Cars! Cars! Cars!

Page 1

W eart

Meet Rosario—she loves cars! She knows everything there is to know about cars. She can’t wait until she can drive a car. But which one does she want? A race car? A spy car? A purple, green, or blue car? Which would you choose? This book invites young readers to imagine their own ideal vehicle, and to think about what’s best for the environment and the future. They may be surprised by what Rosario picks at the end . . .

© MoMA

by Kimi Weart

US $18.95 CAN $23.95 UK £14.95

Featuring Cars from the Collection of The Museum of Modern Art


© MoMA


© MoMA


For August, who I’m sure will one day make the car of his dreams—K.W.

Published in conjunction with the exhibition Automania, at The Museum of Modern Art, New York, July 4, 2021– January 2, 2022

With thanks to Paul Galloway, Andrew Gardner, and Juliet Kinchin © 2021 The Museum of Modern Art

© MoMA All rights reserved

Automania is made possible by Allianz, MoMA’s partner for design and innovation.

Library of Congress Control Number: 2021939681 ISBN: 978-1-63345-131-5

Produced by the Department of Publications The Museum of Modern Art, New York

Published by The Museum of Modern Art 11 West 53 Street New York, New York 10019 www.moma.org

Hannah Kim, Business and Marketing Director Don McMahon, Editorial Director Marc Sapir, Production Director Curtis R. Scott, Associate Publisher Edited by Emily Hall Designed by Kimi Weart Production by Matthew Pimm Printed and bound by Ofset Yapimevi, Istanbul This book is typeset in New Century Schoolbook, Futura Bold, and Gilles’ Comic Font. The paper is 150gsm Amber Graphic. Children’s Book Working Group: Naomi Falk, Samantha Friedman, Cari Frisch, Sophie Golub, Emily Hall, Hannah Kim, Elizabeth Margulies, Don McMahon, Matthew Pimm, Marc Sapir, Curtis R. Scott, and Amanda Washburn

by Kimi Weart Featuring Cars from the Collection of The Museum of Modern Art

Distributed in the United States and Canada by Abrams Books for Young Readers, an imprint of ABRAMS, New York www.abramsbooks.com Distributed outside the United States and Canada by Thames & Hudson, London www.thamesandhudson.com Printed in Turkey Photographs © 2021 The Museum of Modern Art, New York. Photographs by Paige Knight (Jeep, Smart Car); Erik Landsberg (Smart Car); Jonathan Muzikar (Citroën DS, Cistalia, Porsche 911, Jaguar, Cinquecento, Airstream, Volkswagen)

The Museum of Modern Art, New York


For August, who I’m sure will one day make the car of his dreams—K.W.

Published in conjunction with the exhibition Automania, at The Museum of Modern Art, New York, July 4, 2021– January 2, 2022

With thanks to Paul Galloway, Andrew Gardner, and Juliet Kinchin © 2021 The Museum of Modern Art All rights reserved

Automania is made possible by Allianz, MoMA’s partner for design and innovation.

Library of Congress Control Number: 2021939681 ISBN: 978-1-63345-131-5

Produced by the Department of Publications The Museum of Modern Art, New York

Published by The Museum of Modern Art 11 West 53 Street New York, New York 10019 www.moma.org

Hannah Kim, Business and Marketing Director Don McMahon, Editorial Director Marc Sapir, Production Director Curtis R. Scott, Associate Publisher Edited by Emily Hall Designed by Kimi Weart Production by Matthew Pimm Printed and bound by Ofset Yapimevi, Istanbul This book is typeset in New Century Schoolbook, Futura Bold, and Gilles’ Comic Font. The paper is 150gsm Amber Graphic. Children’s Book Working Group: Naomi Falk, Samantha Friedman, Cari Frisch, Sophie Golub, Emily Hall, Hannah Kim, Elizabeth Margulies, Don McMahon, Matthew Pimm, Marc Sapir, Curtis R. Scott, and Amanda Washburn

by Kimi Weart

© MoMA

Featuring Cars from the Collection of The Museum of Modern Art

Distributed in the United States and Canada by Abrams Books for Young Readers, an imprint of ABRAMS, New York www.abramsbooks.com Distributed outside the United States and Canada by Thames & Hudson, London www.thamesandhudson.com Printed in Turkey Photographs © 2021 The Museum of Modern Art, New York. Photographs by Paige Knight (Jeep, Smart Car); Erik Landsberg (Smart Car); Jonathan Muzikar (Citroën DS, Cistalia, Porsche 911, Jaguar, Cinquecento, Airstream, Volkswagen)

The Museum of Modern Art, New York


Hello! My name is Rosario Abigail Bergen Delgado. And I love cars. I really love cars.

