Salon Magazine, April 2007 by Salon Communications Inc.

l salon MAGAZINE

Publications Mail Agreement No. 40011270 365 Bloor St. E., Ste. 1902 Toronto, Ont., Canada M4W 3L4

THE BUSINESS OF BEAUTY AND STYLE

2007 Spring

Trend Report

colour revolution

plus Contessa19 entry form

APRIL 07 $5 WWW.SALON52.CA

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Contents APRIL 07 W W W. S A LO N 5 2. CA

l salon l MAGAZINE

ON THE COVER Hair: Rocco Campanaro, Axcess Salon + Spa Makeup: Marjut Hirvonen The Artist Group

ON THE COVER 31

Nails: Jennifer Mather, Polished Nail Design

COLOUR REVOLUTION

Wardrobe: Joelle Eugenie

FEATURE New technology improves condition, vibrance, shine and versatility

2007 SPRING TREND REPORT

CONTESSA 19 ENTRY FORM

Photography: Babak www.babak.ca

FEATURE Salon Magazine’s seasonal style breakdown

FEATURES 60

SPRING FEVER

LIGHT BRIGHT

MUSES AND MERMAIDS

TRIBAL GATHERING

ON THE MONEY

A STRONG PARTNERSHIP

Rocco Campanaro and Franco Della Grazia do a spring photo shoot for Matrix

Tim Hartley harmonizes the classic and the avant-garde in Davines' Chromaline collection

L'Oréal Professionnel releases Nude Colors for spring 2007

Redken Symposium is all about learning, earning and living a better life

Tax season tips ips for beauty pros and salon owners

One X One founder Joelle oelle Adler on child poverty and how beauty pros can help stop it > CONTENTS CONTINUE ON PAGE 1 12

TREND REPORT 10

salon > april 07

31 COLOUR REVOLUTION

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The ultimate in luxury colour care.

800.331.1502 pureology.com ©PureOlogy Research, LLC

Designed exclusively for hair colourists.

Longer Lasting Hair Colour GUARANTEED!®

l salon MAGAZINE

REGULARS 16 18 20

EDITOR’S LETTER PUBLISHER’S NOTE HAIRLINES Your prescription for successful selling p.20; Barbie and MAC p.22; A sexy partnership with Katherine McPhee p.22; Tool of the month p.22; Profound Beauty is the new kid on the locks. p.24; Lanvain’s newest sink design p.24; Spread the word - Matrix launches marketing campaign to help salons market to colour clients p.26; Winnipeg ABA details p.26; German Capital - Intercoiffure Mondial releases Berlin Streets collection p.28

MEN

CONTESSA GALLERY

ESTHETICS

NAILS

TANNING

PROFILE

HAIRLINES

Cash in...on taking it off - a review of professional-line shaving creams

Eva Molenda’s Contessa 18 collection

Treatments and tools for re-educating face muscles; Teeth whitening - new category of esthetics services

Contessa rule changes; Hygiene - one-use-tools; Absolutely perfect OPI relaunches its acrylic system; Polish trends

Moisture benefits - new Hydration Station offers advantages for your business

Ladies Who Launched - Six women from the West

PULSE

INTERIORS

96 98 100 103 121

28 92 INTERIORS

Salon Magazine visits Zotos International Artistic Institute

La Dolcevita Day Spa and Salon in Kamloops, BC

HOT PRODUCTS EVENTS SCOOP PRESS PASS

HOT PRODUCTS

LAST WORD - by John Steinberg

54 SCENE

salon > april 07

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Pretty party shades for nails now being served!

You’re Invited!

Nail Lacquers shown, left to right: Hearts & Tarts, No Bees Please, Funny Bunny, Just Tea-sing!, I’ll Take the Cake!, Mod Hatter Model is wearing Hearts & Tarts on nails. Nail Lacquers feature OPI’s exclusive ProWide™ Brush.

Available April 2007

EDITOR’S LETTER

��

ith the arrival of spring comes the onslaught of the newest trends from the fashion runways, and your clients seek out the latest seasonal colourful creations from designers. With those purchases comes the desire for the latest cut and colour looks, not to mention makeup and nail collections. Just in time for the season launches, editors Morella Aguirre and Tina Christopoulos have consulted the pros and compiled Salon Magazine’s 2007 spring trend report (see page 43). Also on the topic of launches, this issue we profile six women from western Canada who started and built their own successful businesses. This profile came out of a brainstorming session last spring where we decided to do a feature on women in business. That initial idea morphed into wanting to bring you a story about successful women from different sides of the beauty industry who have had a variety of experiences in launching businesses. It wasn’t always easy. Eveline Charles, Inge Hatheway, Suki Takaga, Norma Ann Eaton, Doris Tan and Sharon Sharpe-Titus all have different stories to tell with different lessons and experiences on the path to success. We thought it would be great to have a photo of them all together. With the help of hairstylist Angela Wiebe and photographer Libertee Muzyka and their team at Pure Form Salon & Studio in Calgary, we were able to arrange a shoot the day after the Calgary ABA show last fall. And that’s when they launched on me, for making them do a photo shoot at 9 a.m. after two days of working an ABA show. Something about puffiness, they said. Who knew? They were fabulous, and as you’ll see on page 84 they look fantastic. A longer version of their interviews will appear on salon52. ca this month. And now it’s time to officially launch the road to Contessa 19. From some of the phone calls I got back in January, I know many of you have started your brainstorming already. The official entry form is right here in this issue. Nail technicians, take note: there are some rule changes. The challenge of finding good hand models has been recognized, so, you now need only one model for your nail submissions. However, three different looks will still be required. August 14 is the deadline for entries. For inspiration from past winners go to salon52.ca.

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salon > april 07

Stephen Puddister Editor-in-Chief

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PHOTO BABAK

��

OF TRENDS AND LAUNCHES

Get your daily dose of SolarOil

800.833.NAIL

760.599.2900

www.creativenaildesign.com

PUBLISHER’S NOTE ISSN 1197-1495 volume 16 issue 5

www. s a lo n 5 2 . ca

EDITOR-IN-CHIEF

Stephen Puddister > 416.869.3131 ext. 120 | editor@beautynet.com ART DIRECTOR

Gillian Tsintziras > 416.869.3131 ext.106 | art@beautynet.com ASSOCIATE EDITOR

Morella Aguirre > 416.869.3131 ext.105 | editorial@beautynet.com

COLOUR… YOUR WORLD!

CONTRIBUTING EDITOR/MANAGING EDITOR (FRENCH) Tina Christopoulos > 514.341.0621 | tina@beautynet.com COPY EDITOR

Francie Wyland SENIOR STAFF WRITER

Pam Fulford

EDITORIAL INTERNS

Mary Bonnici and Kerry Freek ART ASSISTANT / PRODUCTION DESIGNER

he business of hair colour has never been so hot. Just read about the amazing new developments in the brands of some colour companies on page 31. When major colour companies are reinvesting in their brands, it clearly demonstrates the huge profit potential of this category. This means money for you, too! However, with the burgeoning supply of colour products on drugstore shelves, we need to ensure our colour business is secure. Salons and colourists may need to reinvent the way they approach their colour business. We also need to understand why the client may choose home colour. Some say it’s convenient, faster and cheaper. I say, let’s speed up it up, offer something special and the money won’t be an issue. I feel there are four key factors for a strong colour business. They are client consultation, technique and placement, the colour bar experience, and customized colour. Jereme Bokitch from Hedkandi Salons in Calgary, with a hugely successful colour business, offers home-colour clients a specially priced promotion to tempt them to experience professional colour. Jereme says, “I see drugstore colour clients as a huge opportunity. Drugstores introduce clients to colour. Often they don’t get the colour they want, and that’s where we step in. As well, we rarely do a solid colour—it’s always about placement.” Another proven success that Bokitch says has had a big impact on their newest location, is mixing colour right in front of the client. When companies such as L’Oréal and Paul Mitchell kicked off the colour bar concept, there were lots of naysayers. Clearly, this concept is here to stay, as clients love to see the process of mixing colour. Once they see the number of colour tubes, the mysterious mixing of the colour and the application, they’re sold! It’s sort of like going to the sushi bar. People don’t mind paying for good value and a quality product, and there’s no better place to get an exceptional experience than your salon. Time to roll out the cart and be that mixing magician! And it’s spring—time to renew your colour world and your clients!

CONTRIBUTORS

Malumir R. Beavis, Lori Colborne, Kim Hughes, Chantel Simmons, John Steinberg, Chris Tsintziras, Colette Wright SENIOR VICE-PRESIDENT/PUBLISHER

Laura Dunphy > 416.869.3131 ext. 110 | publisher@beautynet.com SENIOR ACCOUNTS MANAGER

Samantha Anobile > 416.869.3131 ext. 109 | samantha@beautynet.com PRODUCTION MANAGER

Alan Swinton > 416.869.3131 ext. 111 | production@beautynet.com ASSISTANT TO THE PUBLISHER

Andrew Mannsbach > 416.869.3131 ext. 119 | mannsbach@beautynet.com ACCOUNT REPRESENTATIVE

Brandon Stout > 416.869.3131 ext.220 | brandon@beautynet.com CIRCULATION MANAGER

Target Audience Management Inc. T. 905.729.2727 | F. 905-729-0227 salon@tamicirc.ca ACCOUNTANT

Galina Andrianova > 416.869.3131 ext. 114 | finance@beautynet.com PRESIDENT

Brian Light > 416.869.3131 ext. 104 | president@beautynet.com VICE-PRESIDENT & WEST COAST EDITOR

Greg Robins > 604-929-1700 | westcoast@beautynet.com SUBSCRIPTION RATES FOR CANADA 1 year (8 issues) $14.99 + gst = $15.89 ($17.09 in NL, NS and NB) 1 year (3 copies each of 8 issues) $29.95 + gst = $31.75 ($34.14 in NL, NS and NB) FOR US 1 year (8 issues) $50USD ADDRE SS CH AN GE S

Email: salon@tamicirc.ca Fax: 905-729-4432 or send your cover label and new address to: Salon Magazine Subscription Services

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365 Bloor St. E. Suite 1902 Toronto, ON M4W 3L4 T. 416.869.3131 | F. 416.869.3008 641,218 professional and consumer readers every issue (source: Market Facts of Canada Ltd.) HAIR BILL ROWLEY PHOTO BABAK

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Return undeliverable Canadian addresses to: Circulation Department, Salon Magazine, PO Box 357, Beeton ON L0G 1A0 Canada

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salon > april 07

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HAIRLINES

salon > april 07

ave you tried everything to turn your stylists into sales people, with no success? Try tapping into your staff’s natural tendencies to help people!

tips. If the salon has a spa, the stylist may also use the Rxx to recommend a spa or esthetic service. The stylist also indicates on the Rxx the approximate date a follow-up appointment should

Provide your stylists with beauty prescription (Rx) pads. The dimensions of the pads should be 5 1⁄2 inches long by 4 1⁄2 inches wide, the same dimensions as medical prescription pads. In the same way that people trust someone in a white coat, if the beauty Rxx looks like a medical prescription pad it will inspire trust. Clients have faith that their doctors are prescribing things they need, and similarly, the salon client will have confidence in the stylist’s recommendations. Branding is an important part of using Rxx pads, so ensure that your logo and tag line are prominent. It is important to order self-carbon-copy pads or to use a piece of carbon paper in between pages. Each visit, the professional stylist writes out a beauty Rx— not product pushing, but giving his or her honest professional recommendations. In addition to recommending products, the Rxx pad can be used to give instructions for product use or styling

be scheduled. The original copy of the Rxx is given to the client; the duplicate copy to guest services. Your guest services must have a strong sales aptitude. Their main focus is to build on what the stylist has started and close the sale. The good news is that natural salespeople will enthusiastically implement all your techniques, unlike the endless resistance you receive from many of your stylists. Instead of the impossible task of trying to change employees, consider the ease of tapping into and refining their natural abilities. This process of tandem selling is only effective if both stylists and guest services are consistent. This is a winning combination! Lori Colborne is president of LSL Marketing Consultants, keynote speaker, trainer and author of Innovative Marketing Made Easy!. Lori can be reached at lori@LSLmarketing.com.

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PHOTO COURTESY L'ORÉAL PROFESSIONNEL

Your Prescription for Successful Selling

Â© Aveda Corp.

a earth month 2007

HAIRLINES

Barbie and MAC

AC has been dolling up women for decades with a performing cosmetics line always on the cutting edge of fashion. It’s only fitting that Barbie, the world’s number-one fashion doll has partnered with this Canadian company, marking its first ever collaboration with a prestigious adult cosmetics line. The result is every little girl’s dream makeup in a conveniently grown-up reality. Vibrant pastels and shimmering bronzes unleash the modern woman’s playful nature.—TC nature. TC

TOOL TIME NAME CHI Nano-Silver Digital Ceramic Flat Iron FEATURES > Made from the highest grade of ceramic available on the market > Far-infra-red and ionic technology produce moisturizing heat > Nano-silver technology kills up to 650 types of bacteria, equalling clean tools, healthy hair and a safe environment > Digital temperature control allows you to know exact temperature at all times > Available in 1- and 1 1/4-inch sizes and can be used to straighten hair or create curls and ringlets For more, visit www.farouk.com

A sexy partnership Sexy Hair’s first celebrity spokesperson, American Idol’s season five runner-up, Katharine McPhee, released her eponymous debut album in February, which sent her on a whirlwind of press appearances and photo shoots. Nothing less than strikingly beautiful, McPhee sported luscious dark brown locks in interviews as well as at the photo shoot for her album cover, which she entrusted to Sexy Hair founder and hairstylist Michael O’Rourke. Her two-year contract with the hair care company has McPhee appearing in all the company’s ads and promotional materials. “Katharine is young, strong, confident MCPHEE PHOTOS COURTESY SEXY HAIR

and beautiful,” says O’Rourke. “She is the epitome of the Sexy Hair image and will be much more than a model. We will work closely together to conceptualize and develop products for the line.”—TC (L-R) McPhee with Sexy Hair master artist Janine Jarman; McPhee, hair by Michael O’Rourke. Photo originally published in Allure magazine; products used by O’Rourke on McPhee for Allure shoot

salon > april 07

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earth month 2007

Join us during Earth Month this April to make clean water a human right. We’re proud that our network and guests raised $6 million during our past Earth Month campaigns, combined. This year you can help us save the lives of children around the world. •

buy our Earth Month Candle — all proceeds go to Global Greengrants to help fund clean water projects globally.*

•

donate locally — participate in our Earth Month services and events. stop by our salons and spas to find out more.

