Salon Magazine, May/June 2010 by Salon Communications Inc.

l salon magazine

Publications Mail Agreement No. 40011270 PO Box 357, Beeton Ont., Canada L0G 1A0

the business of beauty and style

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All Business Social media, salon renos, staff turnover and more!

may+june 10 $5 salon52.ca

4/22/10 2:14:14 PM

Design pulse

Get on the pulse of style.

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EYE ON DESIGN: THE PHILOSOPHY

Open your eyes to the inspiration around you. Find your focus. Discover a way of seeing and being that releases creativity. Eye on Design is shaped by the vision of the Matrix Global Design Team. With an eye on the latest design trends from around the world, our award-winning artists translate these emerging influences into the latest cut and styling techniques. Imagine your next look…

Get on the pulse of style.

GlObal cOllabOratIONS INSpIrE ON-trEND DESIGNS

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Errol Douglas

Darek Wierzbicki

Ammon Carver

Winner of the world’s most coveted hairdressing awards, celebrity stylist Errol collaborated on our first Eye on Design collection and now he’s back with edgy styles emerging on London streets.

Winner of the NAHA North American Hairstyling Award, Mirror Awards 2010 Hairdresser of the Year, Avant-Garde Stylist of the Year, and the Canadian Contessa Colorist of the Year Award, Darek brings his sophisticated eye to our new shape-morphing cuts.

Matrix America Artistic Director and stylist for the MTV Music Awards, Ammon brings his rock-star styling skills to the party. Errol and Darek created the cuts, Ammon shuffled them up for double the looks.

14/04/105:36:28 10:56 PM AM 4/19/10

ÂŠ 2010 Wella Canada Inc., Mississauga, ON. L5R 3M3 1-800-267-1962

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BLONDOR BRINGS

LIGHTENING INNOVATION From the creators of the award winning Blondor Multi Blonde Powder...

NOW lighten and tone in one step NEW BLONDOR EXTRA COOL BLONDE POWDER AND BLONDE SEAL AND CARE to master the coolest blondes.

2010 Behind the Chair Stylist Choice Award Winner Now 8 time winner Stylist Choice Award

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T H E C O L O U R O F I M A G I N AT I O N

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UNVEILING...

THE FIRST IRON THAT

RECONSTRUC AS YOU STYLE

For the first time, you don’t have to choose between the style you want and the healthy hair you deserve. By infusing hair with NEW ReconstRx VaporFuel, the ReconstRx VaporIron delivers all the healthy benefits of the World’s #1 Hair Reconstructor as you style, leaving hair unbelievably shiny, smooth and healthy.

PROVEN TO REPAIR & PROTECT HAIR AS YOU STYLE Actual images of hair after styling with:

vs. Leading Professional Flat Iron

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UCTS

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WWW.JOICO.COM

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DISCOVER INOA TODAY 1-877-281-2798 OR WWW.INOA.CA

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Together. A passion for hair 012.013.se.mj10.skp_bc.2.indd 12

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Rebuild beauty from within. NEW: BC hairtherapy with Amino Cell Rebuild technology is designed to create beautiful hair with brilliant shine. A new generation of care delivers a new level of performance by targeting damaged hair cells and rebuilding the condition of hair from the inside. Discover a new way to care for hair, discover hairtherapy.

PLUS 2 MAJOR CONTESTS that you won’t want to miss out on! Ask your Schwarzkopf Professional consultant about how your clients can win an all expense paid trip to NY AND how hairdressers across the country can win an all expense paid trip to London, England … all compliments of BC hairtherapy! Full contest details on www.letyourhairBCeen.ca Contest ends May 31, 2010.

Need more information – just ASK! www.schwarzkopf-professional.ca or 800.463.3081.

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RECAPTURE YOUTHFUL HAIR

NEW TIME RESET

for porous, age-weakened hair

Breakthrough technology helps repair years of damage and diminish five signs of aging hair. Begin the restorative process in the salon with a treatment featuring Intra-Cylane速 to even surface porosity and rebuild internal structure. Continue the care at home with age-fighting formulas that renew texture, enhance density, replenish moisture and shine, and defend hair against free radicals for younger, more resilient hair from root to tip.

fight 5 signs Of aging: 1. Change in texture 2. DiminisheD Density 3. surfaCe Dullness 4. inCreaseD Dryness 5. fragility/Breakage

94%

AFTER

77% 88%

INCREASED DENSITY*

ENHANCED SHINE*

IMPROVED MANAGEABILITY*

BEFORE

*Based on the professional evaluation of 35 hairdressers from participating Redken salons over a 2 month period using an insalon Intra-Cylane速 serum and a conditioner.

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AFTER

BEFORE

50 YEARS INSPIRING THE PROFESSIONAL EDGE

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David Glover

l salon

may+june.10 52

Make a Change

Is renovating your salon or updating your design concept right for you?

About Face

Beat the Clock

Get time-starved clients back into the salon

Winning Situation

Enter the Contessa Salon Business Excellence category to see if your operation has what it takes

54 Training Day

Put a stop to the revolving door of staff turnover in your salon

Stay up-to-date on your business education with these on going training programs

next in line

fEatures

on the menu

being social

The succession model in the beauty industry

Social networking can boost your business in more ways than one

salon > may+june 10

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All Business Social media, salon renos, staff turnover and more!

may+june 10 $5 salon52.ca

Collection: BHA 2009 Hair: Desmond Murray, Atherton Cox, London, UK Makeup: Jo Sugar Wardrobe: Karl Willett Photos: Desmond Murray

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Learn to communicate your spa’s message through an effective service menu

the business of beauty and style

Publications Mail Agreement No. 40011270 PO Box 357, Beeton Ont., Canada L0G 1A0

41 SPECIAL business section:

magazine

Hair Collections

Featuring looks from David Glover for Kevin.Murphy, Pure Hair Extensions, Rino Balzano and the team from Onaré Salon

4/16/10 9:33:04 AM

Checklist 75 contessa Salon Magazine

surveyed 25 hairstylists—all past Contessa entrants—to get the top items on their photo shoot day checklist

salon52.ca

4/21/10 12:05:31 PM

™

ONLY IN THEATERS

Funky dunkey

what’s with the cattitude?

rumple’s wiggin’

Who the ogre-the-top Shrek Are You? blue

fiercely fiona

SIX SHREK-TACULAR COLORS FOR NAILS!

