< marketing
back
& future
Hit 88 miles per hour and travel from relationships, to reach, to demand generation and account-based marketing with this handy guide.
Great marketing doesn't require stolen uranium. But with the increasing popularity of account-based marketing, personalized campaigns, producing relevant content, and even predicting your ideal buyer, it's more important then ever to understand the fundamentals of great marketing. And while the tactics may have changed over time, those fundamentals have remained constant. So grab your hoverboard, hop on, and let's take a trip back.
As Doc said, "Where we're going, we don't need roads..." But we do need a better framework for better marketing. Page 2
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Table of Contents Relationships: Pre 1930s > Mass Communications: 1930-1960 > Efficiency Era: 1960-1970 > Digital Age: 1970-2000 > The Rise of Relevance: 2000-2010 > Return to Relationships: 2010-Present > Where We’re Going: Present-The Future > Page 3
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In the beginning... there were relationships. While advertising wasn't widely available till the late 20s, marketers had one tool constant at their disposal: themselves. The marketer was the account manager and salesman wrapped in one. They had to put themselves in the thick of the opportunities, rather than relying on outside entities, like print ads, to get the job done.
< 1930
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Getting to know you... Meetings in speakeasies, breaking bread over scotch-and-ice, was usually the way a business relationship began. And in-person meetings weren't just a way to sell something. They were often used to open up and expand networks. Long before LinkedIn, schmoozing over dinner was one of the only ways to network with prospects and other like-minded folks.
We’re gonna make BIG bucks! *cl
ink
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Great Scott! Thereâ&#x20AC;&#x2122;s more where that came from!
Check out the entire e-book: Back to the Marketing Future! DOWNLOAD NOW >