•

tell the United Nations — make clean water a human right. text WATER4 to 30644.**

Find Aveda at 888.222.4152 or aveda.com. *www.greengrants.org **standard messaging rates apply.

HAIRLINES

New Kid on the Locks

WHAT’S IN IT AND HOW DOES IT WORK? Anatomy: A personalized consultation considers the scalp, texture, condition and length of the hair when selecting among four shampoos and conditioners as well as in-salon treatments.

Hush: Anti-frizz control through a spray for all hair types, or a cream formula for rebellious hair.

Stylist products: Linear serum and cream, volumizing foam and spray and curl glaze are products that interpret the stylist’s intention to bring form and shape to the cut and colour, making sure clients leave the salon looking and feeling their best.

Atmosphere: With names like Desert Sand, Arctic Chill and Tropical Dew, Atmosphere cream and gel products transport hair to its ideal climate, changing its relative humidity to behave like its somewhere else—wherever your clients may go.

Detail: Definition and finishing products like pomade, wax, paste and working spray for the client’s individual needs and preferences. Donato Salon owner John Donato says, “The line is doing exceptionally well since we introduced it about six months ago. What’s making it work so well is that stylists have to do an analysis each time and therefore have to have a more in-depth discussion with their clients. The clients in turn realize the importance of the right products, and everyone is a winner in the end. It has increased the volume of our retail.”—SP

WHAT

LAY BACK

•

WHY

• Clean design by world-renowned Didier Gomez • Ergonomic cut offering the comfort of an •

salon > april 07

Privacy, the latest sink offered by Lanvain Design International

armchair Integrated electric control button on the arm of the chair

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CLOCKWISE: COURTESY DONATO SALONS; COURTESY PROFOUND BEAUTY; COURTESY LANVAIN DESIGN INTERNATIONAL

THERE’S A NEW KID ON THE BLOCK when it comes to personalized individual hair care products for your clients. “All hair has the same physiology, yet everyone’s hair is different,” says Bob Salem, co-founder of Profound Beauty, the new line that has now expanded into the Canadian marketplace, distributed by Artist Choice (www.artistchoice.ca). “So the question is, ‘What’s your hair like?’” says Salem. “Despite conventional hair care classifications, it’s never just dry, colourtreated, fine or naturally curly,” Salem explains as I sit for a consultation on this new line at Donato Salon + Spa in Mississauga, Ontario, on a freezing cold day in January. “It can be all of those things, some of them or none of the above. Each of us has independent characteristics that define the state of our hair at any given time—texture, scalp, damage, curl, plus styling and service practices,” he adds. “The Profound Beauty line allows the hairstylist to address the individual needs of each client by doing an analysis and prescribing the right mix of products for each client.”

Profound Beauty prescribes to individual client needs

��

�

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HAIRLINES

Spread the Word

Matrix launches fun viral Internet marketing campaign to help salons

OR THE FIRST TIME, A PROFESSIONAL BRAND IS BACKING salons with a unique consumer initiative that is sure to get everyone talking—a viral campaign. For the uninitiated, a viral campaign takes flight, like a virus, by people telling to each other about it and spreading from there. To support the launch of Shade Memory, a three-step colour-prolonging system for colour clients, Matrix presents www. colorvendetta.ca, a fun interactive site with video games and much more, including a mosaic of magazine quizzes, fun desktop downloads, viral postcards and voodoo dolls available in three different models. On this website, clients and stylists alike will discover a universe very much inspired by sexy Charlie’s Angels-type cartoon characters in the tradition of Archie and Superman comics. The Angels twist is that they will be invited to quench their thirst for vengeance in defence of their own hair colour choices and other irritants of everyday life. Fleeting thoughts of vengeance can be humorously acted on in this color vendetta universe. “We are going for cheeky humour with colorvendetta.ca. We surely don’t expect anyone to take it seriously. We want something fun and playful that is reflective of our brand,” says Amélie Choquette, Matrix product manager. The crux of this campaign is really to attract traffic to a site where consumers will learn more about the Matrix brand in a fun way. To help salon professionals guide clients to the colorvendetta.ca site, Matrix salons will receive a colorvendetta kit containing postcards that can be mailed or given to clients, mirror clings to start a dialogue and shade-specific stickers for blondes, brunettes or redheads to show their shade/colour pride. The campaign will be supported by a PR initiative to get online magazines, newspapers, radio and television outlets talking about colorvendetta.ca.—SP

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salon > april 07

Winnipeg ABA Show Clarification

Incorrect details about the Winnipeg ABA show appeared in our March issue. The show is April 15 and 16, 2007. The correct details are below. Sunday April 15 — A gala evening to celebrate the entire Manitoba beauty industry, including hair, esthetics and nails. Gala evening highlights include: cocktail reception, three-course gala dinner, competition awards ceremony, a silent auction, presentations by ABA platform artists, a special 15-minute demonstration by updo king Martin Parsons and an after-party with a local dj spinning tunes. All proceeds from the evening will be donated to Look Good Feel Better Better, an organization to assist women dealing with the effects of cancer treatments. Also on hand will be special bracelets for sale to support Cancer Care Manitoba, an organization committed to providing treatment and support to cancer patients and their families. Monday April 16 — Martin Parson on Main Stage 1 p.m. New nails competition rules have been adopted. Go to www.abacanada.com and download the 2007 show program.

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PHOTO COURTESY MATRIX

OOPS!

REDKEN EDUCATION: EXPERIENCE EXCELLENCE

THE REDKEN EXCHANGE:

Expand your vision! Challenge your talents! Visit our NEW state-of-the-art facility located at 20 Richmond Street East in the heart of downtown Toronto... Come feel the energy and get stimulated by a learning environment unlike any other! The Redken Exchange embodies our commitment to education and offers the very best opportunities available in the industry.

EXPERTISE. COMMITMENT. INNOVATION. PASSION. FUN. REDKEN EDUCATION OFFERS IT ALL! Register today for your Redken Education experience by logging onto www.redken.ca or call 1.866.9.REDKEN.

GET INSPIRED. BE PART OF IT. WWW.REDKEN.CA 1.866.9.REDKEN

HAIRLINES

German Ca Capital Intercoiffure Mondial releases Berlin Streets

s part of its Street Fashion series, Intercoiffure Mondial has recently released Berlin Streets, a collection of men’s hairstyles shot on location in the German capital. Inspired by Berlin’s booming urban culture, the collection presents men with a unique sense of style. Some are reminiscent of David Bowie’s Diamond Dog days, while others wear their hair short, clean and well defined.—MA

Collection: Berlin Streets Creative direction: Markus Herrmann Photos courtesy Intercoiffure Mondial 14.04.07

salon > april 07

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state of an art HAIR - genetics made it what it is – Great Lengths perfects it with the technology only the most recognized name in hair extensions can deliver. Add length, volume, colour and style with the most advanced and gentle methods of application, available only through Great Lengths Certified Extension Artists. First quality, 100% human hair strands are available in 35 hand-blended shades plus 14 “fashion” shades. www.hscinternational.com

Upcoming Great Lengths Education Seminars

TORONTO • April 22-23, May 27-28, June 10-11, July 15-16, Sept. 23-24 EDMONTON • May 6-7

MONTREAL • June 24-25, Sept. 9-10

CALGARY • August 26-27 |

HALIFAX • July 29-30

*In-house seminars available by special arrangement. Learn more about joining the Great Lengths Certified Salon Network today by calling HSC International at 1-800-461-9302 or write to us at info@hscinternational.com.

Colour Revolution New technology improves condition, longevity, vibrance, shine and versatility

by Stephen Puddister

â&#x2013;ź

et it be clear, professional colour means big profits these days. Manufacturers are paying attention, and they want their share of that market. In order to get it, their products need to constantly improve and evolve. There are some major new technological developments from several makers of colour this season. In this special feature we bring you a few of their stories. Joico launches Vero K-PAK Color. Schwarzkopfâ&#x20AC;&#x2122;s IGORA Royal makes a splash. Redken embraces innovation in its new Color Fusion line. Goldwell relaunches Colorance, and Wella has launched the new Inspire by Koleston Perfect.

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april 07 < salon

PHOTO COURTESY JOICO

COLOUR

salon > april 07

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K is for Kolour Joico launches Vero K-PAK Color

HE WORLD OF HAIR COLOUR JUST GOT A HUGE BOOST with the infusion of the industry favourite K-PAK technology of hair repair into Joico's Vero Color system. American Idol hairstylist, Dean Banowetz, who recently brought a taste of Hollywood to

Toronto when he appeared on Citytv’s CityLine, says, “Having the power of K-PAK technology in all of the Vero K-PAK Color System formulas is significant news for colourists like me.” Known for his dramatic hair transformations of Idol personalities like Clay Aiken, Kimberly Locke and Katherine McPhee, the “Hollywood Hair Guy” wowed an enthusiastic crowd with styling tips and tricks on the popular morning show. Banowetz adds, “Up until now, hair colour damaged the hair to some degree, no matter what. But with the power of K-PAK, I actually have the ability to reconstruct the hair while I colour—it’s perfect every time. It’s true-to-tone, consistent and hair is left shinier and healthier-looking than with any other colour I’ve used.” Melisa Gill, marketing director for Piidea Canada, owner of Joico, says, “The Vero K-PAK Color System has a unique synergy between Permanent Crème Color and Chrome Demi-Permanent Crème Color, where permanent and demi-permanent shades match tone-for-tone to provide colourists with a truly versatile dual-colour system.” Gill further explains, “K-PAK technology, which features Joico’s exclusive Quadramine Complex, delivers results in two ways: • The Quadramine Complex actually reconstructs the hair both internally and externally at the cuticle level during the colour process. This results in stronger, healthier-feeling hair following the colour process. • The natural affinity between Quadramine Complex and the hair’s structure helps dye molecules penetrate faster and deeper, resulting in exceptional colour quality and longer-lasting results.”

technology. Check it out for yourself. Go to www.abacanada.com for schedules.

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▼

Attendees at the spring ABA shows will be able to experience up close the results of this new colour

april 07 < salon

COLOUR

The Colour of Imagination Schwarzkopf’s IGORA Royal makes a splash

▼

salon > april 07

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PHOTO COURTESY SCHWARZKOPF

he new IGORA Royal made its much-anticipated debut at the Schwarzkopf National Sales Symposium in January. “The entire face of the brand has changed as a result of intensive research and development,” says IGORA brand manager Chantelle LaPrairie. A big component of the relaunch involved round-table discussions and interviews with colourists from around the world—thus Schwarzkopf’s claim “developed with colourists for colourists.” So what’s changed? “The brand has a rich new look, soft fragrance, improved mixability, 20 fashionable new shades, two new colour charts and much more,” adds LaPrairie. The new technology in IGORA Royal includes Moringa oleifera, or miracle tree proteins, in the colour cream. The miracle tree is native to restricted areas in the foothills of the Himalayas but is cultivated in tropical and subtropical areas of the globe. The leaves and pods have great nutritional value, yielding many essential vitamins and minerals. “The protein chains in hair are highly complex molecular structures, which are weakened by external influences. Moringa oleifera’s microproteins, when extracted from the seeds, have the ability to rebuild these broken chains by filling in the damaged parts. Miracle tree proteins act like sunglasses on the hair to filter UV rays and free radicals. The result is that the hair maintains shine and condition for weeks after the colour service,” says LaPrairie Color Crystal Complex is a new technology that allows extremely fine colour pre-cursor molecules to be deposited deep in the hair to completely fill the cortex. At this point, the oxidation from the developer lotion changes the pH value as soon as the alkaline colour cream is added. The end result is much more stable colour, and shades that are normally susceptible to fading lasting longer. We all feel emotion through colour. LaPrairie says, “The Colour of Imagination, our new collection, is the vehicle that helps colourists capture and express that emotion. The use of bold imagery is carried through to the consumer level with charts that are broken up into eight colour worlds.”

Photography: Paula Tizzard • Hair: Lorraine Wilkins

CREATIVITY . INNOVATION . EXCELLENCE We are very proud of Lorraine Wilkins and her Canadian team, for their achievements and winning two categories in the 2006 NAHA Award: Best Make Over and Salon Team of the Year. Lorraine’s support and talent have put L’ANZA in the elite category of brands in the professional salon industry.