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Contains no DBP, Toluene, or Formaldehyde. Features OPI’s exclusive ProWide™ Brush

4/19/10 5:08:29 PM

SHELF LIFE Six must-have products to get your clients summer-ready

Onaré Salon

REGULARS 22 EDITOR’S LETTER 24 PUBLISHER’S NOTE 26 SALON52.CA This month on salon52.ca

HAIRLINES Redken launches Time Reset p.29; Gearing up for Contessa 22 p.30; Oribe launches in Canada p.30; the new faces of Joico and Rusk p.30; the latest solutions for thinning hair p.31; post Olympics round-up p.32; the latest launches from Kevin.Murphy p.32; Goldwell searches for top creative talent for the 2010 Color Zoom Challenge p.33; Woody’s introduces two new products p.33; the latest tools

NAILS How to give your clients longevity on their manicure or pedicure

INTERIORS

80 85

SCOOP

LAST WORD

A talented team immersed in a warm, stylish design reels in Maritime salon and spa lovers

EVENTS Coverage of Toronto ABA, Aveda Wine for Water, Toronto Fashion Week and more

by John Steinberg

from Joico and Hot Tools p.34; the Euro Loft by Belvedere launches in Canada p.35; Joico’s annual Vero K-Pak Color competition is back p.35; Shelf Life offers six must-have products to get your clients summer-ready p.38

Blonde Ambition

salon > may+june 10

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PROFILE

COLOUR

CONTESSA GALLERY

Salon Magazine sits down with Doriane Dalati from L’Oréal Professionnel

How to help your fair-haired clients choose the right shade and maintain it

Cindy Bartlett talks about her C21 Session Hairstylist collection

salon52.ca

4/22/10 3:16:54 PM

Colour with Style

FASHION+ TECHNOLOGY= BEAUTIFUL RESULTS

Outshine the competition with cutting edge fashion blended with innovative technology. www.tigiprofessional.com (800)259.8596

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ESSEnSity Colour

路

Care

路

Styling

Together. A passion for hair f o r m o r e i n f o o n e s s e n s i t y c o n tac t 1- 8 0 0 - 4 6 3 - 3 0 81 o r v i s i t s c H wa r z ko p f - p r o f e s s i o n a l .c a

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100%

Performance

Compromise Superb performance â&#x20AC;&#x201D; powered by nature! FREE FROM artificial fragrances, ammonia, silicones and parabens

g r e e n t i p : w i t h s u m m e r a p p r o a c h i n g , i f yo u m u s t u s e yo u r a /c m a k e s u r e yo u k e e p i t at 2 6 . 5 Â° c

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EDITOR’S LETTER

salon52.ca what’s on

Visit salon52.ca and download the Official Contessa 22 Entry Form! Nail Category RULE CHANGE. See complete details online.

Contessa 22 The canadian

Hairstylist of the

Year awards

u readyRm Are yo fo’s ENTR ialCa naYda ficbe ofto UST 17, 2010 aUG E: dEadliN ? next hair royalty

salon > may+june 10

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Download your entry form, only available on salon52.ca Enter by August 17, 2010

hen I was growing up, my wonderful mother started her own business as a piano teacher. Within a year, she had over 60 students and to this day (more than 20 years later) she still has a waiting list for her lessons. It wasn’t until now, as this year’s Salon Magazine business issue came together, that I began to wonder what her secret to success was. Looking back, I can see how my mother had a grasp on “the big picture” when she began her career. She had a love for music and teaching others, while understanding the dynamics of what truly makes a business work. She had effective marketing techniques, built a studio that functioned well and mapped-out thorough lesson plans for each student. She taught me that business is a balance between passion for what you love to do and the serious stuff that makes your operation profitable. After all, when you think about the big picture of your business, isn’t that really what it’s all about? We called our special business section in this issue “The Big Picture” because we want Salon Magazine readers to take a step back and look at all corners of their operation. We’ve investigated everything that fuels your business from renovating your salon (p.42), to handling turnover (p.44), to planning for a successor (p.46), in hopes that it will assist you in taking your passion for this industry to the next level and making it even more of a triumph. One of the biggest drivers for my mother’s piano teaching business has always been word of mouth. Today we live in an age where the power of word of mouth is just about everywhere thanks to the phenomenon of social media. Be sure to check out our story on this topic (p. 50) to read about how social media can have a positive impact on your business. I hope you find some inspiration among these pages. Email me at emily@beautynet.com and let me know what you think of the issue!

Contessa 22

The Canadian

Hairstylist of the

Year Awards

Emily Gravelle Editor

PHOTO BABAK, HAIR AND MAKEUP CHERYL GUSHUE

hair: Lina Shamoun, makeup: Boriana, photo: DaviD hou

The Secret to Success

salon52.ca

4/22/10 3:21:53 PM

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PUBLISHER’S NOTE issn 1197-1495 volume 19 issue 7

s a lo n 5 2 . ca

Editor

Emily Gravelle > 416.869.3131 ext.102 | emily@beautynet.com group ART DIRECTor

Gillian Tsintziras > 416.869.3131 ext.106 | gillian@beautynet.com editor-in-chief (FRENCH)

Yasmin Grothé > 514.341.0621 | yasmin@beautynet.com managing Editor

Melissa Brazier > 416.869.3131 ext.119 | melissa@beautynet.com associate editor

Anupa Mistry > 416.869.3131 ext.112 | anupa@beautynet.com designer

Elizabeth DiSilvestre > 416.869.3131 ext.113 | elizabeth@beautynet.com

editorial intern

Subha Arulvarathan

Pillar of Strength

Laura Dunphy Publisher

salon > may+june 10

se.mj10.PubNote.3-3.indd 24

Pam Fulford

copy Editor

Allan Britnell Contributors

John Steinberg, Chris Tsintziras, Colette Wright

publisher/PRESIDENT

Laura Dunphy > 416.869.3131 ext. 110 | laura@beautynet.com Director of Sales & Business Development

Jade Bateman > 416.869.3131 ext. 120 | jade@beautynet.com U.S.A. SALES REPRESENTATIVE

Samantha Anobile > 310.926.9288 | samanthaanobile1@gmail.com Sales Associate

Alice Ardal > 416.869.3131 ext. 220 | alice@beautynet.com production manager

Alan Swinton > 416.869.3131 ext. 111 | production@beautynet.com ASSISTANT TO THE PUBLISHER

Karren Han > 416.869.3131 ext. 118 | karren@beautynet.com circulation manager

Target Audience Management Inc. T. 905.729.2727 | F. 905.729.0227 salon@tamicirc.ca Finance

Aylin Aykul > 416.869.3131 ext. 114 | accountant@beautynet.com BUSINESS ADMINISTRATOR

