketing strategy, product strategy, sales strategy, and pricing strategy; your customer service plan; sales projections by product, in units, for at least three years; and finally a set of financials which include projected income and balance sheets with a performance sales forecast.

2) Lack of Strategic Objectives A strategic objective is developed from the owner’s vision, passion, core competencies and values for the business through which all planning, tactics and decisions are passed before implementation. 3) Lack of Marketing Strategies and Tactics The most important aspect of your marketing plan is the development of promotion strategies and tactics, which feed your promotion planning and provide you with sales forecasting data. 4) Management in the Place of Leadership So why is leadership so important in growing a business? Because leadership is about doing the right things, management is about doing things right. In many ways, it is leadership that will grow your business from a sales and a stability perspective and management that will make or keep it profitable. 5) Poor or Non-Existent Systems In this context, ‘systems’ include those used for selecting the right employee, for decision making within a department, integrated systems, procedures and user manuals, training and so on. 6) Lack of Development of Leadership Style Developing leadership ability has a lot to do with understanding the type of leadership required at different stages of your company’s development. There are at least six different leadership styles that have been identified to be effective at different stages of a company’s development including: Visionary; Coaching; Affiliative; Democratic; Pace-setting; and Commanding .

Understanding which leadership style to employ has been found to significantly increase the effectiveness, growth and health of the companies in which leaders utilized multiple styles. 7) Care and Feeding of Sacred Cows Figuratively, a ‘sacred cow’ is anything that is beyond criticism . There are no statistics on the amount of money, time and energy expended on the sacred cows lurking in businesses but it has to be staggering. Be it your resistance to change, perks for senior management, idleness within the ranks (some experts believe ten percent of the poorest performing people should be let go each year to make room for people with fresh insights and ideas) or the belief that your business will succeed because you’re running it ‘the way you always have’, blind faith in a system, process or practice can damage your business. Conquering the devil in the details is what management is about. Conquering the “seven deadly sins of small business” is what leadership is all about. The beauty of developing top-level leadership skills is that there is no downside only opportunity for growth in both your business and your personal development. It might also be the only thing that keeps you and your company from becoming another dreadful statistic. BO Contact Emerald Business Services or go to visit their website, www.emerald-business-services.com for a worksheet you can use to develop these critical business development tools.

I’m Not Afraid of the ‘F’ Word: 50 Lessons Learned on the Way to Business Failure recounts the darkest part of the aftermath of author Charlotte Kemp’s business failure and the lessons she learned through that experience. It is a must-read for all prospective and active licensees and business owners. To purchase your copy, visit www.nichetraining.co.za Follow Charlotte’s blog at http://50lessonslearned.nichetraining.co.za 6

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6



FRANCHISING

A Dream Worth

Buying By Sarah Billimore

Make sure that your decision to buy a particular franchise is based on merit and not well-crafted PR.

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ith hundreds of franchise opportunities on offer, some for a few thousand and others for hundreds of thousands if not millions of rands, buyers are spoilt for choice. But not all opportunities are created equal and finding the ideal, most sound system can be daunting. Recession aside, South Africa’s franchising industry continues to attract new investors, welcoming a staggering 200 new systems into the mix since 1999. According to the Franchising Think Tank Report compiled by FNB, the total of 531 franchisors counted, operate more than 28 000 units across South Africa; from the automotive industry to the food and retail sectors. Among other things, the range in pricing can be attributed to a system’s track record, the deal on offer (such as turn-key operations, where the new owners are handed the keys to a fully-stocked, fully functional premises), franchisee success rate and earnings, the level of training, support and assistance with marketing offered to franchisees.

“All a lower-end franchisor might offer is a training manual and the right to use their company name,” explains entrepreneur, author and speaker Tim Knox, reiterating that, like their systems, not all franchisors are made the same. “Many have very little interest in weeding out potential franchisees. The truth is many are in business just to collect franchise fees. They have little interest in whether or not a franchisee actually succeeds. If you have a pulse and a checkbook, you can become their franchisee. And your pulse does not have to be that strong,” warns Knox. Keeping a watchful eye on the offerings of a large number of opportunity sellers in South Africa, in much the same way as the Vending Association (VASA) and Direct Selling Association (DSA) do for their respective sectors, is the Franchise Association of South Africa (FASA). Membership is paid for but a strict set of operating procedures and guidelines must be adhered to if a franchisor is to retain its member status.

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“FASA defines how to franchise and ensures that all parties follow internationally accepted franchise business principals,” explains a spokesperson for the group. And it’s the confidence that this inspires that seems to sway a high volume of buyers. Meanwhile, the newly-promulgated Consumer Protection Bill (CPB), intended to promote and advance the social and economic welfare of consumers in South Africa, will allow for a far greater degree of protection for franchisees than before. As FASA’s legal adviser Eugene Honey of legal firm Bowman Gilfillan explains: “All franchising agreements will fall within the provisions of the Bill and [it] will have far reaching affects”. “The new law, as it applies to franchising, requires full disclosure and won’t allow operators to hide behind vague promises and halftruths.” FASA got involved with the formulation of the Consumer Protection Bill in that it believed that the unique relationship between

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


FRANCHISING

franchisor and franchisees needed specific attention. As a result of lengthy consultations, the Act deals with the following franchise issues: • I nformation that must be disclosed to a franchisee before an agreement can be concluded; • Information that must be contained in the franchise agreement; • The circumstances under which a franchisee may cancel the agreement, notwithstanding that it is for a fixed period; • Limitations on the rights of franchisors to levy an upfront fee in consideration of services to be rendered in the future; • The franchisee’s right to choose its sources of supply of products and services other than the branded products or services that are the subject of the franchise agreement, or products “reasonably related” to those products.

many hamburgers. What you’re buying from McDonald’s is not just a fast food restaurant that sells hamburgers. What you’re buying is a brand, a reputation, and a proven business system with ready-to-eat customers. Be prepared to pay a premium for it,” he explains. Speaking at a recent franchising Think Tank hosted by FNB Commercial, MD of McDonald’s SA, Greg Solomon revealed how, in a sector that has shrunk by 4% in the past six months, McDonald’s has enjoyed growth of 5.6%, posting the best results ever in its 14-year history in SA. The success of the franchise model goes deeper than clever pay-off lines and massive marketing budgets.

While the Bill offers welcome protection against unscrupulous practices, prospective licensees need seriously consider who they’re aligning themselves with – and why. Investing in a known brand, for one, has its advantages (price tag aside). “I don’t have the statistics in my pocket to back this up, of course, but I’d bet the farm that every time a new McDonald’s opens its door, it’s a mere matter of minutes before the first Happy Meal is sold,” argues Knox.

Solomon explained that, as a global brand, McDonald’s has discovered the value of what it calls ‘freedom within the framework’. “You have to allow the local business, the local MD to have some form of flexibility,” explained Solomon. “What works in China, for instance, doesn’t necessarily work in SA. A good franchise is able to scale and replicate, and adapt its business model to incorporate appropriate systems, policies and procedures as it evolves. Allowing them that flexibility is what helps drive the business year-on-year, because it encourages fresh thinking and new ideas.”

“The top franchise opportunities require considerable investment on the front-end, usually more of an investment than if the entrepreneur started a similar venture on his own. You could open an independent hamburger fast-food restaurant for a fraction of the McDonald’s franchise fee, but you probably won’t sell as

Solomon points out that it is crucial to recognise that franchisors and franchisees are different. “There is no doubt they need each other to sustain growth. They can collaborate on the business’s future and need to have collective thoughts, but they should not confuse their roles. Of course this demands an element of trust.”

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6

Other points to consider are whether the your potential franchisor offers any assistance in securing funding, what the minimum operating capital required is, whether royalties are payable, if areas are protected and, should you ever wish to sell the business, whether the new owner would have to obtain the approval of the franchisor. Franchising is by-and-large centered around the use of a brand name to attract business – for both the franchisor and licensee. Ensure that what looks to be a successful system actually is and that the hype of the pitch doesn’t see you compromise on a system that suits your needs. “The bottom line is to do your homework and make sure the franchise you choose fits your personality, your lifestyle, and your pocket book,” urges Knox. BO Successful Franchising: Expert Advice on Buying, Selling and Creating Winning Franchises Let a franchising guru show you how it’s done. With the help of real-life examples, including KFC, Subway, and Howard Johnson’s Sugars arms you with powerful information you can put into actionimmediately. You’ll discover: everything you need to know about buying a franchise; how to franchis your own business; the pros and cons of franchising versus licensign and, insider tips for selling a franchise. By Bradley J. Sugars Price: R247.76 www.exclusivebooks.com

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FRANCHISE SUPPORT

In Business with SA Franchise Warehouse Supplied by Franchise Finance

SA Franchise Warehouse, the most comprehensive and accurate franchise opportunity directories in South Africa, offers both prospective buyers and opportunity sellers a host of additional services and unmatched benefits. SHOWCASING OPPORTUNITIES The SA Franchise Warehouse franchise opportunity directory enables prospective buyers to canvass the offerings of all leading franchises in South Africa, providing easy navigation to the websites of each and every participating system. EVERYTHING UNDER ONE ROOF SA Franchise Warehouse is a Franchise Finance initiative and together, with a national network of SA Franchise Warehouse franchisees, are able to facilitate the sale of the business, provide valuations of both the opportunity and the buyer’s financial standing, as well as to assist buyers in securing funding. In addition, SA Franchise Warehouse also broker the sale of existing franchised businesses. FINDING FUNDING Franchise Finance offers a specialised franchise business loan origination service and has concluded cooperation agreements with most commercial and private franchise funders. While SA Franchise Warehouse completes a business profile before listing any opportunity on its directory, it is through this analysis that they are able to establish what potential loan value of the opportunity. As SA Franchise Warehouse assist purchasers with funding applications, they ultimately act as a facilitator of the entire sale and purchase transaction, offering a prime and unique value proposition to both parties. PEACE OF MIND FOR BUYERS Buyers wanting to establish the true

value of an opportunity can rely on the findings of an SA Franchise Warehouse – a conducted quasi due diligence report, conducted on the business, prior to the sale and from the funder’s point of view. This review confirms that the valuation of the business is reasonable and helps to simplify the balance of the funding procurement process. SA Franchise Warehouse also has the ability to match potential buyers with their ideal new or existing franchise business opportunity. WHY USE FRANCHISE WAREHOUSE TO SELL YOUR BUSINESS? Amongst other value added propositions, SA Franchise Warehouse renders two valuable services to the franchise industry in South Africa: • Marketing and facilitation of the sale of existing franchised businesses • Procurement of funding for purchasers of such acquired businesses The speed and efficiency at which the one can be concluded dictates the success of the other. Should you engage SA Franchise Warehouse to market and facilitate the sale of your business, the introduction of any potential buyer will only be done after satisfactory assessment of the buyer’s ability to meet funding requirements. While its third-party evaluation of the business has proved to be one of the primary attractions for the pool of potential buyers, sellers can rest assured that prospective licensees

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have been assessed on their ability to provide the necessary cash contribution and security in order to procure funding. GETTING READY TO SELL YOUR BUSINESS Business owners should ensure that the following documents are available when preparing a business for sale: • Up to date monthly management accounts. Income not declared or expense over accrued will obviously decrease the valuation of the business. Monthly management accounts including all income and business related expenses only for a minimum period of six months is sufficient to support a fair valuation and accurate gearing review • Last 6 months VAT returns reconciled to management accounts • Recent balance sheet if not included as part of management accounts • Fully-signed annual financial statements, drafted by the accounting officer of the business, and which are not older than 15 months • 12-month budget • Current asset register • Copy of current lease agreement MARKETING THE FRANCHISED BUSINESS FOR SALE Notification of all new opportunities added to the SA Franchise Warehouse directory are dispatched to every registered potential buyer, according to their industry preference and geographical profile, via e-mail and/or SMS. SA Franchise Warehouse also promote the registered systems on participating print and electronic entrepreneurialfocuses platforms. BO Visit www.safranchisewarehouse.co.za

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6



OPPORTUNITY SPOTLIGHT

The Landscaper’s Choice By Nadia Hodgins

Easy Edge South Africa is offering entrepreneurs the opportunity to invest in a proven system, which offers financial freedom in as little as four weeks. A VIABLE BUSINESS OPPORTUNITY Garden edging has become extremely popular the world over, particularly in South Africa, not only with garden lovers but with home owners wanting to minimize the time spent maintaining their gardens and homes, and the escalating costs involved. Easy Edge is a pre-manufactured, high-quality product, which can be installed by dealers, landscapers or even by DIY customers themselves. Easy Edge products are available in a variety of colors and profiles to suite any need. As of November 2009, all Easy Edge cobble will now also be manufactured by SmartStone, a World Leader in casting stone, and available nationwide. WHAT MAKES EASY EDGE UNIQUE? Easy Edge is the only pre-manufactured garden edging product in South Africa, which enables agents to operate in any weather conditions. MARKET LEADERS IN HOME IMPROVEMENT PRODUCTS & SERVICES The need for a pre-manufactured, pre-colored quality cobble edge with an absolute natural look has been looming for years. But, with years of experience in the garden-edging industry, Easy Edge SA is not just another “kid on the block”. Many enquiries for an easy-to-install edging put the wheels in motion for Cobus Bester who went on to design and develop just such a product and service. The challenge however, was not only to produce a quality product but to make it one of the most affordable durable and garden edges on the market. Easy Edge South Africa accomplished both. AN EASY EDGE OPPORTUNITY OFFERS SEVERAL UNIQUE BENEFITS • Unique business concept and products • Use of a registered trademark • A product that is loved by home owners, landscapers and DIY gurus • Ideal family business • No specialised skills needed

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• 4 weeks set-up time from A to Z (nationally) • Only a small personnel contingent required AN ESTABLISHED BRAND Easy Edge SA has already established dealerships in the greater Johannesburg, Midrand / Pretoria, Witbank, Middleburg, Cape Town metro, Pietersburg and Potgietersrus areas. Their “blueprint” method of operations, 10 years of experience in the edging industry and ongoing day-to-day support and advice has contributed to the successful launch of several dealers’ businesses. OUTSTANDING SUPPORT & ADDED VALUE FOR DEALERS The Easy Edge business opportunity is founded on sound, basic business principles, such as a professional approach, direct marketing and brand building, the use of a registered trademark, well trained personnel and the right equipment for the right job. • Professional approach and operations • Complete starter package – including custom-built trailer • All machinery and tools • Corporate clothing and marketing portfolio • Marketing package including advertising pamphlets, business cards, etc. • Complete owner and personnel training • Guaranteed back-up and support form Easy Edge South Africa A BUSINESS OPPORTUNITY FOR EVERYONE The Easy Edge opportunity can easily be owned and managed by one individual, with no previous experience. BO SPOTLIGHT: Number of Dealers: 9 Nationwide Training: YES Cost: R195 000 (excl. VAT) Specialised trailer designed and developed locally in Johannesburg. Areas Available: NATIONALLY For more information, contact Easy Edge South Africa: Cell: 082 33 27 646 E-mail cobus@easyedge.co.za Website www.easyedge.co.za

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6



OPPORTUNITY SPOTLIGHT

Are You Ready for an

Award-Winning Journey? By Kate Stewart

Since its doors first opened in 1992, PNA has become one of South Africa’s most prominent, award-winning brands and successful franchise models. “Our business is founded on firm family and Christian values,” explains Deon Davie, national operations manager for the brand, which has just successfully launched its 45th store. PNA originated from the demand for what remains their three main product lines - stationery, books and art and craft materials. Today, the product offering has grown to include toys, gifting, scrapbooking material, greeting cards and small office services. “Our products are predominantly necessity items, which lays the foundation for a stable industry and in turn, ensures a high return on investment for our franchisees,” says Davie. “We have a wide range of products at very competitive prices. In-store service delivery and product knowledge make us stand out.” WHY BUY A PNA FRANCHISE? o Known quantifiable proven formula o Start-up support o Strong buying power o Negotiating power o Better positioning in the market o Brand awareness o Preference supplying from suppliers o National promotions from suppliers o Access to product sales analysis o Access to national averages o Access to market trends o Research and development o Sound support system o Training o Day-to-day support from franchisor o Interaction with fellow franchisees o Assistance from field service consultants o Acting pro-actively on issues of concern o National and local marketing as group Accolades for the retailer include

“To be a part of PNA is to be a part of a brand destined to reach greater heights. Join us on a rewarding journey.” being named the winner of Shop SA’s Retailer Marketing Campaign of the Year, for three consecutive years (2006, 2007 and 2008) and National Retailer of the Year in 2006. POSITIONED FOR GROWTH • All stores are owner-managed • Owners have their businesses’ interest firmly at heart • The stores offer personalised customer service • Decision making is quick and effective • There is a clearly defined market in which PNA can grow A complete turn-key store, including stock to the value of R600 000 and fixtures to the value of R500 000, is available for R1 400 000. Royalties of 2% and an advertising fee of 1% is payable. Prospective franchisees receive instore training, induction training and regular electronic training modules. “We also aim to secure the best possible site for franchisees at the best possible rentals,” says Davie. PNA’s diverse, national marketing efforts, which include numerous print,

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radio, electronic and communitydriven advertising campaigns, provides yet another benefit for licensees. Stores are also supplied with PNA-branded promotional posters. “Prospective licensees should be family-orientated, hard working and good team players,” says Davie, urging all aspiring entrepreneurs to keep chasing after their dreams, no matter how hard the road. “Success takes a lot of hard work and selfmotivation. Always stay dedicated to what you want to achieve.” BO SPOTLIGHT Number of Stores: 45 Training: YES Cost: R1 400 000. (Includes stock to the value of R600 000 and fixtures of R500 000) Area Availability: Country-wide. Areas are protected. PNA is a registered FASA Member For more information, contact the PNA franchise department: Tel: 011 672 4391 E-mail: deon@pna.co.za Website: www.pna.co.za

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6



FRANCHISING

2009’s

Top Achievers in Franchising The Franchise Association of South Africa’s (FASA) Awards for Excellence in Franchising, held earlier this year, celebrated some of the top achievers in South Africa’s franchising sector. We recap this year’s big winners. Franchisor of the Year, FASA’s most prestigious award, sponsored by First National Bank, was awarded to Pick n Pay. FASA bestow this award on the franchisor they feel has made a ‘significant impact on the marketplace’ and that illustrates how franchising can be both ‘ethical and profitable’. Captain DoRego’s in Bloemfontein scooped the coveted title of Franchisee of the Year, which was sponsored by ABSA this year. Owners, Johnny da Silva and Carlos Nunes have successfully developed a total of eight outlets in the Bloemfontein area, serving around 102 000

Caroline Madikizela, GM , Wholesale, Retail & Franchising Sector, ABSA Corporate & Business Banking with Johnny da Silva, owner of Captain DoRego’s, Bloemfontein – winner Franchisee of the Year

Riaan Fouche, Head of Franchising for sponsor FNB handing the Franchisor of the Year award to Neal Quirk, Franchise Director of Pick n Pay.

