Salamander Collection Development Brochure

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VOTED #1 BEST LUXURY HOTEL BRAND, USA TODAY

NAMED ONE OF THE WORLD’S FAVORITE HOTEL BRANDS, TRAVEL + LEISURE

The hallmarks of a coveted brand.

The Salamander Collection can be likened to a diverse collection of fine art, with each piece possessed of its own singular mystique and allure. Ultimately, however, every canvas has been painted by the same delicate brush, exuding a sense of belonging, of welcome, of inclusivity and warmth.

And while our portfolio is highly diverse — varying greatly in locations, amenities and offerings — there does exist one rare ingredient common to all: A promise, as conceived and honored by Sheila Johnson, to respect and preserve the unique character and culture of every property; to ensure that every member of the Collection connects with guests on a personal level, restoring their balance and reinvigorating them — all based upon Ms. Johnson’s unique understanding of how visitors experience and bond with their surroundings, making each and every Salamander property feel more like home.

Salamander Collection

Nestled within the heart of Virginia’s horse and wine country, just one hour from Washington, D.C., on over 340 breathtaking acres, Salamander Middleburg is one of only five properties in the nation to earn separate Forbes Five Star Awards for its accommodations, restaurant, and spa.

Exuding supreme luxury with equal parts gracious hospitality and historic charm, Salamander Middleburg offers boundless and inspiring activities that will delight guests, including treetop zip-lining, outstanding local wineries, and the renowned Salamander Spa.

Hotel Bennett is the South’s grandest luxury hotel. Overlooking Charleston’s historic Marion Square on King Street, the hotel features 179 luxurious guestrooms and suites, a signature restaurant, spectacular rooftop pool with cabanas, and a stylish bar and lounge. Years in the making and meticulously conceived, the property’s design is a shining reflection of the city’s exquisite character and grandiose architecture.

One of the Caribbean’s most iconic destinations, Half Moon is situated on 400 acres of manicured grounds with two miles of beachfront. Half Moon offers individually appointed rooms, suites, and villas, most of which have views of the Caribbean Sea. Guests can enjoy extensive offerings including the largest spa oasis in the Caribbean, an 18-hole championship golf course, Sugar Mill (awarded Jamaica’s best restaurant) as well as 10 additional restaurants and bars, extensive fitness facilities, water sports and wellness activities.

A breathtaking golfer’s retreat on Florida’s Gulf Coast, Innisbrook features four top-rated golf courses, including the famed Copperhead Course, home of the PGA TOUR’s Valspar Championship. This 600-acre wooded escape boasts spacious guest suites and rooms, the luxurious Salamander Spa, eleven beautifully maintained clay tennis courts, six swimming pools — including the immense Loch Ness Pool — and is just a short drive to Tampa.

Set on 40 scenic acres, just minutes from Aspen, Colorado’s celebrated downtown and epic ski mountains, Aspen Meadows Resort was established as the Aspen Institute’s original headquarters. Rich in art and architectural and cultural significance, the resort features spectacular 360-degree mountain views, unique landscape architecture and outdoor sculptures, and the acclaimed Resnick Center for Herbert Bayer Studies. With a focus on elevating the guest experience, all suites, the reception area, and vibrant new restaurant have recently been reimagined with an extensive renovation rooted in Aspen’s Bauhaus-inspired heritage.

Salamander Washington DC is a distinctive city hotel with soul, welcoming all to the true heart of our nation’s capital. Discover an intimate and majestic hotel with a warm resort ambiance that has the power to transform in unexpected ways. In 2024, the property completed an exciting enhancement project that showcases a brighter and more residential design, including striking gathering spaces, a new restaurant by acclaimed Chef Kwame Onwuachi, an expanded two-story Salamander Spa and modernly refreshed guest suites. Extraordinary consideration goes into even the smallest of details, ensuring a special magic for each guest to discover.

The renowned PGA National Resort, newly reimagined after a $100M renovation, features 339 rooms and 99 holes of championship golf, including the famed Champion Course — home to the PGA TOUR’s Cognizant Classic played at the end of February. The resort showcases a 1,500-strong Members Club highlighting the finest of South Florida’s lifestyle, a 40,000-square-foot spa designed by tennis legend Venus Williams, six culinary concepts spearheaded by The Butcher’s Club from “Top Chef” winner Jeremy Ford, over 60,000 sq.ft. of newly reimagined meeting space, and a state-of-the-art Sports & Racquet Club.

Our hands-on executive team, combined with an organic, tailored approach and strong development experience, sets Salamander apart.

We’re on property, not behind closed doors.

Unlike other larger, prescriptive hotel companies, we work collaboratively and creatively with owners and investors to achieve our mutual goals. By uniting an owner’s vision with the property’s unique culture, we masterfully position each property, one at a time.

And because we are an experienced and nimble corporate team, we are able to adapt quickly to changing business environments, while maintaining a high level of engagement at each property throughout all disciplines.

BRAND

LAUNCH

Salamander Middleburg MIDDLEBURG, VIRGINIA

In 2002, Sheila Johnson acquired a 340-acre parcel of land in Loudoun County, Virginia, and led by its President, Prem Devadas, Salamander initiated a process in 2005 to develop a 168-room luxury resort.

Working with Loudoun County and the town of Middleburg, Salamander negotiated a highly contested three-party Memorandum of Understanding, which was ultimately approved by Middleburg’s Town Council and the County Board of Supervisors in 2007. In addition to gaining the resort approval, Salamander also negotiated the approval of an additional 60 residences and 30,000 sq ft of commercial development on the 340-acre parcel.

The Salamander team managed all aspects of the resort development and Salamander Middleburg opened in August 2013 on time and on budget and to national recognition and accolades.

In 2019, the Resort received the coveted Five-Star rating from Forbes Travel and in 2024, Salamander Middleburg achieved the Forbes Five-Star rating for its resort, spa, and the locally renowned restaurant Harrimans — making it one of less than 13 properties in the world to hold these ratings.

Salamander Hallmarks

EXPERIENCED OPERATORS OF LUXURY PROPERTIES.

TRULY COLLABORATIVE, FLEXIBLE PARTNER. OUR CORE VALUES ARE HONESTY, RESPECT, AUTHENTICITY AND PASSION.

INNOVATIVE PROGRAMMING IS A PROMISE OF THE SALAMANDER EXPERIENCE.

EXPERIENCED IN GROUND-UP DEVELOPMENT AND HISTORIC PROPERTY TRANSFORMATIONS.

NO MATTER WHERE OUR PROPERTIES ARE LOCATED, SALAMANDER ALWAYS HAS BOOTS ON THE GROUND.

ALWAYS TRANSPARENT.

Salamander Collection vs Brands

Salamander Collection Key Stats IN GROUP ROOMS REVENUE LEADS PRODUCED ANNUALLY

$100M + 3.1M $206K 105K $610 $377 80%

AFFLUENT DATABASE

PORTFOLIO LEISURE ADR

ACTUALIZED TOTAL REVENUE PER KEY MEETING PLANNER NETWORK

PORTFOLIO GROUP ADR OF LEISURE BUSINESS BOOKED DIRECT

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