1 minute read
Social sharing tutorial
from Digital Awesomeness
by Jana_STOV
SOCIAL MEDIA PLATFORM
5. OPTIMIZING YOUR POSTS FOR EACH
Now that you have a general idea about sharing your publication, let’s talk specifics. Here are tips and tricks to optimize your content for several top social platforms.
Pinterest is a valuable social platform because it’s evergreen. Unlike other channels, Pinterest posts will circle back and gain new viewers for years to come. Use our custom Pinterest graphics to grab the attention of a brand new audience.
Utilize your feed and Stories to showcase the best of your publication, share behind the scenes looks and connect with new audiences. Switch things up by using our GIF creator in addition to static images to keep your brand fresh.
LinkedIn is the most professional of the social networks. It’s a great place to show potential employers or colleagues your hard work by embedding Issuu publications right on your LinkedIn profile page.
With Facebook, there isn’t a character limit or image limits. Use images and video to engage your audience and stop scrollers in their tracks. You can also embed Issuu content in Facebook posts by simply inserting the link, which will produce an Issuu reader. You can also deploy our Facebook App.
Share your publication, images, GIFs and videos –– but also use the platform to your advantage. Pose questions, retweet similar content or share links that pertain to you.
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GIFs for Social
A GIF, or moving image file, can help your content stand out on any social platform. With Issuu’s Share as GIF tool, it’s easy to create, customize and share your publication as an animated GIF — perfect for social media or email!
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