L’ANZA DISTRIBUTORS ALLIANCE BEAUTY Ph: 1-250-475-3099 Toll Free: 1-800-530-5882 British Columbia PROFESSIONAL SALON SERVICES Ph: 1-780-489-5353 Toll Free: 1-800-667-3962 Northern Alberta

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TORONTO BARBER & BEAUTY SUPPLY Ph: 1-416-787-1211 Toll Free: 1-800-387-2962 Ontario ADVANCE BEAUTY SUPPLY LTD. Ph: 1-519-944-0904 Toll Free: 1-800-265-9593 Ontario

lanza.com • (800) 423-0307

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CAPILEX BEAUTE Ph: 1-418-653-2500 Toll Free: 1-800-463-4721 Region de Quebec NOVY CO. Ph: 1-450-430-6418 Toll Free: 1-800-727-6418 Region de Montreal

COLOUR

Technology In-Fusion Redken embraces innovation in its new Color Fusion line

▼

colour results in reds, browns and blondes.” With a total of 100 shades in six categories, Color Fusion can be used to lighten, darken, match natural hair colour, cover grey and create high-fashion looks.

salon > april 07

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PHOTO COURTESY REDKEN

edken has just launched its new Color Fusion Advanced Performance Color Cream. “With a new cream conditioning formula and the addition of the new Colorbond Technology, Color Fusion delivers a long-lasting, rich, vibrant, conditioned, shiny, multi-dimensional colour result,” says Terry Ritcey, director of education for Redken Canada. “Colorbond Technology is an innovation containing four unique ingredients that are essential to delivering results that both hair colourists and salon clients crave,” adds Ritcey. “High-tenacity dye molecules bond tightly together for long-lasting colour. Ceramide seals the surface to protect the beauty of the colour. Cationic conditioners nourish and smooth hair fibers, providing intense conditioning and reflective shine, and coconut oil helps form a protective barrier against water. “With its new cream conditioning formula, New Color Fusion is richer, thicker and denser. This means the cream hair colour “stays put” for a more precise, controlled application,” says Ritcey. “The cream conditioning formula contains hydrolyzed cationic wheat protein that protects and levels the hair surface for more even colour absorption. Wheat amino acids penetrate for internal strengthening and moisture balance. The new cream formula also features an invisible polymeric web that thickens and stabilizes the cream base to hold like a cream but flow like a liquid. And the new soft floral scent is more pleasant.” With the launch of New Color Fusion, a number of new shades have been added or tweaked to deliver a superior colour result. 9Ag, 7Ag, 5Ag, 7Go and 5Go have been added to round out the shades available and meet a strong market need, according to Ritcey. The Cr, Rc and R families have been tweaked to deliver a truer, richer, deeper and more vibrant copper or red colour result. Commenting on the addition of the R (red) shades, Nathan MacKenzie, product manager for Redken Haircolor, says, “We are extremely excited by the results we have seen with our newly tweaked reds. Color Fusion is now in a position to deliver amazing

in colour mode NEW Dikson Premium Color Dikson Premium Color, colour that performs everytime. Its special luminous crystalline effect and silky conditioning, together with a remarkable covering ability, make each Dikson Premium Color treatment absolutely innovative. Shades, tones and tints matching the natural colour of hair. Dikson Service Canada Inc 31 Progress Avenue, Scarborough, ON 416 298 2212 â&#x20AC;˘ 1-800-334-8240 www.diksonservice.com

Dikson coiffeur. Hair colour for the professional.

COLOUR

Shimmering Shine

Goldwell relaunches Colorance

“

• • • • •

More than 60 intensive acid shades provide durable colour with radiant shine, while new mild-alkaline shades allow maximum results Three new blonde shades—Champagne, Vanilla and Caramel Six new NN shades offer stronger natural-looking grey coverage Six new Max Red shades (8RO, 6RO, 7RR, 6RR, 6RV, 5RV0 for fashion-conscious clients wanting ultra-intensive, long-lasting reds Six new Colorance Mix shades (RR, KK, GG, P, A, VV) can be used to intensify any acid shade

PHOTO COURTESY GOLDWELL

ne of the biggest things I love about the new Goldwell Colorance line is the six new red shades,” says Colinda Carroll, co-owner of Envy Hair Studio in Kingston, Ontario. “The lighter levels are cooler reds, and they last longer and definitely have more punch to them because of the RayMax technology that was introduced last year with the Top-Chic Effects high-lift reds line,” she adds. “And the NN shades are a higher glossy translucent reflect and offer better grey coverage, which is what clients want.” Carroll’s sentiments echo exactly what Goldwell wanted to do to kick things up a notch on its popular demi-permanent colour brand. Delivering superb shine, optimum performance and predictable results is the main goal here. The line boasts a patented Co-Enzyme Technology that seeks out free radicals in the hair, neutralizes and removes them, provides more shine and intensity and protects the hair’s structure during the colour process. Some highlights:

3-D Colouring n January Wella launched the new Inspire by Koleston Perfect—a whole new way to do very personalized colour for clients. This line is intended for experienced colour artists who love to play with combinations of their choosing to achieve their clients’ desired results—a true artistes line. The innovative system is based on the unique PureTone technology, an innovation that for the first time ever allows oxidative colourants to be stabilized in the pure form of granules. The foundation is seven sets of granules in graduated shades with the PureTone names Pure Gold, Pure Orange, Pure Red, Pure Violet, Pure Blue, Pure Rose and Pure Ash. In addition, there is a natural shade granule (Nature Control) and neutral base cream called Pure Crème. Using the rules of colour theory, the artist can produce an endless variety of shades from different combinations within the colour wheel, with varying degrees of intensity, shading and shade depth for their clients. Robert Pieter from Coupe Bizzarre salon on Toronto’s Queen Street West says, “I think it’s very exciting because of the possibilities that we as artists can create, which manufacturers don’t create on the swatch book. There’s a real buzz because it is more motivating to have the freedom to create something new. We are seeing colours we haven’t seen before, like really soft salmons, lavenders and shy pinks, really ultra-pastels that even conservative clients can wear. We are getting a lot of wow-factor responses from clients.” S

salon > april 07

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PHOTO COURTESY WELLA

Limitless shades with Wella’s Inspire line

The time has come, and she’s ready to roll. She knows just what she needs, and is off to new horizons. Essie salutes this independent spirit with a collection of freewheeling reds and adventuresome pinks. A tribute to the modern feminine virtues: taking risks, confronting change, making things happen. Here’s to a new leaf, new life, new love. Here’s to starting over!

E-Nuff is E-Nuff My Way

Pinking Up the Pieces

Starter Wife Red-Y Set Ex

Wife Goes On

www.essie.com 1.800.232.1155

MEN

Cash in… A

on taking it off

ny man will tell you nothing beats a good shave cream or gel. The professional market is not short of options that you can incorporate into your retail area. Here are the short strokes on a few of them.—SP

Clean Swipe Rich Conditioning With ingredients like peppermint, lavender and aloe, this non-foaming formula from Aveda Men softens and lubricates for a close, comfortable shave that leaves the skin feeling richly soothed and conditioned.

Intensely ntensely Refreshing Enriched Man This olive-oil-enriched emollient from Comfort Zone ensures he gets a smooth, gentle shave to soothe and protect the skin every day.

salon > april 07

American Crew Crew’s Herbal Shave Cream mixes natural oils, moisturizers and humectants vitamins and anti-oxidants to condition dry, environmentally damaged skin with a burst of refreshing intensity he is sure to notice.

New Kid Gym Grooming just hit the streets, and this thick, creamy gel will provide a close smooth shave with comfort. Rich essential oils help cushion and provide easy razor glide to prevent nicks.

Sensitively Speaking This Perfect Shave Gel by Be Man from Intercosmetics is alcohol- and soap-free and contains Icelandic lichen a delicate and natural alternative to alcohol, as well as aloe. Perfect for delicate and sensitive skin.

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PHOTO COURTESY GYM GROOMING

Those young hipster clients can clean up in a few swipes with this concentrated nonfoaming gel from TIGI Bed Head.. It contains aloe vera and glycerin to moisturize and soothe skin, and witch hazel to tone.

Change your hair as often as you change your mind. Available in Canada exclusively through Artist Choice Salon Services For more info: 1-866-424-2278 • 905-566-3101 • info@artistchoice.ca • www.artistchoice.ca

2007 SPRING TREND REPORT

Edited by Morella Aguirre and Tina Christopoulos

RUNWAY PHOTO MARK MCNEILLY

▼

here’s nothing shy about spring. Whether it’s through an explosion of colour or the purity of white, designers are making statements as they seek comfort, practicality and sensuality. The latest hair collections set the stage for platinum bobs or endless no-fuss waves in a classic marriage of hair and fashion. Find your inspiration in these pages and guide your clients right into the season’s trends.

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april 07 < salon

Hair: Mark Leeson, Mark Leeson Hair, Body & Mind, Mansfield, England Makeup: Cheryl Phelps Gardiner Wardrobe: Bernard Connolly Photos: Andrew O’Toole

IVORY COAST

Pink Tartan spring/summer 2007 collection 44

salon > april 07

RUNWAY PHOTOS MARK MCNEILLY

▼

his season, white definitely earns the status of “it” shade. At Toronto Fashion Week, Canadian design darling Pink Tartan wrapped girls in little white dresses, little white coats and little white jumpers. Award-winning British hairstylist Mark Leeson includes super-platinum, almost white hair as part of his latest collection and pairs it up with long, classic white-tip French manicures. Essie cosmetics also offers nail and lip shades ideal to co-ordinate with bold white accessories, which publications like Harper’s Bazaar are recommending to their readers.

An easy and simple retail item, Essie’s Gloss-e lipgloss in Waltz. 28.04.07 w w w. s a lo n 5 2 . c a

“I have designed a resolutely modern but equally glamorous and sexy collection for Maletti. A zen and ultra sophisticated ambiance” Didier Gomez, Paris, 2006

WHEN

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EQUIPMENT

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TO R O N TO • M O N T R E A L

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www.lanvain.com

Hair: Tracey Devine, Angels, Aberdeen, Scotland Makeup: Cheryl Phelps Gardiner Wardrobe: Rachael Sandstone Photos: Andrew O’Toole

URBAN ATHLETICS

Juma spring/summer 2007 collection 46

salon > april 07

Deep and exotic colours from Aveda’s spring/ summer Face Color Collection and No-Chip Top Coat by China Glaze. 28.04.07 w w w. s a lo n 5 2 . c a

RUNWAY PHOTOS MARK MCNEILLY

▼

fashion trend sure to do well on the retail level, sportswear this season is done in unexpected satiny fabrics or paired with bright metallic accessories. Specializing in high-end ready-to-wear and active sportswear, Canadian label Juma interprets the look perfectly in its spring/summer 07 collection. In terms of hair, we’re seeing the sporty girl in long, deep brown locks, either worn loose or tied back in a sculptural pony tail. Makeup is deep and natural, much like the colours in Aveda’s latest Face Color Collection. Nails need to be in tip top shape, so stock your nail bar with performing polishes and top coats.

Gown by Pat McDonagh Jewelry by Amaswiss Hair by euronaturals The Look ... Timeless

Founded on the love of hair and respect for quality.

Hair and makeup: The La Biosthetique artistic team Photos courtesy La Biosthetique Paris

GOING SHORT

Arthur Mendonรงa spring/summer 2007 collection 48

salon > april 07

RUNWAY PHOTOS MARK MCNEILLY

โ ผ

hort hemlines are making a comeback yet again this spring. Canadian design staple Arthur Mendonรงa creates the look with soft dresses, playful jumpers and high-waisted skirts that are short, but not too short. In Urban Reflection, the latest collection from La Biosthetique Paris, cropped cuts take centre stage. Textured or straight, hair is touchable and full of shine. Makeup and nail colours are frosty and feminine in pearly pinks and orangey coppers.

La Biosthetique Paris Belavance makeup and nail colours for spring 2007 21.04.07 w w w. s a lo n 5 2 . c a

Hair: Tim Hartley for Davines Photos courtesy Davines

COLOUR COCKTAIL

RUNWAY PHOTOS MARK MCNEILLY

n their spring 07 Common Cloth collection, sister designer duo Melanie Talbot and Kristina Bozzo interpret this season’s power pigment trend via splashes of electric blue, spicy orange and deep, jewel-toned emerald and purple. In the new Davines Chromaline collection, dark and light hair pigments are matched with red-orange lips that add punch and a classic pin-up girl touch. Eye-catching blues and greens on the eyes or popping pink on cheeks and nails also do the trick. S

Common Cloth spring/summer 2007 collection 50

salon > april 07

Trucco eyeliner and blush from its latest Dollface collection, LCN’s Spring Polish andCollection selections from LCN’s spring 07 colour palette. 14.04.07 w w w. s a lo n 5 2 . c a

NOW PLAYING MORE THAN 8 0 VIDEOS TO S ERVE YOU featuring

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SCENE Te x t b y S t e p h e n P u d d i s t e r

Opening Night with American Crew

On a stormy winter night in January, a crowd of over 850 gathered in the Denver Studio Complex for American Crew’s 4th Annual Opening Night. Once again creative director Craig Hanson led a stunning season opener. The new American Crew 2007 collection, called Anthem, has a feel of early mod, dandy, meticulous cuts. The models wore clothing from Duckie Brown. The show was the culmination of a week-long retreat for the team of educators from around the world to learn the new collection. Also unveiled as part of the show was the MD9 collection for MOP (Modern Organic Products). The feeling there was “Everything old is new again,” revisiting cuts and colours from the past in new ways with filtered geometric shapes and short fringes. Other collections included; 1Nite Only, a parade of high-lift blonde boys dressed in black; III Faces of Yves, inspired by early 80s punk; and a nod to superheros in a collection titled Crewsaders that brought cheers from the crowd. S

PHOTOS COURTESY SALON INTERNATIONAL

14.04.07

salon > april 07

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april 07 < salon

PHOTOS COURTESY AMERICAN CREW OPENING NIGHT PHOTOS BY CHRIS SESSIONS

C O N T E S S A G A L L E RY

Eclectic

Contessa 18 finalist Eva Molenda breaks down her creative process E d i t e d b y M o r e l l a A g u i r r e

call my collection Eclectic because

it truly is an assortment of different ideas and concepts. Largely inspired by the Victorian era, I wanted my photos to have a balance between a vintage feel and modern urban practicality. My starting point was the black background.

was

studying

book covering the visual history of architecture, and it sparked an interest in architectural design and grid patterns. I started noticing grids in almost all buildings and started analyzing their ability to create a three-dimensional look within photographyâ&#x20AC;&#x2122;s two-dimensional frame. I relayed these ideas to my photographer, Doug McMillan, who then built the patterned background. Next I worked on the clothing. I created outfits using a silk fabric I thought was modern but true to the Victorian feel I intended. Finally, I worked on the hair and makeup. In the end, each model took a persona unique to her, which made me refer to them by different names. Angela, with the red hair is Fiery. Joice, with the classic updo, is Sensual. Ally, with the strong bangs is Mysterious.

