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Southside & The Peak Southside is the ONLY magazine for the residents of the Southside of Hong Kong Island to be distributed to them freely and directly and placed in their lobbies, clubhouses, and highend public displays
30,000+
high net-worth readers
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Audience
Demographics
30,000+ Family
Trust
78% Families have kids
Complete variety of unique information
Male to female ratio:
1:3
60% have 2+ kids
Content is highly localized and has lasting impression
Monthly household income:
100% KIDS
Prime Age:
28-55
HK$200K+
Southside & The Peak residents are the wealthiest in Hong Kong
94% hold a university degree Where are they from? HONG KONG CHINESE
40%
OTHERS
3%
are enrolled in an International School / Preschool
76% PARENTS
84% travel abroad 3 or more time a year
Want useful recommendations and solutions on where to go and what to do
57%
Newly relocated expats will refer to us for guidance
have their kids take part in after-school activities
100%
WESTERN EXPATS
Readers refer to it again and again the whole month
Southside magazine has a proven circulation of 10,000 copies and is growing rapidly, reaching 30,000+ high networth readers every month.
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Pok Fu Lam The Peak
Chi Fu Cyberport Bel-Air
Parkview Tai Tam
Shouson Hill Aberdeen
Big Wave Bay
Deep Water Bay
Ap Lei Chau
Repulse Bay
Red Hill The Manhattan
Shek O
Chung Hom Kok
Distribution
Stanley
Pok Fu Lam
Aberdeen
Repulse Bay
- Kellet School - Kennedy School - Stanley Ho Sports Centre - Sunshine House Chi Fu - Sunshine House Pokfulam - Woodland Pokfulam Pre-School - Woodland Tree House
- Aberdeen Marina Club - Burnt Orange - Electric Sekki - Elite Personal Training - Flex - Hong Kong Country Club - Mirth - Leader Golf Training Centre - One Island South - Ovolo, Shek Pai Wan - Park N Shop - Singapore International School - Sure Steps - Top Deck - Wicka Designs - Woodland Harbourside Pre-School
- Anastassia’s Art House - Bauhinia Beach Club - HS Modern Art - Ice Cream Gallery - Indigo - Manhattan Tower - Sense of Touch - Southside Kindergarten - OT & P - South Bay Beach Club - Spices - The Club - The Lily - The Somerset - The Verandah - Woodland Beachside Pre-School - The Woodland Montessori Pre-School Repulse Bay
Cyberport - Bagiou Villas - Bel-Air Clubhouse - Bobo Klolo Crystal - Bobo Klolo Gems & Arts - Cyberport Arcade - GoGym - International (Park N Shop) - Kosmo Plus Wellness Cafe - Le Meridien Hotel Cyberport - Oh Sushi & Tappas - Om World - Scenic Villas - Starbucks - Thaima-V - Tutti Bar & Restaurantt
Ap Lei Chau - Bumps to Babes - Chapin House - Everything Under The Sun - Homestyle - Indigo - Indigo Kids - Indigo Outlet - Larvotto - Limestone Wine & Spirits - Little Picasso Studio - Okooko - Pacific Gourmet - Tequila Kola - Shambala Cafe - Tree - Zense Deep Water Bay - Coco Thai - Crown Wine Cellars - Hong Kong Country Club - Park N Shop
Stanley - Boathouse - Cafe De Paris - Chez Patrick - Cheers Real Estate Limited - Classifieds - Haagen Dazs - Lucy’s - Lucy’s on the Front - Mijas - Pickled Pelican - Pizza Express - Rocksalt - Saigon in Stanley - Smuggler’s Inn - Spiaggia - Stanley Main Street Bar & Cafe - Stanley Pet Centre - Starbucks - Taste Supermarket
- Watson’s Wine - Wildfire Tai Tam / Shek O - American Club - Beach Front Kiosk - Ben’s Garden - Black Sheep - Craigengower Cricket Club - Fusion (Park’N Shop) - Happy Garden Restaurant - Hong Kong Cricket Club - Hong Kong International School - Hong Kong Parkview Resort & Spa - Hong Kong Parkview Suites - Lulu Shop - Pacific View Residential Clubhouse - PIPS Kindergarten - Redhill Clubhouse - Shek O Chinese & Thai Restaurant - Shining Stone Restaurant - Soma Spa - Sunshine House Tai Tam - Wellcome, Red Hill Plaza - Woodland Tai Tam Montessori Pre-School The Peak - Cafe Deco The Peak - Delifrance - German Swiss International School - Haagen-Dazs - Oliver’s Super Sandwiches - Pho Yummee - Starbucks - Sunshine House The Peak - The Peak Lookout Café - Villa Verde - Woodland Pre-School The Peak
INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE
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The Repulse Bay 109 Repulse Bay Road
Hong Kong Parkview 88 Tai Tam Resevoir Road
Pacific View 38 Tai Tam Road O JU PE S N T ED
The Lily 129 Repulse Bay Road
Bel-Air 58 Bel-Air on the Peak Avenue, Cyberport
Larvotto 8 Ap Lei Chau Praya Road, Ap Lei Chau
The Manhattan 33 Tai Tam Road, Tai Tam
Redhill Peninsula Tai Tam Road Pak Pat Shan
INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE
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magazine
Opportunity Reach 30,000+ high net-worth readers
Readers live in the wealthiest districts in Hong Kong
Readers like to be properly exposed to a product or solution before they fully commit
Offer products and solutions to cater to their family’s needs
Readers refer to our magazine again and again
Families and their kids
Trusted editorial content
Readers are your target market
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Mechanical specifications
1/2 page: W190 x H120mm Full page: W215 x H270mm
Full page: W215 x H270mm
Trim: W207 x H262mm
Bleed: W221 x H276mm
1/2 page: W93 x H245mm
1/4 page: W93 x H120mm 1/4 page: W190 x H60mm
Display adverts • Display ads are the most eye-catching.
