Brand Guide

brand identity guidelines Our brand reflects our vision: faith, generosity, respect, discovery, and joy.

Just as those are unique to us, so is our approach to bringing Saint Francis University to life.

This is not a manual laden with “what not to-dos,” but instead a guide that provides an uncomplicated, more authentic voice and identity.

We’ve created all the digital and print assets you need, so every touchpoint says Saint Francis University.

LAST UPDATE: 10/2021

On a mountain between pines and lakes, among hammocks and trails, in labs and classrooms bursting with ideas, students find that someone they are meant to be.

The journey to becoming that someone starts with Saint Francis University.

Use this guide to help tell our story.

Logos & Icons.

The University Bell Tower is the official logo of Saint Francis University.

It should be used on all external communications and on internal communications that require a more formal approach.

Primary

Horizontal Primary

One Color Primary Black, White, or SFU Red

The sub-brand logotype is used to identify individual schools, departments, or other entities. It should be used in combination with the University Bell Tower on external communications and internal communications that require a more formal approach.

Your Department Or School Name Here Sub-Brand Stacked Line Optional

Your Department Or School Name Here

Sub-Brand Horizontal

Your Department Or School Name Here One Color Sub-Brand Black, White, or SFU Red Line Optional

Our icons should act as simple visual symbols — drawing attention to important messages and elements without dominating the design. They must be used in conjunction with our logo and never stand alone.

Our history It all started with six friars from Ireland. In 1847, nearly fifteen years before the start of the Civil War, Brother Giles Carroll along with five of his brothers cleared land in the forests of Loretto, Pennsylvania, to build a school that would one day become Saint Francis University.

Today, the vibrant university campus sits on 600 scenic acres providing ideal setting not only for focused learning in harmony with nature.

1847

Six Franciscan brothers from Roundstone, Ireland arrive in Loretto to found a school on land offered to them by the first bishop of Pittsburgh.

1848

Saint Francis established.

1865

One hundred twenty students are enrolled in Saint Francis.

1911

The name of the institution is officially

1930

Saint Francis College is granted a university charter for the purpose of teaching graduate

Academy

for

Boys

is

changed from Saint Francis Academy to Saint Francis College.

courses in theology.

1949

The College officially goes “co-ed” with an amendment to its charter permitting the awarding of degrees to women students.

1936 Gerald H. Cessna is elected the first Mr. Frankie.

1984

The College graduates its first class of Nursing majors.

2001

Saint Francis College becomes Saint Francis University.

2021

Saint Francis University is preparing to celebrating the Dodransbicentennial—the 175th anniversary— in 2022.

Brand Colors.

The primary colors (SFU Red/Black/White) should always be dominant within any design, while the secondary colors should only be used sparingly, never alone and only by advanced users.

PMS COLOR PALETTE

201

412

7536

7763

5855

5835

367

7700

7695

7689

7598

486

7550

134

7501

7503

62 45 69 27

27 19 61 0

41 25 92 2

33 0 70 0

84 62 29 9

35 10 10 15

80 35 10 0

20 85 95 6

0 55 50 0

10 40 100 7

0 15 65 0

18 18 40 0

34 40 72 6

94 101 81

190 186 127

160 162 76

189 213 123

73 95 129

152 174 188

83 137 185

166 74 50

221 140 118

196 148 50

246 214 121

206 196 160

159 139 95

5E6551

BEBA7F

A0A24C

BDD57B

495F81

98AEBC

5389B9

A64A32

DD8C76

C49432

F6D679

CEC4A0

9F8B5F

CMYK COLOR PALETTE

24 100 78 17

65 69 59 60

30 26 38 0

RGB COLOR PALETTE

142 35 57

56 49 52

179 175 157

HEX COLOR PALETTE

8E2339

383134

B3AF9D

SFU Mission.

The Saint Francis Mission As the oldest Franciscan institution of higher learning in the United States, Saint Francis University draws inspiration from our Catholic tradition and expresses the lived example of Saint Francis of Assisi in the modern world.

Saint Francis University promotes an inclusive learning community and a lifelong path to virtue, truth, and compassion. Within a culture that seeks understanding through innovation and collaboration, we champion both the inherent dignity of the individual person and the common good.

Fonts.

Our typography has the power to capture attention, instill emotion and reinforce our brand message.

How to use fonts A palette of type fonts enhances the logo design.

Like the color palette, its use furthers the recognition of SFU communication materials.

You will see Boton and Lato or Roboto used on the web and in print. Each features a variety of styles and weights.

For elegance and formality, we like Alex Brush Script. It is ornate, yet readable, but should be used sparingly. It is appropriate to use when Boton Italic does not feel formal enough and is a good choice for special events, announcements, and invitations.

Boton Font Family https://fontsgeek.com/fonts/Boton-Regular

Roboto Font Family https://fonts.google.com/specimen/Roboto Lato Font Family https://fonts.google.com/specimen/Lato Alex Brush Script https://fonts.google.com/specimen/Alex+Brush

Become that someone wordmarks It's more than a tagline. The phrase "Become That Someone" has deep ties to Saint Francis University's past, yet its message continues to resonate with the faculty, staff, and students to this day.

A poster that once hung above the bed of Maurice Stokes read, “People who need people are the luckiest people in the world.” This quote sums up perfectly the inspirational brotherhood of former Saint Francis basketball star Maurice Stokes and his NBA teammate Jack Twyman, and, over the course of this year, has also started to ring true for many of Saint Francis University’s current students as well.

Athletics logos & history of The Red Flash Why The Red Flash?

The answer dates back to 1927 when the school boasted one of the fastest football ground attacks in the east, headed by quarterback George Kunzler, captain and right halfback Ed McLister, fullback Alphonse Abels and left halfback Ralph Bruno. Because the team wore predominantly red uniforms, the fans and The Loretto (the student newspaper) dubbed the team The Red Flashes.

In addition, Saint Francis University is the home of our official mascot Frankie The Friar. Frankie can be seen at home athletic events and appears through the community as well.

The official seal of the University bears the University’s name in Latin, date of founding, coat of arms, and motto.

The University Seal The university seal is reserved for the highest official communication of the university.

Use of the university seal is restricted to official university documents (such as diplomas, certificates, and commencement programs) and presidential documents (such as inauguration and event invitations).

For guidance on appropriate uses of the university seal, please consult Communications & Marketing.

On the Saint Francis campus, natures splendor is on full display.

Inside, students from all over the world engage discussions, labs, and learning.

Being able to show to the world everything that goes on in the SFU community through high quality photography and videography is vital.

Our photo library can be found at XXX. You may also submit a photo request, or to submit your own images to be considered by Communications and Marketing.