Hair, makeup and wardrobe design: Eva Molenda, Taz Hair Co., Toronto Colour: Susan Hayward Photos: Doug McMillan

salon > april 07

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Sensual

A classic updo with braiding detail

Cut and colour designed to look like flames.

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â&#x2013;ź

Fiery

april 07 < salon

C O N T E S S A G A L L E RY

Looking Back Molenda updated the classic Audrey Hepburn updo in the Sensual look.

Victorian Style

Inspiration Eva Molenda’s Molenda’s Contessa

Molenda made shirts with high collars to create a Victorian mood.

18 story board

Artist Touch PHOTO AUDREY HEPBURN, KEYSTONE PRESS AGENCY

Background Info

A versatile artist who dabbles in painting, jewellery design and garment construction, Molenda did her models’ makeup on-set using MAC Cosmetics and Trucco. S

Architectural history inspired Molenda to think about patterns and shapes and how they relate to photography. This led to the creation of the collection’s black backdrop.

salon > april 07

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April ‘07

NEW COMPLETE COLLECTIONS: > DAVINES Chromaline > INTERCOIFFURE MONDIAL Berlin Streets > LA BIOSTHETIQUE Urban Reflection

ONLINE EXCLUSIVE > ROBERT LOBETTA, vision and creativity > EVENT COVERAGE: ABA Vancouver ABA Toronto ABA Winnipeg Maritime Beauty Supply’s Carnival of Beauty And more!

“

We are beginning to see the effects of high business prices and the non-existence of proper legislation.

SALON52 TIP Have Your Say

Got something on your mind? Speak up on salon52.ca. The salon52.ca Speak Up forum is the ideal place to have your say. Start frank discussions on anything from basement salons and chair rentals to diversion and education. Sign up and get your opinion out there, because open conversations are always a good thing.

”

As posted on salon52 - speak up

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PHOTO COURTESY DAVINES - HAIR TIM HARTLEY

• • • • •

Hair: Franco Della Grazia Colour: Lynn Zuzek, Blonde salon

Spring S pring fever

by Stephen Puddister

Rocco Campanaro of Axcess Salon + Spa in Richmond Hill, Ontario, and Franco Della Grazia from Franco & Co in Montreal recently did a spring photo shoot for Matrix incorporating hair, fashion, nails and makeupâ&#x20AC;&#x201D;a perfect fit with our trend report this month. We chose one image for our cover, and here we showcase some of our other favourites from the shoot. A more in-depth look behind the scenes will be featured on salon52.ca this month. S 07.04.07 M a k e u p : M a r j u t H i r v o n e n , T h e A r t i s t G r o u p N a i l s : J e n n i f e r M a t h e r, P o l i s h e d N a i l D e s i g n Wa r d r o b e : J o e l l e E u g e n i e P h o t o s : B a b a k w w w . b a b a k . c a

salon > april 07

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True Colours l

ooking back at the on-location work British photographer David Bailey produced in the

strident and confident message for the modern woman. As always, my goal is to produce wearable hairstyles that can be an inspiration and a useful tool to hairdressing professionals,” says Hartley, creative director of the Italian hair company. Working with a classic a-line bob and modern undercutting techniques and disconnection, Hartley fuses a vintage feel within hairstyles that are very now. “I wanted to show harmony Hair: Franco Della Grazia

between very classic, wearable looks andColour: the avant Lynnguard. Zuzek In terms of trend, it follows the slightly retro feel seen at the Milan spring/summer fashion collection, particularly in the clothing at Prada. Overall, the look of the photographs takes me to a warm and sunny place.”

Hair: Rocco Campanaro Colour : Rocco Campanaro and Lynn Zuzek

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april 07 < salon

salon > april 07

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Light Bright Tim Hartley harmonizes the classic and the avant-garde in Davines’ Chromaline collection T e x t b y M o r e l l a A g u i r r e

ooking back at the on-location work British photographer David Bailey produced in the

1970s, Tim Hartley’s latest collection for Davines emphasizes colour in a glamorous and sensual way. The collection’s name, Chromaline, refers to the colour negatives used by photographers of the time. It’s also a play on the words “chroma” (meaning saturation of colour) and “line” (denoting shape and form), setting the tone for the strong shapes and powerful colours depicted in the photographs. “For Davines, the purpose of this collection was to create a broad palette of colour showing a very strong and confident message for the modern woman. As always, my goal is to produce wearable hairstyles that can be an inspiration and a useful tool to hairdressing professionals,” says Hartley, creative director of the Italian hair company. Working with a classic A-line bob and modern undercutting techniques and disconnection, Hartley gives a vintage feel to hairstyles that are very now. “I wanted to show harmony between very classic, wearable looks and the avant-garde. In terms of trends, it follows the slightly retro feel seen at the Milan spring/summer fashion collections, particularly in the clothing at Prada. Overall, the look of the photographs takes me to a warm and sunny place.”

Collection: Chromaline Hair: Tim Hartley for Davines Colour: Brian Suhr Photos courtesy Davines w w w. s a lo n 5 2 . c a

14.04.07 april 07 < salon

Hair (clockwise from this page): Heather Wenman, Yannick Brisebois and

PHOTOS GREGORY KAOUA

Véronique Beaupré

salon > april 07

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Muses and Mermaids L’Oréal Professionnel releases Nude Colors for spring 2007 Te x t b y M o r e l l a A g u i r r e P h o t o s c o u r t e s y L’ O r é a l P r o f e s s i o n n e l

▼

hen putting together its latest colour trend collection, L’Oréal Professionnel looked to artist depictions of the female nude through the ages, connecting the delicate complexions of the masterpieces like Titian’s Venus of Urbino with the tone-on-tone, soft feminine trends of spring 2007. The result is Nude Colors, six images featuring golden coppery shades and a loose, sublime feel. The collection is divided into the Earthly Muses and the Mermaids. Earthly Muses, featuring deep and intense tones, are interpreted with Majirel colour. The Mermaids, showcasing luminous, translucent colour, are created with Luocolor. Each colour line has introduced new shades to complement the Nude Color collection. Recreated by six of this country’s top hairstylists, the international Nude Colors collection now has a Canadian counterpart. Featured only here and in the April issue of Flare magazine, the Canadian re-creation of Nude Colors is delicate, clean and consumer-friendly. Ranging from golden blondes to amber browns, these are looks your clients will want to wear.

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april 07 < salon

Hair (clockwise): Sandy Hogue, Daniel Fiorio and Felice Manta, Yannick Brisebois, Felice Manta

salon > april 07

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Benoît Auger

Cutline goes here

Peter Mahoney

Tribal Gathering Redken Symposium is all about learning, earning and living a better life

Giovanni Giuntoli and Patrick McIvor

Stéphane Legros

Carolyne Léger, Pooja Subramanian, Scott Reid and Joanna Kolanlowska

salon > april 07

By Stephen Puddister

very two years, Redken holds the largest gathering of hairstylists anywhere in the world. They come from over 50 countries, and in a community atmosphere where all are part of the same family of likeminded people, they revitalize, reconnect, get inspired, get educated and nurture their own. This past January they met in Las Vegas. Redken Canada represented the largest international delegation (just behind the U.S.), with 750 Club 5th Avenue members. We spoke with several first-time attendees to get their take on the event. Catherine Hanson, co-owner of City Looks Salon and Spa in Winnipeg, says, “An awesome experience, hands down! The number of educational classes offered and the quality of the classes was amazing. There was lots of variety in the sessions. There were business classes as well as colour and styling classes. Michael Cole and Peter Mahoney’s session on the path to abundance was a highlight for me. They talked about how you can go from having a job (being just over broke) to a career and then a vocation.” Suzi Fawns, owner of Corner Stone Beauty Shoppe in Didsbury Alberta, a small town about 45 minutes north of Calgary, agrees. “The messages from the speakers were life-changing—basically about choosing to live your life better. The big thing for me was the message about awareness preceding change, becoming more aware of the possibilities for positive change in life, which entails how you deal with your fears. Take the fear of making a budget, for example. You can choose to overcome it by making a plan, plotting a direction to get there and going for it. All of a sudden the fear is gone. Think of how you apply that to every area of your life and the possibilities are endless.” Benoît Auger of Salon Rayko in Montreal says, “I was very impressed with the educational facets of Symposium. As a salon owner, I especially enjoyed the salon management courses that were offered. I learned a lot of new things that I can implement in my business. I always feel like Redken truly cares about the success of their salons. They offer the tools and support necessary and take a real interest.” Nathalie Decoste, aka Chloe, from Le Loft, says, “It was extremely motivating to meet people from all over the world who share a common interest and have been united by a company like Redken. You’re used to seeing and hearing about stylists from well-known cities like New York and London, but it’s extremely eye-opening to meet stylists from countries like Peru that you don’t really hear much about.” “Symposium was incredibly well-organized and seamlessly facilitated with energy and passion. The most amazing part is that you come back invigorated and inspired. Seeing such experienced stylists like Chris Baron, still hungry for knowledge and discovery and still excited to be doing what he does—you can’t help but be motivated by that.” S

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For more information about this product and to order a free Cuccio Naturale catalogue contact Star Nail Canada 1.800.661.9997 780.465.2131

On the Money Tax Season Tips for Beauty Pros and Salon Owners By Pam Fulford

T’S THAT TIME OF YEAR, time to drag all your receipts and T4 slips out of the shoebox in the closet. While most of us aren’t quite that bad, filling out those tax forms always causes a bit of a panic. There are a few basic rules: make sure to file, don’t be late—April is tax season—and get help from a professional if you’re confused. We asked Jeff McRae, a partner at Rosenswig, McRae Thorpe Chartered Accountants LLP in Toronto, to share some tax tips for salon owners.

• Review your opportunities to determine if income can be split with your spouse and children by paying them salaries.

• Incorporation may allow for less tax payable than a proprietorship or partnership. • If your business is incorporated, consider establishing a family trust and having it hold shares in the company—this will allow you to stream dividends to family members.

• If you work from home, remember to claim the percentage of space in your house used to operate your

business. This would include mortgage interest, property taxes, utilities, home insurance, repairs and maintenance. Don't forget to include business assets or expenses.

at source.

• Evaluate the incomes of both you and your spouse in your retirement years and consider contributing RRSPs to a spousal plan.

• There are methods that allow you to write off interest on debt. These generally focus on reviewing your borrowings to match them with investments rather than your house purchase. Creative structuring of your debt can cut the after-tax interest cost in half.

• If you’re considering selling your business, get good advice so you can use the capital gains tax-free exemption for qualified companies.

• Make sure that the cost of health care plans is structured to be paid by the corporation.

Generally, these plans can be paid for and deducted by the company with no personal taxable benefit. S

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SPIRIT SPA INC. PHOTO CHRIS REARDON CONTESSA 17

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Joelle Adler with Doriane Dalati

A Strong Partnership Redken and One X One continue to bring awareness to the problem of youth poverty. Salon Magazine talked with One X One founder Joelle Adler to find out more about the cause and how you can help.

JA: I started One X One in 2004 as a tribute to my late husband, who passed away in January 2003. I wanted to do something in his honour to raise money and awareness against poverty, and primarily for children. Poverty is a worldwide issue, but children especially need our help because they are so vulnerable. They don’t have the tools or the strength to fight for themselves. Our foundation distributes funds to different organizations here in Canada and abroad, like War Child and the Boys and Girls Clubs of Canada.

By Tina Christopoulos

JA: We are kicking off an incredible initiative this year. We’re organizing a conference in Toronto to create awareness around the issue of poverty a week before the G8 Summit in June, when government officials will be discussing their course of action on this matter. We want to mobilize the country. We’ll have keynote speakers to educate on the different issues; NGOs will present their different projects.

SM: How did you start this organization?

SM: You also support the Make Poverty History campaign. What is your involvement?

SM:

What are some of the issues that need to be brought to light before the Summit?

JA: One of the eight Millennium Development Goals agreed upon by donor nations (the wealthiest countries of the world) at the UN Millennium Summit is to eradicate extreme poverty and hunger. They promised to halve world poverty by 2015. Sixteen out of the 22 donor nations have promised to dedicate a percentage of their GDP to help fight poverty. The U.S., and Canada, two of the wealthiest countries in the world have, yet to agree. The question is why. SM:

What can salons do to help?

SM: You have partnered with Redken this year, which is organizing a national cut-athon to raise funds for the One X One foundation. Why did you decide to work with them? JA: Redken is a company with a great soul. You can sense that it goes beyond products and business. It’s about philanthropy with them. They really want to make a difference in people’s lives. For more information on how to get involved and to sign up for the Redken National cut-a-thon to end youth poverty call 1.866.9REDKEN. S

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PHOTO COURTESY REDKEN

JA: They can join the campaign to bring awareness to these issues by displaying a petition paper in their salon and encouraging their clients and staff to sign it. On this paper, we will be asking nine very important questions, including what responsibility Canada has to the world and to its own youth, and what the government plans to do about it. We hope to gather over a million signatures to present at the conference in June.

