NEWS

HONG KONG TRAMS INSPIRE NEW PANTONE COLOUR “HK TRAM GREEN”

To mark the 117th anniversary of HK Tramways, the company is teaming up with Pantone to create a colour that’s synonymous with the city: “HK Tram Green.” As the name suggests, the signature new green hue takes its inspiration from the iconic Ding Dings, a fleet of double-decker trams that have been helping Hongkongers get around the island for almost a century. These classic vehicles are easily recognisable, thanks to their vintage design and distinctive colour. The new colour will feature in the launch of the “HK Collection” – part of a partnership with a local home and lifestyle retail brand. “I hope this new Pantone Colour can bring delight and inspiration to everyone in the city. We want to send out a message that your support counts for making the city proud,” said Cyril Aubin, managing director of HK Tramways.

HONG KONG LIVING LAUNCHES A PODCAST

To highlight the value of Hong Kong’s entrepreneurs, professionals and their contributions to the city, Hong Kong Living will be launching Who’s Killin’ It in Hong Kong? this September. The podcast will focus on those who stand out among 7.5 million Hongkongers, whether it’s because they own a talk-of-the-town business or have lived an extraordinary, meaningful life. The podcast will be available on Apple podcasts and Spotify.

CATHAY PACIFIC LAUNCHES NEW LIFESTYLE BRAND

Hong Kong is set to welcome the launch of Cathay, a premium travel lifestyle brand, offering members an eclectic range of travel, spending and wellness benefits. Simply named “Cathay”, the new membership programme aims to simplify interactions with customers, while expanding the ways in which they can earn status and use miles. The new brand will cover everything from hotels and wellness breaks, to restaurants and retail therapy. Cathay will begin by launching their own credit card in Hong Kong this year which will be followed in 2022 by “a refreshed customer relationship programme”, the details of which are yet to be announced.

THE F&B RUN CLUB STRIDES FOR ITS WORKERS LOCAL SEAFOOD STAPLE REDLISTED BY WWF

The F&B Run Club is on a mission to cumulatively run 384,400 kilometres, the distance from Earth to the moon. The initiative aims to promote wellbeing and mental health within the F&B industry. Raising money for two charities, participants can add their steps through the Strava app to reach the campaign’s goal. As well as promoting an active lifestyle, there are prizes and awards to be won throughout the year. Individuals can take part in any form of steps, whether it be hiking, running or walking on a treadmill. PURE Group has also joined the rally as a wellness partner and is recruiting corporate sponsors that will donate $1 per kilometre to InspiringHK Sports Foundation and Lifewire Foundation. Joining the run to the moon are influential F&B professionals, such as Syed Asim Hussain of Black Sheep Restaurants, Manuel Palacio of Pirata Group and Agung Prabow of Penicillin. WWF Hong Kong has published the latest version of their seafood guide, in which residents are urged to stop eating Boston lobster. The guide links lobster fishing to wider ecological impacts. The Guide covers more than 70 popular seafood species that can be found in local wet markets, supermarkets, frozen food shops and restaurants. Seafood is split into three categories: Green, meaning recommended; Yellow, which warns consumers to think twice; and Red, which means avoid. Boston lobster has joined shark fin and eels on WWF’s Red list; species designated as endangered by current fishing and consumption practices. Seafood is big business in Hong Kong, with local residents consuming an average of 66.5kg per person each year, making Hong Kong the eighth largest consumer of seafood in the world, and the second biggest in Asia. In order to secure fish stocks for future generations, changes are needed today in the way we manage, harvest and consume seafood. To read the full guide, visit wwf.org.hk