Winners of Franchisor: Leading Developer of Emerging Entrepreneurs – Gerald and Cedric Brown of Captain DoRego’s.

Corne Nel of Placecol Beauty Centre receives the Newcomer of the Year award from FASA Chairlady Tumi Sengoara

Brand Builder of the Year was Vodacom 4U – Enrico Cosani, Property Manager and Lee Anne Phillips, Commercial Sales Manager receiving the award.

patrons per month. Brand Builder of the Year was awarded to Vodacom4U, while Woolworth’s franchisees and business partners, Clara Makara and Pule ‘Tate’ Makgoe were voted in as the country’s Most

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Promising Black Franchisees of the Year. BO *Nominations accepted for active FASA members only. For terms & conditions, please visit www.fasa.co.za

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


COVER FEATURE

Starting your own

ESSENTIAL HEALTH AND BEAUTY CLINIC

health, wellness and beauty

CURVES MONTE VISTA MANIC ORGANIC MUSCLE FITNESS.CO.ZA FRANCHISE REVIEW

business By Jaqueline Martinez

We take a look at the health and beauty industry as a whole from the franchising perspective and also hear from successful business owners whether you need to be more IT focused or more passionate about your product to run it successfully online.

T

o franchise or not to franchise, that is the question. And while we as a small and medium business resource can wax lyrical on the subject, entrepreneurs in the health and beauty industry seem to be divided on the topic. The common denominator in the health and beauty industry is clearly passion – passion for people, and above all, passion for your product or service. Research suggests that the US, UK and Australian health and beauty markets are having a huge impact globally. For example, in Australia (as in many other parts of the world) the baby boomers have become very focused on slowing down the ageing process. Whether it be through natural products or exercise, they represent a sizeable and fast-growing consumer segment for the industry due to their high levels of disposable income and demand for health and anti-ageing products. In the US, on the other hand, there has been a proliferation of massage centres and express beauty salons.

Says franchise specialist, Anita du Toit, of FNB Commercial: “One of the interesting trends in the US is the charging of monthly fees. Clients can come through for a certain number of massages per month without making appointments (much like gym memberships), resulting in an annuity income for franchisees.” “Massage Envy, a prominent franchise in this sector, already has 800 franchises. Female gyms continue to be popular. The American Association of Franchisees & Dealers has named Curves International Inc. its Franchisor of the Year for 2009. Curves International is the franchisor of Curves fitness centers, a fitness network with nearly 10,000 franchisee-owned fitness clubs serving four million women worldwide. The franchise is also operational in South Africa with more than 100 clubs nationwide.” A Curves owner in South Africa, Jan Brown, says: “Curves has been nominated as the fastest growing franchise in the world currently. The concept has now been in South Africa for four years and is already sitting

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6

at 103 franchises nationwide. It has started catching on in other African countries too with franchises in Namibia, Botswana, Kenya, Nigeria and Dakar. There will be a franchise opening in Zimbabwe soon. Franchise owners are required to attend training in Franchise Management on a regular basis, as well as university level training in both Kinesiology and Nutrition. On-going training structures for employees are also provided by the franchisor.” Nicola Mare of Franchize Direction says that the South African health and beauty sector is definitely dominated by beauty and nail salons, gyms, fitness concepts and some slimming franchises. “The biggest entry into this arena since our last survey has been Dischem pharmacies,” says Mare. “In essence South Africa is nowhere close to tapping into the new concepts that are already established overseas and making their mark

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COVER FEATURE as consumers become more aware of health and environmental issues,” she says. “However, there is a lot of opportunity, particularly in the areas of health shops, ‘green’ shops and professional health groups.”

Yasmien Williams, owner of Essential Health and Beauty, lives by the creed: ‘Nothing must be left to chance. We offer a luxury and we must not take any client for granted, always give of your best to keep your clients interested.’ As an accountant in her previous life,

Mare also draws the conclusion that the health and beauty industry is female dominated: “Around three quarters of franchisees in this category are female because of the nature of the business,” she says. While on the topic of health and beauty systems and shops spreading beyond the borders of their origins, the UKbased health shop franchise, Holland & Barrett are also planting an indelible footprint in the market in South Africa. In October they announced three international franchise stores opened in Durban and there are more to come – thirty more, in fact, within the next twelve months. Chief Executive of Holland & Barrett, Peter Aldis, commented, “We are excited with the possibilities of expansion within the South African market. We have many years of proven success in the UK and have also accomplished great business results in the Netherlands, with an acquisition of 70 stores in 2003 that included 20 franchises. South Africa presents an exciting future for us and we are confident that our strategic partners will make the Holland & Barrett brand a success and delight health conscious customers.” The full range of Holland & Barrett products in all stores include vitamins, minerals, herbal remedies, sports nutrition, natural remedy and toiletry products. The offering also encompasses health food products suitable for vegetarians, vegans, and special diets– such as dried fruit, nuts, seed and snack products.

Setting the stage for yet another breed of entrepreneur in this arena are our brand new, from-the –ground-up, starters in the industry.

second, R22 000. Initially, she worked from home while she was studying but decided that she didn’t want to wake up in the same place she worked so she got herself a studio to operate from. Yasmien loves empowering people and recently employed a relative, Khadeeja, who showed an interest in health and beauty. She has also mentored a student for the past two years, who she describes as “brilliant” and has another trusted staff member, Vuvu. An intern, Lerato, helps Yasmien and Khadeeja on Saturdays.

The Essential Health and Beauty Clinic in Cape Town

Yasmien was set on track by none other than her manager, who always appeared to have tense shoulders from the stressful environment they worked in. On discovering that Yasmien had a talent for massage with her ‘healing hands’, her manager enrolled her in a health and wellness course at the College of Cape Town. “Initially I only did it part time,” she says, “but I loved massage so much that I became a full-time student.”

“Marketing your business should be an on-going process,” says Yasmien. “I never depend on my current clients. I make a point of making new clients each week by giving brochures to friends. I always have leaflets in my bag and give them out on the taxi, in the street or in the supermarket. I also do a post box drop three times a year in the area and, finally, I advertise in gyms offering a discount for members and students.” This intrepid entrepreneur, who can

Yasmien says it is important to have qualifications when entering this industry. Since a person needs to be perceived as professional and a ‘peoples person’, thus she completed the course at the College of Cape Town and immediately went to work in beauty salons to become what she calls ‘industry friendly’ with the intention of building up clientele. “I befriended salon reps and asked them if they knew of salons that were closing, at which point I bought some good second-hand equipment, put it into storage and opened my very first cabine in Claremont inside a hairdressing salon.” By this time she had everything she required – stock, a client book for two months and a R200 float! In her first month she made R16 000 and in the

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Marlize van Zyl of Manic Organic

count movie stars amongst her clients, has also formulated her own handand-heel balm product range. The product was launched this year and is called Tajmeel. It means ‘to beautify’ and is completely halaal, endorsed by the Muslim Judicial Council. “When I developed this product, I had the pilgrims in mind who travel to Mecca on a hajj twice a year, ending up with cracked and bleeding heels.” Her advice to anybody aspiring to start a health and beauty business is: “If you

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COVER FEATURE are the owner of the business you must lead from the front, lead by example and work five times harder than everyone else. You have to listen to the voice on the ground, have good people and management skills. Your employees are the most valuable asset of your company. You grow your company by growing and empowering your staff.”

an online community where clients and guests can share thoughts, experiences and ideas.

Online health and beauty stores are also a popular phenomenon in South Africa. One such store is Manic Organic, owned by beauty therapist, Marlize van Zyl.

While Clifford says one should have a passion for your product, he clearly advocates that a passion for the internet and all it offers plays a strong role in making an online business a success. With a full team of staff members, he says he is developing websites in several other niche markets too.

Marlize has always wanted to do more to promote organic and earth-friendly products and in 2005 she imported an Australian range of certified organic skin care, body care and hair care products. With import duties and the exchange rate pushing the prices over an acceptable sales value, she felt she needed to do something to make her products more accessible to the South African market. In 2008, after attending the organic expo at the Convention Centre, she was inspired by many wonderful South African products that had just become available for retail. Since many of these products were not available in 2005, she made a very careful selection, ensuring that her website would represent skincare, toiletries, cleaning products and also several health supplements. Manic Organic also has a selected a range of products from companies that are focused on creating natural and organic beauty solutions. Most work with certification bodies to ensure their products meet the high standards required. An online health and beauty business does have its challenges. One major challenge is marketing. Marlize maintains that she has to keep her focus and learn not to waste time on unsuitable advertising. “With so many fly-by-night operators offering to market your business online, it is a constant challenge to make profitable decisions.” Most of Marlize’s online clients are based in Gauteng and Namibia. Her Cape Town clients buy directly from her stall at the Tokai Earth Fair market on a Saturday morning. She doesn’t use e-commerce on her website yet as she says most payments are made from within South Africa via EFT, cash or cheque. “All website orders must be paid in full before I send the

“We don’t have a physical shop that people can visit as this business is totally online and the reach is far, far greater this way,” he says. “Most of our revenue is generated by our online advertisers.”

products. I send all my parcels by insured mail with a tracking number which I give to the client.” Marlize keeps her knowledge and skills fresh by listening to her consumers’ needs and subscribes to electronic newsletters as well as cross-referencing the new information on a regular basis. “I’m not tempted at this stage to create my own products. My husband has mentioned it once or twice but I don’t believe in re-inventing the wheel.” She says you don’t necessarily have to have a passion for IT to run a health business online, “But you do need to have passion to be good at anything. How can you be honest with yourself if you don’t believe in your business and the products it represents?” Someone who combines a passion for online and his product is Clifford Whittaker who owns www.musclefitness.co.za. He says his passion for web development and online marketing actually sparked an interest in the muscle and fitness sector. Clifford thus created a one-stop portal for the body building industry. The musclefitness.co.za website has been around for about three years and cost Clifford about R10 000 initial capital outlay. While he doesn’t offer a shopping cart facility himself, he does offer links to product providers where shoppers can purchase the products via his website. The website also spends up to about R10 000 per month on marketing strategies such as social media networking and other platforms. Musclefitness.co.za offers its readers added value in the form of articles and product reviews. They also run

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He concludes: “Anything related to online will grow long term if it’s treated correctly, as with any other business venture.” Clearly the internet has presented the health and beauty industry with a revolutionary new angle, bringing your organic store at the flea market or your beauty salon into a virtual existence. What’s really nice is that you can now combine both worlds – you could have your shop and your online presence. This will not only boost revenue but will keep your clients in touch with you on more than one level. Thus, it is recommended that as an entrepreneur with products to offer, one should develop and maintain an online presence in conjunction with your shop or your stall in order to remain ahead of the competition in this increasingly competitive business sector. Contacts:

BO

Franchize Directions Nicola Mare Telephone: +27(0) 11 803 0665 Facsimile: +27(0) 11 803 1187 E-mail: enquiries@franchize.co.za Essential Health and Beauty Clinic Yasmien Williams Telephone: 021 683 8177 Website: www.essentialhealthandbeauty.co.za Curves Monte Vista Jan Brown Telephone: 0800 287 837 E-mail: curvesmv@axxess.co.za Manic Organic Marlize van Zyl Telephone: 021 7158354 Website: www.manicorganicsa.com Muscle Fitness.co.za Clifford Whittaker Phone: (021) 592-7708 Email: info@musclefitness Web: www.musclefitness.co.za

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HEALTH AND BEAUTY OPPORTUNITIES Business Opportunity Absolutely Water Reverse Osmosis Water Purifiers. Contact: Loret Tel: 011 9078377 Email: loret@purewater.co.za Website: www.purewatersa.co.za Cost: Enquire

AC Therapy AC Therapy Licensees available depending on area Contact: Anneline Coetzer Tel:015 7810022 Email: anneline@actheraphy.co.za Website: www.actherapy.co.za Cost: Enquire

Aqua Massage An opportunity to own your own dry massage maschines across the country. Contact: Lance Tel: 021 5535099 Email: lance@aquamassage.co.za Website: www.aquamassage.co.za Cost: Enquire

Aquasmarter SA Water purification Contact: Head Office Tel:021 7912870 Email: info@aquasmartersa.com Website: www.aquasmartersa.com Cost: Enquire

Arlex Perfume factory shop. Contact: Archie Tel: 011 6808605 Email: info@arlexpro.co.za Website: www.arlexpro.co.za Cost: Enquire

Divine Divas Ladies Boutique Contact: Carina Tel:082 4535883 Email: carina@divinediva.co.za Website: www.divinediva.co.za Cost: R1.45 million

Flex Open your very own Flex 30 Minute Fitness Studio. Contact: Head Office Tel: 021 5566193 Email: info@flex.co.za Website: www.flex.co.za Cost: Enquire

Herbs for Health Natural African Herbal tinctures & creams for natural healing. Contact: Dave Stacey Tel: 082 9219585 Email: drstacey@mweb.co.za Website: www.peacegarden.co.za/associates Cost: Enquire

Migun Our products also presents excellent business opportunities for entrepreneurs Contact: Kevin Joffe Tel: 021 4216900 Email: info@migun.co.za Website: www.migun.co.za Cost: Enquire

One Life Health Supermarket Health supermarket store. Contact: Head Office Tel: 012 6647961 Email: info@onelife.co.za Website: www.onelife.co.za Cost: Enquire

Perfect 10 Nail and Beauty Franchise Contact: Vicky Barrable Tel: 011 7830340 Email: studio@perfect10.co.za Website: www.perfect10.co.za Cost: R360 000

Perfect Water Opportunity for those wanting to market and distribute purification systems.Contact: Chris Fourie Tel: 012 3652955 Email: info@perfectwater.co.za Website: www.perfectwater.co.za Cost: Enquire

Slim Active Slimming, Health, beauty and nail franchise Contact: Johan Van der Merwe Tel: 012 8064560 Email: johan@cleancar.co.za Website: www.slimactivesa.co.za Cost: Enquire

Spraytan Products & equipment for application & maintenance of professional spray tanning Contact: Gerrit Tel: 021 5563315 Email: info@spraytan.co.za Website: www.spraytan.co.za Cost: Enquire

The Crystal Box Interested persons to represent our company as agents within your local suburb Contact: Terrence Daniel Tel: 083 4169748 Email: info@crystalbox.co.za Website: www.crystalbox.co.za Cost: Enquire

The Water Well Agency opportunities to enter the fast developing water market. Contact: Dave Jones Tel: 031 7915250 Email: dave@waterwell.co.za Website: www.waterwell.co.za Cost: R100 000

WaterMate Ensures all the water in your home is clean, safe, crisp, clear & balanced.Contact: Peter Baker Tel: 0860 247777 Email: info@watermate.co.za Website: www.watermate.co.za Cost: R120 000

DIRECT SELLING Amway South Africa Beauty and Body, Nutrition and Wellness Products Contact: Sharon Tel: 021 4051700 Email: gwen_anders@amway.com Website: www.abn.amway.co.za Cost: Enquire

Annique Rooibos Skincare Internationally award winning Rooibos Skin Care, Health and Food Products Contact: Bianca Tel: 012 3459800 Email: bianca.rokerbrand@annique.com Website: www.annique.com Cost: Enquire

Avon Selling beauty products from home.Contact: Victoria Saunders Tel: 011 2457000 Email: victoria.saunders@avon.com Website: www.avon.co.za Cost: Enquire

*Information supplied by a third party. SA Guide to Business Opportunities regrets any errors or ommissions.