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ESTHETICS

Muscle Memory Treatments and tools re-educating face muscles are still top sellers By Morella Aguirre

““... it’s important to upgrade treatments with machines, particularly microcurrent machines”

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MAKEUP MIRANDA FOX HAIR SUZANNE MARTIN PHOTOS BABAK CONTESSA 18

acial toning, or facial muscle re-education, is huge in the antiaging market. For this reason, top esthetic educators and manufacturers are investing time and effort in proper education and technological advancements for these types of treatments. “In order for any specialized facial to be effective, the basic core treatment has to be performed correctly,” explains Leanne McCliskie, education manager of the International Dermal Institute (IDI) in Toronto. “Once that is in place, then from a professional point of view it’s important to upgrade treatments with machines, particularly microcurrent machines, because of the exact results they deliver. This is tried and tested technology that re-educates muscles, improves the texture of skin and reduces the overal visual appearance of aging.” In its training manual, Dermalogica—the skin care system developed by the International Dermal Institute—includes a section on microcurrent fundamentals. It explains its multiple benefits, which, aside from facial toning, include increased blood and lymph circulation and deeper product penetration (iontophoresis). IDI uses Bio-Therapeutic brand machines only. To learn more, visit www.dermalinstitute.ca. Another company investing in microcurrent is Intercosmetics, which recently introduced the RVB DermoLift, an electronic machine using a patented new form of microcurrent they term electroporation. Aside from the lifting effect of traditional microcurrents, DermoLift promises effective delivery of high-molecular-weight ingredients like amino acids deep into the skin. It’s like a muscle re-education and no-needle mesotherapy combo. Cristina Ramirez, vice-president of Intercosmetics, explains that DermoLift “is simple and easy to use. It features an ergonomic lightweight hand piece and can be used with any concentrated gels, serums or cosmetics featuring a high content of active ingredients.” For more, visit www.intercosmetics.ca. S

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Teeth Whitening A new category of esthetics services

��

veryone is obsessed with whiter teeth these days. This is hugely driven by the pearly-white smiles of the celebrities gracing movie and television screens and magazine editorials. Consumers want what they see, and the world of cosmetic dentistry is a multi-million-dollar business due to this phenomenon. Dentists can charge hundreds, even thousands of dollars for cosmetic services. For the cash-conscious consumer, there are home whitening kits at drugstores. But now, Cosmetics Based on Nature Inc. has introduced a new system speciﬁcally for use by estheticians. It’s a patented machine called Britewhite Teeth Whitening System. The machines were introduced to salons last September. For years, people have mistakenly believed that a system such as this can only be used by dentists. There is no regulation of teeth-whitening systems by Health Canada. Their site states, “Health Canada continues to monitor the information available regarding the safety of tooth whiteners. It examines peer-reviewed, scientiﬁc studies from recognized sources, in addition to the safety data submitted by manufacturers. Health Canada also performs product testing when a pattern of adverse reactions to a product occur.” How does it work? Britewhite is an LED (light-emitting diode) system that’s inserted in the mouth with a custom gel containing 15 per cent carbamide peroxide. The gel is has a non-acidic ph, which reduces potential damage. The light’s energy also kills some bacteria linked to gum disease. The process takes about 45 minutes. Doris Tan of International Beauty Services in Alberta says, “This is a great new category for salons. Thoughts of the dentist’s chair are painful for clients, but thoughts of the salon or spa are pleasureable. You can do an entire makeover in the salon with hair, makeup, skin, nails and now, because of the technology, the teeth to complete the look. The beauty of this system is that the salon can reclaim its investment in less than 30 hours. And training is included in the purchase price.” For information, go to www.cosmeticsbasedonnature.com.—SP

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NAILS

SINGLE SERVING

Edited by Morella Aguirre

With salon hygiene and client safety on everyone’s mind, one-per-client or disposable products are a growing healthy trend in the nail industry. One of your newest options is Pro-Sticks, a nail filing system with disposable boards. Available through the Nail Depot, www.thenaildepot.net.

cold feet

Effective immediately, Contessa nail categories (Nail Enhancement and Nail Art) require only one model per entry. This means you only need to find one pretty-handed person to model your three looks. Check out the Contessa 19 entry form in this issue for more.

Polish trend: lacquers for the newly single girl Orly’s Divorcée collection

Take Him to the Cleaners

See Yah

One Night Stand

It’s Not Me, It’s You

salon > april 07

Pawn the Ring

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TOP LEFT PHOTO COURTESY TOES-EEZ

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Flip-flop-friendly and made from brushed cotton, Toes-eez are toeless socks designed to keep feet warm and toasty while nail polish dries. Call Metro Beauty Supply at 1.800.374.4644 800.374.4644 for info.

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Absolutely

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OPI relaunches its acrylic system

t’s out with the old and in with the new for OPI, which has reformulated its Absolute Precision acrylic liquid monomer and colour powder system. “We had an opportunity to utilize new technology that would make the formula the most tech-friendly product on the market today,” says Lauren Breese from OPI’s new product development department. A new pigment technology has created a rich range of pinks that don’t yellow or shift to orange over time. “One of the reasons this product is different is the new powder manufacturing process,” says Breese. “It has resulted in the most bubble-free powder ever. The Crystal Clear is truly clear and bubble-free, and since this is the base powder for all the other shades, they are all bubble-free as well.” The working properties of the product result in faster application, allowing the tech to form a nail that requires very little finishing effort. Adds Breese, “This product delivers no-chase performance, with just the right working time to perfect the details before it starts to cure.” Another advantage is the ease with which it can be incorporated into the salon or nail bar. According to Breese, anyone who has even minimal experience with acrylic can pick up this product and begin to use it with success—there are no major adjustments in technique to be made with new Absolute. The difference will be obvious to your clients as well: rich colours, crisper-looking smile lines and a more perfect finish. The formula also has excellent adhesion for longer wear and less lifting. Breese advises that Absolute not be mixed with pre-existing OPI acrylic products. “As with all acrylic products on the market, systems should not be intermixed, since the liquid and powder chemistries are matched for predictable non-yellowing performance. You cannot use the old Absolute monomer with the new powders.”—PF

Polish trend: lacquers for the newly single girl Essie’s Starting Over collection

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Moisture benefits New Hydration Station offers many advantages for your business

salon > april 07

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PHOTO COURTESY UVALUX

great way to bring your clients into the salon more often and keep them there longer is to provide a full-service menu from skin preparation to retailing products that will maintain your clients’ tan. As the industry grows, salon leaders are searching for new ways to offer more, to diversify and stand apart from the competition, and skin care and ancillary services are the key to doing just this. The new Hydration Station, the first oxyhydrating moisturization system for the tanning industry, a natural extension of the tanning salon business model, can immediately increase your bottom line. “The Hydration Station is the first system of its kind to offer tanning salons the ability to prepare their clients’ skin for tanning, prolong the life of the tan and protect the skin from dehydration and poor skin tone,” says Nik Van Haeren, president, Uvalux Tanning and Support. By deeply hydrating the skin with steam, radiant heat and special oxygenated skincare nutrients, the Hydration Station promotes a faster, deeper, darker tan. “It uses proprietary Hydrofusion™ technology, a combination of radiant heat and steam in addition to LED coloured light technology plus a vibratory massage bed that all work together to stimulate the skin, creating the ideal canvas for enhanced melanin production and DHA and product absorption.” Specially designed to complement tanning beds, UV and sunless, this system is based on three key elements: to prepare skin for a deeper, longer lasting tan; to achieve even DHA application and longer-lasting sunless results; and to protect the skin with advanced skin rejuvenation and hydration—all to take your clients’ tan to the next level. Moreover, it offers an additional opportunity to grow your retail sales. The Hydration Station is always used with a product complement. It’s an open invitation for salons to sell clients on better lotions and expand clients’ product selection. It allows you to have a consultative talk with each customer and design a customized package of services and lotions that will match each customer’s unique goals, leading to increased sales. It includes a complete starter kit of auxiliary products, promotional kit with T-shirts, posters and water bottles, and a complete marketing kit on CD-ROM. The exclusive Canadian distributor, Uvalux Tanning and Support, also ensures a successful launch at each salon with complete on-site training, which includes an overview of everything from cleaning and maintenance to marketing and promoting the system.—TC

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PROFILE

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LADIES WHO LAUNCHED Six Women of the West share their stories of starting their own business

By Stephen Puddister

â&#x2013;ź

nyone who has ever launched a business venture will agree it is no easy task. To make that venture a success is an even greater labour. These six women entrepreneurs, all from western Canada, know well the path of a successful business takes plenty of dedication. After years of long days and even longer nights of slogging away, you hope and pray that you will reap the rewards in business and personal achievement. As several of these women told me, when you start out, you are the creative hairstylist behind the chair, the manager, the accountant, the broker, the retailer, the warehouse supervisor, the cleaner, the delivery person and even sometimes the therapist to employees and clients. These are their stories.

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april 07 < salon

PROFILE

EVELINE CHARLES

salon > april 07

veline Charles opened her own business right out of school. “I went into this industry because I wanted to own a business and be successful like my aunt, who owned a theatre, a grocery store and a hardware store. I was constantly getting kicked out of class and would daydream about being my own boss. I always loved fashion and beauty. I taught myself to sew and made my own clothes. I was from a poor family, and so we had to make do without a lot.

“Growing up in the small French town of Falher in northern Alberta, I used to cut the hair of my friends and family even before I did my training. I actually opened my first salon before I finished training. A lady in my home town was selling her salon, but I realized I could start one up cheaper than buy hers. I never looked back from there. But it wasn’t easy either. It took a lot of sweat and tears and tenacity to get here. I had to work behind the chair as a technician for 25 years before getting to the point where I am today in realizing my original vision.” What was the biggest challenge? “Getting the right people with the same vision, and getting them to work as a team. Once your people are aligned with you and have the same standards for client service and the bottom line, you will succeed. If you are going to be a business owner, you have to have vision, leadership skills, be a doer and be willing to take risks. You can be as creative as you like, but without those other attributes or having other people with them working for you, you’re going to have problems.” When asked what’s the biggest lesson she’s learned, Charles says, “Once, I said to all my employees I would never rehire anyone who leaves. Not a good thing to say. Sometimes employees need to experience other things and how other people do it. Then they can come back and do an even better job for you.” In 2006 Charles won her second Global Salon Business Award for salon entrepreneur of the year, multiple units category

uki Takagi came to Vancouver in 1972 from Tokyo with her husband. She had studied beauty in Beverly Hills and had worked as an apprentice to Gene Shacove— hairstylist to the stars—for two years. “He took the top hairstylists from my school and he thought Suki was a boy's name,” she says laughing. Suki bought an established older salon on Granville Street in the upscale Shaughnessy neighbourhood. “Everyone quit on me. They didn’t want to work for a woman,” she says. “But I managed to convince S UK I TA K AG I one guy to stay. I told him within six months he’d double his salary and be able to buy a car. He did just that, and from there we grew.” Today, Suki has four locations, a beginner’s school and an advanced academy. “Back when I started, Vancouver was not exactly a fashion forward society. I had come from Beverly Hills and Tokyo. I was used to seeing women who wanted to look their best in beauty and clothes all the time. Clients resisted change at first, but over time they came to trust me and listen to my advice. Vancouver has been very kind to me. “My passion is to teach, and when success came my way I was able to attract very good people. We used to do photo shoots, and I would send photos to England for publication. They recognized the originality of our work and we got invited to do a huge hair show—Oro Vision—in London. Vivienne MacKinder saw us, and from there she joined me to start our first academy. We really made our mark at that show. “The biggest challenges in this business are getting the money to start your business and inspiring young people every day to keep dreaming. You have to stay true to your business goals.” ▼

hen she was in her twenties, Inge Hatheway, owner of LCN Canada, Esthetics Plus distributorship and the European Institute of Esthetics school in Alberta, did not want to be the wife of a prominent hockey player. She wanted a husband who would be the partner of a very successful businesswoman. Hatheway comes from an entrepreneurial family, “and so it was in my blood to be in business for myself. I had run two very successful nail salons in Germany before I came to Canada in 1988. I N G E H AT H E W AY “When I became a single mother raising two young boys alone, I very quickly realized who I could rely on—myself and my kids! I knew I had to start all over, and it was just going to be the three of us. My kids had some hard lessons to learn at a young age, but we were there for each other. I can say without hesitation that I would not have made it without the support of my sons Wolfe and Jason. We all sacrificed for 10 years to get where we are today. Money was tight in the beginning, and there were a few years when I was scraping the bottom of the barrel.” Hatheway launched LCN products to the Canadian market from her home office in Fort Saskatchewan, Alberta, in 1989. From there she grew, and decided she needed an outside office in an area where the competition was located, so she rented a small 900-square-foot space on the same street. She vowed to the owner that she would one day buy the entire 7,500-square-foot building, and six years later she did just that. From there she opened the European Institute of Esthetics, which is now housed in its own building with 13,000 square feet. Last fall the Institute was named Canadian school of the year at the Canadian Teachers and School Owners Convention. Hatheway says having good people you can trust and rely on to help with your success is key. “Loyal employees are a must. Passion, focus, honesty and hard work will bring rewards.” On the subject of bad decisions she says, “Deliberately nobody makes bad decisions, but sometimes life throws you a curve ball and things turn out differently. But you learn something from it, so it’s still good. Life is all about the journey and the great people you meet in business, and friends and family make it all worth it. Looking back, I would do it all over again.”

