Salma mash up booklet

EGRD4001 Making &Thinking Salma Hussain

Thou shall learn....

Evaluation At first I struggled because when the sentence was given, which was “Thou shall not learn what leading is and what it does”. I didn’t understand the meaning of it so I had to do research, which was mostly reading from books rather than going on the internet. Once that was done I started to brainstorm anything and everything to do with leading, then did some quick sketches just to get everything down on the sketchbook to visually see it. Once that was done I started to do sketches that might be my final one, I also looked at books for example to see how other people illustrate their work and get inspiration for this piece.

Once I was done with my final drafts, I started my final pieces, the process of doing make the final piece was a bit challenging. Because challenging the brief is very hard when you think about it too much. Therefore I decided to do what I want to do hand make it understandable for other people to read. The final piece is not simple as you can see it has this collage effect to it, this is to make it more vibrant and eye catching to read.

Brief This Brief is about how each student get a sentence from the teacher and has to make a poster to illustrate what the sentence means and what it does. The sentences are taken from a book called “The rules of Graphic Design” byHowever there were limitations which were not to use computers and have to be on an A4 piece of paper. Each person gets a different sentence so it is not repeated.

Methodology: • Is to understand the meaning the word chosen for you and think more into the word.

• Understand the function of the word given not just the meaning.

• Work with the limitation given which was to not use computer and needs to be on a A4 piece of paper.

• Get out of the comfort zone and think outside the box be more creative.

• Using primary materials rather than secondary.

• Have more of an insight on typography.

• Try to Challenge brief

Harvard R eferencing Books A type prima second addition by John Kane Laurence King publishers Graphic Design Rules by 365 Essential Design Dos & Don’ts Frances Lincoln limited publishers Workshop by Charlotte Rivers Thames and Hudson publishers

chalk and cheese Evaluation Overall working with Kieran was very helpful because it was like a breath of fresh air, to see from someone else’s point of view point of view. It also give us an opportunity to see how each of us work, the reason being we work in different ways, we are all inspired from different people.

Therefore this gave us an opportunity to work and put our ideas together. In the beginning of the project we got stuck in straight away and started to think about what typefaces we want to choose in end we picked out the typefaces which were braggadcio and Sinhala Sangam MN. We then thought about what kind of messages, so we write down anything that goes with the typefaces. We thought that our typefaces are very simple and easy to read, the final message that we chose was “Bold is the new Simple”. We did have challenges like the layout we had to try different type of layout to get to the final outcome.

The most challenging bit was the time we had left, we did struggle to get it done in time because we thought about it too much rather than just doing it.

Methodology: • Creatively explore the basic principles of communication and • Graphic Design • Introduce you to a range of working methods, strategies, processes and tools.

• Provide experiences to actively participate in group discussions and activities.

• Demonstrate an awareness of the basic principles of communication and graphic design.

• Utilise a range of working methods, strategies, processes and tools.

• Articulate how you have responded to challenges and evaluate your learning.

Brief As a team of two we were are required to produce a finished rough of an A3 poster to communicate a typographic message of our choice about two typefaces. This message should communicate on its own without any further explanation from us. Some of the restrictions where, we must use just two typefaces chosen from the examples provided to us (do not use two typefaces from the same family), the work must be produced in black and white only. We have to do visual drawings together and we can only use the computer for 10min.

Developing my Chalk and Cheese Evaluation These are the developed ideas in my own time after the lessons; the idea of just using black and white went very well with the messages so I kept it just Black and white.

However the improvements that I had think about was to be careful with the grids where the type goes. Moreover I found out that each shape need there for a reason as to why it’s there so I had to think about the layout again hence why I did it again.

Expl anation This is how I would do the final piece both the typefaces I used was braggadocio for the “B” abs Sinhala Sangam MN for the “bold is the new simple”. I wanted to keep it simple as it went with my message, I also wanted to see what it would like if it was professional done, this is what I did my self just a quick image.

Body Text

bold is the new simple

Body Text

Typography with limitations

Expl anation This piece has it’s own limitation which was to use all the shape on the piece of peper as you can. Do not leve any shapes out, as you ca n see the letter is “H” , this prosess was quite hard as I didn’t know how toadd all the shapes in .

Expl anation This piece has its own limitation which was to use a certaain amount of shapes given. the letter i created was “K “, this was qu ite a easy process to do as this was the secon peice so i had a better understanding.

Expl anation This piece was very challenging as the limitation for this Z was to only use two pieces , as a result of this i had to fold one of the shapes to make it a full “Z”. this is where I had to think out side the box and challenge the brief.

