Owl Process Book

Page 1

1. any of numerous, owl \oul\ n. chiefly nocturnal birds of prey, of the order Strigiformes, having a broad head with large, forward-directed eyes that are usually surrounded by disks of modified feathers: many populations are diminishing owing to loss of habitat. 2. one of a breed of domestic pigeons having an owllike appearance. 3. night owl. 4. a person of owllike solemnity or appearance. 5. any of various breeds of owl-like fancy domestic pigeon (esp the African owl, Chinese owl, and English owl ). 6. The original name of Trellis. 7. origin: O.E. ule, from P.Gmc. *uwwalon (cf. Du. uil, O.H.G. uwila, Ger. Eule, O.N. ugla), a dim. of root *uwwa, which is imitative of an owl’s hoot (cf. L. ulula





Sally Carmichael Principals of Visual Communication Tad Carpenter |October 12, 2011



O

wls have large forward-facing eyes and ear-holes; a hawk-like beak; a flat face; and usually a conspicuous circle of feathers, a facial disc, around each eye. The feathers making up this disc can be adjusted in order to sharply focus sounds that come from varying distances onto the owls’ asymmetrically placed ear cavities. Most birds of prey sport eyes on the sides of their heads, but the stereoscopic nature of the owl’s forward-facing eyes permits the greater sense of depth perception necessary for low-light hunting. Owls can rotate their heads and necks as much as 270 degrees in either direction. The plumage of owls is generally cryptic, but many species have facial and head markings, including face masks, ear tufts and brightly coloured irises.


Most owls are nocturnal, actively hunting their prey only in darkness. Much of the owls’ hunting strategy depends on stealth and surprise. Owls have at least two adaptations that aid them in achieving stealth. First, the dull coloration of their’ feathers can render them almost invisible under certain conditions. Secondly, serrated edges on the leading edge of owls’ remiges muffle an owl’s wing beats, allowing an owl’s flight

to be practically silent. An owl’s sharp beak and powerful talons allow it to kill its prey before usually swallowing it whole. All owls are carnivorous birds of prey and live mainly on a diet of insects and small rodents such as mice, rats and hares. Some owls are also specifically adapted to hunt fish. They are very adept in hunting in their respective environments.


Greater wing coverts Alula Median wing coverts Lesser wing coverts Mantle Nape Primary wing feathers

Crown Facial disk

Secondary wing feathers

Forehead Upper tail coverts

Bill Breast

Under tail coverts Tibia Tarsus

Talons

Flank Belly Toes


Owls exhibit specialized hearing functions and ear shapes that also aid in hunting. They are often noted for the asymmetrical ear placements on the skull in some genera. Owls can have either internal or external ears, but the genera exhibiting asymmetrical ear geometry only have external ear placements. Asymmetry has not been reported to extend to the middle

or internal ear of the owl. The asymmetrical ear placement on the skull allows the owl to pinpoint the location of its prey. Behind the ear openings there are modified, dense feathers which are densely packed to form facial ruff which creates an anteriorly-facing concave wall which cups the sound into the ear structure.


While the auditory and visual capabilities of the owl allow it to locate and pursue its prey, the talon and beak of the owl does the final work. The owl’s prey is killed by using these talons to crush the skull and knead the body. The crushing power of an owl’s talon varies according to prey size and type as well the size of the owl itself. The coloration of the owl’s plumage plays a key role in its ability to sit dormant and blend into the environment, making themselves nearly invisible to prey. Owls tend to mimic the colorations and sometimes even the texture patterns of their surroundings, with the common barn owl being an exception.


Bird Feathered Awake Alert Winged Poised Strong Regal Nocturnal Predatory Beaked Quiet All-seeing 270 degrees Perched Wise Balanced Hunting Sharp Stealthy Hunter Night Moonlight

Branches Trees Forests Fog Shadows Mice Pellets Guardian Stealthy Magic Messengers Silent Stoic Perched Muscular Friendly Cute Serene Round Hidden Dark Big Eyes Tootsie Pop

Moon Trendy Still Antique Beaked Quiet All-seeing 270 degrees Perched Wise Balanced Hunting Sharp Stealthy Hunter Night Moonlight Branches Trees Forests Fog Shadows Mice

Pellets Guardian Stealthy Magic Messengers Silent Stoic Perched Muscular Friendly Cute Serene Round Hidden Dark Big Eyes Tootsie Pop Moon Trendy Still


Screechy Calm Protective Lulling Woodsy Distant Late Echoic Mysterious Frightening Soft

Magical Poetic Beautiful Sad Lonely Distinct Shrill Melodic Piercing Heavy Pattering

Throaty Alert Spooky

Intelligence Prestige Seniority Respect Intellect Academics Protection Wisdom Foresight Sacred

Truth Honesty Sincerity Power Longevity Status Wealth Round Soft Feathers

Large Eyes Talons Intuition Flight Insight

On-edge Shy Wise Mysterious Dark Protective Curious Alert Guarding Savage Frightening Disguised Intelligent Quickthinking Observant Segregated Alone Solitary Independent Introverted Brave Magical Witnesses Power Trusting

