Introduction to Marketing Solution
www.SolutionMarketingStrategies.com Š 2011
ELASTIC competition company products yourself services limits Š 2009-2014 The Solution Marketing Blog
Beyond Products:
Š 2009-2014 The Solution Marketing Blog
Solution Marketing
Agenda Introduction Beyond products Marketing Solutions – – – –
Solution Marketing & Demand Generation Strategy & Execution Access
Building your marketing solution strategy – Discovery – Account Profiling/List Augmentation – Demand Creation/Lead Generation
© 2009-2014 www.SolutionMarketingStrategies.com
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Beyond Products The Solution Imperative
Š 2009-2014 The Solution Marketing Blog
Typical Company Wants…
Customer Sales
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Company
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What is a Solution Anyways? To get the best out of your home business, you might want to look into a range of online marketing solutions.
Should you be currently residing in Ireland or anywhere in the UK, serving the needs of your clients will be easier through a fantastic online marketing program.
Š 2009-2014 www.SolutionMarketingStrategies.com
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Typical Customer Wants… Services User
Technology
Customer --Pain Points
Process
Content/ Data
Complete Solution Everything to solve the customer’s problem
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Why Marketing Solutions? Drip Marketing and Lead Nurturing End-to-End Campaign Management Avoid in-house/SI build or integration Powerful Reporting Engine Mature markets
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Marketing Solutions Customer-Centric Marketing for Today
Š 2009-2014 The Solution Marketing Blog
Marketing Solution Adds Value To Marketing, Sales and Product Management
Social Media
Marketing Support
Š 2009-2014 www.SolutionMarketingStrategies.com
Field Enablement
Frictionless Sales
Product Management
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The 4 P’s – All About the Company
Product
Best channels for us to sell the product
Place
“Build it and they will come”
Promotion Company
Outbound, interruption marketing
Price
Cost-plus; margin is king
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Marketing Solution – All About the Customer “How can I solve my problem?”
Strategy, Metrics Solution Product
“Where can I find it?”
Access Place Customer --Company Pain Points
Education ProEngagement motion
“How can I learn more about it?”
Price Value
“How will it help me and what is my total sacrifice to get this solution?”
End-to-End Marketing for Today Customer-Focused Marketing
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Building Your Solution Marketing Strategy Discovery
Strategies for: Solutions Engagement Access Š 2009-2014 The Solution Marketing Blog
Education & Engagement: Strategy
Challenge & How to
Market Education
Buy Now!
Market Engagement
Š 2009-2014 www.SolutionMarketingStrategies.com
Demand Gen
Frictionless Sales
Field Enablement/ Sales
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Thank You
LinkedIn.com/elastic-solutions Twitter.com/@ElasticSolution www.elasticroi.com
www.Elasticroi.com
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