• You can place a display ad directly into the editorial category that
• They are at the front of the magazine and make a big
suits your business such as dining, family, beauty, spa’s, schools,
impact with your target audience.
travel, interiors and so on.
Rate card for display adverts 1x
Double page spread
$15,000
Inside front cover
$12,000
Inside back cover
$11,000
Back cover
$17,500
Insert
$7,000
Onsert
$30,000
3x
6x
12x
Please contact us for more information ads@southside.hk
Full page (upfront)
$9,600
$9,150
$8,650
$8,000
Full page
$8,000
$7,600
$7,200
$6,000
1/2 page
$5,000
$4,750
$4,500
$4,000
1/4 page
$3,600
$3,420
$3,240
$3,000
Artwork made easy: Resolution of all graphics and photographs should be at least 300dpi. All files should be in CMYK mode We accept the following file formats: AI, JPEG, JPG, PDF, PSD, TIF.
INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE
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magazine
Mechanical specifications Triple - horizontal: W190 x H57.5mm Quad: W125 x H118mm Double - horizontal: W125 x H57.5mm
Triple - vertical: W60 x H179mm
Single: W60 x H57.5mm Double vertical: W60 x H118mm
Half page: W190 x H118mm
Marketplace adverts • are specially designed for small businesses and local service providers • are placed alongside our “Directory of Shops & Services”. Readers will refer to them again and again. • All marketplace advertisers get a free automatic listing in our monthly Directory of Shops & Services. • We offer special discounts for long term advertisers • Easy to pay. You can use Pay Pal, Visa or send a cheque or make bank transfer. • Easy invoicing. We use Freshbooks.com. So all your invoice records are stored privately online for your reference. Simple! • Marketplace ads are simply the best value in town for reaching Southside residents who need your services
Rate card for Marketplace adverts 1x
3x
6x
12x
Half page
$4,500
$4,275
$4,060
$3,650
Quad
$2,700
$2,565
$2,435
$2,200
Triple
$2,200
$2,090
$1,985
$1,800
Double
$1,500
$1,425
$1,360
$1,200
$800
$760
$720
$680
Single
Artwork made easy: Resolution of all graphics and photographs should be at least 300dpi. All files should be in CMYK mode We accept the following file formats: AI, JPEG, JPG, PDF, PSD, TIF.
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Classified adverts Everyone loves the small ads! A great spot for tuition, property sales and that hare-brained project. Free for charities. Spread the love!
Rate card for classified adverts 1x
3x
6x
9x
Box (per issue)
Charities / Community
free (50 words max)
free (50 words max)
-
-
free
Domestic helpers
free (50 words max)
free (50 words max)
-
-
free
Lost & Found
free (50 words max)
free (50 words max)
-
-
free
Services
$230 = first 28 words, $3 per extra word
10% off
15% off
20% off
$50
Property rentals / Property overseas
$280 = first 28 words, $3 per extra word
10% off
15% off
20% off
$50
Employment / Recruitment
$300 = first 28 words, $3 per extra word
10% off
15% off
20% off
$50
Finance, $300 = first 28 words, ie. Home insurance, $3 per extra word Tax agent, etc.
10% off
15% off
20% off
$50
Sales info: 1. All rates are in Hong Kong dollars and are effective from Sep 1, 2012. 2. Guaranteed Positions 20% loading 3. Booking & Material deadline: 17th every month 4. Payment deadline: 25th every month
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magazine
Fast Media’s philosophy
Fast Media’s philosophy is to publish market-leading “residential
Our monthly magazines are free to our target high net-worth
lifestyle” magazines that connect with Hong Kong’s brand
residents. We reach our readers in the following ways:
conscious, high net-worth, individuals through the area in which 1 We mail direct, for free, to subscribers who live in our target area
they live.
2 We deliver direct into targeted high net-worth building and More than any other media, our “residential lifestyle” magazines
residential complexes 3 We distribute free in select high-value venues such as private-
form a unique bond with their readers.
members clubs, international schools, serviced apartments and Our editorial is of international quality. But our content is highly
select bars & restaurants.
localised. Each magazine defines the core lifestyle values and provides detailed living information associated with each
Welcome to the world of luxury residential lifestyle magazines.
residential area. For our high net-worth residents our magazines are the best source of lifestyle information, local events, products and services.
Floor LG1, 222 Queens Road Central, Hong Kong
Fast Media: Local content, international quality.
Sales & Marketing: 2776 2772
General: 2776 2773
www.fastmedia.com.hk