Sage CRM Customer Success
Konica Minolta see the perfect picture with a Sage CRM
Customer Konica Minolta Bloemfontein Industry Distribution Location South Africa Solution Sage CRM and Sage 300 ERP
‘It became increasingly important to make the customer a partner in our daily business processes and to achieve this we needed a 360-degree view of our customers’ Ronald Rens, IT and Engineering Solutions Manager Konica Minolta Bloemfontein
sagecrm.com
Konica Minolta Business Solutions Bloemfontein has selected Sage ERP and Sage CRM to streamline operations at its Bloemfontein branch. Konica Minolta Bloemfontein is the principal distributor of the innovative and award-winning Konica Minolta range of Bizhub digital copiers, laser printers and fax machines. The company’s vision is to be recognized as the complete business solution provider of choice, and this is supported by a mission to create the recognized brand in its industry while building lasting business relationships.
Challenge The company had been operating off three separate software systems which made integration very challenging. This was proving to be unproductive and costly. The company also wanted an integrated system that would provide a complete view of its customers.
Ronald Rens, IT and Engineering Solutions Manager, Konica Minolta Bloemfontein, explains that the company had been operating off three separate software systems to run the three departments within the organisation. These included a CRM system, a front office system, and an ERP system. While the set-up functioned well, the systems used different database structures which made integration very challenging. “Our daily cash flow reports were generated with second-hand information and more time than necessary was spent balancing the ERP with the service manager programme. Much time and resources were also spent on manually linking data and balancing the three systems. This was unproductive and costly.”
Solution Konica Minolta Bloemfontein implemented Sage CRM and Sage 300 ERP which gave sales team’s access to live data and communication channels, something that it could only achieve by using an integrated system. Results The sales teams can access current customer information and deliver on their commitment to generate superior relationship marketing.