Candice Besselaar > 416.869.3131 ext.108 | candice@beautynet.com cHAIRMAN

Brian Light > 416.869.3131 ext. 104 | brian@beautynet.com vice-president & West coast editor

Greg Robins > 604.561.4971 | greg@beautynet.com

Subscription rates For Canada 1 year (8 issues) $40.00 GST included 1 year (3 copies each of 8 issues) $60.00 GST included. Canadian orders only, must be to same location for US 1 year (8 issues) $50USD a ddr ess c ha n ge s Email: salon @ tamicirc.ca

Fax: 905.729.4432 or send your cover label and new address to: Salon Magazine Subscription Services

PO Box 357, Beeton, ON L0G 1A0 Canada

Phone: 905.729.1288

S A LON M AG AZ IN E 365 Bloor St. E. Suite 1902 Toronto, ON, M4W 3L4

T. 416.869.3131 | F. 416.869.3008

641,218 professional and consumer readers every issue (source: Market Facts of Canada Ltd.) Hair Bill Rowley Photo BABAK

hey say there’s not an ill wind that doesn’t blow some good. As an optimist, I feel there are some great indicators that this holds true for the professional beauty industry. Recently, I’ve been to a lot of shows where attendance has been strong, and in some markets—the US, for example—there’s been record numbers. This is possibly a sign that beauty professionals have a keen desire to move ahead. Business experts say that in weak economic times it’s important to review business practices. Paul Pagliaro, president of Milano Software, says it’s critical to reinvent and reengineer your business whether times are good or bad. Staff need to be reeducated and salon owners should be attending business seminars and networking with owners of other successful businesses (not just salons). Another indicator that things are looking up is that manufacturers and distributors are investing in top-notch business programs. I’m not talking about a two-hour talk on retailing, rather serious in-depth programs where companies like Redken, Venus Beauty Supplies, L’Oréal Professionnel, KPSS and many more, are providing a wide variety of educational tools. When companies like these invest in training, you can be sure it’s a well-researched trend worth jumping on. Read more on page 54. Recently at America’s Beauty Show, I attended a keynote address by Reuben Carranza, North American Leader—P&G Salon Professionals, where he stated: “Beauty is the business everyone is fighting over.” He was referencing the fact that mass retailers are expanding their beauty departments; stores like Shoppers Drug Mart know there’s a big demand for hair care products and want a piece of the pie. P&G has done some major market studies to understand the consumer known as “the beauty enthusiast.” This woman wields tremendous buying power and views the salon and beauty professional as her key source for advice. Salons are in the envious position of having considerable clout with the consumer, which no drugstore can compete with. There’s a huge opportunity for continued growth, and I wonder if we are taking this for granted. This isn’t just a trend; it’s a new way of looking at beauty.

senior staff writer

Return undeliverable Canadian addresses to: Circulation Department, Salon Magazine, PO Box 357, Beeton, ON, L0G 1A0 Canada

National Magazine Awards Gold

Silver

2008 2003 2002 1998 1995

2009 2003 2001 1997 1996

Top Five

2009 2008 2002/2001 2000/1999 1996

Canada Post Canadian Publications Mail Sales Product Agreement No. 40011270

Printed on recyclable p

This magazine is recyclable. Please recycle where facilites exist.

The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

printed in cana d a

From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available contact us via one of the following methods: phone 416.869.3131, fax 416.869.3008 or e-mail salon@tamicirc.ca. Our privacy officer is Brian Gillett at 905.729.1288.

salon52.ca

4/21/10 11:06:28 AM

Shellac™ • On Like Polish.

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patent pending

SAY HELLO TO THE FIRST HYBRID NAIL COLOR.

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4/8/10 10:58 AM 4/19/10 5:06:31 PM

salon52.ca what’s on

may+june 10

> PURE HAIR EXTENSIONS BACK TO THE PAST > DAVID GLOVER - A LOVE AFFAIR > O N A R É S A L O N - SPRING COLLECTION > RINO BALZANO - PARLOUR OF TWILIGHT

salon52.ca/contest GET INSPIRED AGAIN! Want to see your work in Salon Magazine? ESSENSITY’s Inspired By Nature contest is back for another year! Go online to submit your nature inspired image! GEAR UP WITH HOT TOOLS Hot Tools is giving away a 1 in. Nano Ceramic Salon Flat Iron, Tourmaline Ionic Professional Dryer, Cape, Clips, Heat Resistant Combs and a Stylist Skirt. Contest runs May 14 to 28, 2010.

FUEL UP WITH JOICO Enter to win the Joico K-Pak ReconstRx VaporIron, VaporFuel and an instructional DVD. Giveaway runs June 4 to 18, 2010. 26

salon > may+june 10

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PRODUCTION COORDINATOR: MELANIE WATSON; PHOTOS: BABAK

PURE HAIR EXTENSIONS APPLICATION: CASSIE BOYD;

collections

MAKEUP: SHAREENA REARDON; WARDROBE: CHARLIE PRICE;

collections > news+events > contessas > features > videos > blog > contests + more

s52 blog Check out salon52.ca/blog for the latest news and photos from guest bloggers Fabio Sementilli and Babak, and hair gossip, celebrity style, photos and the lowdown on salon politics.

GET YOUR CONTESSA ENTRY FORM ONLINE! It’s that time of year again! We want to make it as easy as possible to enter this fall’s Canadian Hairstylist of the Year awards, so look for the entry form exclusively online! Head to salon52.ca/contessa for the form, deadline and event details!

Straight to your inbox! See the latest collections, ﬁnd out about our newest contests and giveaways, and keep up with beauty news by signing up for our FREE weekly e-newsletter! Go to salon52.ca/ subscribe and sign-up today. salon52.ca

4/22/10 4:01:31 PM

“Color is a Girl’s Best Friend”

LAPIS OF LUXURY

The Resort Collection

LAPIS OF LUXURY

718.726.5000

SPLASH OF GRENADINE

PLAYA DEL PLATINUM

800.232.1155

TURQUOISE & CAICOS

www.essie.com

CONTAINS NO FORMALDEHYDE, DBP OR TOLUENE

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4/19/10 5:09:50 PM

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4/19/10 5:33:03 PM

hairlines

news

Turn Back Time Redken launches an innovative solution for clients with aging hair

T salon52.ca

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photos courtesy redken

he new Time Reset line from Redken battles all the signs of aging hair: diminished density, hair loss, fragility, breakage, thinning hair, texture changes, increased porosity, surface dullness and loss of elasticity and lipids. The Vital 5 Complex in these products works to create more manageable hair. The Intra-Cylane technology provides corrective care, peptides and ceramides repair and resurface the hair, green tea neutralizes free radicals, camellia oil softens and replenishes to restore shine and the Cationic UV Filter helps prevent premature aging. Offer your clients a complete at-home regiment with the shampoo, conditioner, deep treatment and protective softening lotion. Plus clients can also experience the Time Reset Salon Service (shown above) to help further revitalize hair. This sink-side treatment uses the application of the Redken Chemistry Time Reset Filler Shot Phase, which starts out as a liquid and then transforms to a solid creating a reconstructive network in the cortex that literally fortifies the hair from the inside out.

may+june 10 < salon

4/21/10 11:15:26 AM

hairlines

news

Nail category rule change. Go to salon52.ca for more info.