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haron Sharpe-Titus started out working for a distributor and modelled for John Casablanca’s modelling agency in Edmonton at the age of 20. She then went on to help open and manage the Nova Modelling Agency in St. John’s Newfoundland for two years before moving back out west to work for a distributor again. At 27 she took out a loan to study hairdressing in Winnipeg while her husband, Gerry, worked for another distributor. After a few years in Winnipeg, they decided to SHARON SHAPE-TITUS move to Saskatchewan and go into the distributor business themselves with another partner whom they eventually bought out. In 16 years, Sharon and her husband have made a small operation into one of the most successful ones in western Canada, with 76 employees and serving Manitoba, Saskatchewan, Alberta and parts of Ontario. “ESP Salon Sales stands for Education Service and Product,” says Sharpe-Titus. “My philosophy has always been, if you give the right education and service, the product is secondary. A good line in the hands of the wrong distributor will go nowhere, but in the right hands it can be hugely successful.” When asked about the secret to her success, she says, “I would have to say perseverance, dedication, hard work, high ethical standards and being honest with people. Especially starting out, the biggest challenge is getting people to believe in what you’re doing. Being consistently honest and ethical in your business practices, they will see that you can help them grow their business. My business style is honesty first and then hiring great people to work for you. It’s not about me, it’s about all of us working for us, and that includes our staff and our clients.” Sharpe-Titus is grateful for her success and believes in giving back to help young people get a start on the road to success. She set up a scholarship fund for students from her old high school who plan to study artistic or business programs in their post-secondary education. “I came from humble beginnings, and it’s my way of giving thanks and helping someone else follow their dreams. I wish I’d had it when I was there.” This year she will introduce her own line of cosmetics for the professional beauty industry.

oris Tan grew up in Winnipeg and started her career in the hotel industry. When she moved to Edmonton in 1978, she was working as a cocktail waitress and modelling on the side for Simon Chang at Eaton’s department store and making good money. A friend introduced her to KMS California products, and she discovered that “they hire people to sell these wonderful products.” She met with a distributor and said, ‘If you give me the option to buy 50 per cent of the company, I will sell for you.’ I went D O R I S TA N to California and even met with the president of KMS to learn more about the company. After I started to bring in the

salon > april 07

sales, the distributor didn’t want to honour our deal, so I left. I started working for other distributors and did very well with it. Then I went to the IBS show in New York in 1980 and discovered everything was about nails. I came back and decided that there was a future in the industry, and it was in nails. “I worked for a few more years as a distributor sales consultant, but also selling nail products out of my basement and car, which the distributor didn’t mind at all. Then I decided it was too much and took the leap and launched a storefront with International Beauty Services in 1985 and a hair care product line called Aveda.” In 1986 she started carrying the Matrix line and kept growing. Today she has a head office in Edmonton and 12 stores throughout Alberta, Saskatchewan, Manitoba and British Columbia and about 90 employees, one of which is her daughter Sabrina, who is her district manager for Calgary. In 1992 Tan finished the three-year Harvard University Graduate School of Business Administration’s, Owner President Management program. In 2003 she received the Canadian Woman Entrepreneur of the Year Award from the University of Toronto’s Rotman School of Business. She has served several terms on the board of directors of the Allied Beauty Association. “My biggest challenge through the years has been managing people. But my biggest strength is heeding the motto "Winners don’t quit and quitters don’t win." If I could offer one piece of advice to anyone starting out in this industry, it is to invest in your staff and yourself education-wise. Most people forget to do that. Businesses don’t get better unless people learn more. Plan to make time to learn.”

orma Ann Eaton owns a successful salon in White Rock, BC, and is the CEO and chairperson of the board of the Cosmetology Industry Association of British Columbia (CIABC). She started out as an apprentice in a salon in downtown Vancouver “at a very young age,” she says with a chuckle. “My very first goal was to always ensure I was debt-free. I worked long and hard to ensure that I always met that goal. I launched my own salon NORMA ANN EATON when I was 18 years old and I bought my first property at 19, which was another commercial real estate investment. Then at 20 I bought my first house. “I parlayed all those things into successive acquisitions that created a nomortgage situation for me throughout my life. I was always focused, setting short- and long-term goals. You can never get off the track. If I said I was going to pay something down in three years, I set goals to achieve it. But you have to love what you do and be excited about where you are going to end up every day. Otherwise, you really shouldn’t do it. “I have earned 63 awards throughout my career in this industry. Many were achieved at a young age. I wanted to be a platform artist, and the only way to get your name out there in those days was to compete in live competitions—we didn’t have the Contessas. Manufacturers are interested in award winners. If you believe in a product, you can project your talent and your sales skills onstage. I was very fortunate to have worked with Wella Canada as a guest artist for several years, and now I still do stage work for Wahl Canada. “All those years on the road doing shows meant that I missed a lot of time with my family, though, so everything has its price. However, it is rewarding to be a part of the educational side of the industry and give back to the next generation. I love the work I do on behalf of our association and the industry as a whole in Canada.” S

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HAIR AND MAKEUP ANGELA WIEBE AND TEAM AT PURE FORM SALON & STUDIO; TAKAGI PHOTO JONATHAN CRUZ; ALL OTHER PHOTOS LIBERTEE MUZYKA

PROFILE

PULSE

AN EDUCATIONAL TOUR On a recent trip to New York City, Salon Magazine’s Tina Christopoulos visited the Isao Isejima Artistic Institute at the Zotos International headquarters in Darien, Connecticut.

A guided tour of the Zotos International headquarters reveals a distinct Asian influence in the rich decor. Here, we are in the private room of the library, which features a low Japanese table.

“The aesthetic of this space is beautiful, and it’s the first thing people notice when they visit,” says conference manager Jodi Cioffi. “Custom-designed to be a multi-use space, it can be transformed to accommodate a variety of events, from meetings to photo shoots—the perfect educational facility.”

Onstage, Gina Audet captivates the audience. She is one of a group of 30 guest artists (from the U.S. and Canada) who receive training at the AI before giving their own seminars similar to the one our group took part in.

Me with the COO of Zotos International, Ron Kressen, and Capilex Charel presidents Jocelyn Ouellette and Patrick Guévin and Maria Martins.

The centre features a stage complete with drop-down screens and high-tech AV and sound systems as well as colour-balanced lighting fixtures fixtures. There are 18 mobile styling stations that can be reconfigured to create a variety of set-ups, washing stations, a reception area and dressing room.

salon > april 07

The ISO team greets the group of stylists from Quebec attending the ISO Global Fusion Seminar. The 4,500-square-foot, state-of-the-art education centre is located only 60 minutes outside New York City. w w w. s a lo n 5 2 . c a

The Colour of

MONEY NEW for 2007: Confessions™ & Pink Passion™ Also improved for this year: Heart's Desire® & My Passion® Dream On® & Free Spirit®

“Will I get my rebates?”

Ask your Authorized Distributor or call Uvalux BEFORE you buy 1-800-661-6292 Cash Back* and Free Advertising Allowance* only available from Uvalux Authorized Distributors.

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INTERIORS by Colette Wright

SWEET INDULGENCE

fter five years of creating a great look for clients in Kamloops, BC, Shelley Battistella and Davide Fattor, owners of La Dolcevita Day Spa and Salon, did the same for their business. The first floor houses the salon, with a modern

design featuring high-gloss ice-white walls, chrome/metal furniture, flashes of blue light and accents of black. Battistella says it has an energetic, cool vibe but promotes a calm

walls creates a ripple pattern that makes you feel as if you’re floating,” says Fattor. 92

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and soothing experience. “The way the lights reflect from the ceiling and bounce off the

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KELLY FUNK OF NATURAL WONDERS PHOTOGRAPHY

La Dolcevita Day Spa and Salon

19-1220 Ellesmere Rd. Scarborough, ON M1P 2X5, Tel.: 416-291-8057, 1-800-267-4247. Fax: 416-291-2723, e-mail:npgroup@npgroup.ca web:www.npgroup.ca

Visit us at the Toronto ABA Show April 1-2 Booth # 1622 and 1722

INTERIORS

“We expanded from 2,000 to 2,700 square feet,” says Battistella.“The design of the salon and day spa are completely different from one another,” adds Fattor. Battistella says the light boxes mounted on the wall in the reception area were inspired by something they saw at a Vancouver art gallery. Above the cutting stations are rows of what Battistella describes as ice cube halogen lights to blend in with the ice theme. Fattor notes that the thick metal casing from the ceiling down to the mirrors had to look stylish to cover up electrical wires connecting to the outlets on the sides of the mirrors.

“The design of the salon and day spa are completely different from one another” Between stations are movable plexiglas shelves allowing easy access to products for stylists to use on clients’ hair. Stylists wear tool belts so the salon appears clean and tidy at all times and they can work from any station. Even the black shelves displaying retail items in the reception area are made of mesh. “Those little tiny holes prevent us from having to dust every day,” laughs Battistella. Take the stairs to the second floor and you’re standing in the day spa, which looks and feels more like a resort spa. Clients in signature robes and slippers are encouraged to stay as long as they want, to chat, read or enjoy a beverage from the coffee bar, resting on cozy furniture by a gas-burning fireplace. Battistella says every little detail in the spa—from wall colours to home-like decor to the high-end quality towels and linens to the lockers and change rooms—makes it completely different from other day spas. “The only thing you can’t do at La Dolcevita is sleep over.” The treatment rooms have been designed to create more of a soothing and relaxed atmosphere. The entrance is a soundproof double sliding door. “Clients relax more because they are not disturbed by outside chatter or door latches opening and closing.” As the name suggests, they can enjoy a sweet indulgence. S

NAME: La Dolcevita Day Spa and Salon ADDRESS: #9-1380 Summit Drive, Kamloops, BC OWNERS: Shelley Battistella and Davide Fattor OPENED: May 2001 – redesigned in January 2006 SIZE: 2,700 square feet (2 floors) NUMBER OF STAFF: 31 BREAKDOWN: 8 cutting stations; 4 chemical chairs; 3 manicure tables; 3 pedicure beds; 4 treatment rooms; 2 showers; 1 Vichy shower room; 2 change rooms and 2 rest areas. INTERIOR DESIGNERS: Davide Fattor, Shelley Battistella & Jodi Ferner FURNITURE & EQUIPMENT: Gamma Store styling stations; Takara Belmont sinks; Global salon chairs; Silhouet-Tone spa beds; and Camillion furniture. RETAIL HAIR: La Biosthetique and Lanza RETAIL SPA: Dermalogica, La Biosthetique, Allpresan, Tuscan Farm Gardens, Jane Iredale Mineral Makeup, Creative Nail Design and OPI PHONE: 250.372.2232 HOURS: Monday 9 a.m. to 6 p.m., Tuesday to Friday 9 a.m. to 9 p.m. and Saturday 9 a.m. to 5 p.m. WEB SITE: www.ladolcevitadayspa.com

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40 Years in Canada

In celebration of our 85th Anniversary, with over 40 years in Canada, we are passing on special savings on most Takara Belmont Equipment. Contact your local Takara Belmont Distributor before years end, and take advantage of the savings!

Takara Company, Canada, Ltd. 2076 South Sheridan Way Mississauga ON L5J 2M4

1.800.268.5351

tel. 905.822.2755 fax. 905.822.6203

www.takarabelmont.ca

HOT PRODUCTS by Malumir R. Beavis

HOTPICKS 4 2 5 3

TALKING SCENTS Mind and body are indulged with CHI’s new CHIscentual line of hand and body washes and lotions. Skin is left soft, deeply hydrated, silkysmooth and balanced. The senses are pampered with enticing scent combinations, from exotic coconut lime to comforting pumpkin spice. Info: www.farouk.com

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WORK OF ART L’Oréal Professionnel’s Tecni.art line now boasts five new hairsprays containing Hi-Shine Resolution Complex formulated to create a prismatic sheen. From light-hold Texture spray to extrastrong-hold Air Fix, no stylist should be without this dynamic range of non-residue sprays. Info: www. lorealprofessionnel.com

BUTTER UP Cuccio introduces a new moisturizing treatment for the hands, feet and body in two invigorating scents. Organic aloe vera and amino acids hydrate and nourish the skin. Aromas of papaya, guava nectar, Tuscan citrus herbs, bergamot and clary sage engage the senses. Info: www.cuccio.com

SHEAR TEXTURE Add sexy volume and texture with NP Group’s three-in-one shears. Made of Japanese stainless steel, the set includes a 5 1⁄2inch straight shear, a fine thinning shear and a coarse thinning shear. Comes with a convenient carrying case. Info: www.npgroup.com

CURLY CUE For frizz-free, lowmaintenance curls, try Aveda’s Be Curly four-step system. Citrusscented shampoo and conditioner prepare curls for the enhancer, a blend of hydrolyzed wheat protein and organic aloe. Curl Control styling lotion then delivers definition and diminishes frizz. Info: www.aveda.com

OZ NATUREL Hygienic Tea Tree Oil wet wipes by Australian Bodycare are perfect for esthetic services, simplifying pre-wax cleansing. The non-drying, natural ingredients also make these wipes ideal for onthe-go hand cleansing. Info: www.australianbodycare.com S

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PHOTO MICHAEL GRAYDON

Permanent Make-up Training Academy

• Cosmetic tattooing training courses • 5 Day academic program • Four instruc tors to eight students • Produc t pack ages • M odels supplied for all procedures by school • Computerized tattoo equipment • Preferred rates at partnership hotels for fly-in students

Micro-Pigmentation Centre, Inc. 905 625 5155 888 737 6268 MicroPigmentationCentre.com info@MicroPigmentationCentre.com

