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Be Consistent

1.4 CREATING PUBLICATIONS

Be consistent.

Whether it’s your voice, branding or timing, be the publication you say you are. If you are a vegan food quarterly, be sure your hummus recipes come out four times a year. Consistency is key when you publish: readers want to be able to rely on you.

Photo Credit: ALIVE Magazine

1.5 CREATING PUBLICATIONS

Be genuinely yourself.

Figure out what you do better than any other publication, and keep doing it. Don’t get lost trying to copy another publication — just be yourself. There’s a reason your audience chooses to read your content.

Photo Credit: Santa Barbara Life & Style

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