Brief The project was about how the we were all given a piece of paper with black lines and circles to make letter that was on the back of the piece of paper, we all had different letters to create. The first piece of paper given we were only allowed to use a certain amount of shapes on the paper, cut them out and make the letter which was behind the same piece of paper. The second one was that we were allowed to use all the shapes to make a different letter; the third was to use only two shapes to make a letter. In the end were had to pin it on the wall and look around, once that was done we had use any of those letter on the wall to make the word spiral, we did that three times using different type to make the word spiral.

Methodology • Use the creative side of you to make the outcome successful.

• Not to feel like the limitations are some sort of barrier to you instead use them to you. advantage and challenge the brief.

• Think outside the box and try to figure out what you can do even though it might be. different from others.

• Use the limitation as a guide to for a start off point.

• To Challenge yourself to see what you can do.

• To carry this own on you own with other project to challenge you mind.

Evaluation Overall this brief has been very eye opening, because it taught me that even with limitations you still can challenge the brief and make the final outcome successful, as well as this the whole day was very busy and which made the atmosphere very happy and enthusiastic. At the end of the day when we had to make the word “spiral”, even though it was very fun it was also a learning curve for me. I’ve learnt that when choosing the letters the class had to choose what type of letter goes with what, once the word is spelt you think about where you would see that word e.g. water bottle or clubs.

Delvelopment on Typography with limitation Limitation Just Black and red using 3 stamps in the packet

Limitation Just red with 3 stamps from the packet

limitation Just using black stamps and all stamps in the packet

Limitation Just black and red using as many as I want.

Brief To carry on with typography limitation but using different materials, this time and making my own limitations without any help. The materials used were ink stamps and using different colours

My own limitation t ypogr aphy using Ink sta mps • Just using black stamps and all stamps in the packet • Just Black and red using 3 stamps in the packet • Just red with 3 stamps from the packet • Just black and red using as many as I want.

Evaluation This is a developed brief after I did my limitations with the limitations using the shapes to make a letter. The reason why I chose stamps is because, I wanted to use different materials and challenge myself even if I do fail. Each letter has its own limitation. First letter was to use all the shapes from the packet and only use the colour black, the second was to use black and red and use 3 shapes that I chose, the third was only 3 shape and just the colour red and fourth was just a collage using both red and white colours, I didn’t wasn’t to make just letter so this is just another development. The reason why I stuck with this limitation I found that I found it easier, because I learnt from my self-portrait I found it easier to understand what goes and what doesn’t.

Brief This Brief was to teach the different typefaces that are out there, these are just a few examples. Some are good but some are not so successful. While being shown the different typefaces we had to draw quick sketches of each typeface using the same letter. While drawing these typefaces we could use different shading of pens so it wasn’t just pencil.

This project is to familiarise with each typefaces shown, have a better understanding on the good and the bad of each typeface.

Methodology • To have a better understanding on each typeface so the good and the bad • An outlook of how each typefaces are different even though it may look the same • Looking at the small details that the eye might not recognise at first, so looking at the curve X height etc. of each typeface.

• To be able to identify each typeface differences

Evaluation Overall this brief is very helpful for those who aren’t able to identify each typeface like myself, this enable to give an opportunity to understand how the typefaces are more successful than others. This is a very helpful brief because I could understand the little details, which are most needed to make the all the individual letters therefore make a typeface’s, for instance think about the curve of each letter and the spacing. Therefore this brief is an eye opener on Typefaces on another level rather thinking about the basics, this goes in depth and thinking about the detail.

Classification of Type

t ypeface by CaslonS40

T ypeface by Donnie

T ype face by Modonnie

T ypeface by Comic sans

T ypeface by Helvetica

T ypeface by Gothic book

T ypeface by Futur a

T ypeface by Gill Sans

T ypeface by Engr avers Gild English

Expl anation All these typefaces may not look exactly like how it supposed to be; this was just for myself to have a better understanding on the little details for each typeface. As well as this when drawing it gives you and opportunity to familiarise with each stroke, weight and many more for each of these typefaces.

Using other materials to Typorgraphy Expl anation This is a developed piece, which I did on Photoshop; originally it was paint all mixed together which made the colour brown. I then used the end of a paint brush and drew the letter.

Brief To carry on with typography limitation but using different materials, this time and making my own limitations without any help. The materials used were ink stamps and using different colours.This is to learn to be free and not being afraid to get it wrong, this is also just to try new things out. There was no limitation for this part of the brief.

Methodology • Use the creative side of you to make the outcome successful.

• Not to feel like the limitations are some sort of barrier to you instead use them to you. advantage and challenge the brief. That is if there are any limitations.

• Think outside the box and try to figure out what you can do even though it might be. different from others.

• Use the limitation as a guide to for a start off point.

• To Challenge yourself to see what you can do.

• To carry this own on you own with other project to challenge you mind.

