FROG FLASH Great Public Relations is more than Press Releases There are misconceptions about public relations – PR is just a press release; reporters don’t want to hear about my news; PR is dead. However, when done correctly a public relations program can be an effective way for a business to gain awareness, develop relationships with key industry leaders, to be recognized as an industry thought leader and develop a positive reputation for your brand locally, regionally, nationally or globally. A comprehensive, strategically planned PR program should consider all of the following: PR Strategy. Strategic counsel related to public relations strategy, messaging and execution Contact List. Targeted list of media contacts and appropriate vertical market publications Press Kit. Includes a corporate backgrounder, executive biographies, service overviews, photos of projects, testimonials, links to website and social media sites, and contact information Press Releases. Announcements, business achievements, awards, events and community news. Releases are issued to reporters on your contact list, distributed over the wire, submitted to online PR websites and announced on social media sites
Editorial Matrix. A matrix of appropriate editorial opportunities map out print feature initiatives for the coming year
Awards. Nominate your company and staff for various awards sponsored by publications, associations and other organizations
Bylined Articles. Research bylined article opportunities and ensure all deadlines are met and material requirements are fulfilled
Speakers Bureau. Work with event planners to place your executives as speakers at industry or local area events to establish your company as an expert in the industry
Media Relations. Relationships with key industry publications ensure that your company is included in the appropriate editorial opportunities, including feature stories, buyers’ guides and industry round-up articles Media Monitoring. Monitor and track your coverage in the media, including social media and online presence Crisis Communications. Develop a plan to respond to a crisis before it occurs
Case Studies. Write success stories that are pitched to editors and reporters at key publications Community Relations. Develop a community relations program to demonstrate your involvement in the area Social Media Integration. Effectively integrate public relation initiatives with online marketing tactics, including social media and content marketing
Public Relations is Marketing too. At Sagefrog, we can integrate a strategic PR program into your business’s marketing mix. Each month, you will work with our team to develop a monthly activity plan and we will provide you with a report at the end of the month recounting all activities performed on behalf of your company. Sagefrog Marketing Group, LLC is a full service marketing, branding, interactive, public relations, and advertising agency. We specialize in healthcare, technology, and business-to-business marketing for small, mid-size and large companies in greater Philadelphia and New Jersey. Established in 2001, Sagefrog is strategic, creative, process-driven, and dedicated to achieving your business and marketing objectives. For more information, please contact Sagefrog Marketing Group at (215) 230-9024 or info@sagefrog.com.
sagefrog marketing group
62 East Oakland Ave, Doylestown, PA 18901 | p: (215) 230.9024 | www.sagefrog.com