Offline Marketing That Drives Online Results
After opening our office at the end of 2013 one of our first marketing investments was a two-page ad in Texas Real Estate magazine. With over 30 million in sales in our first full year I could not be happier with the results the magazine has provided us. Some of our best, READY, buyers call after seeing the magazine and sellers love it too. In fact, it has worked so well we have just increased our exposure for 2015 with two-more pages in the TRE west edition. There is a lot of competition for our advertising dollars, especially Internet marketing. However, we have found that offline advertising that is well positioned for the markets we represent, like Texas Real Estate, provides us with more selling and listing opportunities because more of the active buyers discover us in the magazine and then go to our online listings for more information and to make contact with us. In fact, we have found that our offline advertising increases our Internet activity by providing more quality buyers who are ready to act.
- Janet Martin, Broker/Owner, Janet Martin Realty 097
JANET MARTIN REALTY