Evaluation Overall this brief is very helpful for those who aren’t able to identify each typeface like myself, this enable to give an opportunity to understand how the typefaces are more successful than others. This is a very helpful brief because I could understand the little details, which are most needed to make the all the individual letters therefore make a typeface’s, for instance think about the curve of each letter and the spacing. Therefore this brief is an eye opener on Typefaces on another level rather thinking about the basics, this goes in depth and thinking about the detail.

Typorgraphy Portrait Methodology • Use text in a different way that normally done.

• Challenge and see how the letters work together • Using different materials rather than Photoshop

Brief I wanted to carry this on so I made my own brief, which was to make a self-portrait with some sort of limitation just like the typography limitation. At that time I didn’t know what the limitation was supposed to be however once drawing I figured it out and tried it.

Evaluation This is a developed piece after the class; this portrait took some time to develop because I tried to make my own limitations, which was to just to use Gs’ However as you can see that didn’t happen, that’s what I found most challenging and am still trying to develop now, I knew that I wasn’t going to get it straight away but I wanted to try.

This was just a simple self-portrait I just wanted to use the letters for the main features like the hair.

Second Typrorgraphy Portrait Methodology • Use text in a different way that normally done.

• Challenge and see how the letters work together • Using different materials rather than Photoshop

Brief I wanted to carry this on so I made my own brief, which was to make a self-portrait with some sort of limitation just like the typography limitation. At that time I didn’t know what the limitation was supposed to be however once drawing I figured it out and tried it.

Evaluation for Portr ait This portrait was at first it didn’t have any limitation, it was just a practice to see what I prefer. At first I wanted to make a unique picture, something that not boring and more eye catching to other people to look at. This was also to look how the letters fit together and if it needed a different typeface.

Typorgrapgy Developed on photoshop

Brief The was brief was just to use as many materials as I can find, this is just a general piece so a very free brief there wasn’t any limitations however this brief was many about using the materials as type so maybe that could be as a limitation.

Methodology • Be out of the comfort zone and just don’t stick to one idea • Use as many materials like paint, cut out letters etc.

• See if it could be even more developed by using Photoshop or illustrator • To see if some of the materials were successful if not try to learn from it and make improvements.

• To learn to be free and not to tie yourself with your work when you don’t want to make improvements

Evaluation Overall this brief was just fo r myself so that I could use other materials other than the basic, as a result of this brief being so free. This is just another learning curve for me because it gave me that little bit of confidence just to try out new things. If it went wrong I’ll learn from it, this isn’t a very serious brief just a quick development piece that I wanted to do rather than have to it. During this brief there was a little bit of struggle, because I didn’t know where to begin but with help of my peers, they manage to give some ideas that I might want to us so that was my starting point.

collages

Methodology • Working with found and existing visual material • Reflect on layout using position and association • Provoking mood and metaphor to convey concepts • Using style to communicate content (Semiotics) • Working with process to develop thinking • Commitment to the process to achieve results.

• Documenting and noting the process. The journey • Being more important than the destination.

Brief Investigate one of the three themes: • Conflict • Celebration • Curiosity • Develop 4 A4 collage pieces or working in a pair, produce • An 8-page A4 book (with folded A3 sheets).

Harvard referencing coll ages Magazines ASOS Vanity Fair Top Shop Newspaper London metropolitan news

Evaluation This brief was quite challenging because it’s so free but there still need to be some sort of reason why the picture and shapes are there. At first I chose to use the theme of conflict with lead to a collage of the hurricane at that time in New York. This work isn’t very successful at that time I found it hard to put the pictures together, make it look like a collage and I was thinking too much about the layout, then I felt like I lost the message. Overall I have learnt to be more free with my work not in just in final pieces but in general.

Evaluation This collage is about celebration so celebrating “Lush life” this is bit more successful as I let myself go but wanted to keep it simple. I was probably didn’t want to get it wrong, also this collage still need working and thinking into balance with text ether hand written of typed.

Development on collage Methodology • Working with found and existing visual material • Reflect on layout using position and association • Provoking mood and metaphor to convey concepts • Using style to communicate content (Semiotics) • Working with process to develop thinking • Commitment to the process to achieve results.

• Documenting and noting the process. The journey • Being more important than the destination.

Brief This is a developed piece more thought about rather just putting images together. It’s also laid out thought fully; I tried to limit myself with colour. Therefore was able to focus more and pay attention to the little details

Evaluation3 Br and new world This collage is thought about more than others, as I carry on to develop, this college leads me to be more free and if it goes wrong then because it’s a collage I fixed it. Because I put more thought I could think about the colour, repetition and the spacing. As a result of this it gave me an open mind on that collage isn’t just putting and image together, it has to have meaning to it and it sets its atmosphere one the images and text are together.

Development on Collage Methodology • Working with found and existing visual material • Reflect on layout using position and association • Provoking mood and metaphor to convey concepts • Using style to communicate content (Semiotics) • Working with process to develop thinking • Commitment to the process to achieve results.

