NODA brand guide

THE GUIDE

Brand Guidelines Jolay 2019 We created this guideline to reinforce the constant application of the visual elements used for this brand, both online and ofine.

NODA

NODA BRAND

SART Studio

OUR BRAND

Brand Core Brand Purpose Tone of Voice Mood Board

OUR LOGO

Logo Notion Clear Space Min. Sizes Logo Variations Phohibited Use

COLOR PALETTE

Our Color Palette

TYPOGRAPHY

Body Typography

GRAPHIC ELEMENTS

Iconography Corporate Identity

CONTACT

Contact Details

OUR BRAND

Brand Core

Our brand’s mission is to connect on an intimate level with our customers and make them feel like they are part of our family. We want people to expand their vision and goals with us, to broaden their imagination.

Personality Inspired, genuine, local, preserved, ambitious and Personality inventive.

Brand Purpose

To provide people with genuine products and services, respond to their demands with our innovative team, bring their imagination to life.

Our Beliefs • Expanding boundaries • Innovation • Keeping up with tradition and contemporary trends

Tone of Voice

Employees are trained to make a customer feel like they are part of our family and that they can trust us with their ideas and share their goals with us. Our employees can be identified with these traits: • Sincere and friendly • Confident and encouraging • Respectful and energetic • Helpful and equipped with accurate information

WHAT IS OUR LOOKS AND FEEL? Our look and feel is bold, professional, formal and innovative.

Mood Board

OUR LOGO

Logo Notion

The design process started with

+

our team coming up with fresh designs for the logo. (insert

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=

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examples of your design.)

During the process, we went through the old design again and

English

thought of giving it a revamp instead.

After going through all of our samples, The CEO was attracted to our revamp designs. (insert picture of the old and new logo.)

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Arabic

Clear Space

The design process started with our team coming up with fresh designs for the logo. (insert examples of your design.)

During the process, we went through the old design again and thought of giving it a revamp instead.

After going through all of our samples, The CEO was attracted to our revamp designs. (insert picture of the old and new logo.)

Min. Size ON SCREEN 55px

designs for the logo. (insert examples of your design.)

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------------------------------

55px

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55px

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our team coming up with fresh

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The design process started with

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13 mm

55px

During the process, we went through the old design again and

IN PRINT

thought of giving it a revamp

13 mm

After going through all of our samples, The CEO was attracted to our revamp designs. (insert picture of the old and new logo.)

13 mm

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instead.

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-----------------------------13 mm

Logo Variations

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Logo Variations

Logo Variations

The logo can be published only in the primary color palette on light

NODA

backgrounds. This is recommended on cases of service distinction . To better

A

visualize and connect the brand with a speciďŹ c service, it is recommended to keep a color system. For instance: Dos

NODA

B

A. The Guide for Grey background B. The Guide for Navy blue background C. The Guide for White background

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C

Logo Variations

It is important to not get the logo mixed up and loose the visibility. The following NODA

list contains some examples of prohibited use of the logo in order to maintain a cohesive look over the online and ofine

NODA

A

B

channels.

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Donts A. Do not recoolor the logo B. Do not reverse the logo

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C

D

C. Do not Skew the logo D. Do not apply any effects E. Do not place the logo in color on complex backgrounds or photography.

NODA

COLOR PALETTE

Color

2d3e4f

eceff0

White

TYPOGRAPHY

Typographic

Font Name:

Sans serif

Montserrat

Regular

Aa Bb Cc Dd Ee Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived.

Thin

Studio

Extra light

Aa Bb Cc Dd Ee

Aa Bb Cc Dd Ee

Light

Regular

Aa Bb Cc Dd Ee

Aa Bb Cc Dd Ee

Medium

SemiBold

Aa Bb Cc Dd Ee

Aa Bb Cc Dd Ee

Bold

Extra Bold

Aa Bb Cc Dd Ee

Aa Bb Cc Dd Ee

Studio

GRAPHIC STYLE

Iconography

Our icons are inspired by daily needs iconography and drawn from the same shapes as our

CAKE

CUP

BOWL

FISH

BEE

BUTTER FLY

PLANT

HAND

typeface, creating a consistent flow from text to icon.

BOY

GIRL

SPOON

DISABLED

Iconography

Construction

A

C

Education

Technology

B

Food

Iconography

Our icons are inspired by daily needs iconography and drawn from the same shapes as our

CAKE

CUP

BOWL

FISH

BEE

BUTTER FLY

PLANT

HAND

typeface, creating a consistent flow from text to icon.

BOY

GIRL

SPOON

DISABLED

GRAPHIC STYLE

Corporate identity

DO YOU WANT TO BE OUR NEXT CLIENT? REACH US AT SART

www.sart.studio info@sart.studio + 601136709529

July 2019 SART Studio. All right reserved Design and content by Saleh Alameri