THE GUIDE
Brand Guidelines Jolay 2019 We created this guideline to reinforce the constant application of the visual elements used for this brand, both online and ofine.
NODA
NODA BRAND
SART Studio
OUR BRAND
Brand Core Brand Purpose Tone of Voice Mood Board
OUR LOGO
Logo Notion Clear Space Min. Sizes Logo Variations Phohibited Use
COLOR PALETTE
Our Color Palette
TYPOGRAPHY
Body Typography
GRAPHIC ELEMENTS
Iconography Corporate Identity
CONTACT
Contact Details
OUR BRAND
Brand Core
Our brand’s mission is to connect on an intimate level with our customers and make them feel like they are part of our family. We want people to expand their vision and goals with us, to broaden their imagination. Personality Inspired, genuine, local, preserved, ambitious and Personality inventive.
Brand Purpose
To provide people with genuine products and services, respond to their demands with our innovative team, bring their imagination to life. Our Beliefs • Expanding boundaries • Innovation • Keeping up with tradition and contemporary trends
Tone of Voice
Employees are trained to make a customer feel like they are part of our family and that they can trust us with their ideas and share their goals with us. Our employees can be identified with these traits: • Sincere and friendly • Confident and encouraging • Respectful and energetic • Helpful and equipped with accurate information
WHAT IS OUR LOOKS AND FEEL? Our look and feel is bold, professional, formal and innovative.
Mood Board
OUR LOGO
Logo Notion
The design process started with
+
our team coming up with fresh designs for the logo. (insert
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=
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examples of your design.) During the process, we went through the old design again and
English
thought of giving it a revamp instead. After going through all of our samples, The CEO was attracted to our revamp designs. (insert picture of the old and new logo.)
NODA
Arabic
Clear Space
The design process started with our team coming up with fresh designs for the logo. (insert examples of your design.) During the process, we went through the old design again and thought of giving it a revamp instead. After going through all of our samples, The CEO was attracted to our revamp designs. (insert picture of the old and new logo.)
Min. Size ON SCREEN 55px
designs for the logo. (insert examples of your design.)
NODA
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55px
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55px
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our team coming up with fresh
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The design process started with
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13 mm
55px
During the process, we went through the old design again and
IN PRINT
thought of giving it a revamp
13 mm
After going through all of our samples, The CEO was attracted to our revamp designs. (insert picture of the old and new logo.)
13 mm
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instead.
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-----------------------------13 mm
Logo Variations
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Logo Variations
Logo Variations
The logo can be published only in the primary color palette on light
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backgrounds. This is recommended on cases of service distinction . To better
A
visualize and connect the brand with a speciďŹ c service, it is recommended to keep a color system. For instance: Dos
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B
A. The Guide for Grey background B. The Guide for Navy blue background C. The Guide for White background
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C
Logo Variations
It is important to not get the logo mixed up and loose the visibility. The following NODA
list contains some examples of prohibited use of the logo in order to maintain a cohesive look over the online and ofine
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A
B
channels. NODA
Donts A. Do not recoolor the logo B. Do not reverse the logo
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C
D
C. Do not Skew the logo D. Do not apply any effects E. Do not place the logo in color on complex backgrounds or photography.
NODA
COLOR PALETTE
Color
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eceff0
White
TYPOGRAPHY
Typographic
Font Name:
Sans serif
Montserrat
Regular
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Thin
Studio
Extra light
Aa Bb Cc Dd Ee
Aa Bb Cc Dd Ee
Light
Regular
Aa Bb Cc Dd Ee
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Medium
SemiBold
Aa Bb Cc Dd Ee
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Bold
Extra Bold
Aa Bb Cc Dd Ee
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Studio
GRAPHIC STYLE
Iconography
Our icons are inspired by daily needs iconography and drawn from the same shapes as our
CAKE
CUP
BOWL
FISH
BEE
BUTTER FLY
PLANT
HAND
typeface, creating a consistent flow from text to icon.
BOY
GIRL
SPOON
DISABLED
Iconography
Construction
A
C
Education
Technology
B
Food
Iconography
Our icons are inspired by daily needs iconography and drawn from the same shapes as our
CAKE
CUP
BOWL
FISH
BEE
BUTTER FLY
PLANT
HAND
typeface, creating a consistent flow from text to icon.
BOY
GIRL
SPOON
DISABLED
GRAPHIC STYLE
Corporate identity
DO YOU WANT TO BE OUR NEXT CLIENT? REACH US AT SART
www.sart.studio info@sart.studio + 601136709529
July 2019 SART Studio. All right reserved Design and content by Saleh Alameri