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SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


Avroy Shlain Cosmetics Direct Selling and Network Marketing Skincare, Bodycare Products. Contact: Neil Smith Tel: 011 6553500 Email: adelia.pimental@avroyshlain.co.za Website: www.avroyshlain.co.za Cost: Enquire

Canyon Organics Vitamin Supplementation-Network Marketing Contact: Mike Tel:011 7891348 Email: mikep@canyon.co.za Website: www.canyon.co.za Cost: Enquire

Cazabella Cazabella Designer Jewellery is now available in South Africa for the first time Contact: Head Office Tel: 031 7091873 Email: info@cazabella.co.za Website: www.cazabella.co.za Cost: Enquire

Cele Cosmetics Multi-level marketing Perfume Contact: Nigel Stevenson Tel: 011 9757326 Email: nigelstevenson@absamail.co.za Website: N/A Cost: Enquire

Dream Weigh OWN A BEAUTY BUSINESS? Dramatically increase your income & cash flow immediately Contact: Rhona Larsen Tel: 087 7540055 Email: info@dreamweigh.com Website: www.dreamweigh.com Cost: Enquire

Evox Evox Supplements and products Contact: Dean Becker Tel: 011 4400520 Email: dean@evox.co.za Website: www.evox.co.za Cost: Enquire

Forever Living Products Health, nutrition and beauty products. Contact: Rick Tel: 011 6150300 Email: rick@forever.co.za Website: www.foreverliving.co.za Cost: Enquire

GNLD International Multilevel networking, largest in the worldhealth, beauty & wellness products Contact: Randal Tel: 011 4093000 Email: randal@gnld.co.za Website: www.gnld.com Cost: Enquire

Herbalife International South Africa System: MLM Network Marketing Products: Weight management; nutritional supplements; personal care Contact: Imtiaz Ebrahim Tel: 011 5541221 Email: imtiaze@herbalife.com Website: www.herbalifeww.com/za/ Cost: Enquire

Herbazone Natural Health Products: skin and health care Contact: Daleen Tel: 012 3491704 Email: daleen@herbazone.co.za Website: www.herbazone.co.za Cost: Enquire

Honey Fashion Accessories Honey is a company that trades in high quality fashion accessories. Contact: CRM Department Tel: 011 3927878 Email: info@honeyacc.co.za Website: www.honeyacc.co.za Cost: Enquire

House of Health Nutritional and Vitamin Products.Contact: Gordon Tel: 031 3094949 Email: gordon@houseofhealth.co.za Website: www.houseofhealth.co.za Cost: Enquire

Jean Guthrie Beauty Care Skin Care, Cosmetics, Fragrances, personal care and Direct selling opportunity. Contact: Kerrie Tel: 011 8808581 Email: kerrie@jeanguthrie.com Website: www.jeanguthrie.com Cost: Enquire

Justine Skincare Justine is dedicated to skincare. Contact: Mary Martins Tel: 044 3432146 Email: mary@justineskincare.co.za Website: www.justineskincare.co.za/ Cost: Enquire

KMI Oral Spray Vitamins Direct Selling- Patented Oral Spray Vitamins,minerals,and herbs. Contact: Jo Tel: 011 7405465 Email: jo@kmihome.com Website: www.kmihome.com Cost: Enquire

Mannatech Optimal health with cell to cell communication Contact: Koos De Klerk Tel: 012 6611914 Email: katrade@absamail.co.za Website: www.mannapages.com/koos Cost: Enquire

Miglio Costume jewelery direct selling company Contact: Gill Green Tel: 0861 304050 Email: info@miglio.co.za Website: www.miglio.co.za Cost: Enquire

Nature’s Health Products Direct selling company - health products. Contact: Luisa Tel: 011 5028000 Email: luisa@natureshealth.co.za Website: www.natureshealth.co.za Cost: Enquire

Nu Skin Direct selling opportunity in the health and beauty sectors. Contact: Tania Williams Tel: 082 4953702 Email: taniawil@mweb.co.za Website: www.ironyourwrinkles.com Cost: Enquire

Phuza Health Natural Health. Contact: Lindsay Couve Tel: 011 7924638 Email: lindsay@intekom.co.za Website: www.colloidalsilver.co.za Cost: Enquire

Phyto-Nutraceuticals Healthy Soy Products. Contact: Angela Tel: 021 7835738 Email: angela@phyto.co.za Website: www.phyto.co.za Cost: Enquire

Reeva Beauty and Health Direct sales and marketing of cosmetics & nutritional supplements Contact: Reeva Forman Tel: 011 4821570 Email: reeva@intekom.co.za Website: www.reeva.com Cost: Enquire

Repcillin Sell this latest, fast-moving skin balm made from crocodile oil. Contact: John Tel: 041 3661011 Email: john@repcillin.com Website: www.businessinabox.co.za Cost: Enquire

Shzen Direct selling of hand, foot and beauty care products Contact: Ingrid or Rene Tel: 021 7042938 Email: ingrid@shzen.co.za Website: www.shzen.co.za Cost: Enquire

*Information supplied by a third party. SA Guide to Business Opportunities regrets any errors or ommissions.

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6

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Spirit Of Africa Cosmetics Direct selling cosmetics company. Contact: Veronika Tel: 012 3474463 Email: info@spiritofafrica-cosmetics.co.za Website: www.spiritofafrica-cosmetics.co.za Cost: Enquire

Sportron International Wellness Company - Networking.Contact: Tracy Waklin Tel:011 3178300 Email: tracy@sportron.co.za Website: www.sportron.co.za Cost: Enquire

Sunbird Perfume Direct Selling/Network Marketing - Perfume Contact: Hein Venter Tel: 012 3455523 Email: sunbirdcollection@yahoo.com Website: www.sunbirdperfume.co.za Cost: Enquire

Swissgarde Network Marketing Contact: Debbie Botha Tel: 011 2568118 Email: darryl.pillay@swissgarde.com Website: www.swissgarde.com Cost: Enquire

The Aim Companies Suppliers of BarleyLife and other high quality health care products Contact: Melanie Shepard Tel: 011 6750477 Email: mshepard@aimintl.com Website: www.aimafrica.co.za Cost: Enquire

The House Of Aloes Aloe Skin and Health Care Products Contact: Ingerlise Tel: 028 7351454 Email: info@alcare.co.za Website: www.aloe.co.za Cost: Enquire

Vanda Cosmetics Direct Selling - Cosmetics. Contact: Lauren McEvoy Tel: 011 4223710 Email: chris@vanda.co.za Website: www.vanda.co.za Cost: Enquire

Watkins Valeur Cosmetics Classical Direct Selling Contact: Karen Scheffer Tel: 021 5322640 Email: karen@valeur.co.za Website: N/A Cost: Enquire

Willa Krause Beauty and Slimming Salon Multi-Well Slimming Salon Contact: Adri Tel: 012 5441300 Email: adri@krause.co.za Website: www.willakrauseskincare.co.za Cost: Enquire

World Wide Trends Wellness, nutrition and anti-ageing products Contact: Sharon Cousin Tel: 073 1667710 Email: sharon@symbioticpromo.co.za Website: N/A Cost: Enquire

XanGo XanGo Juice is the original mangosteen beverage - sensational taste and flavour Contact: Werner Tel: 021 6895061 Email: info@mangosteentrend.com Website: www.mangosteentrend.com Cost: Enquire

FRANCHISE Advanced Makeover Clinics Cosmetic and non surgical beauty techniques franchise Contact: Gerhard Kriel Tel: 021 8553554 Email: gerhard@advancedmakeoverclinics.com Website: www.advancemakeoverclinics.com Cost: Enquire

Adventure Boot Camp for Woman Adventure boot camp,seeking fitness professionals to run their own branches Contact: Naz Tel: 021 6711741 Email: naz@adventurebootcamp.co.za Website: www.adventurebootcamp.co.za Cost: Enquire

Art of Skin Care A leader in cosmetic industry in SA through network marketing Contact: Desmond Tel: 011 8047550 Email: hdngobeni@artofskincare.co.za Website: N/A Cost: Enquire

Bsxi Hydro Spa Become part of the fastest growing industry worldwide! Contact: Bronwynn Tel: 012 3474155 Email: bronwynn@worldonline.co.za Website: www.bsxi.co.za Cost: R900 000

Contours Express Womens Gym Franchise Opportunity Contact: Erich Tel: 083 3088418 Email: erich@contoursexpress.co.za Website: www.contoursexpress.co.za Cost: R225 000

Curves Curves offers a complete fitness and nutrition franchise opportunities. Contact: Dirk Coetsee Tel: 072 2119379 Email: curvesafrica@telkomsa.net Website: www.curves.co.za Cost: Enquire

DIVINE BEAUTY ACADEMY Part time courses offered to women from all age groups and races Contact: Michelle Sierra Tel: 011 4254509 Email: michelle@divinebeautyacademy.co.za Website: www.divinebeautyacademy.co.za Cost: R135 000

Dream Nails Dream Nails is a full compliment nail and beauty salon retail concept. Contact: Esti Klopper Tel: 012 6213323 Email: esti@placecol.com Website: www.dreamnails.co.za Cost: R590 000

Eish2o Water hydration solutions. Contact: Andrew Smith Tel: 082 4569089 Email: andrew@eish2o.co.za Website: www.eish2o.co.za Cost: R85 000

Espoir Education and Training centre in modelling, beauty, and personal development.Contact: Nazily Tel: 011 6809608 Email: nazily@espoirsa.com Website: www.espoirsa.com Cost: Enquire

Femenique A contemporary skin, body, nail and hair clinic Contact: Duncan Pape Tel: 021 5577714 Email: Duncan@udmanagement.com Website: www.femenique-health.com Cost: Enquire

H2O International Marketing of water purifiers and water coolers to businesses and the public. Contact: Tony Marchesini Tel: 021 7023262 Email: tonym@h2o.co.za Website: www.h2o.co.za Cost: R600 000

*Information supplied by a third party. SA Guide to Business Opportunities regrets any errors or ommissions.

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SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


HEALTH & BEAUTY FEATURE

The beauty of

Natural and organic

to health and hygiene By Jaqueline Martinez

There are some pertinent clichés we can take note of, such as ‘health comes first’, ‘cleanliness is close to godliness’ and ‘beauty is in the eye of the beholder’. Health and wellness entrepreneur, Wendy Addison, adds her own angle to this lucrative industry with her own cliché ‘Root your Beauty in Nature’.

This is her success story.

A

fter five years in the UK and with the desire to live beyond the boundaries of being a corporate executive and have control over her own life, irrespective of office politics and structure, Wendy began her own business selling/ manufacturing natural and organic products/goods, Syzygy Organics, in 2006. With her love for nature and the authenticity it offers, stepping into natural and organic territory, after working as a freelance accountant, seemed the appropriate route to follow, and she has no regrets whatsoever. As a matter of fact, there was time during her career that she juggled both worlds, but eventually made her choice. Wendy chose the name Syzygy Organics with the payoff line ‘Root your Beauty in Nature’ after hearing about the world-renowned psychologist Carl Jung using it to denote a pairing of opposites. For her, the message behind the syzygy represents all that is natural and organic. Wendy’s chosen, circled logo, appearing on all Syzygy products, marketing material and the website, denotes totality; perfection; infinity; the all; the Collective Unconsciousness, with completeness, wholeness and all of the parts of our being, body, soul, spirit. “It also represents the universe

as a whole, in harmony and in symmetry,” she explains. Wendy estimates the cost of launching her business to be in the region of R100 000, R60 000 of which she managed to secure through a bank loan, the balance of which she derived from her income as a freelance accountant. Wendy runs Syzygy Organics singlehandedly and yet her distribution points have grown to include various ‘big name’ retail outlets, including Clicks and Pick ‘n Pay, in addition to several health shops and pharmacies. Despite the growth in demand, Wendy has no intention of franchising the business at this stage. Some of her products, particularly for female hygiene, include SweetSpot Labs and Shady Day, which combine safe, green and eco-friendly factors with practical and convenient needs for customers. Ensuring all products are ‘functional and fabulous’ is what Wendy advocates and draws in the elements of eco-friendly hygiene and biodegradable products. “Natural and organic product acceptance still has a way to go with the public. This can only be achieved through education and awareness. When consumers become aware of the impact of their choices they will be more incline to buy natural and organic products, and help to drive

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6

down prices. Business owners in this industry are in it for long term, far-reaching values rather short-term, non-inclusive gain,” says Wendy. Her advice to aspiring entrepreneurs? “In the 21st century career passivity is a very high-risk approach. Instead of being passive – at worst, a plaything for your employer to direct, it is far more energizing and satisfying to get aligned with the goals that you yourself want to achieve. Stay true to the things that matter to you.” Wendy concludes: “I owe a heartfelt debt to managers who reminded me that I really didn’t fit in. It enabled me to realize that the rules were based on some people being prepared to sacrifice independent thought and deed for their imagined security. This helped me to take my chances now rather than later and initiate the creation of Syzygy Organics cc.” BO Contact details: Tel: 021 783 1902 Mobile 084 394 9893 Email: Wendy@syzygyorganics.com Website: www.syzygyorganics.com

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OPPORTUNITY SPOTLIGHT

A Fresh Approach to

Franchising By Nadia Hodgins and Sarah Billimore

One of the most comprehensive franchise opportunities we’ve uncovered, Sandwich Baron provides entrepreneurs with the chance to enter the fast-food market with all the support and tools necessary to attain high, sustainable levels of success. and above our ‘good looks’, we offer an extremely popular, free delivery service to our customers. Our first franchise opened in Germiston in 1997 and we have been full members of FASA since 2002,” adds Sally.

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hat started as a small sandwich deli in Alberton in 1996 by Sally J’Arlette-Joy, quickly grew into one of the most popular healthy fast food alternatives on the market. Today, there are 59 Sandwich Baron stores operating across South Africa, from Witbank to Potchefstroom, Klerksdorp and Rustenberg, “There are a few sites left in the Johannesburg area, in the East Rand and in parts of Pretoria but essentially, there are opportunities available nationwide,” says Sally. Sandwich Baron owns the lunchtime market with free delivery of sandwiches, salads, baked potatoes and platters. Apart from their popular free delivery service, smartly-finished retail shops attract a lot of passing trade. Sally’s hands-on involvement from the beginning ensured that all the pitfalls normally associated with starting a new business were eliminated in this franchising development. “We have grown to be the biggest player in the sandwich business. Our proven secret recipes result in undeniably delicious food that keeps our customers coming back for more - and telling their friends,” she explains. Sandwich Baron presents a polished and professional retail identity. “Over

In addition to the proven, original concept, Sally introduced the Sandwich Baron Express store a year and a half ago, which offers a slightly smaller menu and no delivery service, catering more specifically for passing trade in busy malls. There are currently twelve such stores in existence. The Sandwich Baron turn-key franchise operation includes the following: * All shop fitting included * All electrical and plumbing work * Assistance with lease * Site allocation * Staff sourced * Opening marketing assistance * Opening food stock * All equipment supplied “If becoming a Sandwich Baron franchise owner is definitely food for thought then you should be able to work under pressure and go that extra mile,” says Sally. “We are looking for top class people with a passion for success and exceptional service. With both Sandwich Baron and Sandwich Baron Express franchises on offer you can choose the kind of operation you are going to run.” Previous food experience is not necessary. Make your choice between Sandwich Baron and Sandwich Baron Express; whether your choice is based on what you can afford, rental space restrictions or your time and availability, you are assured of quality and 100% commitment from the team

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at Sandwich Baron’s head office. ADVANTAGES OF BECOMING A SANDWICH BARON LICENSEE * Created for the South African market * Proven concept * Local fresh produce used * Buying power * Menu chosen by South African customers * A national brand * Development daily in South Africa * Online ordering * National television advertising * Great hours SPOTLIGHT Number of Stores: 59 (49 franchisees and 10 company owned) Training: YES - Five weeks at Head Office and one month on site. Royalties: 6% of turnover 2% of your turnover to the marketing fund Cost: Delivery store: R630, 000 (excl. VAT.) Express store: R300, 000 (excl. VAT) Minimum Operating Capital: Delivery Store R315, 000 (this amount cannot be borrowed) Express Store R150, 000 (this amount cannot be borrowed) Area Availability: Country-wide. Areas are protected. Franchise Term: Five years BO Sandwich Baron is a registered FASA Member

For more information, please contact the Sandwich Baron head office: Tel: 011 907 6237 Email: sally@sandwichbaron.com Website: www.sandwichbaron.com

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COVER FEATURE

Using Internet Tools to Retain Clients Rather Than to Find Clients By Tony Seifart

While most beauty therapists go into business with the intention of making money, they soon discover that it’s more important to go into business with the intention of having a relationship with as many clients as possible.

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t’s from this attitude that any real measure of success is achieved.

It is infinitely more difficult to find a new client than it is to sell to the same client again, making it equally as important to treat your existing customers well and to nurture this client base. Having spent several years developing my ability as an internet marketer, when I first mentioned what I did to a beauty therapist friend of mine, she told me it was absolutely impossible for someone like her to use the internet to make money. I had to think about it long and hard. It wasn’t long before I realized that when she said ‘internet’, she meant ‘website’. Of course, many beauty therapists would probably have no value in a website, but could they use modern technology to run their business and find more clients? The role of every internet marketer is to build relationships with his or her client base. This is incredibly difficult, because 90% of the time, you’ll never

meet me in person. This means I’m expecting you to trust me without even having seen me in person. So I thought, is it possible for me to use some of the tools at my disposal to help an existing off-line business to market themselves better? Oh yes! The easiest way to do this is to put it into a story: Maria owns a small hair salon in the Northern Suburbs of Cape Town. She’s been cutting hair for many years and while she’s always busy for about five or six days after pay day, the rest of the month is rather quiet. During these quiet times her staff are twiddling thumbs or playing on MXIT while Maria is stressing about bills that need to be paid. When I first met her she was ready to call it a day. The stress of running a business like this was just too much for her. I discussed my plan with her and she was willing to give it a shot. Within a few short weeks her hair salon had increased dramatically in business. She’s even opened up a small division now which

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does manicures and even that is fully booked. She constantly has new business knocking at her door asking for appointments. The best part is that this entire system costs Maria less than R200 a month! So how did we manage this dramatic turn around? We started off by realizing that Maria’s existing client base was a goldmine. Every time someone came into the shop Maria asked them to complete a customer information slip. This slip includes their name, surname, email address and cellphone number. Each client was then carefully added to a database. Once a week Maria would send out a weekly newsletter to her clients with tips and information on how to look after their hair and makeup. She was building a relationship with them! When things got quiet, Maria would send out an email to her client base with a special offer or a voucher for a manicure. All of a sudden her existing clients

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


OPPORTUNITY SPOTLIGHT

Repcillin

Just four short years ago a small company working from home launched a new natural skin care product made from crocodile oil. Now it is sold worldwide and has full time distributors in the Europe, USA and Australia. Repcillin, which is a play on the words REPtile and peniCILLIN has gone from strength to strength and has just launched a new marketing aid for their local distributors in the form of a video presentation stand and product holder. The markup is 225% and sales have increased ten-fold using these stands and now agents can expect to make a profit of R1000 a month from each unit placed which is not a bad ROI, as a unit costs only R2500 fully stocked. Place 20 units and that could easily bring in R20,000 a month. For this you would only have to visit the outlet and restock once a month. The benefits are amazing: no advertising, no bills, no staff, no overheads, no selling, full backup support and Internet listing of all outlets. You don’t get many business opportunities like this and the best outlets will soon be snapped up. Visit www.repcillin.com to see the product and www.business-in-a-box.co.za to become an agent.

