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Local residents start beer delivery service Beerhound comes to town. Charmaine Ng reports A couple of years ago, Sai Kung residents Jonathan Gillespie and James Jones found themselves disappointed by the lack of quality and range of online beer outlets. Recognising this as a great injustice to beer lovers, the like-minded friends came together with operations manager Bruce Boree, to acquire Beerhound, a new beverage delivery service catering exclusively for Hong Kong. Based out of Sai Kung, the team is committed to – in its own words – sniffing out the wildest, weirdest and best-tasting beers from around the globe, all available for delivery. “We acquired an old dog, Beerhound, and gave it a full makeover, with a new online craft beer store, a rewards programme and curated mixed cases to educate the community on the best types of craft beers from a range of popular varieties and countries,” says Gillespie. What makes Beerhound different is that its robust collection of beers is constantly updated as a collective effort by both its team and its customers. Its website is highly accessible and intuitive to use, sorted by style, brewery, country, arrival date, bestsellers, as well as a section dedicated to affordable beers at $35 and under.
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To refine the shopping experience, it encourages customers to help build a community of craft beer lovers through a beer rating system. By joining its website as a member and rating the beers, customers can help refine the tastes of Beerhound’s database, allowing the team to find the most suitable products for Hongkongers. This works hand in hand with the Beerhound Rewards programme. Beer lovers are able to earn reward points as they spend to get more free beers. Not just this – dedicated customers also earn rewards for reviewing beers on Beerhound’s website and for referring new customers. The team has even released a new product recently inspired by the global pandemic. “We were howling about the restrictions and how we found it tough not catching up with our mates as usual,” shares Gillespie. “This gave us the idea to curate special mixed cases for both new craft beer drinkers and beer enthusiasts to enjoy regularly. The cases are rotated each month so they can enjoy some of the popular products as well as something new.”
Beerhound is now offering ‘pandemic discounts’ on mixed cases such as the Introduction To Craft Beer Box, The Perfect Thirst Aid Box, The Hong Kong Local Box and many more. Ultimately, Gillespie hopes to see the brand become a specialist in providing the best range of craft beer and curated mixed cases from local and international breweries in Hong Kong, as well as being a facilitator of building the craft beer community. Thanks to Beerhound, you can now order any beer you want, delivered straight to your door – and this is whether you live on Hong Kong Island, Kowloon or New Territories.
Beerhound are offering Sai Kung Magazine readers two free craft beers on your first order. Enter promo code: SKMAG when you order. beerhound.com.hk