EVENTS

SHOWS ABA TORONTO, April 1—2 Metro Toronto Convention Centre; Toronto, ON Info: www.abacanada.com ABA WINNIPEG, April 15—16 Winnipeg Convention Centre; Winnipeg, MB Info: www.abacanada.com MARITIME BEAUTY CARNIVAL OF BEAUTY, April 15—16 World Trade and Convention Centre; Halifax, NS Info: www.maritimebeauty.com ABA EDMONTON, May 6—7 Location TBA; Edmonton, AB Info: www.abacanada.com

GOLDWELL PRESENTS: Correct It Creatively, April 1—2, Vancouver, BC; Trilogy, April 2—3, Vancouver, BC; Colour Inspection & Design, April 15—16, Toronto, ON Trilogy (Chinese Speaking), April 23—24, Toronto, ON; Hair Colour Boot Camp, April 30, Vancouver, BC Info: 877.670.6767 ��

KMS PRESENTS: Women’s Cutting Foundations March 11—12, Toronto, ON KMS Studio Series “Cut…Shoot… Brand”, March 23, Vancouver, BC Info: 877.670.6767

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AVEDA PRESENTS: Behind the Scenes, April 15, Calgary, AB; Collection Cut & Colour, April 15, Winnipeg, MB; Collection Cut & Colour, April 16, Saskatoon, SK Discover Aveda Hair Care, April 16, Calgary, AB; Men: Cut & Colour, April 22—23, Toronto, ON; Full Spectrum Solutions & Hair Colouring Techniques, April 23, Winnipeg, MB Innovative Cut & Colour, April 29—30, Edmonton, AB; Behind the Scenes, April 30, Montréal, QC; Behind the Scenes, May 6, Vancouver, BC; Vision Crafting, May 6—7, Toronto, ON Discover Aveda Hair Care, May 7, Vancouver, BC; Info: 800.689.1066 ext.7892

GREAT LENGTHS PRESENTS: Ongoing education programs Info: 800.461.9302 L’ORÉAL PRESENTS: Creative Cut and Colour, April 1—2, Edmonton, AB; Fashion Texture, April 2, Calgary, ABMade to Measure Blonde, April 2, St-Lambert, QC Basic Men’s Cutting, April 2—3, Toronto, ON; Colour Change, April 2—3, Quebec City, QC; Creative Cut and Colour, April 2—3, Victoria, BC Introduction to Colour, April 9, Vancouver, BC; Product Knowledge, April 10, Toronto, ON; Creative Cut and Colour, April 16—17, Burlington, ON; Creative Cut and Colour, April 16—17, Halifax, NS; Keys to Colour, April 16— 18, Toronto, ON; Keys to Colour, April 22—24, Calgary, AB; Colour on Colour, April 23, Edmonton, AB; Made to Measure Blonde, April 23, Vancouver, BC; Colour Change, April 23—24, Toronto, ON; 3-Live Seminar, April 29, Sudbury, ON; 3-Live Seminar, April 30, Toronto, ON; Fashion Texture, April 30, Edmonton, AB; Colour Change, April 30—May 1, London, ON; Creative Cut and Colour, April 30—May 1, Sudbury, ON; Keys to Colour, April 30—May 2, Victoria, BC Colour on Colour, May 7, Vancouver, BC; Made to Measure Blonde, May 7, Ottawa, ON; Tress It Up, May 7, Burlington, ON; Creative Cut & Colour, May 7—8, Toronto, ON; Fashion Texture, May 8, Vancouver, BC Info: 800.361.1861 MATRIX TORONTO ACADEMY PRESENTS: Trend Collection: Passion April 3—4, Toronto, ON C.R.A.F.T. Styling, April 5, Toronto, ON; All Dressed Up April 15—16, Toronto, ON Retail Riches April 17—18, Toronto, ON C.R.A.F.T. Colour, April 19, Toronto, ON Wheel into Chemistry April 22—23, Toronto, ON Ebony to Ivory, April 24—25, Toronto, ON; Competitive Edge, April 29—30,

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Toronto, ON Creative Curls, May 1, Toronto, ON Behind the Red Carpet, May 6, Toronto, ON; Him, May 7, Toronto, ON Info: 888.422.6879 REDKEN PRESENTS: Colour Mania April 16—17, Toronto, ON Gender Bender April 30—May 1, Toronto, ON Ongoing Design and Finishing programs, Ongoing Colour Combos and Hair Colour programs Info: www.redken.ca SCHWARZKOPF PRESENTS: Ongoing educational programs Info: 905.625.7200 ext.240 URBAN BEAUTY SYSTEMS PRESENTS: Educational Programs for Euronatural Hair Extensions In-salon classes also available Info: 866.731.4327

NAIL CLASSES NORTH AMERICAN SCHOOL OF PODOLOGY PRESENTS: Level 1, Advanced Pedicure, April 1— 4, Vancouver, BC; Level 1, Advanced Pedicure, April 1—4, Ottawa, ON Level 1, Advanced Pedicure, April 15—18, Halifax, NS; Level 1, Advanced Pedicure, April 29—May 2, Edmonton, AB; Level 1, Advanced Pedicure, April 29—May 2, Victoria, BC Info: 416.742.4319 CREATIVE NAIL DESIGN PRESENTS: L&P Rebalance April 2, St-Laurent, QC Brisa Master Class May 14, St-Laurent, QC Natural Nail Class May 28, St-Laurent, QC Info: 800.263.8888 ext.242 L&P Master Class April 23, Montréal, QC Nail Make-Over April 30, Montréal, QC

Toronto, ON; Bridal Makeup, April 2, Toronto, ON; Skin Care Methodology, April 15—16, Regina, SK; Ageless Beauty Techniques, April 22, Calgary, AB; Bridal Makeup, April 23, Calgary, AB; Makeup Immersion, May 13—14, Toronto, ON; Makeup Immersion, May 27—28, Vancouver, BC Info: 800.689.1066 ext.7892

Natural Nail Class May 14, Montréal, QC Info: 514.956.5886 ext.1 ESTHETICS PLUS PRESENTS: Level 1 Artificial nails—Beginner; Level 2 artificial nails—Advanced; Electric File, One-on-one training; Airbrushing Workshop; Fast French Fills Workshop; Professional Nails Workshop; Light Cured Nail Art Workshop; Manicure; Level 1 Pedicure—Beginner; Level 2 Pedicure—Advanced; Classic Pedicure, Edmonton, AB Info: 800.557.3223

ESTHETICS PLUS PRESENTS: Waxing/Tinting; Makeup Artistry; Permanent Makeup; PermaLash/ Tinting Workshop, Edmonton, AB Info: 800.557.3223

STAR NAIL PRESENTS: Ongoing Educational Programs Location TBA

INTERNATIONAL ACADEMY OF ESTHETICS PRESENTS: Laser Practitioner Program begins monthly, Sherwood Park, AB

Info: 800.661.9997

Info: 800.352.4383

ESTHETICS CLASSES

Call 416.869.3131 ext.105 or email editorial@beautynet.com for event listing. Due to space limitations we cannot list all events. S

AVEDA PRESENTS: Ageless Beauty Techniques, April 1,

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SCOOP

Saskatoon-based stylist and Pivot Point artistic design team member Laddie James will be featured in the new trend release from Pivot Point International. James will work alongside Yolly ten Koppel, artistic director for Pivot Point International, for its DF Fall Trend Release, a technical series distributed in 70 countries worldwide.

WELCOME BACK The Indola colour, styling and wet lines are being relaunched in Canada with a full educational support system, including full-time technical advisers available for in-salon demonstrations. In Ontario, the Liquid Luxuries division of Toronto Barber and Beauty Supplies is distributing this international brand. Call 888.7INDOLA or visit www.indola.com for more.

From Hairdressers, To Hairdressers

HAIelite Digistik

• Produces Positive/Negative Mega Ions • Ergonomic Non-slip Grip with Built-in Surface Protectors • 9’ Extended Cords with 360° Swivel • Heat Settings From 180° F to 380° F

HAIelite Turbo HAIonic

• • • •

Low EMF ~ Electro Magnetic Field Anti-bacterial and deodorant qualities Genuine Tourmaline Ergonomic Non-slip Grip with Built-in Surface Protectors • Positive/Negative Mega Ion-producing technology • 9’ Extended Cords with 360° Swivel

Richard Ouellette, CEO of HAIelite, has always been committed to inventing products that remain true to the needs and desires of today’s top creative hairstyling professionals. The HAIelite brand is his vision for genuine technology and creative luxury for styling tools that measure up to professional expectations.

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MODEL PHOTO COURTESY OF PIVOT POINT INTERNATIONAL

CANADIAN AMBASSADOR

Your Choice

Logical Step Katharin von Gavel, who brought Allpresan foot care products to Canada, has now developed Footlogix, the next generation of foot care mousses. Caring for a variety of skin conditions ranging from simple dryness to severe conditions, Footlogix is manufactured by KvG Group. For more, visit www.footlogix.com.

Artist Choice, a new distributorship based in Mississauga, Ontario, is now carrying the Profound Beauty line and Hairdo clip-in extensions. For more, visit www.artistchoice.ca.

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PEOPLE CHANGE

Melissa Gill has been appointed director of marketing for Piidea Canada. Having formerly served as brand manger for Joico, Gill now oversees the marketing initiatives for Joico, ISO, Senscience, Quantum and Zotos.

Mario Macchione has taken over as L’Anza’s business development manager for Canada.

Niki Danko has been appointed national sales manager for L’Oréal Professionnel Canada.

Four years after joining Matrix, Stéphanie Gougoux is now heading up its marketing team as group product manager for Matrix Canada.

After eight years as Canadian area sales manager for Farouk International, Elie Andria is now taking on the role of Farouk regional sales manager for the Middle East.

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Welcome to the FUTURE of the Tanning Industry

Prepare for a redeﬁned tanning industry • Prolong your proﬁts year round • Protect your client relationships by offering more

C A L L NO W TO GET ! YOU

“Will I get my rebates?”

Ask your Authorized Distributor or call Uvalux BEFORE you buy: 1-800-661-6292

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Cash Back* and Free Advertising Allowance* only available from Uvalux Authorized Distributors.

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P R E S S PA S S

THE ROYAL FAMILY

On January 7 and 8, 2007, the Schwarzkopf family came to Toronto from across the country for a two-day National Sales Symposium. They got the scoop on the relaunch of IGORA Royalâ&#x20AC;ŚThe Color of Imagination. The also got to hear the latest developments in all things Schwarzkopfâ&#x20AC;&#x201D; Osis, clubSKP, Hairapalooza, Essential Looks and more. Venus Beauty Supplies was named gold distributor of the year and distributor of the year, Chalut was named silver distributor of the year and CanRad recieved the bronze honours. VIP Beauty Supply Inc. from Kelowna BC was honoured with the Spirit of Professionalism Award.

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P R E S S PA S S

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MAN OF CHROME On February 18, Tim Hartley, creative guru for Davines, put on a show-stopping presentation to a sold-out crowd of 225 people at the Metro Beauty Supply Academy in Etobicoke, Ontario. The crowd was treated to a peek at Hartley’s latest collection for Davines, called Chromaline, as well as a three-hour inspirational session including four cuts and presentation of 12 models. 1. George Tsinokas from Valentino's salon poses with models 2. Metro's Frank Miraglia with Davines CEO Tom Kuhn and Bryan Gaum of Urbanity Unique Salon Supplies 3. Ernie Bagnulo of Aquarius Salon with Jason Sherwood and Martha Peterson of Davines and Metro's Angelo Macri 4. Tim Hartley and Lorraine McAndrew of Sassoon's in Toronto T

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PR E SS P A SS

L’ORÉAL LAUNCHES NUDE COLORS

On January 12, L’Oréal Professionnel released its spring 2007 colour trend collection, Nude Colors, at its state-of-the-art academy in downtown Toronto. Featuring a spring trend fashion wrapup by Flare editor-in-chief Lisa Tant and a breathtaking six-model presentation, the event unveiled both the international Nude Color collection and the Canadian rendition of the pearly and luminous colour trends.

1. Daniel Fiorio works on Model 2. Matthew Collins 3. Erin Fernandes and Julie Vriesinga 4.Gayle Marvin, Morella Aguirre, Shelley Murphy and Dominic Tremblay 5. Cheryl Gushue with Lenny and Sabrina Ferri 6. Colin Ford and Niki Danko

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Dermal Integration TechnologyTM is a registered trademark of Pathfinder Management, Inc.

For more information visit:

footlogix.com

The only Foot Care with Dermal Integration Technology™

Giving you the feet you wish you had Tech Poster 8.5” by 11”

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On January 11, Farouk Shami, founder and chairman of Farouk Systems, welcomed guests to his Houston home for a good ol’-fashioned Texan barbecue. This was the kick-off of the 2007 Farouk national sales meeting. Canadian attendees included representatives from Guay Beauté (who were actually honoured with an award for excellence in sales and distribution), Can-Rad Beauty Limited and Modern Beauty Supplies. 1. Amy Vidler with Farouk Shami 2. Woody Michleb with Farouk Creative team and models 3. Modern’s Joe Perri, Can-Rad’s Bob Schoeler, Farouk Shami, Elie Andria and Scott Emerson 4. Jason Yates, Bob Schoeler, oeler, Shauky Gulamani, oeler Elie Andria and Guay Beauté's Pierre Hétu 5. Guay Beauté with Farouk

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Introducing the NEW Bestselling Lotions for 2007!

“Will I get my rebates?”

Ask your Authorized Distributor or call Uvalux BEFORE you buy 1-800-661-6292

! L NOW L A R C ET YOU TO G

Cash Back* and Free Advertising Allowance* only available from Uvalux Authorized Distributors.