© MoMA

All my toys are cars. I only draw cars. I know everything there is to know about cars. I can’t wait until I can drive a car.


Hello! My name is Rosario Abigail Bergen Delgado. And I love cars. I really love cars.

© MoMA

All my toys are cars. I only draw cars. I know everything there is to know about cars. I can’t wait until I can drive a car.


© MoMA They said no.

I asked my parents if I could drive the car. I showed them how helpful I could be if they let me drive.


© MoMA They said no.

I asked my parents if I could drive the car. I showed them how helpful I could be if they let me drive.


So I dream about the day I will have my very own car. Maybe it will be a race car. I would beat all the world records. And just think how fast I could get groceries home.

Wings in front and back make it look like it can fly

© MoMA The Ferrari F

Goes over 2 00 miles per hour, which is th ree times faster than a cheetah

(Not actu ally good for getting groceries)


So I dream about the day I will have my very own car. Maybe it will be a race car. I would beat all the world records. And just think how fast I could get groceries home.

The Ferrari F

Wings in front and back make it look like it can fly

© MoMA

Goes over 2 00 miles per hour, which is th ree times faster than a cheetah

(Not actu ally good for getting groceries)


Or I might be an explorer. An explorer needs a car that is big and tough, so it can drive on the squashiest mud, the bumpiest ground, the iciest ice.

© MoMA

Can carry up to ,2 00 pounds, w hich is like th ree baby elephants

The Jeep

H as open sides for quick escape, which is helpful if you get chased by baby elephants


Or I might be an explorer. An explorer needs a car that is big and tough, so it can drive on the squashiest mud, the bumpiest ground, the iciest ice.

Can carry up to ,2 00 pounds, w hich is like th ree baby elephants

The Jeep

H as open sides for quick escape, which is helpful if you get chased by baby elephants

© MoMA


© MoMA Can fit practically any where

If I wanted to visit the city I would use this teeny-tiny car. I would always find a parking spot. Everyone else would be jealous.

The Smart Car H as room for a frien d Did I mention it can fit practically any wh ere ?


© MoMA Can fit practically any where

If I wanted to visit the city I would use this teeny-tiny car. I would always find a parking spot. Everyone else would be jealous.

The Smart Car H as room for a frien d Did I mention it can fit practically any wh ere ?


But that car has room for only one friend. Maybe my car should have room for more friends.

The Citro ë n DS H as headlights th at swivel like ey eballs

© MoMA

Which is right for me? A fast car? A tough car? A little car? A big car? Hmmm. This is hard.

Wheels have a fancy system that makes you feel like you’re riding on a clou d


But that car has room for only one friend. Maybe my car should have room for more friends.

The Citro ë n DS H as headlights th at swivel like ey eballs

© MoMA

Which is right for me? A fast car? A tough car? A little car? A big car? Hmmm. This is hard.

Wheels have a fancy system that makes you feel like you’re riding on a clou d


I could be a super-cool secret agent and drive a super-cool car.

Oooh, but what about this one? It looks fast. When I put the top down I would feel the wind in my hair.

The Cisitalia

(Chi-zih-TAL-ya)

© MoMA

Or maybe it should be this one. Nobody would catch me.

The Jaguar E-Ty pe

(Doesn’t look like a j aguar to me, but I bet it roars)

The Porsche 9 (POR-shuh)

I can’t decide! What’s a secret agent to do?


I could be a super-cool secret agent and drive a super-cool car.

Oooh, but what about this one? It looks fast. When I put the top down I would feel the wind in my hair.

The Cisitalia

(Chi-zih-TAL-ya)

© MoMA

Or maybe it should be this one. Nobody would catch me.

The Jaguar E-Ty pe

(Doesn’t look like a j aguar to me, but I bet it roars)

The Porsche 9 (POR-shuh)

I can’t decide! What’s a secret agent to do?


