OPTICAL ILLUSION

Artifice

These styles work with contradictions. Geometric shapes are cut close to the face and end abruptly as they collide with longer strands. A blonde base is contrasted with splashes of chocolate brown, a treatment that outlines and clearly defines the cut’s lines and angles.

PRODUCTS: JOICO K-PAK CARE PRODUCTS, JOICO CRÈME WAX AND JOICO K-PAK PROTECTIVE HAIRSPRAY

Joico constructs an “Artificial Reality” for spring 2006 Optical ptical Text by Morella Aguirre ILLUSION ILLUSION Joico constructs an Artificial Reality for spring 2006

Text by Morella Aguirre

You’ve done enough cutting, contouring and colouring to agree: when ’ve done enough cutting, contouring and colouring to agree: when it comes to beauty, reality isn’t always what it seems. In Joico’s latest collection, Artificial Reality, artistic director Damien Carney explores this idea while reinventing one of the season’s hottest trends, geometrics. Carney reconstructs classic bobs and sharp bangs and reworks them into fresh and dynamic asymmetrical forms—kind of like a Cubist interpretation of a Sassoon cut. Hair is shaped to define facial structure, exposing cheekbones or moulding bluntly over brow lines. By adding contrasting chunks of colour, colourist Sue Pemberton accentuates the collection’s angular and defined shapes. Artificial Reality is made up of three identities: Artifice, Simulated and Surreal.

HAIR: DAMIEN CARNEY COLOUR: SUE PEMBERTON MAKEUP: SAMMY MOURABIT PHOTOS: HAMA SANDERS

Simulated

Shoulder-length hair is cut into disconnected layers, creating an unruly and highly textured feel. A deep auburn base is highlighted with strawberry blonde highlights that range from pencil-thin to thick and chunky.

PRODUCTS: JOICO BODY LUXE SHAMPOO, CONDITIONER AND ROOT LIFT, JOIMIST MEDIUM SHAPING AND FINISHING SPRAY

Surreal

Shorter layers are cut underneath long, wispy pieces that can either be styled straight, to focus attention on the wearer’s eyes, or curly, for a softer, girlier look. Deep amaretto, golden blonde and soft copper make up the colour palette. S

PRODUCTS: JOICO COLOR ENDURE CARE PRODUCTS, JOICO BRILLIANCE POMADE AND JOIMIST MEDIUM SHAPING AND FINISHING SPRAY

Upcoming Great Lengths Education Seminars:

APRIL 23-24 TORONTO, ONTARIO MAY 7-8 VANCOUVER, BRITISH COLUMBIA MAY 28-29 TORONTO, ONTARIO JUNE 4-5 QUEBEC CITY, QUEBEC JUNE 11-12 CALGARY, ALBERTA JUNE 25-26 TORONTO, ONTARIO JULY 9-10 HALIFAX, NOVA SCOTIA JULY 23-24 TORONTO, ONTARIO AUGUST 13-14 TORONTO, ONTARIO SEPTEMBER 10-11 TORONTO, ONTARIO SEPTEMBER 24-25 MONTREAL, QUEBEC OCTOBER 15-16 VANCOUVER, BRITISH COLUMBIA OCTOBER 29-30 TORONTO, ONTARIO NOVEMBER 12-13 QUEBEC CITY, QUEBEC NOVEMBER 19-20 TORONTO, ONTARIO DECEMBER 10-11 TORONTO, ONTARIO *In-house seminars available by special arrangement

For information on becoming a Certified Great Lengths Extension Artist, call HSC International at 1-800-461-9302 or write to us at info@hscinternational.com

Great Lengths Hair Extensions uses only 'first quality' 100% human hair strands. No glues, waxes or related hair damage. Available in 35 hand-blended shades plus 14 “fashion” shades. Comfortable and completely natural to wear. Available only through Great Lengths Certified Extension Artists.

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