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We’re Sally Europe, your trusted hair and beauty expert. And our goal is to be the preferred partner for professionals in hair and beauty across Europe.
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Our
STORY FROM THE VERY
BEGINNING…
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We
FIRST opened our
DOORS IN
1964
FROM A SINGLE STORE TO THE WORLD’S LEADING SUPPLIER OF PROFESSIONAL HAIR & BEAUTY PRODUCTS. In 1964 Sally Beauty Supply first opened its doors in New Orleans with the dream to become the first choice for specialist hair and beauty supplies.
And the dream became a mission.
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What happened next...
1987
SALLY
ENTERED
1999
SALLY
IN
IN
IN
EUROPE IN
2006
ENTERED THE UK
SALLY BOUGHT
2008
SALLY BOUGHT
THEN
SALLY BOUGHT
IN
2009 7
and in
2017 WAS FORMED
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EMPOWERING HAIR AND BEAUTY PROFESSIONALS TO FULFIL THEIR AMBITIONS Bringing together the following market-leading
europe
professional European hair and beauty brands…
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WE’RE PROFESSIONAL With over
50
YEARS
’
EXPERIENCE…
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WE KNOW WHAT WE’RE TALKING ABOUT We openly share our knowledge and expertise with our customers to give them all the tools, skills and confidence they need. We’re always looking for new and innovative solutions, and inspire our customers to follow our forward-thinking ethos.
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personal WE MAKE IT
We are an extension of the relationship our customers have with their clients.
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SO WE CARE ABOUT MAKING A DIFFERENCE AND GETTING IT RIGHT EACH TIME We pride ourselves on being a trusted friend that our customers know they can rely on for the advice, expertise and service they need. We understand our customers, because we are just like them.
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WE
We give our customers access to the latest trends and products and inspire them with the confidence to try new things.
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OUR RELENTLESS PASSION FOR HAIR AND BEAUTY IS WHAT INSPIRES US. We see the world of hair and beauty with fresh, creative eyes. We’re inventive, and open to new ideas. And we love to share them with our customers.
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OUR B 16
RANDS OUR FAMILY OF BRANDS ARE WHAT UNITES US AS SALLY EUROPE.
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OUR TRADE ONLY BRAND, OPEN TO PROFESSIONALS. GOING LOCAL WITH GLOBAL BRANDS
FROM ONE EXPERT TO ANOTHER
INDUSTRY INSIDERS ONLY
Over 100 stores across the UK and Ireland.
Salon quality products, expert advice and exclusive brands.
Exclusive trade membership access.
Salon Services is our strictly trade only brand. Trading in over 100 stores across the UK and Ireland we offer professionals access to an incredible range of professional salon quality products, expert advice and exclusive brands. Along with special prices, trade card members receive regular news, updates and promotions. Salon Services also specialises in equipment to help create the perfect salon environment.
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OUR RETAIL BRAND, OPEN TO EVERYONE. CONVENIENCE YOU CAN COUNT ON Stores on high streets, small shopping centres and retail parks.
THE WORLD’S BEST BRANDS The widest range of salon quality products.
Sally Beauty is our retail brand, trading in over 160 stores that welcome both trade and non-professional customers. Operating from convenient high-street locations, Sally Beauty offers the widest range of hair and beauty products, with shops staffed by trained professionals. Sally Beauty is also the name of our online store for retail customers.
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EUROPE’S LARGEST WHOLESALE DISTRIBUTOR OF HAIR AND BEAUTY PRODUCTS. Operating in France, Belgium, The Netherlands, Germany and Spain, with over 200 stores and 26 Full Service Consultants, PRO-DUO is Europe’s largest wholesale distributor of professional hair and beauty products. Our stores are staffed by product experts, and we strive to help our customers in the most encouraging, solution-minded and inspiring way. We love the hair and beauty business and our stores are where our enthusiasm shines.
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EVERY CUSTOMER MATTERS Our team of 26 PRO-DUO Full Service Consultants and Educators travel frequently across Belgium, Luxemburg and The Netherlands introducing our salons to quality products and exclusive brands that our customers love.
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WE’RE ALL YOURS. Full-service Salon Business Consultants, Sales & Technical Education team and Club Services telephone support.
35 OVER
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EVERYTHING YOU NEED. A wide portfolio of professional products.
