Digital Awesomeness

Define your brand.

Be sure readers can recognize your brand and content by designating certain colors or fonts as your own.

Stick to one writing style or viewpoint, so your readers have no question it’s coming from you.

Photo Credit: Artful Living Magazine

1.4 CREATING PUBLICATIONS

Be consistent.

Whether it’s your voice, branding or timing, be the publication you say you are. If you are a vegan food quarterly, be sure your hummus recipes come out four times a year. Consistency is key when you publish: readers want to be able to rely on you.

Photo Credit: ALIVE Magazine

Figure out what you do better than any other publication, and keep doing it. Don’t get lost trying to copy another publication — just be yourself. There’s a reason your audience chooses to read your content.

1.5 CREATING PUBLICATIONS

Be genuinely yourself.

Photo Credit: Santa Barbara Life & Style