We are in full-on Contessa mode here at Salon Magazine, planning and prepping for the flood of entries we are sure will arrive on Aug. 17 and the big show night on Nov. 14. Think you have what it takes? Don’t miss the opportunity to contend in Canada’s premier beauty competition. After all, this is your chance to reign supreme. Download your entry form exclusively at salon52.ca/contessa today!

Star Power Lap of Luxury

A high-end hair care line comes north of the border

ver his 30-plus years in the professional hair industry, Oribe has coiffed the likes of Christy Turlington and Jennifer Lopez, contributed to magazines like Vogue and Elle and worked backstage at every major fashion show imaginable. This past summer, he introduced an eponymous product line in the US, which has recently made its way into Canada and is now carried by distributor Artist Choice. This line has a product for every type of hair, even an ultra-luxe 24k gold pomade! For more info visit oribe.com.

salon > may+june 10

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Joico and Rusk announce new brand ambassadors Beth Minardi, well-known colour expert and salon owner, is the new spokesperson for Joico’s Vero K-Pak collection of professional hair colour. Along with endorsing the line and featuring it in her New York City salon, Minardi will host educational classes and webinars and work with Joico’s research department to add innovative products and technologies to the colour line-up. Rusk is joining forces with red carpet personality and entertainment reporter Nancy O’Dell. An original member of the Access Hollywood team and a former Miss America Pageant competitor, O’Dell will promote Rusk and BaByliss Pro products.

Top photo: hair Amanda DiCarlo, Salon Inpure II, Pointe-Claire, QC Makeup: Richard St. Laurent Photos: Ara Sassoonian, contessa 21

Contessa Calls

salon52.ca

4/22/10 4:10:27 PM

A Thin Line A world of solutions for thinning hair Thinning hair is a subject that’s admittedly tough to breach by clients. While many women feel they suffer alone, the opposite, in fact, is true. With up to 40 per cent of women experiencing hair loss by the age of 50, rest-assured, there are products cropping up in the market that help to address the seemingly overwhelming problem. *stat courtesy chtc.ca

Reign?

Are You reAdY To

Activate and Stimulate New Image’s Activ8 line provides your client with a pH-balanced treatment to stimulate new hair growth and help prevent hair loss. Boasting such active, naturally derived ingredients like saw palmetto extract, white willow extract and vitamin B-5, this sixproduct line aims to provide an alternative solution for thinning hair. Info: firstladyproducts.com

With the popularity of laser hair rejuvenation on the rise, DynaPro is certainly a machine to keep in mind. Through biostimulation (which aims to stimulate oxygenated blood flow to the damaged hair follicles) the versatile DynaPro has many uses. In eight to 14 weeks it can stimulate new hair growth, treat damaged hair problems and thicken a client’s existing hair, resulting in a fuller appearance. Info: imagescorporation.com

Pump it Up Paul Mitchell’s Tea Tree Lemon Sage Thickening Spray will give your client the strength to say goodbye to limp, lifeless hair. This volumizing spray pumps up hair and boosts shine for fuller, healthier-looking hair. A muchappreciated bonus includes added UV protection for all-weather performance. Info: paulmitchell.com

salon52.ca

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photos courtesy past contessa entrants

Rejuvenate Yourself

Contessa 22 Are you ready to be Canada’s next hair royalty?

Download your entry form, only available on salon52.ca Enter by August 17, 2010 Contessa 22

The Canadian Hairstylist of the Year Awards

may+june 10 < salon

4/22/10 4:10:38 PM

hairlines

news

Olympics Round-Up Getting into the spirit of the Games

Olympians Testify Murad, Inc. will include gold medalist beach volleyball teammates Kerri Walsh and Misty May-Treanor to its roster of celebrity testimonials. The Olympians are featured in Murad’s new Environmental Shield informercial, which launched in Feb. 2010.

Golden Moment Lise Ward, the vice president, marketing and co-owner of Cosbec, certainly has something to be proud about. Her daughter, Catherine Ward, came out of the Vancouver Games with a gold medal. Catherine played defense for the women’s hockey team, who, were golden at the Games for the third time in a row. Says Lise of her daughter’s achievement; “I was very proud and happy for her.”

Rochette’s Triumph

Smooth like Butter

A new range of products to hydrate, smooth and more

evin.Murphy introduces a new shampoo and conditioner for moisture-starved hair. The Hydrate-Me.Wash and Rinse is for normal to dry hair and contains Kakadu plum to give hair a boost of elastin and collagen, hydrolyzed silk to smooth the surface cuticle and sunflower extracts to provide hair with essential antioxidants. Alongside this new wetline, Kevin.Murphy is launching a black boar and pure mahogany styling brush. The boar bristles smooth and massage the hair shaft adding natural shine. The brand is also debuting The.Screen.Siren.Kit, which includes a volumizer, medium hair curlers, pin clips and a texture comb, so your clients can create sexy beach hair at home. Plus if your clients buy this consumer-friendly set, there’s also a Quick Response Code so those with an iPhone can download styling tutorials and tips from Kevin Murphy himself.

Joico-sponsored Joannie Rochette and closing ceremony flag bearer for Canada overcame a personal tragedy, the sudden death of her mother, just days before she was scheduled to skate. The native Quebec figure skater triumphed winning the bronze medal in ladies figure skating.

salon > may+june 10

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joannie rochette, keystone press agency

Although the Winter Olympics have come and gone, it’s admittedly hard to forget the Olympic spirit and fervour that swept over the nation. Here’s a few ways the professional beauty industry has gotten involved.

salon52.ca

4/21/10 11:21:29 AM

HAIRLINES

Last Chance! Goldwell seeks top talent for Color Zoom Challenge 2010

Rule?