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6

OPPORTUNITY SPOTLIGHT

Spraytan

Southern African salons and spas can now offer a new generation spray tanning solution to their clients.. Spraytan cc offers a full range of products and equipment for the application and maintenance of professional spray tanning and home self tanning. Central to this offering is Spraytan cc’s appointment as the Southern African distributor of Aviva Labs sunless tanning products. These quality spray tanning products compliment beauty treatments offered by salons and spa’s, impacting positively on profitability and cashflow within days of starting to offer spray tanning…yes, only days Who will this service appeal to? • People, male and female with fair / Type 1 skin. • Health and image conscious people. • Sunbed tanners. • Beach enthusiasts, tourists and people leaving on holiday. • Patients of Dermatologists and Plastic Surgeons. • Actors / actresses, models, dancers and body builders. • People about to enjoy special occasions like weddings, matric farewells and end of year functions. Contact Spraytan cc: Telephone: +27 21 5563315 Fax: 086 541 8287 Email: info@spraytan.co.za Website: www.spraytan.co.za

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COVER FEATURE

were coming back more than just once every three months! She was reminding them of all the extra services she offered. She would help with make-up for special occasions, or a wash and style for a wedding, and later she introduced the manicures. But this of course relied only on her existing client base. To grow her client base, Maria turned to the tried and tested method: Word of Mouth. So how do you get your clients to talk about you? Well – give them vouchers to give away! Maria would send out an email with an electronic voucher attached (say for a R50 off on a manicure). She would then encourage her clients to send it to their five closest friends. Of course it didn’t matter if they sent it to more! Within a very short time Maria’s business was booming – and has been ever since. The secret to Maria’s business is the fact that she keeps regular contact with all her clients. She’s continually recycling her clients and adding new

ones to the mix. Everyone loves hearing from her because she’s always providing value to their lives. So, I’ll ask again: Are you having a relationship with your clients? So how difficult is it to set this up? Or do you need a degree in Computer Science to get this working? Well, the good news is that if you can send an email, then you can do this. And if you can’t (or don’t want to), get someone to do it for you.

Here’s the process we followed: 1. The first thing we did was make sure that every person who steps through the door fills in an information sheet so that we could collect their email addresses. 2. We then went through Maria’s existing address book to see if we could find any more addresses. Once finished we found that Maria had more than 200 addresses to start with! This included friends and family (not just her clients!) 3. We then registered an account with seemoreclicks.com on their bulk

messaging system. At R199/month Maria is able to send as many emails as she likes. Their system is also fully compliant with the law so that no one could accuse Maria of being a spammer. 4. W e then uploaded her “database” of clients and potential clients to the system. 5. To get things rolling we sent them all a R50 voucher to launch her “online programme”. 6. E very week she sends something to them, keeping her place busy! If you don’t believe me that it works, I know of somebody who will only buy her clothes from one store because that store sends her an SMS for her birthday each and every year and she feels special. And that is what this is all about – getting people to feel special; building a relationship with them. If you continue to be the expert they turn to for help then your business will always be full of clients. BO To open your own messaging system, visit www.seemoreclicks.com/bulkemail/

Health and Beauty Book Reviews The Organic Food Shoppers Guide This book gives consumers the essential, easyto-digest information they need on over 100 organic foods sold today. The book offers detailed ingredient-by-ingredient guidance, offering at-a-glance information on Season, Good Varieties, Nutritional Highlights, What to Look For, and Storage and Preparation Tips, plus kitchen notes and more than 100 delicious recipes. Price: R 218.52 www.exclusivebooks.co.za By: Jeff Cox

The Fitness Instructor’s Handbook: A Complete Guide to Health and Fitness This book is the essential guide for anyone working in, or wishing to enter, the fitness industry. It covers every component of the industry standards for both level 2 and 3 qualification, and offers the perfect blend of theory and practice on every aspect of health and fitness. Price: R 270.19 www.kalahari.net By: Morc Coulson

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Essential Ways to Relax: M-R-T Massage Therapy Essential Ways To Relax by M-R-T Massage Therapy informs people about the danger of stress and the benefits of massage therapy. This book will inform you of ways to relax and unwind. You have to take better care of your body.

Price: R 267.61 www.exclusivebooks.co.za By: Mark Butler, Richard Miller, Timothy Bullard

The 10 Secrets of 100% Healthy People Some people have enviable energy and enthusiasm, never gain weight or get sick. What is their secret? The answers can be found in this groundbreaking book by one of the UK’s leading nutrition experts.

Price: R 160.00 www.kalahari.net By: Patrick Holford

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EST FLAGSHIP: 2002 FRANCHISING SINCE: 2005 SETUP COST:R400 000 exc ROYALTIES:FIXED

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FRANCHISE OPPERTUNITIES NOW OPEN FOR 2010 Flagship Est: 2002 Franchise Est: 2005 Setup Cost: R400 000 exc Required Contribution: R100 000 Royalties: Fixed Marketing: Fixed Current Stores: 80+

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ENQUIRIES: 086 1333 433 INFO@FISHANDCHIPS.CO.ZA WWW.FISHANDCHIPS.CO.ZA SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


THANKING ALL OUR FRANCHISEES AND CUSTOMERS FOR YET ANOTHER SUCCESSFUL YEAR! SUPPORTING THE NATION PROUDLY!

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OFFICIALLY SOUTH AFRICA’S ONLY TRADITIONAL CHIPPY! SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6

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Up, up and away… By Warrick Smith-Chandler

The visionaries were right about how cloud computing would affect every business process and practice.

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et into the cloud ‘or cloud computing ‘as it is known in the IT industry, and harness the web’s mega-power to leverage your business like few other technologies have been able to. Now is the time to say ‘good riddance’ to surly computer technicians, software compatibility problems, computer hardware clashes, exorbitant hourly service rates, complicated service level agreements , an exclusively office-centric management style and high costs associated with growth. Say hello to 24/7 on demand, anywhere, anytime, by anyone computing. If you are using the web only to manage your email, internet banking and social media (face book etc), and Google browsing then you are missing out on what the web really can offer. So what is cloud computing and how can it affect your business practices? How far has it come and how far can it go? Let’s start with the end point. Have you noticed how popular mobile computing devices have become? In South-Africa there are over two million 3G devices and ADSL lines. Put simply, cloud computing is a vast array of interconnected computers managing the data and software we would normally have stored and retrieved from our proprietary office and company based IT systems. For example, sales executives can be appointed around the country –using a common web based sales platform, operating from their homes, sharing and updating the same database and allowing the business owner or sales manager access to sales information 24/7. It can also drive down costs downsize your office space or grow without extra offices. Get rid of your IT support staff, never buy software

again, stop hassling about software licenses for every pc, dump your file server, and cancel your office computer support agreements. Reduce the number of telephonic support based staff. Best of all; whether you employ another 100 agents around the country the cost of providing them with an IT infrastructure via the web will be – you guessed it – zero. Improve customer experiences: Allow customers access to their account balance, service requests and order status, confidential information (technical information etc) by giving web access to information pertaining to them. Why should this information only be available during office hours? Position your company as a leader. Agility and finesse will trounce corporate stagnation anytime. Move your staff and business culture towards a 24/7 work style. Allow your staff to work more from home and you will find that they will be more productive. Improve your systems regularly. Why wait for annual software upgrades. Introduce your system improvements and changes weekly or even daily. Be in control. As every process on the web can be date and time recorded, archived and retrieved measurement of staff effectiveness can be enhanced greatly. As for the downsides - slow bandwidth speed, high cost, security and application speed – these are of declining relevance as new and better systems are being implemented at lower cost by hosting service providers. Strangely enough, the biggest downside has nothing to do with the technology but more to do with your ‘largest asset’ and that is your staff. Change always challenges staff competence and cloud computing does just that by stretching your organizations ability to accept and adapt to constant change and new measures of work performance. BO

Warwick Smith-Chandler is the founder of SA Guide to Business Opportunities magazine and www.Bizassist.co.za.

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TECH REVIEWS

The Mobile Workers’

Wish List Compiled By Jaqueline Martinez

HTC Touch Pro PDA phone The HTC Touch Pro™ brings together elegant touch-screen response with the direct precision of keyboard entry leaving out, nothing to deliver a powerhouse communication tool in a beautiful, compact design Price: Manufacturer: Purchase:

R 12,315.00 HTC www.pcmall.co.za

USB Numberpad for laptops A USB numberpad for your laptop. Attaches seperately via usb connection. Two USB ports. Ideal for ‘on-the-go’ business. Price: Manufacturer: Purchase:

R 199.00 Labtec www.chaosnet.co.za

Logitech Quickcam Ultravision A webcam with a precision glass lens, superiority, quick preview button, snapshot button and integrated microphone. Price: Manufacturer: Purchase:

R 1,499.00 Logitech www.chaosnet.co.za

GO GREEN

Power-Saving Home Plug Reduce your power consumption by 60% and extend your home networking capability, connects devices to each other through existing in-home power lines. Price: Manufacturer: Purchase:

R 579.00 Billion www.nology.co.za

The tripTrack Logbook system

The tripTrack Logbook system is an easy-to-use, inexpensive, accurate and convenient method for logging your kilometers and motor vehicle expenses. In short, this is an easy to use system that does the work for you thus enabling you to claim the maximum allowable tax deduction. Price: Manufacturer: Purchase:

R 1,750.00 tripTrack www.triptrack.co.za

Win an Uninterrupted Power Supply for Your Business!

All businesses need to prevent company downtime. In these uncertain times where powercuts can leave your already recession-shaken business totally in the dark, you need a back up to prevent loss of business. Simply visit the technology section on www.BizAssist.co.za and name one feature of the Nova AVR range of UPS’ to stand a chance of winning an uninterrupted power supply valued at R2 000. Forward your answer, your name, postal and contact details to: competitions@saguides.co.za *Closing Date: 10 January 2010

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MARKETING

Dynamic Advertising with ProMedia Marketing ProMedia Marketing is a mid-sized company with a comprehensive 42” Plasma/LCD Screen display network nationally, and with screens located over the three provinces, this forward-thinking company has plans to extend to the rest of South Africa soon. Since Plasma/LCD advertising is considered one of the most upand-coming, as well as modern, advertising mechanisms, it’s no wonder we see these screens in shopping malls where shoppers who are unoccupied have the time to watch dynamic advertising taking place. Midway between information technology, advertising and the home entertainment market, this industry is one of the fastest growing right now. The proof is in the pudding, or at least in this case, the marketing as extensive research shows that 97% of consumers shop with their feet! They say 92% shop without a shopping list and 70% of consumers make final purchasing decision while in the store. So this justifies the fact that 68% of consumers will see a product being advertised and get the product while shopping!

high traffic areas and makes a huge difference to brand building strategies. You cannot afford to miss out on this opportunity. As a ProMedia Agency in your region, you will receive clearly laid out borders within which to operate, including towns and other areas within your designated region. You’d start with a minimum of one screen within your agency, after which you will be able to expand to other areas. Taking into account the ongoing global drive towards technologydriven advertising, with Africa still a largely untapped market, this could prove to be the ideal business opportunity for you. For More Information please call: 079 505 3105 or Email: jacques@promediamarketing.co.za

This is a huge figure in terms of marketing and it has been found that advertising to shoppers while they are out actually shopping is the most effective way to reach the masses. The 42” Plasma/LCD screens are such an effective tool to use in

YOUNG ENTREPRENEUR SPOTLIGHT Name: Jared Koning Age: 20 Occupation: Events planner & owner of Vibe Events Business Operating: Two Years While most teenagers he knew sought out the best party, at just 18, Cape-based entrepreneur Jared Koning was throwing them. Two years on, Jared has formalized his business and now owns Vibe Events, a budding events management company, which caters to the Cape’s Northern Suburbs’ residents, business owners and of course, teens. What do you feel sets your business apart from others like it? We pride ourselves in providing great service, clean entertainment and a safe environment to the Mother City’s club scene. What other services does Vibe Events offer? We also offer services including event management, promotions, photography and design of artwork and flyers. What areas do you operate in? We are based in Durbanville in the Northern Suburbs of Cape Town and only market our services to residents and businesses of Cape Town at this stage. What challenges have you faced in growing your business? The greatest challenge would be finding sponsorship and interested parties to come on board for the events we host. We are developing new ideas to attract sponsors. Who can use your services? Anyone can use our services - from businesses who need an event set up and managed, to parents who would like a birthday organized for their kids. For more information, contact Jared. Cell: 083 344 8767 E-mail: Jared@vibe-events.net Website: www.vibe-events.net Facebook: Vibe events

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Signs Online Signs Online is an online marketing portal with selected specialist suppliers who are all leaders in their fields, i.e.

• . . • • • • . . • . • . • • • • . • • . .

3D Graphic and computer presentation Banners and Banner display systems Building wraps Consulting Corporate clothing, caps, etc Event management Exhibition Stand and Set building Flag and fabric printing Flagpoles - fabrication and installation Graphic design Illuminated signs Large format digital print (indoor, outdoor and flags) Litho Printing Manufacture of customised display systems Photography Project management Rigging and Specialist Applicators Screen printing Sign making We are able to offer you a total Sign service and repairs solution to all your signage, print, Vehicle branding and wrapping exhibition and graphic requirements, Vinyl Graphics including display systems, all from one online service. Contact details Signs-online 0114774948

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


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FEATURE

The Good Green Business Journey By Sarah Billimore

Help is at hand for eco-entrepreneurs looking to break into the market. brand reputation that can cause.” Once your company is on the green path to sustainability, you can display the “GreenEdge Pledge”, showing customers, staff, suppliers and community that you are committed to going green.

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ape-based sustainable business and marketing consultancy, GreenEdge, specializes in marketing strategy, branding and communications in the sustainability field. With a surge in support for companies and products that don’t harm the environment or people, GreenEdge focus their energies on promoting green products, services and achievements. But that isn’t the only help GreenEdge offers companies or entrepreneurs. “I don’t ‘green-wash’,” explains founder, Hugh Tyrrell about his commitment to endorsing companies and their products as long as they practice what they preach. “If you aren’t already on the sustainability journey, we facilitate the process of greening your business and recommend specialists where necessary.” The benefits of adopting green practices are many but one of arguably the most attractive incentives for small business owners is the cost saving potential. “You save costs in energy, water and other ecoefficiencies while your staff motivation improves. And because you comply with ever-tightening environmental

legislation, you will avoid expensive fines.” Aside from achieving a return on investment in greening, companies are able to broaden their customer revenue base and to build brand value. “Your product gains a green competitive edge in the marketplace, bringing in more loyal customers and growing sales,” adds Tyrrell. To ensure your reputation as ecofriendly remains true and intact, GreenEdge will assess your company’s environmental impact and carbon footprint by measuring its usage of energy, water, waste and raw materials. They then plan your green marketing and communications strategy for internal and external audiences, create and produce marketing campaigns and material and ensure that your environmental claims are scientifically accurate and meet Advertising Standards Authority (ASA) guidelines. “Good green marketing is not straightforward,” Tyrrell explains. “We ensure that you make scientifically accurate claims about environmental performance and avoid charges of ‘green-washing’ and the damage to

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“Our social marketing expertise has helped to raise recycling rates to over 50% in more than 40 000 households in the City of Cape Town’s programme areas,” says Tyrrell of the impact their efforts have had on a project they were commissioned to conceptualise and manage by Waste Control and Waste Plan, who are, in turn, contracted to provide recycling collection by the City of Cape Town. While GreenEdge prepare starter packs with “how-to information” much of their success is attributed to their understanding and use of sustainable behavior change using a mix of marketing and media tools. “We are fortunate to have built up special expertise in this area and are keen to share it with local authorities and companies, especially in light of the new requirements of the recentlypassed Waste Act,” Tyrrell explains. Perhaps the brightest feather in GreenEdge’s cap is the success

In addition to a degree in sociology, GreenEdge founder, Hugh Tyrrell combines a dozen years in marketing with over 15 years of experience in environmental communications consulting. He was also the founding editor of two national environmental magazines