I haven’t even chosen a color. And I have so many favorite colors!

The Cinq uecento

(Chin-kweh-CHE N-toe)

© MoMA

Tiny roof th at folds back

Big enough to b ring fou r people to band practice, as long as no one play s the tuba


I haven’t even chosen a color. And I have so many favorite colors!

Big enough to b ring fou r people to band practice, as long as no one play s the tuba

The Cinq uecento

(Chin-kweh-CHE N-toe)

© MoMA

Tiny roof th at folds back


I love this trailer, too. I would travel across the whole country, anywhere I wanted, and never have to leave home behind.

The Airstream Trailer

© MoMA

The G rand Can y on Called the Airstream because it cruises along like (can you guess ?) a stream of air

Called the G rand Canyon because it is simply gran d


I love this trailer, too. I would travel across the whole country, anywhere I wanted, and never have to leave home behind.

The Airstream Trailer

© MoMA

The G rand Can y on Called the Airstream because it cruises along like (can you guess ?) a stream of air

Called the G rand Canyon because it is simply gran d


Before they invented cars you couldn’t just go wherever you wanted. You traveled in a carriage pulled by horses (or just walked) on roads that mostly looked like this:

Now that there are cars, lots of roads look like this:

© MoMA

Kind of looks like a clover leaf on top of spagh etti


Before they invented cars you couldn’t just go wherever you wanted. You traveled in a carriage pulled by horses (or just walked) on roads that mostly looked like this:

Now that there are cars, lots of roads look like this:

© MoMA

Kind of looks like a clover leaf on top of spagh etti


. . . and bridges that reach into the sky.

© MoMA

Think about how cars have changed the world. People have cut through mountains.

Built roads across deserts . . .

You can go anywhere and do anything when you have a car.


. . . and bridges that reach into the sky.

Think about how cars have changed the world. People have cut through mountains.

© MoMA

Built roads across deserts . . .

You can go anywhere and do anything when you have a car.


One problem with cars is that most of them use gas. LOTS of gas. Using gas pollutes the air, which hurts the planet and all of us on it.

ost popular car ever— more than 2 million sold Nicknamed “The Beetle”

But this one doesn’t need too much gas— and look how cute it is! Could this be the car for me?

© MoMA

The Volkswagen

(which in German means “people’s car”)

See? Really does look like a bug


One problem with cars is that most of them use gas. LOTS of gas. Using gas pollutes the air, which hurts the planet and all of us on it.

ost popular car ever— more than 2 million sold Nicknamed “The Beetle”

But this one doesn’t need too much gas— and look how cute it is! Could this be the car for me?

© MoMA

The Volkswagen

(which in German means “people’s car”)

See? Really does look like a bug


Wait—I have a better idea! I will make a car that uses NO gas. It will use batteries. And sunlight. And wind power. And pedals.

© MoMA


Wait—I have a better idea! I will make a car that uses NO gas. It will use batteries. And sunlight. And wind power. And pedals.

© MoMA


Then everyone would want one. Maybe even more than one. They would want to drive a big car and a fast car and a spy car and a purple, green, or blue car. A car that can go on water and a car that can fly. The world would be covered in cars. We would be up to our eyeballs in cars.

I will make a little one. A big one.

A fast one.

A tough one. One that can go on water.

One that can f ly!

I will make all kinds of cars. MILLIONS of them!

© MoMA

But . . .


Then everyone would want one. Maybe even more than one. They would want to drive a big car and a fast car and a spy car and a purple, green, or blue car. A car that can go on water and a car that can fly. The world would be covered in cars. We would be up to our eyeballs in cars.

I will make a little one. A big one.

A fast one.

A tough one. One that can go on water.

One that can f ly!

I will make all kinds of cars. MILLIONS of them!

© MoMA

But . . .


Yes.

What if . . . What if I got a bus? A bus has room for ALL my friends. A bus is better for the planet. People can relax on a bus and make friends on a bus. They can chat and laugh and dream on a bus. Just think how helpful I could be if I had a bus . . .

© MoMA

Safer th an a car

Comes from the Latin word “om nibus” which means “for all”

U C H more hel pful for getting groceries

I should definitely get a bus.


Yes.