Are You reAdY To

A Guy Thing

Woody’s launches two new products for styling ease

ale clients want their styling routine to be no-fuss. Woody’s introduces two new stylers specifically for this man in your salon. The Clay gives a matte finish and a stiff hold (without starchy build-up) and is pliable to shape hair, while the Cream is a flexible pomade that easily distributes throughout the hair and is perfect for controlling wavy to curly textures. Woody’s has also launched its new website woodysgrooming.com (homepage above) to express the brand’s image, which combines the coolness of surf culture with the community spirit of the barbershop. Also in Woody’s news, starting this month the line will be distributed by BSG reaching almost 90 stores.

salon52.ca

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photos courtesy past contessa entrants

TOP PHOTO: COLLECTION: JUST NAKED, HAIR: SASCHA HASELOFF & KEN HONG, COLOUR: AGNES WESTERMAN & PETER WU, MAKEUP: ANGELIQUE NIFFENEGER, WARDROBE: MARIO KRANKL & IOANA ECARD, PHOTO: STEPHAN ZIEHEN

Strut your colour stuff and you could be part of the new creative team to create the next global Color Zoom Collection 2012 together with the international Color Zoom Master Team. Interpret one of the looks from Goldwell's Just Naked collection in your own way and you could win big. The winners of Creative Colorist, New Talent Colorist and Partner Colorist will be invited to participate at the live hands-on competition in Paris Oct. 10 to 12, 2010. Entries are due May 31, 2010, so head to goldwell-northamerica.com and enter today!

Contessa 22 Are you ready to be Canada’s next hair royalty?

Download your entry form, only available on salon52.ca Enter by August 17, 2010 Contessa 22

The Canadian Hairstylist of the Year Awards

may+june 10 < salon

4/22/10 4:10:55 PM

hairlines

toolbox

Ironing Out the Details Joico introduces the K-Pak ReconstRx VaporIron that repairs and protects hair as you style

Adjustable temperature control heats the iron from 284oF to 410oF in seconds. The auto shut-off feature also powers down the tool after two hours of non-use.

The ReconstRx VaporFuel liquid transforms with heat into a deep penetrating vapor that contains a patented Quadramine Complex to reconstruct from cuticle to cortex; antioxidants to protect against free radicals; essential fatty acids to restore shine; botanical moisturizers to increase softness; and featherweight silicones to seal the cuticle and lock in moisture.

WIN IT! Enter for a chance to win the Joico K-Pak ReconstRx VaporIron, VaporFuel and an instructional DVD at salon52.ca. Contest runs June 4 to 18, 2010.

Feeling Hot, Hot, Hot Helen of Troy introduces the brand new Hot Tools 1 in. Nano Ceramic Salon Flat Iron

The 1.25 in. ceramic, silicone, vented plates heat up evenly to transform the liquid into vapor. The plates then glide over hair releasing the vapor to repair and protect hair with every pass.

By pulling back on the VaporFuel Reservoir release button, you can fill the tool with the VaporFuel liquid and easily snap the rubber cap back into place.

This iron has a rheostat dial to adjust the temperature with variable heat settings up to 450oF.

WIN IT! Enter for a chance to win from Hot Tools a 1 in. Nano Ceramic Salon Flat Iron, Tourmaline Ionic Professional Dryer, Cape, Clips, Heat Resistant Combs and a Stylist Skirt at salon52.ca. Contest runs May 14 to 28, 2010.

salon > may+june 10

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The Nano Ceramic styling plates give an ultra-smooth surface, while the gapless construction ensures full plate contact at all times. The platesâ&#x20AC;&#x2122; surface is also a blend of ceramic and titanium, which maximizes far-infrared heat output resulting in shiny, frizz-free hair every time.

salon52.ca

4/22/10 4:11:27 PM

news

Crown?

Are You reAdY To TAke THe

The Vibe Styler

Touch of Class Belvedere has brought two sought-after European furniture lines to Canada: Kiela and Welonda. The company will also be manufacturing and assembling the brands themselves and offering flexible colour selections on all chairs. Each chair will also be fitted with trusted Belvedere bases, hydraulic pumps and footrests. Plus the hydraulic pump and chair top comes with a five-year warranty. For more info visit belvedere.com

Colour Champ For those stylists and students who are itching to flex their creative muscles, Joico is giving a chance to shine with Vero K-Pak Color’s 2010 Shoot to Win Competition. The main prize in question is “Shoot Week,” a five-day event held in Toronto from Aug. 22 to 26, which will feature photographer Babak and makeup artist Cheryl Gushue. Keeping both the experienced stylist and the student in mind, the competition will end up with both a national stylist and a national student winner. All entries must be received by June 18, 2010. Winners will be contacted directly by phone while other entrants will be notified by email on June 28, 2010. For details on how to enter, contact Gina Coburn-Steele at gcoburnsteele@piidea.com.

salon52.ca

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photos courtesy past contessa entrants

collection: harlequin hair: jacob rozenberg makeup: steven carly wardrobe: daren hartman photos: devin karrington

Euro Loft collection launches in Canada

Contessa 22 Are you ready to be Canada’s next hair royalty?

Download your entry form, only available on salon52.ca Enter by August 17, 2010 Contessa 22

The Canadian Hairstylist of the Year Awards

may+june 10 < salon

4/22/10 4:11:41 PM

Contessa 22 The Canadian Hairstylist of the Year Awards

Download your entry form, read rules and regulationsâ&#x20AC;&#x201D; only available at salon52.ca Deadline: August 17, 2010

GOLD S P O N S O R S

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PHOTOS COURTESY PAST CONTESSA ENTRANTS

ENTER NOW!

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4/22/10 12:20:19 PM

hair royalty? ARE YOU READY TO BECOME

036.037R.se.mj10.c22.4.indd 37

4/22/10 12:20:06 PM

hairlines

shelf life

Six must-have products to get your clients summer-ready hair screen For clients who are sun babies, make sure they don’t leave home without Redken’s Colour Extend Sun with SPF 12. This new product aims to protect the scalp from sunburn while helping to strengthen and replenish sun-stressed hair. Info: redken.ca

sitting poolside China Glaze dazzles once again with its bright, neon polish collection. With a choice of six colours from Pool Party to Flip Flop Fantasy, you can help ensure that your client’s digits remain simply unforgettable this summer. Info: chinaglaze.com

summer sweet LCN’s Summer Hand Cream, which comes in two delicious combos—cranberry/ goji berry and pomegranate/sallow thorn—proves that you can boast soft hands while smelling oh-sosweet. Info: lcn.ca

shimmer away Everything from UV rays to salt water can take a toll on your clients’ hair. Ranging from leave-in sprays to leave-in treatments, Goldwell’s Sunsense product line gives your clients that added protection while leaving behind healthy, shiny hair. Info: goldwell-northamerica.com

hair exposure Help protect your client’s hair against harmful UV rays and environmental pollutants with Schwarzkopf Professional’s BC Sun Protect line. Incorporating UV filters and vitamin E, this three-product saving grace is the perfect way to protect hair. Info: schwarzkopf-professional.ca