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


FEATURE collaborative efforts with the retail giant, Woolworths, has achieved. In the late nineties, GreenEdge (known then as Tyrrell Associates) was called in to act as an environmental and communications consultant for the company. “We first helped to write an internal green newsletter and then went on to organize a ‘Towards Sustainable Retailing’ workshop at the head office,” GreenEdge explains in the case study of the exercise, which is posted on their website. The programme unfolded to include an internal eco-info intranet and the involvement of ‘The Natural Step’, who provided sustainability awareness training to middle and senior-management, and who workshopped practical applications of sustainability for products. This laid the basis for the establishment later of a formal Sustainability Forum, with a company director as chairman. Woolworths was named Responsible Retailer of the Year in the 2008 World Retail Awards. “To connect with the expanding market of ‘conscious consumers’ requires a sensitive understanding of who they are and how they decide on what to buy, and which information and how they choose to receive it – including a range of media and online communities,” he adds. “Much of the spine to a green marketing campaign is about the company’s journey to sustainability – the unfolding story behind its greening. This is partly why Woolworths calls theirs the ‘Good Business Journey’. It’s the telling, internally and externally, of the sustainability journey. This is one of our specialities,” adds Tyrrell. Looking ahead, GreenEdge appear s ideally aligned to assist business who want to meet the demands of the environmentally-aware consumer, who Tyrrell believes values durability, eco-impact and fairness as well as performance, quality and price. “There is a lot of change coming,” concludes Tyrrell. “It will pay to be at the forefront.” BO For more information, contact: Hugh Tyrrell Tel: 021 448 8123 E-mail: info@greenedge.co.za Website: www.greenedge.co.za

8 Ways to Green Your Office

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y adopting a few basic earthfriendly practices, you’ll not only save on power (and costs) but inspire staff to make the same changes in their own lives. 1)Plastic to Paper. Use biodegradable materials for all packaging. Suppliers should be able to offer an alternative and the support from customers should see any surcharge absorbed. 2)Consider the Commute. As if we needed one more reason to promote telecommuting in South Africa. Send staff home one to two days a week and watch productivity skyrocket. It’s a perk that can be revoked at any time, but the environment (and your staff) could use the travel break! 3)Smart Bulb. Change conventional bulbs to low-energy sapping ones is a smart, money-saving choice. Even though individual bulbs can be slightly more expensive, the operational life span of current white LED lamps is 100 000 hours (compared to the 5000 hour life span of an incandescent bulb). What’s more, unlike CFL low energy bulbs, LED light bulbs do not

contain mercury, making them safer and easier to dispose of. 4)Recycle! Collect and recycle office paper and printouts. Set up bins to make separating rubbish types easier for staff and visitors. 5)Standby. Start purchasing electronic items with low power-standby modes and make sure power-sapping office equipment is switched off at night. 6)Conscious Traveler. With technological advances streaming feed from satellite offices to your desktop, consider whether your travel plans are truly necessary. If you are travelling and need to rent a car – ask for a hybrid! 7)Go Paperless Where Possible. We know it’s difficult to banish paper altogether but one look in your dusty filing cabinet will tell you how many printouts could have been avoided! 8)Print Smart. Find the double-sided printing function on your printer, use recycled paper and source remanufactured ink cartridges when it’s time to refill.

*1. Green From Top To Bottom. The Green School in Bali boasts a working chocolate factory, aquaculture ponds, organic vegetable gardens and edible mazes, all located on a campus built entirely of low-impact and environmentally conscious materials. Source: www.trendwatching.com

*2. Carbon Calculator. Businesses looking to offset their carbon footprint can quickly calculate their carbon emissions with the Carbon Footprint Calculator, which has been adapted to South African conditions for Ecopreneur by Lisl Lain of Green Door Consulting. Visit www.ecopreneur.co.za/carboncalculator/ to take work out your score. *3. A Green Brand. British-based media agency Curb has taken low-impact advertising to new heights. Used in highprofile campaigns by companies including Adidas and Volkswagen, Curb offers a ‘lowgrow’ service, where logos up to 30 meters wide are cut into turf. Visit www.mindthecurb.com for more information on their range of earthy marketing services and ideas.

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Source: www.trendwatching.com

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2010 SPOTLIGHT

Tax Concessions for World Cup Vendors SARS recently released a new legislative framework which is open for public comment up until 26 February 2010. By Jaqueline Martinez

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his framework relates to both customs control over people and goods moving across South Africa’s borders as well as customs duties in its broadest sense. The proposed new legislation is anticipated to be much more progressive, simple to understand and predicable than the Customs and Excise Act of 1964, aligning with international customs conventions aimed at standardizing customs procedures. It also supports a wide variety of national policies and laws at the border relating to border security and other environmental controls, while levying payment and recover of customs duties on goods imported and exported from South Africa. Of course, to effect a constructive draft Revenue Laws Amendment Bill, SARS has had to take tough action where illegal goods are concerned. As we already know, China is a huge culprit here, and while South Africa aims to maintain diplomatic ties for various reasons, FIFA has clearly indicated they are having no nonsense with knock-off brands during their stint in South Africa. SARS has literally had to jump to attention to please FIFA – and one really big example was when they did raids in Durban, confiscating 400 tons of clothing and textile goods valued at R60 million. In a press release, the COSATUaffiliated Southern African Clothing & Textile Workers’ Union (SACTWU) was overjoyed about this as they represent many textile workers and businesses in South Africa. SARS is clearly demonstrating that it wants to ensure compliance with the Customs and Excise Act in protecting the local clothing and textile industry against

unfair business practices. The new provisions provide tax exemptions for the 2010 FIFA World Cup and will take retrospective effect from April 1. Some of the tax proposals include use of some of the value added tax (VAT) proceeds on the sale of tickets and hospitality services to subsidize match ticket prices for supporters, while income derived from nonresidents from the event will not be subject to income tax. However, this does not include soccer team members, who will be subject to a withholding tax on foreign sports people. Tax on income derived from the event will be paid by directors and staff of the South African Football Association and the personnel of the local organizing committee. Guarantees also had to be signed by all countries which submitted bids for the 2010 World Cup ranging from visa requirements to safety and security as well as two guarantees related to taxation, according to SARS officials. The SA government signed a memorandum of understanding with FIFA after extensive negotiations which included revised tax guarantees. It is called a ‘tax-free bubble’ and would restrict tax concessions to prescribed areas such as stadiums, training sites and the FIFA store, for a limited time before and during the 2010 World Cup. In terms of the agreements and provisions in the bill, FIFA and its national associations and subsidiaries will be exempt from taxes in SA except for VAT, embedded taxes (such as fuel and excise levies), unemployment insurance and

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the skills development levy for its employees. FIFA-related commercial affiliates would be allowed to import goods related to the 2010 Soccer World Cup free of duties. There still remains a mixture of feelings among smaller informal traders who used to monopolise the site where the imposingly spectacular stadium stands in Green Point. Last year the City’s Executive Director for Economic, Social Development and Tourism, Mansoor Mohamed, acknowledged that the Green Point Traders, mostly micro-owned businesses, would be moved to temporary sites suitable for trading and that they would be able to return to Green Point after the 2010 World Cup. Home owners can still potentially coin it with conversions of homes or rooms into temporary bed-and-breakfast concerns. MATCH, FIFA’s official accommodation service provider is regulating the bulk of rooms that are being hired out under a standardized rate. Then there are the further spin-offs, like transportation and entertainment facilities that FIFA cannot reign in under their umbrella of control, making the event an opportunity for any resourceful entrepreneur – as long as you stick to the rules, and fly below the radar, so-tospeak. Let’s just hope that the import of stolen and illegal goods does not burst anybody’s bubble, least of all SARS, or we’ll all be selling ourselves short for future events. BO For more information, visit the SARS website: www.sars.gov.za Sources: www.project2010.co.za www.proudlysa.co.za www.pmg.org.za

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


GoFocus Remedial Centres Rewarding Business Opportunity offered for Educational Professionals A cutting-edge, interactive 3-D animation programme for learners with reading and writing difficulties and dyslexia. The 1ST of its kind in the world!

THE GOFOCUS CONCEPT 7KH *R)RFXV SURJUDPPH FRPELQHV DQ LQWHUDFWLYH ' DQLPDWLRQ SURJUDPPH ZLWK WDEOH ZRUN DFWLYLWLHV DQG JURVV PRWRU FR RUGLQDWLRQ H[HUFLVH HTXLSPHQW to correct reading and writing difficulties and dyslexia.

1. Computer animation programme includes: v )RFXVLQJ 7HFKQLTXH v 7HOOLQJ 7LPH v %DVLF VLJKW ZRUGV v 6SDWLDO $ZDUHQHVV WHFKQLTXH v $OSKDEHW LQ D )81 DQLPDWHG ZD\

v 5HDGLQJ v 3URQXQFLDWLRQ DQG VRXQGV v 3XQFWXDWLRQ 0DUNV v 6SHOOLQJ v +DQGZULWLQJ

2. Table Work activities v $OSKDEHW v 6SHOOLQJ v +DQGZULWLQJ v %DVLF VLJKW ZRUGV v )LQH PRWRU FR RUGLQDWLRQ H[HUFLVHV

3. Unique gross motor co-ordination equipment 7R LPSURYH EDODQFLQJ DQG VHQVRU\ LQWHJUDWLRQ VNLOOV RI OHDUQHUV

GoFocus Remedial Centres contact information:

Head of GoFocus: Carine Mays Cell: 083 263 4280 Operations Manager: Joe van Vuuren Cell: 083 346 1555 Fax: 086 552 5002 E-mail: headoffice@gofocus.co.za www.gofocus.co.za

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6

43


MARKETING

5

Tips for Product Enhancement By Abe Cherian

Selling on price is not a solution - it’s the benefits that count, and that means promoting your product’s enhancements.

E

veryone needs to know what business they’re in and they need to be able to express that purpose in a few sentences. For example, if you are a plumber, you’re not in the business of plumbing. If you’re a carpet cleaner, you’re not in the business of carpet cleaning- you’re in the business of marketing plumbing or marketing carpet cleaning services. Measure all of your activities against the mission statement outlined by you for your business and measure the success of these activities by the success of your clients or customers. The more successful your customers are in getting the benefits from you, the more successful you will be in growing your business. Simply put, if you’re not generating the volume of business you want, your customers aren’t purchasing as much as you want them to. Periodically evaluate ways in which you can make your product or service better, and thereby either increase sales or extend your product or service life cycle. Look at these ways in which to measure your success: 1. Write down not what your

product or service is but the need or desire of your target market for your product or service; 2. List all the obvious and not soobvious features of your product or service; 3. Compare your offerings against your competitors’ and list any other alternative products or services; 4. Create five different front and back-end “up-sell” scenarios for each product and service you intend to offer. You can encompass one of these attributes in each sale scenario that you come up with; 5. Determine how best to incorporate incentives for getting your prospects to buy. You want them to buy, buy now, and to buy from you; It is imperative to identify and promote major sales advantages that you have over your competition; be it lowprice, top-quality, convenient, central location, knowledgeable employees, fair credit or return policy, broad selection, or convenient hours. Knowing the direction in which you are steering your business, what daily progress you’re making and what your competitors are doing, will enable you to recognise potential problems while there’s still time to act. BO

44

Know What Your Customers Want By Sarah Billimore

B

efore bank rolling your novel business idea or launching a new product offering, consider whether it’s something your customers really want and are willing to pay for. Then establish whether or not your competition has already caught on. “A great idea can mean the birth of a new small business. But, as a self-employed small business owner, you can’t afford to take chances on ideas without getting more information about what your entire market audience wants,” explains selfproclaimed self-employment expert and business coach, Karyn Greenstreet. Market research is a study of your consumer’s preferences and your competition and it’s a sure way to measure the viability of your business idea and will help to determine your next step. Test the waters and attain customer feedback by conducting surveys and researching trends in your industry. Reviewing products or services similar in nature, or geared towards the same market, will also enable you to alter or adjust your offerings in advance, beating out the competition and satisfying the real needs of the customer. Your analysis will also help to uncover the following: • Growth trends in your business sector • Size of your target market • Best location for your business • Factors influencing buying decisions • Degree of demand for your product or service • Customer demographic profile Armed with the results of your market research, you can begin to flesh out a focused business plan, finalise pricing and develop a targeted advertising campaign. Suggested Resource: Marketing Research That Won’t Break the Bank: A Practical Guide to Getting the Information You Need By Alan R. Andreasen Price: R 437.78 www.exclusivebooks.com

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6

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COVER FEATURE

Retro l

a v i v e R By Sarah Billimore

Two Cape-based entrepreneurs are breathing new life into vintage Vespas. In adding a rental division, Scoot Doctor owners, Neil Felgate and Pete Milne will not only expand their ingenious business model but are, at the very least, set to welcome a few more members into the Vespa-loving, “free riders’ club”.

46

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


COVER FEATURE

N

estled among towering office blocks in the centre of the Mother City’s CBD are a variety of off-beat establishments, profiting from icons of yesteryear. From vinyl records to retro furnishings, owners of thrift or antique and collectables stores survive on our love of high-quality classics. Through the doors of 201 Bree Street, you’ll find a business attracting collectors of a somewhat different kind – those who wouldn’t blink at spending R89 000 on an Italian-designed classic scooter. For the last two years, Neil Felgate has customised, refurbished and serviced bikes for Vespa owners living in and around Cape Town, with his first custom build commissioned by local musician, Jeremy Tolly of the band, the Dirty Skirts. “The idea behind the store is the holistic servicing, repair, rental, maintenance and sales of classic scooters,” explains partner, Pete Milne, who came on board earlier this year to help expand the business and launch a rental division. “Born from Neil’s love of tinkering with engines, it’s the one-stop-shop for all your classic and retro scooter needs,” he adds. While the flagship store, rental and servicing division is located in Bree Street, Milne explains that all major servicing, customisations and repairs take place at the ‘Spray and Workshop’, “the real engine room and heartbeat of the business”, based in Albert Road, Woodstock.

Meet the Entrepreneurs

Neil Felgate Age: 29 Q: Previous Occupation? A: Travelling and exploring overseas. Q: What has been the most exciting part of the journey? A: Becoming a respected entity in the classic scooter industry. Q: Where did the interest in and appreciation for the Vespa brand come about?

A: I bought one in 2000 and started repairing parts of it myself. I purchased one when living and working in the UK and did the same thing. I have always loved tinkering with engines so after completely taking apart two Vespas before putting them back together again I knew a fair amount of how they worked. Friends started approaching me to look at their bikes and very soon, I found myself involved in the business of servicing and restoring bikes. Q: What has been the most challenging part of establishing your business? A: Trying to balance good workmanship with affordability. Q: What future do you see for yourself and for the business? A: Tripling output and opening branches nationwide. Pete Milne Age: 37 Q: Previous Occupation? A: I was at Touchline Media for a decade, heading up Touchline Photo, SA’s no. 1 Sports Photography Agency. After overseeing the merger between Touchline Photo and Gallo Images, I served as the Gallo Images General Manager and Director for a year.

World Cup opportunities, my love of the Mother City, an ability to offer a cheaper, greener travel solution (my wife, Nicola, is the CEO of the Green Building Council of SA so I have more than a little green in my veins) and my entrepreneurial flare. Q: Where did the interest in and appreciation for the Vespa brand come about? A: I have always loved the freedom and ease-of-use associated with riding a Vespa. It’s cool, sexy and makes one stand out from the crowd, especially if Oros (my bike) – a bright orange Vespa P200x – has a bunch of beaded flowers protruding from the handlebars. I have been servicing my bike for years with Neil at the Scoot Doctor and after getting to know Neil and the business I saw an opportunity to combine my love of Cape Town and all that it offers, the Vespa lifestyle and the once-in-a-lifetime opportunity of the 2010 Soccer World Cup in South Africa.

I then explored the PR space as General Manager at Marcus Brewster Publicity in 2008, before managing a small syndication and news distribution business, in 2008/2009. After 12 years in media the change feels like a breath of fresh air! Q: What has been the most exciting part of the journey? A: My journey in this business has only just begun - but getting out of the corporate life and a complete new and exciting path was the initial excitement. The first rental bike will only be leaving the Bree Street premise at the time of the story going to print, so the most exciting part of my journey is the dream of combining my love for the freedom of riding a scooter, being able to maximise on some

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6

Owners Neil and Pete outside their premises in Cape Town.

47


COVER FEATURE

Cape Town is a beautiful city made for scooters whether it be touring from Chapman’s Peak to the Constantia wine route, Camps Bay or just beating the ever congesting traffic. A scooter rental shop presented a business opportunity that was irresistible. Q: What future do you see for yourself and for the business? A: I see Neil and I combining our core skills perfectly to establish the premium well-oiled quality scooter rental business in Cape Town, backed up with service excellence and repairs that fits a need for Capetonians and tourists alike whether they be after custom bikes or a lifestyle of exploring our Mother City. I foresee branches opening up in Stellenbosch and Seapoint, Green Point or Camps Bay by December 2010 and off-shoots including Scoot Dr. Taxi’s. Although Scoot Doctor vehicles’ are already green in offering 35kms to the litre, I would like to establish a viable electric scooter business in Cape Town.

Q: What would you deem the most outrageous or memorable commission? A: We restored a Vespa 22 180 for Kurt Schoonraad, the comic and celebrity from the show Going Nowhere Slowly. Kurt loves muscle cars and working on his bike, so it was an honour to restore a bike for Kurt, an icon of free riding and “the journey” rather than the destination, which is exactly what we believe in and what the Scoot Doctor and Vespa brands epitomise. About the Business: Q: How much capital was invested in the launch? A: The investment was R300, 000 Q: How long do you anticipate it will take you to recover the initial investment? A: Two Years Q: What has the reception been like? A: Exceptional. It is a very under prescribed industry in South Africa compared with Europe. There is also a dearth of quality repair shops for current scooter riders. Q: What competition do you face in the market?