• Documenting and noting the process. The journey • Being more important than the destination.

Brief This is a developed piece more thought about rather just putting images together. It’s also laid out thought fully; I tried to limit myself with colour. Therefore was able to focus more and pay attention to the little details Evaluation celebr ating of memory This was just using any materials that are where available for me; at first I didn’t have a theme, I got started as soon as it came to me which was to celebrate memories; the colours were use are very old looking. The busyness of it was just to show all memories people have and how they should celebrate this goes with the man jumping have fun.

Development on collage Methodology • Working with found and existing visual material • Reflect on layout using position and association • Provoking mood and metaphor to convey concepts • Using style to communicate content (Semiotics) • Working with process to develop thinking • Commitment to the process to achieve results.

• Documenting and noting the process. The journey • Being more important than the destination.

Brief Britain coll age My own theme which was Britain but has this dark side to it, Materials used where ink stamps used ink and pant different colours mixed together. This is a collaged piece that was developed on Photoshop

Evaluation This collage piece was my interpretation of Britain with a dark side to it, this is developed by using stamps .I wanted to try something new and see how I could use the Adobe software to develop it even more, as I haven’t done that with the other collages. Overall I did enjoy it and using the Photoshop, because it gave me the opportunity to develop the collage even more. Instead of being just a rough piece, I would also say this is a finished piece.

Evaluation Overall the Unit has been very effective for me because I have been introduced with so many materials and techniques, all these materials is something that I can take on board and carry on through the three years and so on. There were some struggles that I had to go through; honestly I didn’t like the struggles because it did make me feel a little down therefore I didn’t feel confident. So I had to try and learn from the what went wrong and see what I could do to make it better, therefore I had to have different mind-set and starting look at from a positive side. However there were some successful parts of this unit, which only happened after making lots of improvement and talking to peers and teachers for some advice. I found this unit full of ideas that I can still develop on now even after the projects where handed in, it’s something that I can carry it on and make it my own.

There were projects that I did struggle on therefore didn’t necessarily enjoyed it, the first one would be the Information Graphics; this is because I found it hard to understand it at first because I did find it confusing.

However once I fully understood it by reading a book that was recommended to the class (Information is beautiful), once I stated to read the book and look at the examples I was able to understand what the purpose of this was and how I might want to make my own. When I finally thought of what data I would be collecting I started to collect the data straight away(which was What’s your best breakfast in the morning) ,soon after that I started designing my own information graphics. I was still struggling on how I want the information laid out, I knew I was think too much about how I want it to be unique therefore I never really could finish it. Another reason as to why I couldn’t because I soon lost that enthusiasm to finish off, therefore I didn’t feel like I should carry it if I didn’t enjoy it. Overall I think that I have learnt from that when a brief is given never give up and it’s ok to fail as long as you learn from it , which is what I got out of this brief.

The second Brief that I found very challenging was making the Calendar it’s not that I didn’t understand because it was very easy to get grips with; it was trying to think about how I would make my concept into a calendar.

My concept was all about Beauty so everything being beautiful, as I started to design my ideas down, I soon decided to choose a main image which was a flower that was painted different shade of pink by me. Soon after I didn’t really know where I should carry it on from there and as I didn’t have enough time I felt like I should leave that how it is. If I had more time to think about it more, I would have made a final piece which might of been successful.

I did find a couple of briefs successful for example Typography brief so anything to do with typography, Type with limitation, Typography portraits and many more. The reason for this is that I felt like I could expand, different ways of illustrating type. By using different materials to make the letters, moreover I felt like there were no right or wrong with using different media to make type, during this project because I enjoyed this lot.

I really didn’t want to stop so I started to think other ways to develop the brief in my own time to make more my own style, if not try to do something that I wouldn’t have thought of in the first place.

I also found the collage brief very effective because even though at the beginning I felt like I couldn’t get grips with collaging, I soon found out that once I did my own development I started to have more of understanding that collage isn’t just putting images together. You have to think about the message first, you need to think about the overall final piece need to be balanced out with colour, image and if needed text. I enjoyed making collages which

is why I decided to carry it on and developed it even more to my own style.

If there was more time I would probably try and carry on with my information graphics, this is because I felt like I stopped too early when I thought I couldn’t do it. I have now learnt that even though I struggled I should’ve carried it on and get advice from my peers; I know that I should take on the fail on board with me and learn from it. I would also change my time on each briefs because I know I spend more time on other briefs that I should’ve, however there were time were I didn’t use my time wisely and soon became behind on quite few things. I also would have taken my time on collecting my research and remembering it where I got it from, so I could reference it. This is because I didn’t do enough research, even if I did I don’t remember where I got the information from therefore I couldn’t reference it. However I did try to collect as much information as I could and reference it.