6 3

handy protection An ideal solution for the client on the go, this travel kit by Dermalogica includes everything from sunscreen to after-sun repair and lip protection. Offering both sun protection and skincare benefits, it’s definitely a win-win situation. Info: dermalogica.ca S

www

Photo Chris Tsintziras Text Subha Arulvarathan

• For more of the latest products check out salon52.ca

salon > may+june 10

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salon52.ca

4/21/10 11:23:23 AM

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4/19/10 5:33:58 PM

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the BIG picture

All Business

When it comes to your career it helps to see the big picture

You love to serve your clients and help them look their best, but your business canâ&#x20AC;&#x2122;t function without the right practices and procedures. In this special business section of Salon Magazine, we delve into the heart of the biggest issues facing salons today. Whether it be handling turnover or promoting your business through social media, this section is sure to inspire you to see the big picture. salon52.ca

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Make a Change

About Face

Next in Line

On the Menu

Being Social

Beat the Clock

Winning Situation

Training Day

Model images this section: Collection: BHA 2009 Hair: Desmond Murray, Atherton Cox, London, UK, Makeup: Jo Sugar, Wardrobe: Karl Willett, Photos: Desmond Murray

may+june 10 < salon

4/22/10 4:12:06 PM

Make a Change They say change is good, so does that mean renovating your salon or updating your design concept is right for you? By Emily Gravelle

ou’re thinking of renovating your salon, or perhaps giving your design concept a facelift. But, before you get started there are several elements to keep in mind. Scott Missad, L’Oréal Professionnel business guru and president of The Agility Group, says that while renovations may reignite the passion you had when your salon was new, it doesn’t mean it will automatically result in profitability. “There is a belief system that if you redo your place, then business will get better on its own. That’s just not the truth,” says Missad. “People have to get better at running their business and renovations are a part of that.” He believes updating the look of your salon should be an ongoing process, with bigger modifications occurring every five to seven years. “There are a lot of things that can be done on a smaller scale in terms of different lighting, shelving or artwork. Any time a salon gets stale, it’s in danger,” says Missad.

Stay Focused No matter what size your renovations may be, Missad stresses staying focussed on your customer. “As an industry, we tend to focus on ourselves a lot more than we focus on the client,” he says. “We end up designing things that the staff might deem

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important, but not necessarily what the customer deems important.” Before you start planning, pay attention to what your client needs are by understanding your space from a comfort standpoint. Cleanliness and ease of use are two things Missad says salon owners need to keep top of mind when mapping out their salon layout. Diana Chousa, manager, showroom and design, Takara Belmont, says your space must be functional, stylish and inviting. “Customers should feel at home within the space,” she says.

Plan Ahead For Louise Beaulieu, owner of Saje Salon.Spa.Wellness, it was time to do a complete transformation of her space. Saje started off as a salon that ran out of Beaulieu’s garage, but with a rapidly growing business and an expanding staff, it was time to do a full overhaul of the space. “We converted our entire home into a salon and spa because it was getting to the point where we just had no room left,” says Beaulieu. The key to running a successful transformation of the 3,000 sq.-ft. bungalow was to plan well in advance. While the actual construction took just over five months, preparations were made a year in advance. “We started everything well ahead, from designing the furniture to having it made,” says Beaulieu. According to Missad, most mistakes are usually made when planning the layout. A common error that he sees is too much space being dedicated to the waiting area. “Salon owners are paying rent 24/7 and there is no way to create revenue in places like waiting areas and lounges that are too big in size,” he says. “The days of grandiose design and a lot of open areas are over. Yes, they can look cool and hip but they are not necessarily setting up the salon to be profitable.”

salon52.ca

4/21/10 11:37:51 AM

Recipe for Success Loredana Di Ciano, brand advisor, Metro Beauty Supply, says the recipe to a successful design includes three essentials:

before after

1 A well-educated salon team that is committed to providing an experience with consistent business practices.

before

2 A “beautiful” menu of services that is updated

the BIG picture

at least every two years. This is the part of the overall guest experience and should tell a story of your salon brand.

3 Communicating to clients with the use of the five senses. This is a vital part of a successful design process—ultimately what determines the functionality of the space is how the guest is made to feel.

after

Communication is Key Beaulieu’s vision for Saje was to create an atmosphere of escape and serenity. “We wanted there to be feeling of comfort and wellness as much as beauty, so we used elements of nature,” she says. In hindsight, Beaulieu wouldn’t change anything about the way in which the renovations were done, but staying operational throughout the process was definitely the biggest challenge. To overcome this, she ensured that proper communication was relayed between her staff and the construction workers. “It was about coordinating the schedule because we stayed in operation throughout the whole thing. We really had to lay out the week’s timeline and let everyone know what was going on to avoid interference,” says Beaulieu.

Be Seen and Heard

In June, Saje will be celebrating their 10-year anniversary and will throw a party in conjunction with the grand reopening of the salon and spa. Beaulieu says, “We want to do something extra special for the clients who have been loyal to us for the past decade by giving them a VIP membership card. They can have additional savings and enjoy our garden party.” Missad says an event like Saje’s where an existing client base is invited is one of the best ways to market your newly-renovated salon. After all, when renovations are done well and designed with the customer in mind, the experience becomes better for everyone. “That client will talk about your salon on a different level to friends or family and then you have the power of word-of-mouth,” he says. “When your event becomes a customer celebration, people will feel welcome and that’s always a win.”

salon52.ca

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1. Before of exterior 2. After of exterior 3. Kitchen area, before 4. Reception, after 5. Hair solutions and wigs consultation room 6. Pedicure stations

may+june 10 < salon

4/22/10 4:06:46 PM

the BIG picture

By Melissa Brazier

About Face Put a stop to the revolving door of staff turnover in your salon

Code of Ethics

Bridging the Gap To keep employees happy and loyal to the salon, the lines of communication between the owner, management and staff have to be open. Zackary Milardo, salon business consultant and author of e-book Secrets of Successful and Profitable Salons Revealed (dbsc.info), suggests regular meetings every two weeks. This will help create a team environment, give the staff a forum to discuss issues in the salon and the chance to provide positive feedback. Active career planning is essential to avoiding turnover. Milardo says, “Work with your staff and tell them you are open to compensating a certain amount to start, then sit down with them again in three or six months to reassess. It’s important to try to meet his or her needs and keep the person who will become a generator happy.” Hahn agrees saying that if a staff member knows the advancement scale, where they are on that scale and when the next level is coming, they will be inclined to remain loyal to the salon. Gonzales adds that if a staff member leaves, an owner should meet with their employees to explain what happened, quell any feelings of insecurity and let them know that this is a great opportunity for them to advance. Another way to create synergy in the salon is by providing

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opportunities beyond working behind the chair. Milardo suggests getting your team involved in things like backstage work, educational classes, team photo shoots, fundraisers or events.

