R&D PAck
Sakon Boonyakait Create a campaign to introduce effect (a new type of energy drink) to UK students Development & Research BA (Hons) Graphic Design Top Up Year Negotiated Studies Student Number In Derby: 100332518 Student ID In UCK: 10719 Module Code: 6VC502 Module Leader: Jayd Kent
Competition Brief
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Brainstorm ideas First of brief, I started brief with brainstorm ideas because I have to understand of energy drink but create on new type of mental, Firstly, I started with refine 40 ideas in my sketchbook then I try to make a note that talk about what is energy drink for effect.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Brainstorm ideas I also mind map of my target audience because my target is student So i started to research about why student like to drink energy drink, Some of my work is taste good, longer day, need energy and package. I still to research this time I watched advertising from effect video then I try to put my ideas with video usually video say about yawn and tired but in this brief, I need to create from mental.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Initial ideas & sketches After I put ideas on, I still thinking of campaign, this time I try too come with memory, brain, movement of student and knowledge then, I try to come with slogan with my project. Firstly, I think of memory and brain. Some of slogan I thought of imagination, creative and idea.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Initial ideas & sketches When I say mental, I will think of mood that mood is emotional, The emotion got positive and negative. I also think of creative way. For example, Let’s creative together with effect drink or Refreshment your mind enjoy creative.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Primary Research This primary research of package of energy drink. I would like to know about energy drink of package and slogan in can drinks because When I start of research I need to know the other energy drink. I would say this help me a lot for research of market and style of advertising.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Primary Research of effect This research, I aimed to effect drink that I have to re campaign of it. So I look on website and facebook source of internet. I also check slogan that they used before in my opinion, I thought of new type very big change for effect drink this research very useful for me because I can see background of brand
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Primary Research effect video In this primary research, I checked of video, When I see video I feel that advertising of effect before they aimed to tired of work and sleep. it mean need energy and longer day So turn around then drink with effect something like that.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Primary Research effect video It also similar research before but it a bit different because of slogan. it came in the end of video but this one, I thought of effect make more thinking of works something like that.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Primary Research of Brain design This research, I would like to research about brain because in my research and brainstorm, I talked about brain skills and idea So I look to this research I feel I can do some thing with this drawing.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Primary Research in Tate I went to Tate modern in London because I would like to look around before I will doing in this project, When I went to Tate, i saw art work of Mira Schendel and Paul Klee I would say, I will relate with research somehow.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Primary Research in Tate This another research that I got from Tate modern but this is Russia posters in World War, I quit like in story and composition of text that I will combine with my project So I have to think a lot of research and style of campaign.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Secondary Research In secondary research, I try to walk around London for a photo that inspire me for connect to my project, Some of research I get from bus stop and underground London So I would like to look what a campaign say about. I also look on composition.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Secondary Research After I research of copy writing in poster and advertising, I still research more but I have to think of target when look to poster if it small we have to think where poster gonna put on.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Secondary Research Research of copy writing and advertising and typography.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Secondary Research bad copy writing In my opinion, I think this advertising a lot of word and make me confuse that I don’t know where I should start to read first So in my project, I won’t do something like this or we can do but I should think of composition and head of title.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Secondary Research of newspapers In my opinion, I thought about one page of newspaper that quit big one So I can think about style to present in different advertising. Some of advertising use different technique and style because depend on graphic design So i will put this research to my project somehow.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Secondary Research of a book This book, I bought for a while but this project, I can look to research of advertising, I would say very useful for me very much give me some idea and tone of campaign. if I say about advertising, it is not just poster but it almost every media advertising. I will think about that more.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Secondary Research of a book In my opinion, I need to think of idea then think of design later it alway good to do like that because if we are not think about design so it not come with concept ideas, So i need to think then design.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Secondary Research of a book This research, I aimed to creative image with word So some of advertising very good to put very good For example, Food but behind of word it like a picture that fast so in my opinion, I feel to combine word and image together.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Secondary Research of a magazine This is research from magazine that i bought for look of advertising but when i bought magazine I thought of target audience that look on advertising for me if my project will advertise on magazine, I need to think of style and colour something like that.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Secondary Research in Underground I don’t know why I like to research in poster in underground but one thing, I would say I very love of advertising in underground because of simple and strong idea of copy writing and style they present white background. I very love it.