Surprising Optimistic Awe Affectionate Friendly Cute Serenity Balance Stability Unwavering Sleepy Peaceful Cozy Lonely Educational Nerdy Little Hunched Watchful Protective Watchful Secret Serious Antique Hidden


In this portion of the project, I was asked to explore different methods and strategies (both formal and conceptual) “representing� a threedimensional object in two-dimensions. I was to create 16 different representations which identify the concept of an animal of my choosing, which was ultimately an owl. Using a variety of methods, from painterly to cut and paste, I represented my animal on a multitude of levels both literally and symbolically, encapsulating its character, behavior, and appearance. Over the course of two months, I studied, sketched, scanned, and became an expert over my animal. Once we created out marks, we were to arrange them on a 4x4 grid. My overall goal with this project was to convey the essence of my animal while being both serious and unusual with my representations.














































o o HOOT v

HOOT


HOOT


MOON


N

ow having completed over 300 sketches of owls and marks in various conceptual and physical forms, I expanded upon these representations to create a brand. Specifically, branding for a food truck. The deliverables included a logo, identity, applications, and a truck design. I was to use my animal to influence the name and concept of my company while making it noticeable and unique. Having an owl as my animal, I thought my most logical type of service would be a coffee shop. After debating on quite a few names, I chose Wise Guys, reflecting the popular assiciation of owls being knowledgeable and wise.



Coffee Bookstore Late Night Food Breakfast Foods Munchies Bakery Pastries Vegetarian/Vegan Beer/Wine Organic

Owl Owlish Fowls Wildfowlers Night Owl The Nest Owl’s Nest Hoot Birdies Barn Owl Bakery Owl Gal Wired Coffee Midnight Oil Parliament Coffee Know It Owl Wise Owl Wise Guys Good Night Good Morning The Spotted Owl Mr. Owl The Coffee Owl Wide Eyes Owl’s Howl

Night Watch Sleepy Owl Coffee Owl The Roost The Roost Roast Crescent Coffee Early Bird 100 Acre Eats Harvest Three Feathers Tree of Life On the Fly




Rustic, naturals with red color palette, handmade feeling


Feminine vintage feel, pastel palette



Classic farmer’s market look, primary colors



midnight oil wise guys midnight oil good morning good night crescent coffee harvest harvest harvest 100 Acre Eats the grove

TAGLINES: EYES WIDE OPEN SMART COFFEE YOU’LL COME FLOCKING YOUR MORNING PERCH A WISE CHOICE DARN HOOTIN’ GOOD



GOOD MORNING CRESCENT COFFEE T H R E E F E AT H E R S GOOD NIGHT MIDNIGHT OIL


T H R E E F E AT H E R S

T H R E E F E AT H E R S


wise guys

wise guys

wise guys

wise guys


wise guys

wise guys

wise guys wise guys


WISE GUYS

wise guys

WISE GUYS

wise guys

SMART COFFEE

SMART COFFEE

DARN HOOTIN’ GOOD

YOU’LL COME FLOCKING


WISE GUYS wise guys SMART COFFEE.

HELLO.

GOODBYE.

wise guys DARN HOOTIN’ GOOD.


WISE GUYS wise guys SMART COFFEE.

HELLO.

GOODBYE.

wise guys DARN HOOTIN’ GOOD.



wise

guys

wise

guys

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latte with coconut, chocolate, and almond syrups

sweet hazelnut with a subtle coconut aroma

latte with chocolate and almond syrup

MONTHLY OFFERINGS

latte with coconut and vanilla syrups

featured selections from 2010 roaster of the year

ESPRESSO DRINKS

COCONUT CREAM GRASSHOPPER

latte with chocolate and creme de menthe syrups

(standard 2 shots of espresso per drink)

IRISH NUT

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latte with white chocolate and hazelnut syrups

TALL 3.25 | GRANDE 3.75 | VENTI | 4.25

TALL 3.25 | GRANDE 3.75 | VENTI | 4.25

*any drink may be substituted with skim, soy, or almond milk upon request

*any drink may be substituted with skim, soy, or almond milk upon request


wise guys SMART COFFEE

wise guys SMART COFFEE

SALLY CARMICHAEL OWNER | 8 16.426.5812 SALLY@WISEGUYS.COM

215 W. 18TH ST. KCMO | W I S E G U Y S . C O M

SALLY CARMICHAEL OWNER

816.426.5812 | WISEGUYS.COM


COFFEE ENTHUSIAST CARD

10TH DRINK IS FREE!

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DARN HOOTIN’

GOOD

CAUTION: HOT & DELICIOUS COFFEE INSIDE



“owl;” cf. also ululation). The bird was employed proverbially and figuratively in ref. to nocturnal habits, ugliness, and appearance of gravity and wisdom (often ironic). 8. Biblical: (1.) Heb. bathhaya’anah, “daughter of greediness” or of “shouting.” In the list of unclean birds (Lev. 11:16; Deut. 14:15); also mentioned in Job 30:29; Isa. 13:21; 34:13; 43:20; Jer. 50:39; Micah 1:8. In all these passages the Revised Version translates “ostrich” (q.v.), which is the correct rendering. (2.) Heb. yanshuph, rendered “great owl” in Lev. 11:17; Deut. 14:16, and “owl” in Isa. 34:11.


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