The Paper Trail Should a staff member decide to depart, every salon owner should have an employee handbook outlining the protocol and clearly list that all phone numbers and addresses are the property of the salon and not the stylist. It should also state that prior employees cannot open a salon within a certain distance of their previous place of employment and the salon owner reserves the right to adapt the employee handbook at any time. Hahn also warns that if you are introducing hairstylists who haven’t been working under contract to this new policy there may be a walkout. He suggests if you don’t already have a contract in place to ask (not force) your stylists to sign it and grandfather it in as mandatory with new hires.

Brand Power The number one concern for a salon owner when a high-earning stylist leaves is the consequent loss of clients. “Clients nowadays tend to be loyal to a salon, its location and its brand,” says Hahn adding that if an owner acts fast and professionally they will probably retain 80 per cent of clients. He suggests sending clients an honest letter detailing where their stylist has moved, offer them a complimentary first-time service and the name of two or three equally trained alternate stylists from your salon. Let them know that the choice is ultimately theirs, but they should feel comfortable and welcome to stay. t

Ross Hahn, salon team leader for multi-location SwizzleSticks SalonSpa in Calgary, says accountability on behalf of the salon owner can mean the difference between loyal staff and mutinous walkouts. “The salon owner has to carefully consider the promises made to staff and make sure the resources and policies available to execute are in place,” says Hahn. Accountability is a two-way street and stylists also have to uphold their end of the deal. “In a salon where staff don’t have to keep promises to their employer, they tend to do lead outs, steal client information and wreak havoc in the back room.” According to Jon Gonzales, president and founder of Hairdresser Career Development System (hcds4you.com), another issue that’s causing high turnover in the industry is the strained relationship between salon owners. A prime example of this is salon owners pirating staff from other shops. Whether you are doing it yourself or hiring a third party to poach stylists from your “competitors,” this lack of ethics is part of the problem not the solution.

salon52.ca

4/21/10 4:44:36 PM

WITH REDKEN, LEARN MORE TODAY. EARN MORE TOMORROW. Redken’s exclusive relationship with the Summit Salon Business Center (SSBC) has enabled salons who have switched over to Redken haircolor to achieve their goals. Through Redken Education, goals were met through practical, measurable and proven techniques, all with one single purpose: overall business growth. THE SUMMIT (SSBC) provides you with a comprehensive and powerful FIVE day experience specifically targeted to help you create the exceptionally led, highly profitable, team driven, sales oriented salon culture that you’ve always wanted! Salons that have attended SSBC have experienced unparalleled growth in their businesses! “We are in the business of doing great hair, that’s a given, we also are in the business of growing people. That is what switching to Redken and attending the SSBC has helped us realize. Our growth was significant in the first year after our switch to Redken (22% growth). Even during a difficult economy in 2009, we are still growing by 12%... we are over the moon with our team success!” Salon Escape - Toronto, ON Robert Barbosa - Artistic Director Nicole Braithwaite - Salon Owner

NOW IT’S YOUR TURN. CALL US TODAY.

50 YEARS INSPIRING THE PROFESSIONAL EDGE

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4/19/10 5:09:31 PM

the BIG picture

By Anupa Mistry

Next in Line You started a business and kept it growing, but when the time comes to step back, who should take the reigns?

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“Provide the opportunity for your successor to follow through on their own ideas.”—John Columbo works if both parties voluntarily choose this path. “I think it would be very stressful if either felt an obligation to create or fulfill a predetermined career path,” she says. Columbo’s relationship with his son fits in line with this: “We collaborate. As times change, we can’t stand still and he has his own ideas about how we can modernize. Provide the opportunity for your successor to follow through on their own ideas.” t

ome people—like Anthony Avola, founder of Toronto’s Avola College and Capelli Salon, and John Columbo of HairAfter Salon & Spa in Toronto, ON—prefer to pass the torch to their children when it comes to choosing a successor. Others, like western Canada salon and academy founder Eveline Charles, choose a capable successor from within the company. Lina Heath, president of EvelineCharles Salons & Spas, took over from Charles in 2009 after starting as a sales associate with the company in 1995. “The process of growing with the company has enabled me to learn what happens at every level and to lead with empathy,” she explains. “There should be a succession plan for every position in the company. It emphasizes a responsibility to growth and prosperity, and having employees that are constantly being trained for their next position is a key retention strategy that provides stability and reassurance when changes in leadership are required.” When Avola officially succeded to his son two years ago, he knew Mark’s business and marketing degree—as well as 20 years involvement with the family operation, and a hairstylist background—would make him an invaluable successor. “In the end, regardless of your training, to be a leader in the beauty world you have to know how to bend hair,” says the elder Avola. “We’re running a private school so it doesn’t make sense for us to promote someone without that qualification.” Passion was something Columbo saw in his NAHA winner and Contessa finalist son. It’s the reason Columbo—still working behind the chair at 59-years-old—plans to install Gianpaolo, 26, as owner of HairAfter Salon & Spa upon retirement. “Gianpaolo’s slowly been doing more for the past five years,” explains Columbo. “His first position was at the front desk when he was 12; that’s the most challenging job, dealing with the phones and clients. He knows this in and out.” Heath, also Charles' cousin, adds family succession only

salon52.ca

4/22/10 5:02:53 PM

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4/9/10 9:29 PM AM 4/19/10 5:11:59

the BIG picture

By Melissa Brazier

On the Menu

Learn to communicate your spa’s message through an effective service menu

service menu is often the client’s first exposure to the business, a fact that many have overlooked as fundamental to a spa’s success. Salon Magazine asks Danielle Edwards, education manager for Dermalogica Canada, and Vivienne O’Keeffe, president and founder of Spa Profits Consulting Inc., for their top tips on creating a powerful yet practical service menu that works for your business. Does your service menu measure up? Read on to find out.