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Coke Research In this research, I aimed to coke campaign, I like in they create of share coke together, I thought, this year share is important because of social network important to everyone. I like the way, Coke campaign.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Diet-Coke Research In my opinion, Diet-Coke similar to coke but if you look to campaign and style, they present in ZERO or background black colour to different target with coke.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Coke advertising This is coke advertising from youtube. I watched it many times, I thought of they came back to past and present to combine together. i also thought of share that similar they create in advertising.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Red Bull Research Red bull is energy drink that have a lot market in energy drink, I need to research about their slogan and campaign So I go on of check website and advertising of them.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Lucozade Research The lucozade sport drink, When i played I need to drink energy for play, I mean in my research if i would like to student to look on my research, I have to think of slogan that relate with illustration work.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Evian advertising video In my opinion, this advertising about campaign in live young like the kid it mean, you drink water you live younger So just create campaign of project.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Research of Vintage advertising After I look to advertising in video I feel I need to look to old advertising because in the past advertising maybe can help my project to understand of copy writing.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Inspiration Video In this video, I like about inspire to graphic designer about how to develop idea and try to think about research and development. i also like in style of this agency did for advertising.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Research of Vintage advertising I could see of style and colour that old advertising did, I really the way of artist did because everything not perfect technologies like now So I would say, I love the way they did.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Research of Campaign This research. I research from site of Behance.net I really this research because In advertising the composition and colour very good, it also typography.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Research of Nikon Camera In my opinion, Nikon campaign about simple thing and when they say simple they mean of simple camera but every graphic explain how it simple, it not mean simple of camera but they have simple of technologies but contemporary.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Research of Naked In my opinion, This campaign came with fresh of slogan because they present of fresh fruit and style to present I really the idea of fruit splash from bottle. I also like typography because In my opinion, target would be child 10-20 something like that.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Research of cold drink In this research, I aimed to look on campaign of cold drink when I say cold drink this is one about cold drink. I thought the ideas came from ice and cold then designer did with big typography, I thought I like it but not very much.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Research of Branding In this research, I would like to say that I like to research something like these for my project because maybe I would do campaign in branding. I really like in colours and style of this work.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Research of student’s work I need to research in different ways. In this research, I looked to student’s work I got idea for this research because they showed me of how to build campaign poster So i will connect to my project somehow.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Research of award campaign In this research, I would like to research in advertising campaign that get award. I really every single one of these ads. I like words and object that graphic designer used to ads. I would say I will improve and relate to my project.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Research minimal advertising In my opinion, I research in minimal style of advertising because I like in simple of advertising but in picture and campaign, it need to relate together So this is advertising I checked I really like in colour of ads and typography.
Sakon Boonyakait YCN BRIEF Create a campaign
Research
Sketches Ideas This is my sketches for project, I would say this first development from ideas and research because I have to think a lot of sketches.
Sakon Boonyakait YCN BRIEF Create a campaign
Development ideas
Sketches Ideas In this sketches, I think of brain but i am not sure about this idea because of brain every one can think of I need to think a lot of mental So some work I try to do about mood and memory.
Sakon Boonyakait YCN BRIEF Create a campaign
Development ideas
Sketches Ideas I quit come with final idea for sketches, I think of creative ways every work, I would like to do about creative thing and detail that come in energy. My project will be concept about creative make your life creative.
Sakon Boonyakait YCN BRIEF Create a campaign
Development ideas
Digital Development ideas After I sketches ideas, I designed in illustrator in different ideas some of my work try different composition and colour because first of design, I need to try and try to design.
Sakon Boonyakait YCN BRIEF Create a campaign
Development ideas
Digital Development ideas Come with ideas and style of work, I chosen this style because my target was student So In my opinion, I should done something that student like it.
Sakon Boonyakait YCN BRIEF Create a campaign
Development ideas
Digital Development ideas I was try to print out because sometime I can not see only in computer some ideas come with print, and I can try alter when I see from print, I would say I need to improve of idea and concept.
Sakon Boonyakait YCN BRIEF Create a campaign
Development ideas
Digital Development ideas After print out of work, I got ideas from print to try in different colour and some I got to design in illustrator. This project I aimed to target and style of work very much then slogan of work too.
Sakon Boonyakait YCN BRIEF Create a campaign
Development ideas
Digital Development ideas I would say the best thing of design we need to development in different object, I also come with colour that I will produce for my concept.
Sakon Boonyakait YCN BRIEF Create a campaign
Development ideas
Digital Development ideas When I go to college, I discuss with friend and tutor that I got some ideas from printed that I shown them. This 3 works I will still develop to final one because these design quit work very well for me.
