Sage CRM success story - Frei AG

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Sage CRM Customer Success

Prompt customer service without tedious searches

Customer Frei AG (PLC) Industry Manufacturing and medical Location Germany Solution Sage CRM

Rosemarie Drescher is General Manager of Frei AG, a consulting services company. He explains why his company choose Sage CRM: “With Sage Classic Line we are able to respond immediately to our customers’ enquiries at any time. All information is stored in the system and easily accessible – including product information such as technical documentation and of course all relevant customer data. This means we can help our customers directly on the phone without any complicated searches if they happen to have a question about a device or want to order spare parts.” Over the past 35 years Frei AG (PLC) has stood for competence in consulting and service, and for quality products and innovations. From 1976 to today, the Black Forest based company has become one of the leading suppliers in the physical therapy and fitness area. This continuous growth naturally

‘Our business has grown with the software. And the software has grown with the business.’ Rosemarie Drescher, General Manager

sagecrm.com

Challenge One of the leading suppliers in the physical therapy and fitness area, Frei AG needed a CRM solution that would support the company’s continuous growth.

increased the demands on its existing ERP system. General Manager Rosemarie Drescher explains why Frei AG has relied on solutions from the Sage product line since 1987. “Our business has grown with the software. And the software has grown with the business - as our demand increased, more fields of application were gradually added. All operational transactions and processes are captured with the software, which guarantees us a constant overview into purchasing, production and sales at any time. Even when entering an order, we can attach the technical documentation for our products - this information is

Solution Through easily accessible customer data, Sage CRM allows Frei AG to effectively respond to its customers’ enquiries at any time. The company is now able to see a complete picture of their customer and all of its operational transactions. Results Sage CRM has helped Frei AG to become more efficient and offer the best possible customer service, whilst establishing consistent operational oversight and monitoring.


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