Sage CRM success story - IBT Partners

Sage CRM Customer Success

IBT Partners develops customer relationships with Sage CRM

Customer IBT Partners Industry International services Location France

The aim of the international service company, IBT Partners, is to assist French and foreign companies wishing to expand internationally, and economic development agencies wishing to promote their region, especially with foreign companies.

Solution Sage CRM

“In this regard, we have a portfolio of thousands of sales prospects and a customer base of some 150 customers,” says John Worthington, manager of IBT Partners. “Development of our business relies on us referring to the largest possible number of French and foreign companies. For this reason, we needed a customer relationship management solution capable of managing a large international database of contacts. This solution allows us to define more narrowly targeted

‘This solution allows us to define more narrowly targeted databases on behalf of our customers so that their communications operations are as efficient as possible thereafter.’

Challenge IBT needed a customer relationship management solution capable of managing and maintaining a large international database of contacts.

John Worthington, Manager IBT Partners

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Solution Sage CRM allows for the creation of defined and more narrowly targeted databases. And the web-based architecture and configuration capabilities of Sage CRM is vital for IBT Partners’ operational organization.

databases on behalf of our customers so that their communications operations are as efficient as possible thereafter.”

This is why IBT chose Sage CRM. Its web-based architecture is vital for IBT Partners’ operational organization.

Results The multilingual solution can be remotely accessed by all of IBT’s sales team and international partners. Now they are able to effectively manage thousands of national and international sales prospects and better meet their requests for quote. IBT Partners are also using Sage CRM on behalf of its customers, giving them the ability to create prospects databases and better target their communications activity.

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‘The solution is multilingual and can be remotely accessed by all our sales team and foreign partners. It lets us easily expand our customer database while accurately logging each of the contacts we create.’

John Worthington, Manager IBT Partners

Many reasons for choosing this software “In order to make our choice, we also compared cost over five years for the three solutions chosen after our tendering process,” says John Worthington. “It turned out to be Sage CRM that best met all functional and cost needs as defined in our specifications. This was especially because its configuration capabilities allowed us to really adapt it to our particular business needs.” Sage’s prestige on an international level was also appreciated by IBT Partners. “As part of our business, we outsource to service companies based in England, Germany and Austria,” says John Worthington. “We needed them to have access to the solution via the web, as well as local Sage partners to provide implementation and support.” Sage was easily able to meet this need thanks to its ecosystem. In France, the deployment of the solution was carried out by the Sage partner Project SI. Optimised management of the customer base Now operational for six months, Sage CRM is already dealing with IBT Partners’ complex customer management challenges. “The solution is multilingual and can be remotely accessed by all our sales team and foreign partners. It lets us easily expand our customer database while accurately logging each of the contacts we create,” says John Worthington. “Now we’re able to effectively manage our thousands of French and foreign sales prospects and thus better meet their

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requests for quote.” As expected, IBT Partners also uses Sage CRM on behalf of its customers. “Using this tool, we are able to create prospects databases for our customers and better target the communications activity that we conduct for them,” says John Worthington. “For example, as part of a campaign conducted for a local economic development agency with foreign companies wishing to locate in France, we can target only the companies that may be interested in the particular competiveness and skills of the region concerned.”

Valued reporting From all the data processed in Sage CRM, IBT Partners can also produce accurate reporting for its customers.

“We can save the results and create reports on every communications campaign we carry out,” says John Worthington. “We use that data to perform other operations such as communications, including transmitting sales leads.”

“Aside from its functional capabilities, Sage CRM centralizes all data we deal with, optimizing the traceability of our relationships with our customers and sales prospects,” says John Worthington.

About Sage CRM Over 15,000 small and medium sized companies across the globe use Sage CRM every day to accelerate sales, drive business productivity and make every customer interaction count. It is used by enterprising, growing companies seeking new ways to interact with customers, leverage the power of social media and take advantage of the latest mobile developments to further grow their business. When combined with Sage ERP, our customers enjoy better business insight, increased efficiencies and productivity, and gain a single, customer-centric view across their entire business. So whether you’re just starting out or have already grown to several hundred employees, Sage CRM can help accelerate your business success.

Accelerate your business success with a free 30-day trial at www.sagecrm.com

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