What if . . . What if I got a bus? A bus has room for ALL my friends. A bus is better for the planet. People can relax on a bus and make friends on a bus. They can chat and laugh and dream on a bus. Just think how helpful I could be if I had a bus . . .

Safer th an a car

Comes from the Latin word “om nibus” which means “for all”

U C H more hel pful for getting groceries

I should definitely get a bus.

© MoMA


The Museum of Modern Art was the first museum to draw attention to cars not just as useful machines but as true works of art—the catalogue for the 1951 exhibition 8 Automobiles dubbed them “hollow, rolling sculptures.” In 1972 the first car was added to MoMA’s permanent collection: the gorgeous and extremely rare Cisitalia (only 170 were ever made). The collection has grown ever since. Cars are symbols of power, freedom, and luxury, but they must also be recognized as a danger to the planet. Their emissions are one of the leading causes of global warming; they create toxic pollution that shortens life spans; and making a new car (even an electric car) depletes natural resources.

Engineers and designers are working to forge a better car for a cleaner future. One day cars will be so advanced that the ones we now see cruising along our streets and highways will look as ridiculous and old-fashioned as the rotary telephone. Children may one day look at the cars in this book and ask, “What’s that?” This is why MoMA’s collection becomes even more important. The history of the car is one of innovation and artistic achievement. These objects of power and beauty, these rolling sculptures, deserve a spotlight in a museum of art.

Ferrari Formula 1 racing car 641/2 Designed 1990 (this example 1990) Designer: John Barnard Manufacturer: Ferrari SpA, Maranello, Italy Gift of the manufacturer

© MoMA

Jeep M38A1 utility truck Designed 1952 (this example 1953) Manufacturer: Willys-Overland Motors, Inc., Toledo, Ohio Gift of DaimlerChrysler Corporation Fund

Smart Car coupé Designed 1998 (this example 2002) Manufacturer: Micro Compact Car Smart GmbH, Germany and France Gift of the manufacturer, a company of the DaimlerChrysler Group

Citröen DS 23 sedan Designed 1954–67 (this example 1973) Designers: Flaminio Bertoni, Paul Magès, and Robert Opron Manufacturer: Citröen, France Gift of Christian Sumi, Zurich, and Sébastien and Pierre Nordenson

Cisitalia 202 GT car Designed 1946 (this example 1948) Designer: Pininfarina (Battista “Pinin” Farina) Manufacturer: SpA Carrozzeria Pininfarina, Turin Gift of the manufacturer

Porsche 911 coupé Designed 1963 (this example 1965) Designer: F. A. “Butzi” Porsche Manufacturer: Porsche AG, Stuttgart Gift of Thomas and Glwadys Seydoux

Jaguar E-Type roadster Designed 1961 (this example 1963) Designers: Sir William Lyons, Malcolm Sayer, and William M. Heynes Manufacturer: Jaguar Ltd., Coventry, U.K. Gift of Jaguar Cars

Fiat 500F city car (“Cinquecento”) Designed 1957 (this example 1968) Designer: Dante Giacosa Manufacturer: Fiat SpA, Turin Gift of Fiat Chrysler Automobiles Heritage

Airstream Bambi travel trailer Designed 1960 (this example 1963) Manufacturer: Airstream, Inc., Jackson Center, Ohio Gift of Airstream, Inc.

Volkswagen Type 1 sedan Designed 1938 (this example 1959) Designer: Ferdinand Porsche Manufacturer: Volkswagenwerk AG, Wolfsburg, Germany Acquired with assistance from Volkswagen of America, Inc. Conservation was made possible by a partnership with Volkswagen of America, Inc.

( p.s. The dou ble-decker electric bus is made up, but I bet someone will make one soon)

Meet the Cars in the Collection of The Museum of Modern Art


The Museum of Modern Art was the first museum to draw attention to cars not just as useful machines but as true works of art—the catalogue for the 1951 exhibition 8 Automobiles dubbed them “hollow, rolling sculptures.” In 1972 the first car was added to MoMA’s permanent collection: the gorgeous and extremely rare Cisitalia (only 170 were ever made). The collection has grown ever since. Cars are symbols of power, freedom, and luxury, but they must also be recognized as a danger to the planet. Their emissions are one of the leading causes of global warming; they create toxic pollution that shortens life spans; and making a new car (even an electric car) depletes natural resources.