Sakon Boonyakait YCN BRIEF Create a campaign
Development ideas
How to design in illustrator After I got idea from sketches I try to created design in illustrator, this is my how to design campaign poster.
Sakon Boonyakait YCN BRIEF Create a campaign
Development ideas
How to design in illustrator
Sakon Boonyakait YCN BRIEF Create a campaign
Development ideas
How to design in illustrator
Sakon Boonyakait YCN BRIEF Create a campaign
Development ideas
How to design in illustrator
Sakon Boonyakait YCN BRIEF Create a campaign
Development ideas
Digital Development ideas After I print out from college I came back home to continue work more development and I also try to created another ideas. I would like to do a bit more of design but I think I am nearly there.
Sakon Boonyakait YCN BRIEF Create a campaign
Development ideas
Digital development I think, this is finish design for development I would present 6 campaign poster that concept “ Creative idea�
Sakon Boonyakait YCN BRIEF Create a campaign
Development ideas
Final Digital Apps I also create that my target audience can see campaign from apps from Iphone and Ipad
Sakon Boonyakait YCN BRIEF Create a campaign
final design
Digital Final
(Left) The final poster,I produce in Think of the creative thinking of effect which I mean in if you think of effect drink that in my picture in studio to creative to advise my target audience come to try it.
Vi ta m in
This is my digital final design for campaign my concept about creative ideas to make my target audience that ages in 18-30 So that why I think of creative way.
rgy
B Fi ve
Cr ea
tiv
Five B
Vitam in
ood
Good M
ity
Good
M tivity Crea
ry
Memo
HB
HB
Good
with taurine & 5 vitamins
effect
ne
E ore
More
Go
Ener gy
od
Memo
ry
Mo
od
the mental energizer.
w HB
HB
(Right) The final poster, I produce in refresh your mind creativity comes with effect this which i relate to if you drink effect drink that refresh your mind in the mind got advantage of effect to show consumer.
tau ith
rine
vitam & 5
ins
t c e f ef
l enta the mgizer. r e n e
Refresh your mind Creativity comes with effect
effect
Think of the creative thinking of effect
effect
R
the mental energizer.
Sakon Boonyakait YCN BRIEF Create a campaign
R
the mental energizer.
final design
Digital Final The final campaign poster (left) I produce about Creative ideas more than imagine which I would say this work ideas from people drawing something that creative so picture connect to slogan of poster that my ideas
HB
with taur ine
& 5 v itam
ins
effect
with taurine & 5 vitamins the men energiz tal er.
HB
effect
with taurine & 5 vitamins
effect HB
(right) I produce in balance of creative, I mean maintain a balance of creative in this design my design relate to slogan in imbalance so if my target aim to balance of creative So you can buy to try.
HB
the mental energizer.
with taurine & 5 vitamin s
effect
the mental energizer.
with taurine & 5 v itami
ns
effect
the mental energizer.
with taurine & 5 v itami
ns
effect
the mental energizer.
the mental energizer.
with taurine & 5 v itami
ns
effect
the mental energizer.
Maintain a balance of creative effect
Creative ideas more than imagine
effect
R
R
the mental energizer.
the mental energizer.
Sakon Boonyakait YCN BRIEF Create a campaign
final design
Digital Final (Top) I produce in more to creative which I mean of object in picture that everyone can use to creative something so if consumer want to creative of work or project why not try effect drink for today.
wi
th
ta
ur
in
e
&
vi
ta
s
ct
5
in
ef fe
m
(below) In my design, the poster campaign I produce in creative of intention which I mean pencil that if you not intention in something you will break pencil So if you want to creative ideas intention So comes to try effect drink.
effect
R
th en e m er en gi ta ze l r.
More to Creative
effect
the mental energizer.
R
Creativity come with the intention the mental energizer.
in m
ta
vi
5
ef f
&
e c t
s
th en e m er en gi ta ze l r. w
ith
ta
ur
in
e
Sakon Boonyakait YCN BRIEF Create a campaign
final design
4 Sheet
48 Sheet
Sakon Boonyakait YCN BRIEF Create a campaign
final design
Shelter Bus
Sakon Boonyakait YCN BRIEF Create a campaign
final design
Final Campaign Poster
Sakon Boonyakait YCN BRIEF Create a campaign
final design
Final Campaign Poster
Sakon Boonyakait YCN BRIEF Create a campaign
final design
Final Campaign Poster
Sakon Boonyakait YCN BRIEF Create a campaign
final design
Final Campaign Poster
Sakon Boonyakait YCN BRIEF Create a campaign
final design