A: Other rental companies, some scooter mechanics and some DIY riders. However, the new www.scootdr. com website will soon even cater for these DIY riders (as in essence that’s how the Scoot Doctor was born) by offering a categorised inventory of parts along with a “how to” for those – like us – that want to work on their own bikes. Q: How easily have you attracted new business? A: Fairly easily, although a lot of hard work and good brand identity was essential. Q: Do you have any plans to franchise? A: No, but more likely other branches. BO For more information, contact: Pete at the Rental Shop 201 Bree Street Tel: 021 424-5302 Cell: 083 414-6823 Or Neil at the spray workshop 48 Albert Road, Woodstock Cell: 072 018 4066 Email: scootdoctor@gmail.com Web: www.scootdr.com

(Far Left) Neil and the team; Frank, Mr Mac Mac and Thomas (Middle) Thomas sanding before a spray (Above) Mr Matthews - chief sprayer (Left) Vesper Sprint in the Scoot Doctor workshop

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AUTOMOTIVE OPPORTUNITIES

The Auto Sector

54

Ways to Make Money Material supplied by FASA® and Franchize Directions®. Compiled by Sarah Billimore

From battery retailers to mobile car washes, South Africa’s automotive sector provides opportunity shoppers with a variety of business models, at varying price-tags and it’s seemingly stable growth and profitability has ensured that it remains one of the most popular sectors for investment.

I

n 2008, the Standard Bank Franchise Factor Survey® calculated that entrepreneurs invested more than R241 million into auto-themed opportunities and over 100 such units were opened in neighbouring countries. A HISTORY OF GROWTH The Standard Bank Franchise Factor Survey® records that of the 127 new franchise systems to emerge between 2006 and 2008, 54 opened under the automotive sector’s umbrella. An additional seven new petroleum retailing systems were also recorded. Of the 54 new systems, 14 new concepts emerged in the automotive sector, effectively presenting the South African consumer with a host of new services – and entrepreneurs with 14 new ways to make money. The Survey also recorded the total number of auto-themed business units operating in South Africa, be they car wash or car rental franchises or auto detailing, auto part and auto repair establishments, to be 2673, significantly higher than 2006’s recorded 2240. CONTRIBUTION TO THE ECONOMY The franchise sector enjoyed phenomenal growth over the last two years and, according to Bendeta Gordon of Franchize Directions who conducted the Standard Bank Franchise Factor 2008®, there are now some 531 franchised systems operating in the local market with close to 30 000 franchised outlets serving the public in over 17 different business sectors and employing over half a million people. The sector contributes 12.5% of GDP and for the year ended 28 February 2008 contributed R256 billion. 5.3% of which is attributed to the petroleum sector. It also employs approximately 461 218

people, 70 769 more than what was recorded in 2006. More than 20 000 of these workers are absorbed into the automotive sector. COST TO INVESTOR The Franchise Factor Survey calculates the average upfront fee for opportunities in the automotive sector to be a little over R78 500. According to the survey, the average management fee charged is 3.36% and advertising levies payable at 1.4%. RECESSION PROOF Says Bendeta Gordon: “During the tough economic times the world is experiencing at the moment, there is hope for the South African market, simply because franchises are usually able to support themselves. The Standard Bank Franchise Factor 2008 Survey has brought home what a terrific mechanism franchising can be – especially in the context of our current situation in the country, and considering its socio-economic needs.” Says Vera Valasis, FASA’s Executive Director, “The franchising industry, as the dominant business format as far as SME development is concerned, is continuing to foster its importance in the sustainability and growth of the South African economy. Across the globe small business is recognized as the safety net of any economy and the recent downfall of many massive conglomerates has once again proven that point. The economy is expected to contract this year but due to the strong and reliable track record of the franchise industry, backed up by the recent results of the Standard Bank Franchise Factor 2008®, the franchise sector should fare better than other economic sectors.”

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FRANCHISOR FEEDBACK Most of FASA’s franchisor members surveyed on how they are finding the economic slowdown acknowledge tough trading conditions but they all seem to be weathering the storm, some better than others. Those in sectors like automotive products and services and building, office and home services are finding that their services are in demand in this economic downturn. Says Corrie Taljaard, Business Development Manager for H-Q; “There is definitely a move by the public to ‘repairing before replacing’ – something one always sees in a recession.” Shannon Drake of Midas Motor Parts Centre reports that they have seen an increase in conversion enquiries, ‘from independent operators who feel that they stand a better chance of surviving the downturn if they convert their stores to a well-known brand.’ This is backed up by other franchises such as On-Tap who have also seen an increase in franchise conversion enquiries. With average up-front license fees falling well below the R100k mark, an abundance of opportunities and the sector’s apparent ability to accommodate new systems with ease, it is likely that automotive franchise opportunities will continue to entice interest from South African opportunity shoppers. The Franchise Factor is a research survey, initiated in 1994 by Bendeta Gordon of Franchize Directions®. The Standard Bank Franchise Factor 2008® survey, sponsored by Standard bank. *85% of the 531 franchised systems in existence at 29 February 2008 responded to the survey. BO

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AUTOMOTIVE OPPORTUNITIES Name

About

Contact

Email

Tel

Website

082Carwash

A refreshingly up market Carwash franchise concept.

Mynette

mynette@082carwash.co.za

011 9743640

www.082carwash.co.za

1st Car Inspect

A franchise company in the Private Vehicle Testing Industry.

Karen

karenm@1stcar.co.za

011 6580811

www.1stcar.co.za

5 Star Tyres

The fully fitted tyre shop in a container..

Paul

enquiries@fixaflat.co.za

011 4721016

www.fixaflat.co.za

ADCO

Sale & Service of diesel fuel injction parts opportunity

Brain Killian

bkillian@midas.co.za

011 8796000

www.midas.co.za

Advanced Driving

Register with ADI for a min fee and start your own business.

Gary

gary@advanceddriving.co.za

011 0220352

www.advanceddriving.co.za

Auto Armor

Complete car care and protection service of the highest standard

Ben

liane@autoarmor.co.za

021 5112256

www.autoarmor.co.za

Auto Magic Holdings

Advanced Automotive paint repair and panel replacement, total turnkey operation

Charlene Scheffer

charlene@tiga.co.za

011 4224710

www.automagic.co.za

Auto Pro Glaze

This unique mobile valet & glazing business provides.

Hermien

buzzone@webmail.co.za

083 4620874

N/A

Auto Speed Shop

Cosmetic auto body services.

Graham Davey

graham@speedshop.co.za

086 1322000

www.speedshop.o.za

Bandag

Leaders worldwide in the retread industry

Laurent Colrat

info@bandag.co.za

011 4396000

www.bandag.co.za

Battery Centre

Automotive batteries, T.V. batteries, solar products and allied products.

Andrew Webb

marketing@battery.co.za

011 7413600

www.batterycentre.co.za

Battery Doctor

Battery Life Extention Technology

Carl

geld@telkomsa.net

082 6539999

www.batterydoctors.com

Battery World

Join the R180 million per yr battery replacement industry as a dealer/wholesaler

Carl Geldenhuys

geld@telkomsa.net

087 8083307

www.batteryworld.co.za

BlueChip Lubricants

Manufactures markets and distributes a wide variety of high quality lubricants

Chrissie Froneman

chrissief@bcl.co.za

011 4621829

www.bcl.co.za

Bosch Service

Bosch Car Service Franchise concept

Loretta Naidoo

loretta.naidoo@za.bosch.com

011 6519600

www.boschservice.co.za

BP Express

We’re working towards the wide spread availability of biofuels.

Isaac Mwanza

isaac.mwanza@za.bp.com

086 106207

www.bp.co.za

Car Service City

A reputable workshops countrywide that service and repair all makes of cars

Grant Brady

grant@carservicecity.net

083 6018382

www.carservicecity.co.za

Cars2cell

Mobile marketing platform for motor dealers to capture leads after trading hours

Andrew Walker

info@cars2cell.co.za

011 4682938

www.cars2cell.co.za

Chips Away

Automotive restoration.

Paul

gerard@chipsaway.co.za

016 4237028

www.chipsaway.co.za

DE GRAAF UNDERCAR

Fitment centres for exhausts, shocks, towbars, batteries and in some cases tyres

Nic Wilson

undercar@degraaf.co.za

012 3794841

www.undercar.za.net

Driveshafts Centre

Auto Parts

Gary Leach

gary@driveshaftscentre.co.za

021 9491035

www.driveshaftcentre.co.za

Elite Mobile Car wash

Mobile carwash with added extras

Johann Venter

franchise@elitecarwash.co.za

072 8044314

www.elitecarwash.co.za

First National Battery

Automotive and industrial batteries

Robin

marketing@battery.co.za

011 7413600

www.battery.co.za

Garage Butler

Automatic Garage Door closer that will close your garage door if you forgot

Head Office

info@garagebutler.co.za

076 3228309

www.garagebutler.co.za

Gearbox World

Servicing, repairs and reconditioning for all types of gearboxes

Sahid Hendricks

No@email.co.za

021 7042595

www.gearbox-world.com

Glasfit

Glass Fitment Centre

Chantell Lord

chantelll@glasfit.com

011 6073000

www.glasfit.co.za

Glass Strengthening System

GSS operates through a network of installing Dealers

Dale Pudney

dale@gss-sa.co.za

011 0230596

www.glassstrengthening. co.za

Goldwagen

Is a trademark of the worldwide automotive group

Tony

info@goldwagen.co.za

012 6612850

www.goldwagen.com

Greggs Mobile Car Wash

Mobile Car Wash and Valeting Franchise

Gregg

info@gmcw.co.za

012 6536102

www.gmcw.co.za

Hi-Q Automotivety

Tyres, shock,absorbers, alloy and steel wheels, batteries, exhausts, brakes

Naomi Classen

naomi_claassen@hiqmail. co.za

011 3943150

www.hi-q-oautomotive.co.za

Inkosi Auto Parts

Inkosi Auto Spares franchise is another innovative product of Gaydon Motor Spare

Rehman Kajee

inkosi@gaydonmotorspares. com

031 3377781

www.gaydonmotorspares.com

Interclean Equipment South Africa

A Powerful commercial vehicle washing solutions in Southern Africa.

Ryan Butoer

info@interclean.co.za

083 6752112

www.interclean.co.za

J & Y Mobile Car Wash

Mobile Car Wash franchise concept

Deon Jacobs

deon@mobilecarwash.co.za

011 7985516

www.mobilecarwash.co.za

King Midas

Retailing of automotive parts and accessories and lifestyle equipment.

Shannon Drake

shannon.drake@midas.co.za

011 8796250

www.midas.co.za

Koenic & Wheel Warehouse

Tyres including wheel alignment & wheel balancing, lowering suspension kits,etc

Dawie Fouche

koenic@koenic.co.za

011 9171517

www.koenic.co.za

Kwikfit

Exhaust, towbar battery and shockabsorber specialists

Mike Stratford

mike@kwikfit.co.za

011 5658200

www.kwikfit.co.za

MotoWash

Fully equipped carwash and valet centre

Natalie

moto-plan@telkomsa.net

011 8030876

www.motolube.co.za

No Betr Windscreen Repairs

Windscreen repairs

Frik Liebenberg

frik@nbwindscreenrepairs. co.za

082 3649669

www.nbwindscreenrepairs. co.za

Novus Windscreen Repair

Windscreen repair franchise opportunity

Brad

novuswsr@icon.co.za

011 4224710

www.novus.co.za

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53


MANAGEMENT

How to Protect Your Business From

Fraud By Charles Pittaway CEO, Netcash

Netcash handles payments, debit orders and credit card transactions for hundreds of clients every month. Founder and CEO Charles Pittaway shares the most important lessons learned about how to prevent and detect fraud.

W

hen times are tough and the unscrupulous get desperate. Here is our list of the six most important things you can do to protect your business from fraud. 1.Protect your identity This goes for companies as well as individuals. To open an account in your company name and start trading, a fraudster needs access to your company letterhead, copies of directors’ ID documents and company documents such as statements of incorporation or shareholders’ agreements. if you can possibly avoid it, don’t put bank account details on your website for all to see. 2. Check out your clients It’s important to resist the temptation to ease off on vetting and credit checks. Make sure your application process captures all the information you need, and that you actually check it out. Verify the creditworthiness of all your new clients – and if the new client is

a company, don’t forget to run credit checks on their directors as well. 3.Have a process for managing bad debt Bad debts are inevitable, but you can spare yourself a lot of pain by working out in advance how you will deal with them. Think about your collection process and how you will deal with defaulters. Having templates of letters you may need, for example, can save a lot of time and effort. 4. Understand your risk profile Different kinds of business face different kinds of fraud risk. If you’re dealing in goods or commodities, especially if you have to deliver COD for cheque or credit card payments, the risks are clear. Avoid cheques as far as possible, and make it easy for your customers to pay directly into your account or via credit card. 5. Don’t neglect the basics Stolen credit cards are one of the

most common forms of fraud, but also one of the easiest to detect. If a cardholder claims a transaction was fraudulent, the onus is on you to prove otherwise. Checking the signature on the card against the signed slip is a basic step that cashiers hardly ever take. Train your staff to do this, and explain why. 6.Use the services available to you As a small business owner you can’t be a fraud prevention expert on top of everything else. But there are many services in the market to help you check credit records and identify suspicious credit cards and accounts: use them. Netcash offers a full range of credit risk management and advisory services to help its clients protect the stability and integrity of their cash flow. BO Visit www.Netcash.co.za or contact 0861 338 338 to learn more.

Cash, Credit or MXit? Why Your Company Will Soon Receive Payments Via MXit

E

By FD Beachhead Globally, mobile banking is expected to become three times more popular than traditional banking by 2011.

ven though it is considered the most developed banking country in Africa, 40% of the South African population do not have access to a bank account. MXit, the mobile social network and instant messenger, is poised to offer banks in Africa a safe, seamless transaction platform that eliminates entry barriers like data costs and safety. Jaco Hattingh, CEO for MXit Africa, predicts that in Africa, where there are over 300 million adults with no access to financial services, there will be a mass move from traditional banking services, that offer savings and cheque accounts, to those that allow for person-to-person transactions through mobile devices.

“According to Gartner, 73 million transactions are expected for 2009, however there is room for further growth if we overcome challenges like financial literacy in developing countries, as well as trust issues involved with mobile technology and the related costs of accessing the internet via a mobile phone,” says Hattingh. “This is where MXit comes in. The low data costs of operating a mobile social network and instant messenger allows banks to deliver mobile banking solutions that cost a fraction of the cost of normal data downloads through traditional mobile internet platforms. We have proven that this can work through the transactional platforms that we’ve provided on MXit for two of South Africa’s leading banks, First National

54

Bank (FNB) and Standard Bank,” continues Hattingh. Any FNB account holder can purchase MXit Moola (MXit’s virtual currency) for friends and family in a cost effective and safe manner via the MXit platform. Traditionally, Moola could only be purchased by means of a FNB credit card or a premium rated SMS. The Standard Bank mimoney payment method is for individuals who would like to transact on a website or mobi-site, but do not have access to a credit card. mimoney clients can now buy MXit Moola via mimoney without having to use a credit card. BO Download MXit at www.mxitlifestyle.com Visit www.FNB.co.za or www.Standardbank.co.za for more information.

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6 – 8 May 2010 Exhibition 1, SANDTON CONVENTION CENTRE, Maude Street, Sandton, Johannesburg

DON’T BE LEFT OUT IN THE COLD! MAKE 2010 AND BEYOND YOUR GOAL TO SUCCEED. If you’re a franchisor ... • You’ve weathered the economic storm, consolidated in these tough times but now’s the time to make those future plans to take your franchise to new heights. • Join the over 100 franchisors who will exhibit at what is without doubt South Africa’s premier and most dedicated franchise Expo.

BOOK YOUR STAND NOW! 20% Discount to FASA members Contact Nishi Naicker on 011 615 0359 or email nishi.naicker@fasa.co.za Visit www.ife.co.za or www.fasa.co.za If you’re a potential franchisee ... • As we emerge from the recession and with the FIFA Soccer World Cup set to be the turning point to Africa’s recovery and future growth, NOW is the time to get ‘into business for yourself and not by yourself’. • IFE 2010 offers a one-stop platform to view over 100 franchise and business concepts spanning over 15 business sectors. A 3-day Franchise Convention will focus on new trends in franchising, legislation affecting franchising, funding and franchise opportunities.

TO PRE-REGISTER FOR IFE AND THE CONVENTION VISIT www.ife.co.za or www.fasa.co.za 56

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


SME NEWS

Tariffs on Imported Goods Slashed

T

ariffs on imported goods such as microwave ovens, hairdryers and telephone handsets were recently slashed to zero while other import costs were slashed by up to 20%.

ITAC, the International Trade Administration Commission did a mammoth review of sections of the tariff book that covered almost 1200 tariff lines, thus leading to the elimination of 20 tariffs on capital equipment and machinery. ITAC said the duties on many industrial imports were having an “unnecessary const-raising impact on downstream industries.” Source: www.sudafrica.it/web%20inglese/bulletin/19%20AUGUST%202009.doc

Young Entrepreneurs’ Dreams Kick Started Four Gauteng-based entrepreneurs have won a share of R320 000 in one of South Africa’s largest entrepreneurial development initiatives in the private sector - The South African Breweries’ KickStart Programme. The winners completed a two-week basic business course, drew up business plans and received seed capital grants of between R40 000 and R130 000 to turn their business plans into reality. The SAB KickStart project was launched in 1995 to inculcate an entrepreneurial spirit in previously disadvantaged youth aged between 18 and 35. Since its inception, the company has helped to launch over 4000 businesses and equip more than 24 000 young adults with business skills.