Engineers and designers are working to forge a better car for a cleaner future. One day cars will be so advanced that the ones we now see cruising along our streets and highways will look as ridiculous and old-fashioned as the rotary telephone. Children may one day look at the cars in this book and ask, “What’s that?” This is why MoMA’s collection becomes even more important. The history of the car is one of innovation and artistic achievement. These objects of power and beauty, these rolling sculptures, deserve a spotlight in a museum of art.

Ferrari Formula 1 racing car 641/2 Designed 1990 (this example 1990) Designer: John Barnard Manufacturer: Ferrari SpA, Maranello, Italy Gift of the manufacturer

Jeep M38A1 utility truck Designed 1952 (this example 1953) Manufacturer: Willys-Overland Motors, Inc., Toledo, Ohio Gift of DaimlerChrysler Corporation Fund

Smart Car coupé Designed 1998 (this example 2002) Manufacturer: Micro Compact Car Smart GmbH, Germany and France Gift of the manufacturer, a company of the DaimlerChrysler Group

Citröen DS 23 sedan Designed 1954–67 (this example 1973) Designers: Flaminio Bertoni, Paul Magès, and Robert Opron Manufacturer: Citröen, France Gift of Christian Sumi, Zurich, and Sébastien and Pierre Nordenson

Cisitalia 202 GT car Designed 1946 (this example 1948) Designer: Pininfarina (Battista “Pinin” Farina) Manufacturer: SpA Carrozzeria Pininfarina, Turin Gift of the manufacturer

Porsche 911 coupé Designed 1963 (this example 1965) Designer: F. A. “Butzi” Porsche Manufacturer: Porsche AG, Stuttgart Gift of Thomas and Glwadys Seydoux

Jaguar E-Type roadster Designed 1961 (this example 1963) Designers: Sir William Lyons, Malcolm Sayer, and William M. Heynes Manufacturer: Jaguar Ltd., Coventry, U.K. Gift of Jaguar Cars

© MoMA

Fiat 500F city car (“Cinquecento”) Designed 1957 (this example 1968) Designer: Dante Giacosa Manufacturer: Fiat SpA, Turin Gift of Fiat Chrysler Automobiles Heritage

Airstream Bambi travel trailer Designed 1960 (this example 1963) Manufacturer: Airstream, Inc., Jackson Center, Ohio Gift of Airstream, Inc.

Volkswagen Type 1 sedan Designed 1938 (this example 1959) Designer: Ferdinand Porsche Manufacturer: Volkswagenwerk AG, Wolfsburg, Germany Acquired with assistance from Volkswagen of America, Inc. Conservation was made possible by a partnership with Volkswagen of America, Inc.

( p.s. The dou ble-decker electric bus is made up, but I bet someone will make one soon)

Meet the Cars in the Collection of The Museum of Modern Art


Trustees of The Museum of Modern Art Leon D. Black Chairman Ronnie Heyman President Sid R. Bass Mimi Haas Marlene Hess Maja Oeri Richard E. Salomon Vice Chairmen Glenn D. Lowry Director Richard E. Salomon Treasurer James Gara Assistant Treasurer James E. Grooms Secretary Ronald S. Lauder Honorary Chairman Robert B. Menschel Chairman Emeritus Jerry I. Speyer Chairman Emeritus Agnes Gund President Emerita Marie-Josée Kravis President Emerita

Wallis Annenberg* Lin Arison** Sarah Arison Sid R. Bass Lawrence B. Benenson Leon D. Black David Booth Eli Broad* Clarissa Alcock Bronfman Patricia Phelps de Cisneros Steven Cohen Edith Cooper Douglas S. Cramer* Paula Crown David Dechman Anne Dias Griffin Elizabeth Diller** Glenn Dubin Lonti Ebers Joel S. Ehrenkranz John Elkann Laurence D. Fink H.R.H. Duke Franz of Bavaria** Glenn Fuhrman Kathleen Fuld Maurice R. Greenberg** Agnes Gund Mimi Haas Marlene Hess Ronnie Heyman AC Hudgins Barbara Jakobson Pamela Joyner Jill Kraus Marie-Josée Kravis Ronald S. Lauder Wynton Marsalis** Robert B. Menschel