YEARS IN THE INDUSTRY
OUR SUCCESS IS YOUR SUCCESS With over 35 years in the industry, Salon Success knows what it takes to be successful. We bring our salons our passion and expertise, along with our wide portfolio of professional products. And, because we know how busy salon life can be, our friendly full-service Salon Business Consultants and Club Services team are always on hand to help.
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SINELCO SUPPLIES PROFESSIONAL MATERIALS FOR HAIRDRESSERS AND BEAUTY SPECIALISTS TO WHOLESALERS. Sinelco is the international market leader in the manufacture of high-quality hair and beauty products, active in more than 60 countries.
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4800 A RANGE OF MORE THAN
PRODUCTS
Sinelco started life in
1943
founded by Albert Denhaerynck
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260
OVER
STORES IN THE UK & IRELAND We have an average footfall of 457k customers in stores per month.
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and over
200 STORES IN FRANCE, THE NETHERLANDS, BELGIUM, GERMANY & SPAIN
OUR OWN BRAND AND EXCLUSIVE LABELS
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We work with an
A Z TO
of established and
EMERGING
NAMES
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OUR
PEOPLE
60%
OF OUR STORE COLLEAGUES HAVE INDUSTRY QUALIFICATIONS We have an exceptional reputation in the trade for our staff expertise. And for good reason; more than 60% of our colleagues have qualifications in hair and/or beauty.
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26 PRO-DUO FULL SERVICE CONSULTANTS
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SALON SUCCESS SALES CONSULTANTS
23 SINELCO SALES CONSULTANTS AND AGENTS
EQUIPMENT ACCOUNT MANAGERS IN THE UK
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for
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HAIR & BEAUTY
OUR CUSTOMERS We are proud to serve customers across the hair and beauty industry from talented freelancers and salon professionals to the businesses behind the scenes.
of our customers are hair and beauty professionals who come to us for our salon quality products and reliable, convenient service.
The remaining 30% are our retail customers. They come to us for our specialist hair and beauty products and expertise.
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9 UK & EUROPE WEBSITES ACROSS
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Over
11 MILLION
VISITS PER YEAR‌ sallybeauty.co.uk salon-services.com salon-services.com/ie
sallybeauty.co.uk/ie pro-duo-particulier.fr pro-duo-shopping.de
pro-duo.be* pro-duo.nl* pro-duo.es*
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HOW WE COMMUNICATE WITH OUR CUSTOMERS 38
19 5
.5
MILLION
EMAILS A YEAR
MILLION PROFESSIONAL
DIRECT MAIL FLYERS
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A YEAR
MILLION
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WEB PAGE
VIEWS A YEAR
.MILLION 5 TEXTS
A YEAR
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555,000
FOLLOWERS
ON OUR SOCIAL CHANNELS AND GROWING EVERY DAY
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PROUD SPONSORS We support the hair and beauty industry at many events and awards and are proud to sponsor the Hairdressers’ Charity, as well as the Little Princess Trust. The Little Princess Trust gives Hair and Hope to children and young people by providing wigs and funding vital research into childhood cancers. So far we have raised £450,000 over the last 6 years by fundraising in stores, selling products, and customer and staff donations.
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OUR BRAND PROMISES COUNT 42
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WE PASS ON THE BENEFITS OF BEING INDUSTRY LEADERS TO OUR CUSTOMERS
We think our customers should reap the rewards of us being industry leaders. Whether that’s staying one step ahead of current and future trends, discovering exclusive ranges from around the world or enjoying inspiring content and trusted advice.
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WE STOCK SALON QUALITY BRANDS AND PRODUCTS We set our sights higher than anyone else. We stock salon quality brands and products, from exclusive brands to our own product innovations. We also have an own label range of products which deliver salon quality at value prices.
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WE GIVE INDUSTRY LEADING PROFESSIONAL SERVICE
With over 50 years of heritage and more than 60% of our store colleagues qualified in hair and beauty, our customers can trust us to get things right. And we share our expertise with professionals through our extensive range of training courses.
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WE ARE COMMITTED TO HELPING OUR CUSTOMERS SAVE MONEY
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Our Trade Card gives our professional customers access to trade only prices and exclusive offers. Our retail customers enjoy access to salon quality products. And we’re committed to giving all our customers consistently fair prices.
WE MAKE LIFE SIMPLER AND EASIER FOR OUR CUSTOMERS We do this by giving them access to the largest network of stores distributed across Europe. We make sure our products are always in stock, so we never let customers down. In some countries we offer tailored multi-channel shopping, including our Click & Collect service.
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All figures correct as of 2020.
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