Summit to Map the State of Entrepreneurship in South Africa

1. Daniel Sibisi - Vuma Engineering Pam Segakweng - Egoli Kickstart Trainer 2. Hepsy Mkhung - SAB Head of Transformation Reggie Makheta - The Roots Restaurant V incent Maphai SAB Executive Director of Corporate Affairs 3. Hepsy Mkhungo - SAB Head of Transformation Tebogo Mosito - Diepkloof Steel V incent Maphai - SAB Executive Director of Corporate Affairs

D

uring Global Entrepreneurship Week in November 2009, top decision-makers and key stakeholders will lead a summit to debate the state of entrepreneurship in South Africa, and investigate possible solutions to the country’s low rates of entrepreneurial activity. Entitled “The State of Entrepreneurship in South Africa: Strategies for the Future”, the summit is being made possible by Endeavor SA, official host of Global Entrepreneurship Week in South Africa, along with sponsor First National Bank (FNB) Commercial Banking . The delegate fee of R500 includes a three-course sit-down gala lunch. Tickets can be purchased by contacting Mary Brooks: email: mary@tryafrica.co.za Tel: +27 11 884 4145 Details of the event can be found at www.endeavor.co.za.

IT Leaders Summit IT Leaders Summit, Johannesburg, February 8th – 9th, 2010 – The IT Leaders Summit is the premier gathering for IT and business executives across all industries in Africa. The Summit provides the ideal opportunity to debate and interact with likeminded individuals in an exclusive and energising business atmosphere. A blend of superb international and African talent will focus on effective leadership, innovation, cost reduction and developing the IT Infrastructure in Africa. For further information please visit www.itleaders.co.za SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6

Job Losses Means Rise in Entrepreneurship: Job losses could exceed the one million mark, according to the latest figures released by statistics monitor, Stats SA.

57


OPPORTUNITIES UNDER R150 000

Business Opportunities Under R150 000 Name

About

Updates

Email

Tel

Url

Cost

0861Badges

Looking for agents across SA

Elaine

sales@0861badges.co.za

011 9690819

www.0861badges.co.za

Enquire

4 A Kid

Become a reseller of the 4 A Kid products in your area.

Ally Cohen

ally@4akid.co.za

011 6568290

www.4akid.co.za

Enquire

Action Ball

Teaching children physical activities.

Carryl Van Bassen

andre@lifesense.co.za

083 3022230

www.actionballinternational. com

R 10 000

Active English

Educational franchise teaching English

Antionette Slabbert

englishathome@mweb.co.za

082 7141155

www.activeenglish.co.za

R 120 000

Afropulse

Business opportunity selling prepaid electricity and prepaid airtime

Bakka Saban

iezzah@telkomsa.net

083 4603643

www.cashin.co.za

Enquire

Airborne Adventure

Childrens Entertainment Rides.

Tony Miller

tony@tonymiller.co.za

031 2052074

www.tonymiller.co.za

Enquire

All Areas Pest Control

Semi-Franchise Pest Control Branches for sale countrywide.

Lynda

lynda.carkeek@gmail.com

012 3354585

www.allareaspestcontrol.co.za

From: R149000

Almag Communications

Home Based Internet Business.

Alan Booyens

productwise@mweb.co.za

083 3312596

www.almagcomm.myeweb.net

Enquire

AMC Cookware

Direct Selling-Cookware.

Margaret Volckaert

margaret.volckaert@amcsa. co.za

086 1111262

www.amcsa.com

Enquire

Amusement Warehouse

Home Startup Business with small cash and no risk

Ahmed

sales@amusement.co.za

031 3047137

www.amusement.co.za

Enquire

Amway South Africa

Products: Beauty and Body, Nutrition and Wellness

Sharon

gwen_anders@amway.com

021 4051700

www.abn.amway.co.za

Enquire

Annique Rooibos Skincare

Internationally award winning Rooibos Skin Care, Health and Food Products

Bianca

bianca.rokerbrand@annique. com

012 3459800

www.annique.com

Enquire

Aquasmarter SA

Water purification

Head Office

info@aquasmartersa.com

021 7912870

www.aquasmartersa.com

Enquire

Aquavend

Unique still water vending machine

Clive McPherson

sales@aquavend.co.za

021 9052890

www.aquavend.co.za

Enquire

Arlex

Perfume factory shop.

Archie

info@arlexpro.co.za

011 6808605

www.arlexpro.co.za

Enquire

Badge It

South Africa’s leading Button Badge Manufacturer

Tony Miller

tony@tonymiller.co.za

031 2055074

www.tonymiller.co.za

Enquire

Badges Unlimited

Badges Unlimited is the leader in Button Badge Manufacturing in South Africa.

Theo Nel

theo@badgesunlimited.co.za

012 9930460

www.badgesunlimited.co.za

Enquire

Barco Moulds

Produce Moulds for choclates

Sandra Kroon

barco.sandra@mweb.co.za

021 7153929

www.barcomoulds.com

Enquire

Bear & Bug

Picture framing equipment & hardware.

Rowena Derby

donkin@imaginet.co.za

021 7882671

N/A

Enquire

Beaux-arts Kidz

Pottery and Crafts for Children.

Linda & Eddy Lloyd

headoffice@beauxartskidzkrafts. com

021 9137444

www.beauxartskidzkraftz.com

R 80 000

Binding Memories

photo books, corporate presentations, calendars and postcards

Marjike McGeer

marjike@bindingmemories.co.za

031 7651270

www.bindingmemories.co.za

R 115 000

Bio Fires

Become a Bio Fires distributor

Marius

marius@biofires.co.za

0861 452773

www.biofires.co.za

Enquire

Birthday Suit

Supplier of corporate gifts and corporate clothing

Gareth Pickering

franchise@birthdaysuit.co.za

086 1247843

www.birthdaysuit.co.za

Enquire

Blackball Rentertainment

Rental of Entertainment Equipment. Jukeboxes, Rodeo Bulls, Sumo Wrestling, & Fun

Joel Greenburg

joel@blackball.co.za

021 7011275

www.blackball.co.za

R 80 000

Bottle Craft SA

Bottle Craft (SA) sole manufacturer and distributor of Bottle Cutting kits

Jo

jo@bottlecraft.co.za

083 2690156

www.bottlecraft.co.za

Enquire

Buddy Bear

Making personalized stuffed animals

Leanne Cutting

leanne@buddybear.co.za

031 7021372

www.buddybear.co.za

Enquire

Buttons & More

Retail Bead store

Sharon - Ann

sales@beadfun.co.za

083 3125360

www.beadfun.co.za

Enquire

Can-A-Gift

Sealing Gifts & Parcels in Canning Machine.

Jo Cilliers

jo@kmihome.com

011 7405465

N/A

Enquire

Candy Floss Man

Candy Floss manufacturing and Sales

Tony Miller

tony@tonymiller.co.za

031 2052074

www.tonymiller.co.za

Enquire

Ceiling Cupboards

Agencies for this fantastic concept is available to buy countrywide

Johan Du Plessis

no@email.co.za

082 4971818

www.ceilingcupboards.co.za

R 150 000

Cento Sport

Your Local Sport Newspaper

Jannie

mwjani@mweb.co.za

072 5821352

www.centosport.co.za/

R 25 000

Chem Dry

Carpet & Upholstery Cleaners.

Joe Oosthuisen

joe@chemdry.co.za

0800 222292

www.chemdry.co.za

R 130 000

58

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


We are looking to open a franchise branch of Figure Fanatix in the Gauteng area.

We are looking for entrepreneurs that are as crazy about figure collecting, entertainment collectibles and comics as we are. If you are interested or would like to know more please visit www.figurefanatix.co.za or e-mail info@figurefanatix.co.za

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6

59


OPPORTUNITIES UNDER R150 000 Chemicals Warehouse

Business Opportunity in cleaning material

Amauri Gomes

info@chemicalswarehouse.com

011 4021152

www.chemicalswarehouse.com

From:R35 000

ChipStix

The spiral potato on a stick

Hannes Oosthuizen

noise@global.co.za

082 9034591

N/A

R 100 000

Clientele Life

Life Insurance plans

Paddy McDonald

services@clientelelife.com

011 3203121

www.clientelelife.com

Enquire

Color Glo

Specialists in color restoration and repair franchise opportunity.

Ruben

info@colorglo.co.za

0860 105687 / 083 299 4928

www.colorglo.co.za

From 75000 150 000

Corn in a cup

New Corn in a Cup Food Trailer.

Susan & Marius Gerber

gerberm2@telkomsa.net

082 455 0809

www.corninacup.co.za

From 50 000 85 000

Crazy Chameleon

we specialise in childrens themed parties, providing all decor requirements

Rene Van Der Merwe

rene@crazychameleon.co.za

012 6633523

www.crazychameleon.co.za

From 150 000

Create Cash Quick

Learn how to create wealth with your own internet homebased business.

Gerhard Cronje

cronje@earthlink.net

0091 3867564092

www.createcashquick.com

From: R796

Create-a-Book

Personalised Story Books

Nathenia Govindasamy

cabsa@global.co.za

011 4659062

www.create-a-book.co.za

R 11 500

Creative Image Craft painting studios

Craft Painting Studios SA’s most successful craft art franchise.

Ray Hogg

rghogg@mweb.co.za

011 4533504

www.creativeimage.co.za

R70 000

Creative memories distributed by Forever memories

Scrapbooking

Gwen or Celeste

geenel@intekom.co.za

011 4552993

www.forevermemories.co.za

R 400.00

Creative Minds

The most successful training franchise in Southern Africa.

Marius Lubbe

info@minds.co.za

021 9396344

www.minds.co.za

From: R119000

Curly Fries

Manufacturing and Supply of fresh curly fried potatoes, potatoe webs and wedges.

Fred Rundle

sales@snowdelight.com

083 3472041

www.snowdelight.com

From: 28000

Diverse Group

Manufacturing & Engineering

Barry Pike

barry@diversegroup.co.za

021 7610733

www.diversegroup.co.za

From: 35 000

DIY Pool SA

Why not helping us to sell pool shells/DIY kits, and earn R15,000 plus per month

Annie

diypoolssa@mweb.co.za

021 424 9317

www.diypoolssa.co.za

From: 150 000

Dragon Glass

Kiln formed glass: plates, bowls, window/door panels.

Heather

dragon@dragonglass.cc

011 8496430

www.dragonglass.cc

R35 000

DSP

Design Stainless Products SA dealership-supplier-installer opportunities

Graham Anderson

dspsag@telkomsa.net

012 6530053

www.dspsa.co.za

R 60 000

dvbee

Automated DVD dispensers Business Opportunity

Jo

jo@dvbee.co.za

021 7010101

www.dvbee.co.za

From: 140 000

DVD247 Trac-tech

Sale of dvd automated dvd dispensers

Martin Silver

martin@dvd247.co.za

021 6850074

www.dvd247.co.za

Enquire

Dynamic Vending

Suppliers of Quality Vending Equipment

Steve Holiday

dynamicvending@yebo.co.za

086 1102504

N/A

From: 20000

Edu-Stat

Edu-stat

Febe

edustat@tiscali.co.za

011 4723835

N/A

Enquire

Eish2o

Water hydration solutions

Andrew Smith

andrew@eish2o.co.za

082 4569089

www.eish2o.co.za

From: 85000

Elite Work From Home Group

Earn R7500 part time or R20 000+ full time

shawn

info@eliteworkfromhomegroup. com

021 9790301

www. EliteWorkFromHomeGroup. com

From: R875

Gener8

Genre8 Power Solutions provides solutions in the areas of energy management

Andrew Smith

info@gener-8.co.za

824 569 089

www.gener8.co.za

R75 000

Espoir

Education and Training centre in modelling, beauty, and personal development.

Nazily

belinda@espoirsa.com

011 6809608

www.espoirsa.com

R80 000

EuroJet

Online selling

Larry

larry@eurojet.co.za

021 4244131

www.eurojet.co.za

R 70 000

Evox

Evox Supplements and products

Dean Becker

dean@evox.co.za

011 4400520

www.evox.co.za

Enquire

Flavourlicious Foods

Combo pizza and spudtato mobile trailer business.

Roger Zaduck

rzaduck@lantic.net

011 4254771

www.flavourliciousfoods.com

R 99 000

Foam Party Fun

Mobile Foam Parties/Foam Slides/Foam Castles

Dudley

sales@foampartyfun.co.za

072 7397978

www.foampartyfun.co.za

R30 000

Fun Factory

South Africas leading manufacturer of Jumping Castles and Inflatable Play items

Tony Miller

tony@tonymiller.co.za

031 2052074

www.tonymiller.co.za

From: R6000

Garage Butler

Automatic Garage Door closer that will close your garage door if you forgot

Head Office

info@garagebutler.co.za

076 3228309

www.garagebutler.co.za

Enquire

GNLD International

Multilevel networking, largest in the world-health, beauty & wellness products

Randal

randal@gnld.co.za

011 4093000

www.gnld.com

Enquire

60

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


OPPORTUNITIES UNDER R150 000 Go Focus

The development of learners with learning disabilities.

Carine Mays

carine@gofocus.co.za

083 2634280

www.gofocus.co.za

From: R35 650

Go Mushroom

Go Mushroom is an online shop built on a network of entrepreneurs like you

Maryna De Waal

maryna@cyberprop.com

011 9559100

www.gomushroom.co.za

From: R50

Greengel Africa Heat

Greengel are looking for distributors in all areas in Southern Africa.

Petro

infogreengel@mweb.co.za

013 2435407

www.greengel.co.za

Enquire

H2M-Media

Its a superfast cell phone recharging facility - ultraconvenient.

Shukri

shukri.conelius@h2m-media. com

011 8807045

www.h2m-media.com

R 7 000

Help U Sell

fastest growing real estate franchise in the US is now in South Africa.

Robert Stevens

franchise@helpusell.co.za

0861 435787

www.helpusell.co.za

R24 950

Herbalife International South Africa

System: MLM Network Marketing Products: Weight management; nutritional supplements; personal care

Imtiaz Ebrahim

imtiaze@herbalife.com

011 5541221

www.herbalifeww.com/za/

Enquire

Hi Society

HI SOCIETY shoe vanity care kit is a shoe care storage and shoe caring device

Anton Neethling

info@hisociety.co.za

021 8510212

www.hisociety.co.za

Enquire

Holiday and Cash

Earn serious weekly cash rewards for sharing traveling benefits with others.

Dave Stacey

janine_joseph@yahoo.com

073 814 8685

www.holidaysandcash.com/jarj

R 2 100

Ink Mate Franchise

Cartridge refill market with low investment and on of the largest product ranges

Gert Van Der Venter

gertvandeventer@inkmate.co.za

016 9312158

www.inkmate.co.za

Enquire

Ink&Media

Reliable distributor of ink and media products for the whole of South Africa.

Andrew van Tonder

admin@ink-and-media.com

043 7361018

www.ink-and-media.com

R 3 500

Inkcor

Ink-jet printer and laser toner cartridge re-manufacturing and refill

Lious Mienie

info@practice.co.za

012 3466147

www.inkcor.co.za

Enquire

Inside Out Cleaning

Join this R2.5 billion a year cleaning industry with great growth opportunities

Inside Out Cleaning

info@inside-out-cleaning.co.za

021 5578184

www.inside-out-cleaning.co.za

R 120 000

Jabulane Glitz

sell pre-paid airtime/pre-paid electrisity/ sport tickets

P Fynn

pfynn@tiscali.co.za

072 5622475

N/A

R 7 830

JG Electronics

SA’s leading Supplier of Transfer Technology and Novelty printing systems.

John

jge@mweb.co.za

011 7896033

www.jgelectronics.com

R 16 995

Johnson Mobile Vending

johnson mobile vending solutions has manufactured vending for 13 years.

Donna Noble

donna@johnsonmvs.co.za

011 4545704

www.johnsonmvs.co.za

Enquire

Jorsam

Start a Business Opportunity that is new and unique.

Tracy

tracyf@iafrica.com

082 4227872

www.jorsam.co.za

R 10 000

Kazang

Selling charge pins for prepaid airtime and electricity. Become a distributor

Jan Badenhorst

jan.badenhorst@psitek.com

021 9122100

www.kazang.co.za

Enquire

Kido Parties

perfect home based business. kido is a party service

Jaco Basson

jaco@kidoparties.co.za

082 3006835

www.kidoparties.co.za

Enquire

Kids Clay

Franchise, education, training

Sonja Nel

Sonja.Nel@telkomsa.net

083 7034694

www.kidsclay.co.za

R 20 000

Kip McGrath Education Centres

Slogan: Together we change lives.

Brian Sleigh

kmec@mweb.co.za

031 9035352

www.kipmcgrath.co.za

R 85 000

Krispy Delight

Manufacturing and Distribution of Unique Crispy Snacks.

Fred Rundle

sales@snowdelight.com

011 6789587

www.snowdelight.com

R 8 900

Kumon

Maths and English for children of all ages and abillities.

Bryony

bryonyr@kumon.co.za

031 5664745

www.kumon.co.za

Enquire

Kwik Kerb Southern Africa

Fast machine laid continuous concrete landscape edging for gardens,car parks,etc

Ryan Philips

ryan@kwikkerbsa.co.za

0800 203632

www.kwikkerb.co.za

Enquire

MiniMelts

MiniMelts is top quality, pure ice cream made in a truly unique way

Stuart Miller

stuart@minimelts.co.za

011 4440009

www.minimelts.co.za

Enquire

MobiCool

Mobile vending units for selling hot or cold snacks, fresh or frozen food.

