COUNTDOWN TO CHRISTMAS AND BEYOND Seasonal Success Plan 2023-24 Your monthly quick reference guide
NOVEMBER
DECEMBER
WINDOWS
WINDOWS
Start the build up to Christmas with a winter display – ask Club Services for the latest POP kit PROMOTIONS Create your Christmas Shop with gifts galore
WINDOWS
Go all-out Christmas in your window and salon
R emove all traces of Christmas and promote a new product or brand
Put up a Christmas tree if you have space
A sk Club Services for the latest POP material P lan your Valentine’s Day window
PROMOTIONS Ensure your retail shelves are fully stocked with promotions for every guest and budget Recommend gifts for all the family to every guest
Replenish your wash house stock with promotions from Nov – Dec New & Now magazine EVENTS
EVENTS
Hold a team meeting to plan for the festive period
JANUARY
Offer party hair styling appointments
Host a Christmas shopping event for customers
PROMOTIONS C heck out the January issue of New & Now for the latest launches and promotions H old a January sale F ocus on New Year detox upgrading every guest with treatments at the Wash House EVENTS Host your staff Christmas party.
Your Daily Inspiration for the Season.
Plan your way through each day and set yourself up for the most profitable Christmas ever!
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NOVEMBER
DECEMBER
05
Bonfire Night. National Love Your Red Hair Day
01
Create kerb appeal with a festive window display - only 24 days to go!
06
Start to invite your guests to a salon Christmas shopping evening
02
07
Offer a gift wrapping service! Ask Club Services for more information.
Run a team Take Home contest with prizes for whoever sells the most retail
04
Place promotions at the Reservation Desk to create impulse buys
12
Remembrance Sunday
06
13
Get ready for Black Friday – the biggest shopping day of the year
Book up party hair styling appointments
08
Offer festive treats to guests
15
Create emails and newsletters to let guests know what you have on offer in the lead up to Christmas
20
Last day for guaranteed delivery before Christmas
17
Create an express menu for clients who have little time
24
Christmas Eve
25
CHRISTMAS DAY - Happy Christmas!
20
Appoint your Reservationist as your social media champion to keep your guests connected
26
Boxing Day
28
Remember to remove your Christmas window display
31
New Year’s Eve
22
Book your staff Christmas party before the New Year
24
Black Friday - Host a Christmas shopping evening for your guests
27
Review your stock levels – do you need to top up for the last minute gift buyers?
29
Create your social media calendar for December
JANUARY
Download and print this list to get you started, then add your own. For seasonal marketing please email hellopr@salon-success.co.uk or speak to our friendly
Club Services team on 0800 458 4565