Khalil Gibran Muhammad Philip S. Niarchos James G. Niven Peter Norton Daniel S. Och Maja Oeri Eyal Ofer Michael S. Ovitz Emily Rauh Pulitzer David Rockefeller, Jr.* Sharon Percy Rockefeller Richard Roth Lord Rogers of Riverside** Richard E. Salomon Ted Sann** Anna Marie Shapiro Anna Deavere Smith Jerry I. Speyer Jon Stryker Daniel Sundheim Tony Tamer Steve Tananbaum Yoshio Taniguchi** Jeanne C. Thayer* Alice M. Tisch Edgar Wachenheim III Gary Winnick Xin Zhang

© MoMA *Life Trustee **Honorary Trustee

Ex Officio Glenn D. Lowry Director Bill de Blasio Mayor of the City of New York Corey Johnson Speaker of the Council of the City of New York Scott M. Stringer Comptroller of the City of New York Sarah Arison Chairman of the Board of MoMA PS1 Sharon Percy Rockefeller President of The International Council Randall Gianopulos and Tom Osborne Co-Chairmen of The Contemporary Arts Council Alvin Hall and Nancy L. Lane Co-Chairmen of The Friends of Education


Trustees of The Museum of Modern Art Leon D. Black Chairman Ronnie Heyman President Sid R. Bass Mimi Haas Marlene Hess Maja Oeri Richard E. Salomon Vice Chairmen Glenn D. Lowry Director Richard E. Salomon Treasurer James Gara Assistant Treasurer James E. Grooms Secretary Ronald S. Lauder Honorary Chairman Robert B. Menschel Chairman Emeritus Jerry I. Speyer Chairman Emeritus Agnes Gund President Emerita Marie-Josée Kravis President Emerita

Wallis Annenberg* Lin Arison** Sarah Arison Sid R. Bass Lawrence B. Benenson Leon D. Black David Booth Eli Broad* Clarissa Alcock Bronfman Patricia Phelps de Cisneros Steven Cohen Edith Cooper Douglas S. Cramer* Paula Crown David Dechman Anne Dias Griffin Elizabeth Diller** Glenn Dubin Lonti Ebers Joel S. Ehrenkranz John Elkann Laurence D. Fink H.R.H. Duke Franz of Bavaria** Glenn Fuhrman Kathleen Fuld Maurice R. Greenberg** Agnes Gund Mimi Haas Marlene Hess Ronnie Heyman AC Hudgins Barbara Jakobson Pamela Joyner Jill Kraus Marie-Josée Kravis Ronald S. Lauder Wynton Marsalis** Robert B. Menschel

Khalil Gibran Muhammad Philip S. Niarchos James G. Niven Peter Norton Daniel S. Och Maja Oeri Eyal Ofer Michael S. Ovitz Emily Rauh Pulitzer David Rockefeller, Jr.* Sharon Percy Rockefeller Richard Roth Lord Rogers of Riverside** Richard E. Salomon Ted Sann** Anna Marie Shapiro Anna Deavere Smith Jerry I. Speyer Jon Stryker Daniel Sundheim Tony Tamer Steve Tananbaum Yoshio Taniguchi** Jeanne C. Thayer* Alice M. Tisch Edgar Wachenheim III Gary Winnick Xin Zhang

*Life Trustee **Honorary Trustee

Ex Officio Glenn D. Lowry Director Bill de Blasio Mayor of the City of New York Corey Johnson Speaker of the Council of the City of New York Scott M. Stringer Comptroller of the City of New York Sarah Arison Chairman of the Board of MoMA PS1 Sharon Percy Rockefeller President of The International Council Randall Gianopulos and Tom Osborne Co-Chairmen of The Contemporary Arts Council Alvin Hall and Nancy L. Lane Co-Chairmen of The Friends of Education

© MoMA


W eart

Meet Rosario—she loves cars! She knows everything there is to know about cars. She can’t wait until she can drive a car. But which one does she want? A race car? A spy car? A purple, green, or blue car? Which would you choose? This book invites young readers to imagine their own ideal vehicle, and to think about what’s best for the environment and the future. They may be surprised by what Rosario picks at the end . . .

© MoMA

by Kimi Weart

US $18.95 CAN $23.95 UK £14.95

Featuring Cars from the Collection of The Museum of Modern Art


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