Sage CRM Customer Success
Konica Minolta see the perfect picture with a Sage CRM
Customer Konica Minolta Bloemfontein Industry Distribution Location South Africa Solution Sage CRM and Sage 300 ERP
‘It became increasingly important to make the customer a partner in our daily business processes and to achieve this we needed a 360-degree view of our customers’ Ronald Rens, IT and Engineering Solutions Manager Konica Minolta Bloemfontein
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Konica Minolta Business Solutions Bloemfontein has selected Sage ERP and Sage CRM to streamline operations at its Bloemfontein branch. Konica Minolta Bloemfontein is the principal distributor of the innovative and award-winning Konica Minolta range of Bizhub digital copiers, laser printers and fax machines. The company’s vision is to be recognized as the complete business solution provider of choice, and this is supported by a mission to create the recognized brand in its industry while building lasting business relationships.
Challenge The company had been operating off three separate software systems which made integration very challenging. This was proving to be unproductive and costly. The company also wanted an integrated system that would provide a complete view of its customers.
Ronald Rens, IT and Engineering Solutions Manager, Konica Minolta Bloemfontein, explains that the company had been operating off three separate software systems to run the three departments within the organisation. These included a CRM system, a front office system, and an ERP system. While the set-up functioned well, the systems used different database structures which made integration very challenging. “Our daily cash flow reports were generated with second-hand information and more time than necessary was spent balancing the ERP with the service manager programme. Much time and resources were also spent on manually linking data and balancing the three systems. This was unproductive and costly.”
Solution Konica Minolta Bloemfontein implemented Sage CRM and Sage 300 ERP which gave sales team’s access to live data and communication channels, something that it could only achieve by using an integrated system. Results The sales teams can access current customer information and deliver on their commitment to generate superior relationship marketing.
Sage CRM Customer Success
‘Our daily cash flow reports were generated with second-hand information and more time than necessary was spent balancing the ERP with the service manager programme. This was unproductive and costly’ Ronald Rens, IT and Engineering Solutions Manager Konica Minolta Bloemfontein
sagecrm.com
In addition, Rens says sales teams had no access to live data and communication channels were none existent. With a commitment to superior relationship marketing, the need arose to have access to continuous information and the current, nonintegrated systems could not deliver this.
“It became increasingly important to make the customer a partner in our daily business processes and to achieve this we needed a 360-degree view of our customers - which our non-integrated systems couldn’t deliver.”
About Sage CRM Over 15,000 small and medium sized companies across the globe use Sage CRM every day to accelerate sales, drive business productivity and make every customer interaction count. It is used by enterprising, growing companies seeking new ways to interact with customers, leverage the power of social media and take advantage of the latest mobile developments to further grow their business. When combined with Sage ERP, our customers enjoy better business insight, increased efficiencies and productivity, and gain a single, customer-centric view across their entire business. So whether you’re just starting out or have already grown to several hundred employees, Sage CRM can help accelerate your business success. Accelerate your business success with a free 30-day trial at www.sagecrm.com
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