Sage CRM Customer Success
Bradford McCormack & Associates to meet international standards with Sage CRM Customer Bradford McCormack & Associates Industry Property services Location South Africa Solution Sage CRM
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Sage CRM has been successfully implemented at Bradford McCormack & Associates (BMA), one of the top corporate property service providers in South Africa. Mark Bradford, MD of Bradford McCormack & Associates says that from an IT perspective, the local property market is relatively underdeveloped, providing significant opportunities for software developers. He said to fulfil this gap Bradford McCormack’s answer lay in the customer relationship management (CRM) solution and ensuring we were able to meet the unique property-driven requirements and service level expectations of our high-level customers.
Challenge Bradford McCormack & Associates required a CRM solution that would allow them to meet the unique property driven requirements and service level expectations of their high-level customers. Solution Sage CRM provided BMA with a solution that was rich with functionality, easy to use, and has the ability to be maintained in-house. Sage CRM has strengthened the company’s already successful value proposition enabling it to meet international property standards.
Sage CRM not only provides out-of-thebox features, but is rich with functionality, easy to use, and has the ability to be maintained in-house. Sage CRM will strengthen the company’s already successful value proposition enabling it to meet international property standards. The company’s visible profile and brand presence is widely associated with the highest levels of integrity and the delivery of professional and entrepreneurial property solutions nationwide. Bradford says the Sage CRM implementation will ensure that they are able to take the customer experience to the next level. One way to do this is by ensuring that all information regarding critical lease triggers are sent via an alert to clients and internal staff.
Results The solution has enabled BMA to capture and manage opportunities more effectively and has given them a better picture of customers’ portfolios, ensuring rental renewal opportunities are never missed. Using the Sage CRM Workflows, time management and services are processed efficiently allowing them to successfully execute business processes.