BILLBOARD ADVERTISING AND IT’S BENEFITS
What is Billboard? • Billboards are meant to be simple, striking, and creative. • Designed to capture the attention of motorists and pedestrians. • Placed around high traffic areas. • Derived from the term ” billing board”.
History • Were basically large posters on the sides of buildings. • Created using sections of paper posted together to form one image. • Later digital printing on vinyl material allows the entire image to be printed on one sheet.
• Latest is the Digital Billboard which allow creative executions that can be personalized, or swapped out with other creative ads. • Digital Billboards displays digital images that are changed by a computer every few seconds. • With the lack of space, it is now placed on the wall of the buildings.
Why Billboards work • People will see it No matter whether the ad is good or bad, people will see it. It cannot be changed like channels or pages. • Effective targeting In urban areas, most of the people spend the time in their cars. Outdoor billboards are in the face of the consumer while they are in their vehicles.
• Cost effective The money spent on advertising on the billboard is far less than the money spent on advertising on the TV. This is the most effective forms of advertising on the market. • Flexible It provide flexibility in design and messaging, and also how your ad is to be designed, but it also offers a lot of flexibility in location. • Exposure It will get constant exposure . That is, it will be available to the consumers 24x7
• Impact This will create a huge impact on the people and it’s a big advantage . • Latest Technology With the use of digital billboards, the outdoor advertising industry is even more powerful. By going digital, this appeals to our technologically-driven minds. It also helps advertisers stay on top of current trends and incorporating those into daily messages.
• Design Possibilities There are tons of design possibilities. We can provide a number of mock ups or sample designs and your creativity can do the rest! • Awareness Not all billboards are used for advertising products and services. Nonprofit groups and government agencies use them to communicate with the public.
To know more on: >Billboard Advertising, Visit http://www.backlitemedia.com/services/billboards/ >Digital Advertising, Visit http://www.backlitemedia.com/solutions/digital/
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