Clean Beauty brand brochure

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forGoodhair.Goodfortheplanet.

Since 1980, Paul Mitchell® has focused on amplifying the good: a caring corporate culture that gives back, professional-quality products that do what they say, and great hair days from start to finish. Our 100% vegan, cruelty-free products feature clean formulas, organic botanicals and carbon-negative packaging. Developed with a passion for the planet, Paul Mitchell Clean Beauty delivers salon-quality performance while being mindful of the world around us.

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Conscious hair care Sourced by nature

As a company with a long heritage in giving back and caring for the earth, Paul Mitchell® is committed to a more sustainable future in a number of ways: decreasing the use of virgin plastic, reducing our carbon footprint, sourcing sustainable and ethical ingredients, and minimizing the waste going to landfills. Paul Mitchell® Clean Beauty is the perfect culmination of these eco-conscious commitments.

Our formulas are brimming with essential vitamins and minerals, and crafted with the highest level of natural origin without compromising professional performance. Blending cold-pressed organic botanicals and scientifically crafted ingredients—including hyaluronic acid, peptides and antioxidants—our products create powerful results.

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Paul Mitchell® Clean Beauty takes a new approach to

hair care, blending clean, farm-to-bottle botanicals and lab-optimized ingredients that are gentle on the hair, scalp and environment. We promise to deliver the clean products you want with the professional results and uncompromising quality you trust, all while prioritizing the health of our planet. Our Clean Promise besttheSimply *Formulated with conventional and/or organic botanicals. †Excluding select caps/closures. ‡Excluding caps/closures. Check your local requirements. **Manufacturing of the formulas only. ††Made without SLS, SLES, ALS.

*Excluding caps/closures. Check your local requirements.

Paul Mitchell® Clean Beauty features innovative bio-based packaging that is 90% derived from responsibly farmed Brazilian sugarcane and 100% recyclable.*

We’re on a mission to make the best hair care in a more eco-conscious way. Our products are carefully crafted with select organic botanicals grown on a biodynamic open lab farm in Italy and manufactured using 100% clean energy.

Bio-based packaging lifecycleCultivating Clean Beauty

Growing sugarcane for use in bio-plastic offsets carbon dioxide, a leading cause of global warming. Unlike traditional petroleum-based plastic, bio-plastic eliminates more carbon than it emits, making it a carbon-negative packaging solution.

ETHANOL Production of ethanol and renewable energy GREEN PE Production of Green Polyethylene (PE) and Green Ethylene Transformation of the Green PE into Clean Beauty packaging

Everyday

Come clean with your daily routine. Infused with succulent aloe vera and organic, cold-pressed argan oil, this everyday regimen leaves all hair types shiny, soft and manageable.

ShampooEveryday 83% natural origin Use daily for softer, bouncier hair. ConditionerEveryday 95% natural origin Ultra-rich conditioner leaves hair shiny, soft and manageable. Leave-InEverydayTreatment 90% natural origin Lightweight formula nourishes hair and adds hydration for softer, shinier strands. Our nourishing formulas feature scalp-soothing aloe vera and argan oil rich in antioxidants, fatty acids and vitamin E. With a mild eucalyptus fragrance complemented by a touch of citrus, these daily essentials condition hair, boost elasticity and add beautiful shine. Everyday Made with Argan Oil & Aloe Vera Good for all hair types

Hydrate

Give dry hair the moisture it needs. This hydrating shampoo and conditioner duo is infused with organic olive and oat peptide to nourish every strand.

Hydrate with Oat Peptide natural origin moisture and soothes the scalp for softer, healthier and more manageable hair. natural origin nourishing formula hydrates and restores parched hair for softer, shinier strands.

Our hydrating formulas are enriched with oat peptide and nourishing olive, which provides high levels of oleic acid, squalene and phytosterols. Featuring a mild floral and earthy scent, this moisture-packed pair helps maintain hair health, protects from damage, and adds softness and shine.

Good for dry hair ShampooHydrate 77%

ConditionerHydrate 92%

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Smooth

Smooth and replenish textured and frizz-prone hair. Enriched with organic, cold-pressed almond oil and hyaluronic acid, these hair care essentials hydrate, soothe and condition every strand.

80% natural origin

Smooth Made with Almond Oil & Hyaluronic Acid Good for textured, frizz-prone hair

Smoothes the surface cuticle of the hair and helps calm frizz for silkier, more manageable strands.

Our smoothing formulas feature hyaluronic acid and almond oil, which is packed with omega-6 fatty acids, phospholipids and vitamin E. Breathe in a delicate floral scent with a hint of watermelon as these products hydrate hair, help prevent future breakage and add silkiness and shine.

ConditionerAnti-Frizz 89% natural origin Ultra-rich formula helps to soften and smooth. Hair feels silky and more manageable with every use. Anti-FrizzTreatmentLeave-In 86% natural origin Rich formula helps calm frizz and protects against humidity for softer hair that’s easier to style.

Anti-FrizzShampoo

Get fragile, damaged hair on a healthy routine. These reparative products are formulated with amaranth extract and pea protein to give strands a boost of hydration and strength.

Repair

RepairTreatmentLeave-In 83% natural origin

Helps repair, restore and protect strands, for softer, stronger hair.

ConditionerRepair

Helps repair weakened hair and restore it back to health. Hair is left soft, shiny and easy to detangle.

79% natural origin

Repair Made with Amaranth Extract & Pea Protein Good for damaged and brittle hair

Reconstructing formula helps protect hair from physical and chemical damage. Hair is visibly healthier and stronger with every use.

90% natural origin

Our strengthening formulas feature amaranth extract derived from an ancient grain and pea protein, a superfood rich in amino acids. A delicate floral musk scent greets the senses as the products help repair damaged hair, prevent breakage and balance moisture.

ShampooRepair

Style

Treat hair to sustainable style. These gentle products are infused with flax seed and ferulic acid to nourish and protect strands for a guaranteed good hair day.

VolumizingLiquid 84% natural origin Give hair a boost of volume, style memory and shine. HeatSprayStyling 93% natural origin Help protect hair during heat styling while adding light hold and natural shine. StylingCream 88% natural origin Soften, smooth and seal hair with this versatile, multi-benefit styling cream. Our style formulas feature flax seed packed with omega fatty acids and antioxidant-rich ferulic acid. Enjoy a subtle apple scent with notes of lavender, lemon and honey, as these styling essentials help nourish, strengthen and protect hair against external stressors.

Style Made with Flax Seed and Ferulic Acid for all hair types

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#PMCleanBeauty @paulmitchell paulmitchell.com

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