Norbert Weilch

info@mobicool.co.za

021 8560671

www.mobicool.co.za

Enquire

Mr Zippy

Purified Ice and Water Vending

Taki

info@mrzippy.co.za

011 8278608

www.mrzippys.co.za

Enquire

M-Time Mobile Prepaid Vouchers

Mobile Prepaid Vouchers

Mitch

mitch@mobileprepaidvoucher. com

011 5100300

www.mobileprepaidvouchers. com

Enquire

Mug Making System

Studder Promotional and Distribution

Brett

brett@studderlimited.com

011 6229214

www.studderpromotional.co.za

R 9 995

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6

61


SUCCESSION PLANNING

Is Your Business

Bullet Proof?

Supplied by Quatro Finance

If you were to die today, your bank would close your business down and possibly need to sell it or your family home or even both. Here’s why…

E

stablishing and running a business takes perpetual time and energy, with the majority of business owners relying on their companies to provide both retirement capital as well as on-going income for their families. Experience has shown that only a small percentage of business owners take the time to consider the practical consequences of an unexpected death or permanent disability, and the consequences thereof: Business owners need to consider: • How long it could take to find a willing buyer • What the impact would be on staff and creditors • How the continued existence of the business would be affected The above questions are all vital to business owners, and can be addressed as simply and easily as putting a business continuity plan into place – also known as a buy- and –sell policy – which caters for any unforeseen losses. As an owner or entrepreneur, your business will have most of the following obligations or liabilities that the bank will insist be settled immediately: • VAT and other outstanding taxes; • Personal sureties ; • Company bank overdraft; • Company credit card; and • Outstanding creditors These expenses will need to be paid from somewhere and that is why the bank will attach your property and business assets if a succession plan is not in place. Even

if such a plan is implemented and you factor in client loss of confidence and the effects of the loss on staff performance and morale, not to mention the possibility of relatives and living spouses taking over the business, it is far better to have the cash flow to liberate your company from all its debt and have the cash-flow to see them through the months of adjustment. The cash- flow can provide business security as new management is hired and trained and in so doing ensure that the capital value of your business is maintained. By removing all the short term pressures that can erode cash flow as the business takes its new form, the staff, family and bereaved relatives can be allowed the space to breathe. The following is an example of a 55-year-old business owner and his expenses that will need to be covered in the event of his death. Capital Shortfall

Capital Required

Company overdraft R100 000

Hiring a manager for 3 months R100 000

Company Credit card R20 000

Cash flow slowdown for 2 months R100 000

Total Cost R120 000

Total Cost R200 000

With the total capital need at death being R320 000, you can see how important it is to plan for these expenses. There are several types of insurance that cater for these needs that are priced on the health and age of the life insured and will be paid out on presentation of a death certificate.

62

If the above-mentioned business owner was a shareholder in the business, there would be the issue of family members inheriting his share of the business. The other shareholders may not be too happy about his family becoming actively involved in the business with little or no knowledge. The solution to this problem is a buy-andsell agreement between the partners. By providing the funds to purchase the deceased’s share from his dependants puts the deceased’s family in a position that they will inherit the cash value of the share of the business and not the actually business itself. The following are examples of types of insurance that can be utilised depending on the business needs: • Key Man insurance- this will pay out on the death of a key employee and can be used to supplement loss of income during the transition phase of employing someone new. • Buy-and-Sell insurance - This will payout the sum of a partners share in a business on his death for the remaining partners to buy his share of the business from the deceased’s family. • Loan Account Protection - The deceased’s loan account will be paid in the event of his death. • Contingent Liability Insurance – This cover will ensure that any business debts that the deceased has signed surety for in his personal capacity are paid for. • Business Overheads Protector – This will ensure that the business has funds to continue should the owner become disabled. Many business owners are in agreement that the most valuable asset to a business is the quality of staff employed and a successful business will invest an enormous amount of time, money and energy in retaining the staff that they consider to be vital to the success of their company. Business owners seldom consider the financial impact on their business should a key employee die or become permanently disabled and yet this concern too can be easily addressed by securing a key man insurance policy on the lives of the key employees, consequently ensuring the financial well-being of the company. BO Quattro Finance specialise in servicing SMMEs and owner-managed businesses. For more information or to schedule a consultation, please contact Rebecca Smith – Chandler Tel: 021 674 5564 Cell: 074 181 7578 E-mail: Rsmith-chandler@qfg.co.za

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6

63


BOOK REVIEWS Turn Your Hobby into a Business Learn from those who have turned their craft into thriving small businesses by reading their stories and implementing their valuable advice. Price: R 129.95 Available: www.exclusivebooks.co.za Author: Jeni Halliday

Paying Less Tax Made Simple 2009 The latest edition of this popular guide remains an excellent investment, saving you much more than the cover price of the book, with detailed examples so you can claim the maximum deductions and pay the minimum amount of tax. Price: R 150.00 Available: www.exclusivebooks.co.za Author: Ralf Metz

Creative Recycling Get great ideas from this fantastic book on recycled goods turned into funky toys. All the recycled material was collected in Africa and turned into fascinating works of art with a function. Price: R 304.00 Available: www.exclusivebooks.co.za Author: Jude Andreasen/Cleve Overton

Buying and Selling a Business What few aspiring entrepreneurs realise is that buying an already existing business can be far easier, sometimes possible with little or no money at all, and can be just as satisfying a route to self-sufficiency. In easy-to-follow language, Buying and Selling a Business takes you through the entire process, from identifying your target business and assembling the right team to help you, to valuation, agreeing terms and finding the necessary finance. Price: R 154.00 Available: www.exclusivebooks.co.za Author: Jo Haigh How to Grow your Business: For Entrepreneurs This book is a practical guide to showing entrepreneurs how they can make improvements with minimal investment of time or money. The ideas will be simply expressed, the action points will be clearly achievable, and the theory will be illustrated with examples of small businesses that have already grown by following this path. By reading this book, and by following each of the action points, every entrepreneur will be able, over time, to cut costs, increase sales and boost profits. It will revolutionise those businesses. Price: R 282.00 Available: www.exclusivebooks.co.za Author: Alex Blyth 64

Home.Work: Setting Up an Office at Home In this age of telecommuting and advanced technology, working from home has never been more appealing. Yet fashioning a home office is anything but simple. Now, whatever your space and budget, the perfect home office can be yours. Price: R 304.00 Available: www.wantitall.co.za Author: Fay Sweet Better Green Business: Methods and Solutions for Environmental Stewardship A powerful introduction to business process transformation methodologies and technologies for increasing operational efficiency and reducing waste. Olson shows how to systematically drive gains: growing top-line revenue, helping customers increase efficiency and improving the environment at the same time. Price: R 809.37 Available: www.exclusivebooks.co.za Author: Eric G Olson How to make One Hell of a Profit and Still Get to Heaven John Demartini aims to assist readers make dreams come true while offering an entirely new way of looking at, understanding, and appreciating the true nature of earthly profits and heavenly wealth. Price: R 151.95 Available: www.kalahari.net Author: John F. Demartini

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FEATURE

Coaching Entrepreneurial

Capacity By Bill Price of The Coaching Moment

Necessity is the mother of invention. In South Africa, entrepreneurs need to be developed now more than ever.

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the difficult times ahead. Their life pictures created a sense of awareness and focus on the big picture.

“I am a realist and am training my children to be the same,” says Philip. “You have to have entrepreneurial flair if your work-life is going to survive.”

The coaching process was then based on unpacking the big picture into bite-size chunks, which focused them on the outcomes of each piece. “It was like a life audit,” said Peter, Philip’s son. “The exercises with the coach helped us to make sense of the big picture, the process and then the detail. Nothing was left to chance. We felt in charge.”

xperts believe that most entrepreneurs are developed, not born, so Philip, a white male executive, engaged a coach for his two children, both university students in their final year. With BEE the watchword, they will have to work hard as being white just does not make it easy to get jobs.

The coach profiled the two students to see if they had an entrepreneur’s DNA. The DNA checklist consists of: family support (even Richard Branson’s dad bailed him out a few times); the ability to deal with failure; the ability to create ideas with others; the ability to work with others; knowledge of financial and banking systems; sales and marketing skills; and understanding competitive advantage along with strategic thinking skills. The coach used a tool from the Global Institute of Leading to test their thinking and sorting styles, and their intelligence. At the onset, the coach zeroed in on their potential to live a fulfilling life. The criteria measured included their capacity to be resourceful and creative; to see beauty in life and in people; to be receptive and open-minded in a busy world; to be kind towards others; and to believe in abundance and cultivate an abundance mentality. The students then had to work on a life and business plan based on their educational dreams. This was a powerful and liberating exercise as it created a sense of awareness and depth from which to draw in

Entrepreneurial success depends on strong personal focus, but also relies on business acumen. The coach put this into perspective by sharing the wisdom of Dr Edwards Deming, a statistician who revolutionised US business practices: “Ninety-seven percent of all failure is due to the system not being applied by the person. Systemising your business will save time, reduce errors, increase efficiency, simplify tasks, enhance communication, keep you organised and help remember important things to get done.” Coaching focused on how to leverage systems to support the students’ business. The system had to give them measurable standards they needed to see every week in order to stay in touch with reality. The next phase focused on the team the students had to work with in order to succeed.

“failing to plan is planning to fail”. Strategic planning is often thought of as something only big businesses do, but it is even more critical for small businesses. The coach developed a strategic plan with the students for their businesses and ensured that the strategy was indeed a strategy, not just another goal-setting exercise. Take time to evaluate the options you have for achieving your goals and creating a plan for your life. Then design your business to support your lifestyle. A good business design will be objective. The students needed to be coached through the difficult exercise of thinking about unexpected events that may hamper their strategic approach. Sometimes we plan to go to the moon, but small deviations appear and the next thing we know, we have drifted past our target. The unexpected has to be taken into account - to be a successful business leader and owner one has to be conscious of the “what if?” factor. Who you know is as important as what you know and the students looked at planning strategic marketing relationships. Michele O’Reggio, an entrepreneurial coach in the US, says: “Savvy entrepreneurs look to relationship value to achieve their business goals. Affiliates will spend their time promoting your products or services in exchange for a commission when a sale is made. It’s a win-win solution.”

The coach emphasised that successful entrepreneurs have gone through the growing pains of “letting go” to get the support personnel they need.

Dedication is an attribute that all successful entrepreneurs have. They are dedicated to becoming their own boss. To this end, they will conduct extensive research into the advantages and disadvantages of their business ideas in their drive to start an enterprise.

You may have heard the saying

The students were coached in how to

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FEATURE they do not need, such as fancy cars. Most drive junk cars and use their surplus money to pay off debt or reinvest in the business. Their focus is on creating a company with a strong financial base for future expansion. They say time is money, so it was important the students were coached on time usage as opposed to time management. Even the likes of world-renowned tycoon Richard Branson has had rely on his family for support, with father Ted having to bail him out of trouble when some earlier ventures turned sour.

look at challenges in their business ventures and to take calculated risks. Entrepreneurs prefer situations in which they can influence the outcome and they like challenges if they believe the odds are in their favour. Money is a basic checkpoint for personal motivation. Any successful entrepreneur will tell you that starting a business is not a get-rich-quick scheme. New businesses usually take from one to three years to turn a profit. Before than happens, you will do well to break even. During the business start-up stage, entrepreneurs do not buy anything

Time must be used to best advantage. Most executives work long hours but entrepreneurs have better leverage over their schedules than corporate executives. Most entrepreneurs value life-work balance and are careful about time usage, setting aside family and personal time. Using J Hadzima’s “seven characteristics of highly effective entrepreneurial employees”, the students measured themselves at being able to deal with risk effectively, being results orientated, having vital energy levels for personal growth and productivity, being a team player, being flexible, having capacity to multi-task and being involved in the right things for the right reasons. They were able to check and rate

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6

their ability against other competencies they discovered through friends who became engaged with the process and who saw how much they were gaining from the coaching process. These included having self-confidence, a sense of urgency, self-governance and self-control, as well as personal ownership, being able to comprehend complex situations and to understand the impact of these issues on their business. Regular follow-ups with their coach helped them realign their thinking and kept them focused on the purpose of their entrepreneurial paths; specifically, how to stay with new ideas that would create profit and grow customer bases. “The coach challenged our thinking and kept us true to ourselves and our integrity,” said one student. “Brainstorming new ideas enhanced the new business core to become far more powerful and structured and alive. Alternatives are the way to go into the future.” Small-to-medium ventures are the way of the future. Coaching helps entrepreneurs focus on their dreams and will make a difference in their lives. The future has to be created. Only equipped, empowered, aligned, wise and alert entrepreneurs will taste the future in profitable ways. BO

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OPPORTUNITY SPOTLIGHT

Gold Plating:

The Chance for Anyone to Make Extra Cash Supplied By Gold Effects

Over the past few years the state of the economy has left many people looking for an alternative way to earn a living or improve the one they have.

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any have turned to franchising or network marketing, which has often proved to be expensive or relied heavily on efforts of others. But an opportunity is now available that avoids these well trodden and often disappointing paths. Gold Effects now offers “The Platers Workshop” for only R3 999 and is seeking a few select operators around the country. This innovative system prepares and coats beautiful 24 CARAT GOLD as well as silver, copper and bronze. Gold Effects is not short of stories about operators, part-time or full-time, who keep discovering new markets for gold plating. Apart from the basic gold plating bathroom fittings, operators tackle anything that have an added value look through gold plating jewellery, sports trophies, cutlery, golf

clubs, car decor, musical instruments, watches and much more. The beauty of this is that there is minimal selling involved and customers take little persuading. Replacing your bathroom taps with new gold ones can easily cost up to R3500. Your material cost to gold plate is only R350. Plating two bath¬rooms per week could easily make you R65 00 per week for only five hours work. Being mobile, “The Platers Workshop” permits work on location. Overheads are minimal, as you don’t need costly premises tank systems, stock holding or stripping down procedures. After two years research and almost 10 years selling experience Gold Effects has now started manufacturing its own range of gold plating machines in

SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6

South-Africa. The Platers Workshop is one of the most profitable low-level entry business opportunities on the market, as well as being one of the most simple to operate. In addition, because it is not a franchise operation there are no royalties or management fees payable. Profit margins are high. Solutions will rarely cost more than 10% of a plating job, baring a healthy gross profit each time of around 90%.Gold Effects provides all the necessary equipment and solutions to enable almost anyone, BO to earn a even without experience substantial full time or even part time income. This is a business opportunity with a golden future. For more information call Gold Effects 021 671-1526 or e-mail sales@goldeffects.co.za

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CLASSIFIEDS

Want to advertise within the Classified section contact Jade at 021 671 1526 or email: jade@saguides.co.za 71 SA GUIDES TO BUSINESS OPPORTUNITIES • VOL 7. NO 6


ENTREPRENEUR SPOTLIGHT

The Next Big Thing By Rebecca Smith-Chandler

Local entrepreneur, Gerard Pienaar’s design for a low-cost, portable washing machine is set to save us money and power.

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ost people live their lives thinking about the what if’s and if only, but never get the opportunity to make the changes they desire. Gerard Pienaar is an exception to the rule. As a young dynamic male, Gerard found he had a natural ability in sales and spent the next 29 years of his adult life as a salesman in the capital equipment and vehicle market but always knew there was something missing and that he had more to offer the world. A few months ago Gerard made a decision that he says was the easiest decision he has ever made, but quite frankly would terrify the rest of us. He decided to quit his day job and pursue his dream of creating a product and starting a business that he could call his own while adding value to all South Africans by making their day-to-day lives a little easier. It is funny how things happen. In this case it took making contact with an old friend who sent him some pictures of them as youngsters and in the background of one of the photos Gerard saw something that immediately triggered his creative thinking. It was an antiquated, heavily constructed washing machine with a stainless steel drum that worked by rotating the drum in a clockwise or anti-clockwise direction. He instantly knew that with some redesign he could develop and manufacture low cost portable washing machines. Gerard saw the need for the product in underdeveloped and rural areas where washing is still done by hand and where surging electricity prices are crippling the average South African. After doing some basic drawings with limited engineering design experience,

Gerard contacted a manufacturing company who came up with an extremely cost effective, light-weight design and thus the Washezi portable washing machine was born. From a basic idea, he now had a product that was simple in design, required little or no maintenance is fully portable and best of all uses no electricity. But now what?

It takes only 15 minutes to wash a load and can be ready to do the next loan immediately, making it an ideal product to share between friends and neighbours. If you consider the rapid price increases in electricity over the next three years, Washezi will dramatically reduce your electricity bill or come in hand during load shedding or power cuts.

As with all start up companies, resources and capital are scarce. But Gerard managed to secure a private investor to fund the manufacture and monthly expenses required to get the venture off its feet. He began the process of registering the business, obtaining the relevant patents, opening bank accounts and setting up a home office to oversee the administration and business functioning. Three prototypes were built and after a bit of tweaking, the first batch of 500 Washezi portable washing machines will be ready for sale during the Festive Season.

Washezi is yet another proudly South African initiative that will take us into the consumer conscious era where consumers are eco-wise and products are not sold but bought. With emphasis on conservation and ‘going green’ Washezi is the prototype of ecofriendly, low cost and portable washing machines.

The Washezi washing machine now also boasts a 3-in-1 function. Although primarily a 5.5 litre washing machine it can also be used as a 50 litre cooler box or a 50 litre container with a dispensing tap, ideal for campers and caravaners. As a washing machine it will undoubtedly provide users an excellent alternative to the traditional washing method of vigorously scrubbing by hand.

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Now living the dream, Gerard has proven that it is never too late to control your destiny and to trust your instincts. As he has shown any business can be run from the comfort of your home, and in our current age of technology conversing with designers and manufacturers globally is only a touch away. A Washezi portable washing machine retails for R999.00. An opportunity for resellers is being formulated. BO For more info please go to www.washezi.co.za or contact Gerard directly on 0824511431

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