Maturity Curve
Your Path to Marketing Growth.
Renewal
HealthCheck
Benchmark
Implement
Marketing Automation
—— Well defined marketing strategy —— Demographic & behavioral buyer personas —— SEO & Mobile friendly website —— Optimized landing pages —— Closed-loop marketing process —— Automated sales follow-up —— Lead lifecycle programs active
TACTICS —— Benchmark – see how you’re doing —— Revenue model mapping —— Set-up automated process alerts —— Integrate CRM & website
—— All platforms fully integrated —— Enhanced segmentation from personas —— Customized primary campaign logic —— Regularly use of A/B testing —— Program based reporting & analytics —— Aligned lead definition with sales & marketing —— Advanced segmentation-based nurture —— Weighted campaign attribution
Next Steps —— Design campaign & framework —— Build campaign based reporting & analytics —— Start basic campaign attribution
—— HealthCheck – see how your automation is performing —— Implement benchmark driven lift plan —— Create persona-based nurture(s)
—— Automated data hygiene & standardization —— Social amplification tools —— Predictive data modeling & lead scoring —— Behavioral-based sales nurture triggers —— Real-time personalization —— Campaign influence is customized by time-frame, types, & status specifications —— Robust content management system —— Publish 8 to 10 pieces of content per month
Next Steps —— Full customer life cycle revenue modeling —— Deploy multi-page testing groups —— Set-up multi-touch campaign attribution —— Design advanced multi-channel program
Get a complimentary benchmark & see how you stack up to 1000’s of savvy marketers & Marketo users. Leadmd.com/Benchmark
Empowering Marketers – Powered by Technology
With LeadMD you don’t just get a consultant, you get a team of certified marketing experts that cater to every aspect of your marketing needs.
Our complimentary benchmark will identify where you are flourishing & reveal the places your organization is floundering. The contrast of these elements allows our experts to pinpoint the action steps needed to keep you growing. HEALTHCHECK
LAUNCHPACK
priced at $5,000
We’ll take a deep dive into your marketing platform to uncover areas of exposure & show you the possibilities for growth. You’ll walk away with a “best practice” marketing success plan & a roadmap for tactics you can implement immediately.
Our team of certified experts will guide you through a “best practices” basic set-up of your marketing automation. You’ll have help with your demand generation funnel design, access to on-demand learning, & have tactical support.
“Know what you don’t know.” EMBARK
“Get Marketo plugged in.”
starting at $14,400
starting at $14,400
REFRESH
EXTENDED MANAGEMENT
Our consultants will work together with you to create a sustainable, scalable business process in order to seamlessly launch your marketing automation platform on a solid foundation. You’ll have a team of certified consultants allocated to your successful launch from start to finish, so you can hit the ground running!
If you’re already using the Marketo platform but aren’t seeing results, then this plan is for you! Our team of Marketo experts will evaluate your current set-up and give it a “best practices” makeover to align with your goals. Our tactical consultants will give you a solid foundation that is scalable for you to maximize the return on your investment.
The majority of our clients graduate to our Extended Management product because we have shown them the revenue lift that comes from the synergy between your marketing team & our certified consultants. Our team LOVES Extended Management clients because they are laser focused on taking their company to the next level – just like we are!
—— 60 days —— One time —— On demand learning —— Weekly project updates —— Business Process Eval. —— Tactical support
—— 90 days —— One time —— On demand learning —— Weekly project updates —— Business Process Eval. —— Tactical support
—— Annual —— Quarterly payments —— On demand learning —— Weekly project updates —— Tactical support —— 2 hour SLA
“Fully Launch your Platform.”
—— Demand generation funnel design —— 2 hour SLA —— Strategic support —— Dedicated customer service director
Marketing Automation
“Get to the next level.”
starting at $6,800/mo
—— Demand generation funnel design —— 2 hour SLA —— Strategic support —— Dedicated customer service director
—— Strategic support —— ROI Modeling & Goal Setting —— Quarterly CMO reviews —— FREE Content Management via Kapost —— Content creation support
“Manage & Support your Marketing Machine.”
Empowering Marketers – Powered by Technology Start here leadmd.com/benchmark