Barbados Football Association
Barbados Football Association
The Background
The BFA Premier League is the highest Division in Barbadian Football and consist of 12 teams. There are two rounds which last for a period of 6 months which see a total of 132 games being played.
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Barbados Football Association
The Proposal Sagicor proposes to acquire the title rights to Barbados’ flagship football tournament: The Premier League and the branding of the 432” long x 8 ‘ high Exterior North Wall at their headquarters at the Wildey Gymnasium. In consideration of the below we propose a cost of Bds $150,000.00.
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Barbados Football Association
The Benefits of Sponsorship TITLE RIGHTS The changing of the title rights from The BFA Premier League to The Sagicor Premier League
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Barbados Football Association
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The Benefits of Sponsorship BRANDING
• Branding rights to the entire exterior of the North wall. • Logo on screen during the games which are televised on Trident Entertainment Network on their TV Channel and Streaming Service. • Complimentary promotional ads in the media. Schedule to be agreed. • Branding in our BFA Premier League Fixtures Booklet; a season booklet with all the games scheduled. Logo on the cover plus a full-page ad on back cover. • Logo to appear on the trophies and prizes • • Six boundary boards 8” x 3” spots at the Wildey Turf with our branding
Barbados Football Association
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The Benefits of Sponsorship BRANDING Cont’d
• The ability to place our logo on the shirts for all officials (are the shirts for the players still off-limits?) • Ability to brand the “live” games with feather banners and other promotional material
Barbados Football Association
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The Benefits of Sponsorship PARTICIPATION
• Premier League Radio Show – The ability to send a representative to speak on the radio shows broadcast live from the venue on weekends on 95.3FM with the A-Team Productions. As well as brand mentions during these shows. • BFA Corner Radio Show – The ability to send a representative to speak on the 1-hour live show on VOB 92.9FM which reviews the past games of the week. As well as brand mentions during these shows. Ability to place Two (2) 30sec radio commercials in this spot. • Penalty Spot Radio Show – 5-minute preview and reviews of the Premier League games during “Drive Time” on HOTT FM and VOB 92.9FM. Brand mentions during these shows.
Barbados Football Association
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The Benefits of Sponsorship PARTICIPATION Cont’d
• Ability to present prizes at the final for the tournament and for the CEO (or his designate to present the champion’s cup (jointly with the persons of BFA’s choosing) • 5 BFA Season passes • 20 weekly door passes for the Premier League. • The ability to hold activations during games periods (half-time, etc.)
Barbados Football Association
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The Benefits of Sponsorship SOCIAL MEDIA
• In the event that the games need to be played without spectators or with less than half of the usual spectators. We reserve the right to stream the same on Sagicor TV at our discretion. • Promotion of the sponsorship of the games on BFA Social Media accounts, Facebook, Instagram, Twitter and our website. • Sharing of material which Sagicor can place on our digital media platforms. • Sagicor to create digital materials especially for this partnership to be approved by the BFA and shared on their pages. • The ability to hold online activations related to the tournament
Thank You