DEAL L A I C E SP 1offe-r*6292 6 6 0 0 8 1- Limited time

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P R E S S PA S S

CHATTERS EASTBOUND Chatters held the grand opening of its newest salon and beauty superstore at the Heartland Town Centre in Mississauga, Ontario, on January 16. This is one of 18 new locations planned for their expansion east. Montreal, Owen Sound and Thunder Bay, Ontario, opened late fall 2006.

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1. Chatters executives Sean Duffy, Cory Anderson, Ken Fisher and Jason Volk with store managers Anna Tullo and Maggie Stanczak. 2. Sean Duffy with BSG’s John Costanza and Salon Magazine’s Laura Dunphy 3. Wahl’s Scott Fraser and Aldo Gemmiti with Nioxin’s Will Narynski 4. Jason Volk with Alternative Beauty’s Sean Coyle and Tony Marinaccio

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P R E S S PA S S

1 2

REDKEN SYMPOSIUM

Redken Symposium takes place every two years, with over 10,000 attendees from over 50 countries. This year’s venue was Mandalay Bay in Las Vegas in January. Canadians enjoyed an extra day of classes with Redken Canada Day, designed specifically for Canadian attendees.

1. Team Redken with Canadian distributors enjoyed a helicopter excursion to the Grand Canyon 2. Al Barillas and Sean Coyle with Hair Metrix’s, Grace HillMcKay and staff 3. Jereme Bokitch and Terry Ritcey 4. Karie Constantino and James Ellis 5. Alternative Beauty sales reps with salon clients 6. Doriane Dalati, Maurice Doucet and Kevin O'Regan on the helicopter ride 7. Jack Ingraham and Bernard Nassif

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FUTURE VISION

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Presented at Toronto’s Princess of Wales Theatre on January 14, Wella’s Future Vision 2007 event drew about 1,800 beauty professionals from across Canada. With presentations by the Vidal Sassoon

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creative team, Sebastian Professional’s artistic team and with special guest artist Nick Arrojo, the show was the complete package. Veteran stylist Fabio Sementilli won Wella’s Master of the Arts Award.

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1. Sebastian’s Robert DiTacchio and team 2. Charbel Gereige, Phil Rice, Joe Iannuzzi and Giselle Gereige. 3. Fabio Sementilli and his Salon Shampoo family 4. Heather Wenman and Adriana Balea 5. Sassoon’s senior creative director, Traci Sakosits, with a fan 6. Wella-Sebastian sales consultant Ivo Tiberio with salon clients

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LIMITED TIME OFFER! $500.00 OFF TANNING BEDS

ASK ABOUT OUR

SMART TAN

**Rebate offer applies to 32 lamp beds and larger. Offer expires April 30, 2007. Call for details.

SALON TRAINING

! L NOW L A C OUR

“Will I get my rebates?”

Ask your Authorized Distributor or call Uvalux BEFORE you buy: 1-800-661-6292

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DANGER. Ultraviolet Radiation. Overexposure causes skin and eye burns.Use protective eyewear. Follow instructions.Drugs and cosmetics may increase UV effects.UV exposure can be hazardous to your health andin the long term can contribute to premature ageingand skin cancer. UV effects are cumulative.Greater risks are associated with early and repeated exposure.

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Marketplace

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Your guide to products and services for professional salons

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Our “Beauty All” program offers: Extensive Coverage Professional Services Industry Knowledge Individualized Solutions We specialize in: Aesthetics Electrolysis Lazer Hair Removal Spider Vein Removal Hairdressing All other beauty treatment Call today for a no obligation Insurance Review & Quotation.

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Safety & Security Wherever You Are

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Nacora Insurance Brokers Ltd. 6451 Northwest Drive, Mississauga, ON Phone: (905) 405-8827 ext:575 Fax: (905) 677-6380 Toll Free: 1-800-761-4938 Email:info.canada@nacora.com Website: www.nacora.com

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Classifieds ��

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�� SALON MAGAZINE English edition, USPS 015-615 is published monthly, except for February, June, August and December by SALON COMMUNICATIONS INC. 365 Bloor Street East, Suite 1902, Toronto, Ontario, M4W 3L4, Canada. US office of publication: 2221 Niagara Falls Blvd, Niagara Falls, NY 14304-5709. Periodicals Postage Paid at Niagara Falls, NY, US postmaster: Send address changes to Salon Magazine, PO Box 1068, Niagara Falls, NY 14304. ISSN 1489-7059 Volume 16 Issue 5 w w w. s a lo n 5 2 . c a

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A.I.I. China Glaze pg 67 .....................................800-621-9585 ........................ www.aiibeauty.com A.I.I. GiGi Wax pg 105 ........................................800-621-9585 ........................ www.aiibeauty.com A.I.I. IBD pg 87 ..................................................800-621-9585 ........................ www.aiibeauty.com Aveda Earth Month 2007 pg 21 .........................800-328-0849 ........................ www.aveda.com Aveda Earth Month 2007 pg 23 .........................800-328-0849 ........................ www.aveda.com Calbrook Calgel pg 98 ......................................866-5-CALGEL ...................... www.calbrookcanada.com Canadian Micro Pigmentation pg 97 ................888-737-6268 ........................ www.cdnmicropigmentation.com Chatters Canada pg 49 .....................................888-944-5055 ........................ www.chatters.ca Collega for Aveda Toronto Institute pg 41 ........800-689-1066 ........................ www.putyourselﬁnourhands.ca Cosmetics Based on Nature pg 101 .................877-283-7546 ........................ www.cosmeticsbasedonnature.com Creative Nail Design pg 17 ...............................800-833-NAIL ....................... www.creativenaildesign.com Dennis Bernard TCA pg 73 ...............................800-541-5456 ........................ www.DennisBernard.com Dikson Premium Color pg 37 ...........................800-334-8240 ........................ www.diksonservice.com Donato Hairdo pg 42 .........................................866-424-2278 ........................ www.donato.ca Essie Starting Over pg 39 .................................800-232-1155 ........................ www.essie.com Farouk CHI Curl Preserve System pg 19 ..........800-237-9175 ........................ www.farouk.com Foot Logix pg 107 ..............................................888-442-4408 ........................ www.footlogix.com Framar International pg 114 ............................888-636-4548 ........................ www.foil-it.com Fudge Headpaint pg 29 .....................................888-383-4387 ........................ www.fudge.com Global Best Beauty Trading pg 108 Great Lengths pg 30 .........................................800-461-9302 ........................ www.hscinternational.com Hair Art & Information Hai Elite pg 100 ...........877-212-8700 ........................ www.hai-elite Hair-Brain.com pg 51 ...................................................................................... www.hair-brain.com Intercosmetics RVB pg 77 ................................800-263-4333 ........................ www.intercosmetics.ca International Beauty Sevices pg 99 ..................800-642-3818 ISO pg 25 ...........................................................800-267-4676 ........................ www.isohair.ca Joico Vero K-Pak pg 122-124 ...........................800-267-4676 ........................ www.joico.com Keyano Mango Madness pg 113 ...................................................................... www.keyano.com L’anza Healing Haircare pg 35 ..........................800-423-0307 ........................ www.lanza.com L’Oréal Professionnel tecni.art pg 8-9..............800-361-1861 ........................ www.lorealprofessionnel.ca Lanvain Didier Gomez Collection pg 45............800-361-2586 ........................ www.lanvain.com LCN Olive Care pg 75 ........................................888-422-6677 ........................ www.lcn.ca Liquid Luxuries Salon Systems pg 83 ..............800-387-2962 ........................ www.tbbs.com LKM Beauty International pg 114 .....................877-764-4547 ........................ www.lkmbeauty.com Magna Esthetics Supply pg 112 ........................800-561-3766 ........................ www.magnaesthetics.com Matrix color.smart pg 14-15 .............................800-361-1861 ........................ www.matrix.com Matrix Vavoom Gold Heat pg 6-7 ......................800-361-1861 ........................ www.matrix.com Milano Computer Systems. Inc pg 110.............800-667-1596 ........................ www.milanosystems.com NAHA 2007 pg 116 ............................................800-468-2274 ........................ www.oneroof.org Nail Depot pro•sticks pg 106 ...........................800-668-2256 ........................ www.thenaildepot.net National Hairdresser Services pg 26................888-424-7111 ........................ www.nhshair.com NP Group Classimo pg 93 .................................800-267-4247 ........................ www.npgroup.ca OPI Garden Party SoftShades pg 13 .................800-341-9999 ........................ www.opi.com Pivot Point Canada pg 98 ..................................888-735-4247 ........................ www.pivotpointcanada.ca PureOlogy Serious Colour Care pg 11 ..............800-331-1502 ........................ www.pureology.com Redken Color Fusion pg 2-3 .............................866-9REDKEN....................... www.redken.ca Redken Exchange pg 27....................................866-9REDKEN....................... www.redken.ca Rova Beauty Systems pg 104 ............................888-442-9999 ........................ www.tanningtechnologies.com Salon52 pg 59....................................................800-720-6665 ........................ www.salon52.ca Schwarzkopf clubSKP pg 16 .............................800-463-3081 ........................ www.schwarzkopf-professional.com Schwarzkopf Igora Royal pg 4-5 .......................800-463-3081 ........................ www.schwarzkopf-professional.com Star Nail pg 79 ..................................................877-852-STAR ....................... www.starnailcanada.com Star Nail Cuccio Naturalé pg 69 .......................877-852-STAR ....................... www.starnailcanada.com Supre pg 52-53 .................................................800-825-7020 ........................ www.supre.com Supre Hempz pg 89...........................................800-825-7020 ........................ www.hempzhaircare.com Supre Hempz Black Label pg 111 ....................800-825-7020 ........................ www.supre.com Takara Belmont pg 95.......................................800-268-5351 ........................ www.takarabelmont.ca Trade/Glamour Secrets pg 76 ......................................................................... www.glamoursecrets.com Ultra Haircare pg 82 .........................................800-328-3006 ........................ www.dencoultra.com Urban Beauty Systems pg 47 ...........................866-731-4327 ........................ www.urbanbeautysystems.com Uvalux Australian Gold pg 91 ...........................800-661-6292 ........................ www.uvalux.com Uvalux Bestselling Lotions 2007 pg 109 ..........800-661-6292 ........................ www.uvalux.com Uvalux Cheers pg 81 .........................................800-661-6292 ........................ www.uvalux.com Uvalux Hydration Station pg 102 ......................800-661-6292 ........................ www.uvalux.com Uvalux Tanning Beds pg 115.............................800-661-6292 ........................ www.uvalux.com Your Name Professional pg 71 .........................800-221-3071 ........................ www.yournamepro.com w w w. s a lo n 5 2 . c a

LAST WORD

LEARNING TO FLY by John Steinberg

PHOTO BARRIE WENTZELL

“

o not seek to follow in the footsteps of the men of old; seek what they sought.” This 17th-century wisdom from a Japanese poet was about the art of calligraphy. But undoubtedly it also applies to our art of hairdressing. While I prefer not to be thought of as a man of old, I do find myself regarded as a mentor by people in the hairdressing community. It seems my commitment to and longevity in our trade, and my constant searching for and awareness of new ideas have brought me this title. My dictionary defines mentoring as the practice of assigning a junior member of staff to the care of someone more experienced who assists in their career. And it defines a mentor as a wise or trusted guide. I like that definition, and I’ll do my best to live up to it. At times like this, and indeed at any time, I like to reflect on and give thanks to those who went before and guided me on my path — it helps to keep me humble. My parents were my earliest mentors. They were both in the fashion business, and as well as having a great sense of style they were well-mannered and utterly charming. My mother, for example, always insisted I open the door for the fairer sex. My father was a good sport; playing the game well and honourably was just as important for him as winning. I’ve always tried to put his philosophy into action in all my business dealings. Then there was my math teacher, Mr. Nichols. When I was 14, he made me captain of the school cricket team. This led to the only good comment I ever had on my school report: “Shows leadership.” (I was terrible at math and every other subject except cricket.) Then I entered the world of hairdressing. I shall always be grateful to the master Robert Edele, one of the first educators and stylists for Vidal Sassoon. I worked for Robert for a year and a half in his salon in a London suburb. His

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willingness to give all his knowledge and bring out the best in a student shaped and moulded me and laid the groundwork for my career. He helped me become a really well-rounded hairdresser by showing me my first steps, from pin curls to rollers to cutting and putting hair up. And he reinforced my parents’ message about being respectful. That was in 1960, the dawning of a new era for cutting hair. Of course, the man we have to thank for that is Vidal Sassoon. I’ve said it before, but without him hairdressing would not be where it is today. Another person who taught me a lot was the incredible British-born fashion photographer Malcolm Batty. From him I learned to appreciate light and composition and the art of looking and seeing. I was fortunate to work with Malcolm on many occasions. Notably, with his direction I did the first cover for Toronto Life Fashion in 1977 — an achievement I still count as one of the best on my résumé. Of course, a mentor is pointless without students. No problem, according to industry maven Kathleen Clinckemaillie. “In the States, hairdressing schools are growing at a very fast rate,” she says. “The school business is growing as quickly as the colour business. That tells us that the need for hairdressers is huge in the U.S. — and we always follow suit.” So to those students aspiring to become good hairdressers: If you make a mistake, ask yourself what you learnt by it. Never stop asking, and never stop having the willingness to learn. Teachers open the door, but you must enter by yourself. S John Steinberg is the owner of Toronto’s John Steinberg & Associates. He’s currently celebrating 47 years in the beauty business and continues to be one of Canada’s premier style makers. Check out: www.johnsteinberghair.com.

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