Clients want the service menu to be concise and easy to understand. • Include all of your relevant info: website, hours of operation, address, phone number, products that you use, and anything else that sets you apart from the competition. • Services should be listed clearly followed by a very brief description in consumer-friendly language (save the impressive words for your skin therapists). • Clients want to make an educated decision, so be sure to also include essential info like the length and cost of the service. • Save all the conversational information for when they are in your space and use the service menu as enticement to get them there.

• Visual clutter can be as unappealing as verbal nonsense so keep the graphics to a minimum. • Create a logo that’s in line with your brand and what it stands for. • Group your services by type (body treatments, facials, hair removal, etc.), so that the client can easily navigate the page. • Try to make your menu appealing to all demographics by using a gender-neutral colour palette and clear fonts.

Create consistency in your service menu. • Focus on profitability. Don’t just put everything on your menu, do some homework and see where you are earning the most bucks and emphasize those services. Keep what works and get rid of what doesn’t.

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• This is your main marketing tool and can create a powerful word-of-mouth campaign if executed properly. Be sure that the image and brand you are selling on your service menu is aligned with your spa’s delivery. Depending on how big your operation is, the visionary, marketing team and technicians all have to be on the same page when it comes to delivering what’s been promised. After all, nothing scorns a spa more than the wrath of a dissatisfied client. • Often the online service menu is neglected and not updated on a regular basis. If you discontinue treatments or products make sure your printed copy and online version are identical. • When adding a new service to your spa start by having it as an insert in the menu. If it works, then add it to the next run you’ll be printing. With every new print run, change things up a bit—you’d be surprised the impact something as simple as relocating where your contact details are on the menu can have. t

Keep the design elements in your service menu clean, easy to navigate and gender inclusive.

salon52.ca

4/21/10 4:44:17 PM

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4/13/10

4:41 PM

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4/19/10 5:32:44 PM

the BIG picture

By Anupa Mistry

Being Social Twitter and Facebook aren’t just for kids. Social networking can boost your business in more ways than one

salon > may+june 10

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Greg May posts photos of his client makeovers on Twitter

“A lot of creative people, especially hairstylists, can be intimidated by computers and technology. Or they think Twitter is narcissistic,” says May. “But it doesn’t have to be like that—it’s a branding tool for me, and a way to keep up with friends.” Along with tweeting about his own product line, hair trends, and cell phone snaps (“TwitPics”) of makeovers and high-profile clients, May says it is important to be fun and relatable and thus tweets about the antics of his three young sons. Providing fans and followers with a face, voice and person behind the brand are the social-networking goals of nail company China Glaze. Irene Chao, public relations and advertising representative for parent company American International Industries, is the face behind China Glaze’s 8,000-follower Twitter account. “I started doing polish giveaways and conversing with fans, getting to know them, finding out which colours and collections they liked (and didn’t like) and what China Glaze polish they were wearing on that particular day,” she says. During giveaways, the brand can get over 100 new Twitter followers per day. Whether uploading videos of your in-salon or session work to YouTube, TwitPicing cool colour jobs or asking for feedback on Facebook, all of the social-networking experts agree that it’s important to regularly—throughout the day—interact online and promote dialogue. “Social media marketing is cheaper than advertising and direct mail,” says Maurin. “Even if you are not sure about it just yet, log in to Twitter and Facebook and lock down your business name for the future—it will be gone fast.” And as for May, who is fast-approaching 1,000 followers, his advice for reluctant business owners is to be open-minded and put trust in junior employees. “There’s a lot you can learn from juniors that might not be about haircutting, but about modernization.” t

e live in an era where just about anyone can become an instant celebrity thanks to social networking sites like Facebook, Twitter and YouTube. These sites allow people to share user-generated content that can involve anything from blog posts, photos and real-time status updates. You might already be on Facebook for personal reasons, but did you ever consider starting a page for your business or brand? “Businesses are using social media tools to spread their message. This is different from traditional marketing: It lets your customers spread the word for you to help build trust and relationships,” explains Rob Maurin, director, training and strategy, Toronto SEO Workshop—an organization that offers training in social media marketing. Unite is a California-based professional haircare company who is big on the social media scene. “Facebook is a way for our brand to stay connected, as well as a tool for key stylists and salons across the world to have a two-way dialogue with our primary consumer base,” explains Ian Trombetta, Unite’s marketing director. “Our key to success has been to update every single day with great content from step-by-steps, educational tips, answering questions and talking about broader trends—in fashion, for example—so that users can see other interests that we have.” Trombetta thinks all new businesses should incorporate social networking from the start. “It’s about developing a well-balanced platform for marketing and communications and allowing people to stay connected to a boutique brand in a different way,” he explains. “You can’t ignore it.” Toronto stylist and salon owner Greg May of Greg May Hair Architects did try to ignore social networking at first. “I’m a computer moron,” he says. “My wife told me I should try out Twitter and I thought it was a dating network!” May’s web-savvy wife ended up setting up his account a year ago—which he uses primarily from his iPhone—and the stylist was instantly surprised at how easy it was to use. Chatting and meeting with other likeminded Twitter adopters has led May to become the sole Canadian distributor for Mizutani shears, collaborating on ideas with the inventor of Paul Mitchell’s carving comb and working backstage for designer Breeyn McCarney’s high-profile runway show.

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the BIG picture

Beat the Clock

By Melissa Brazier

Get time-starved clients back into the salon

ong gone are the days of clients spending the entire day at the salon primping and polishing. The modern client wants great service at an express rate; they are drawn to things that work better, faster. People also don't want to feel rushed, even if they have a ton of time. The key is striking a balance between respecting your client’s time crunch and still offering a full service.

Schwarzkopf Professional Igora Color10 Schwarzkopf Professional (SKP) introduces the first professional 10-minute permanent colour. According to Susan Boccia, national trainer with SKP, “The technology in Igora Color10 means it has a 10-minute processing time, so it is good for clients who don’t colour their hair in the salon because they don’t have time to sit for a 30 or 45 minute processing time to do so.” Bring time-crunched clients back or introduce cut-only clients to the colour bar with this express colour service for those on the go. “A client could conceivably have a cut, colour and style done in an hour. This service will appeal to clients who can’t spend the extra time in the salon,” explains Boccia. How does it work? The technology features two amino acids, arginin and glycin, which work like a transport carrier to help pull the colour pigments into the hair in record time. Plus the amino acids nurture the hair, promising a more gentle treatment and vibrant, shiny colour. Offer your clients variety as this new line features 12 long-lasting, even tones that range from natural to modern fashion shades.

All Season Nails Rapido Soak Off Gel Kit

salon > may+june 10

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around the nail for a strong, flexible topcoat with less chipping or peeling and can be used on natural, gel and acrylic overlays for perfect results that soak off in five minutes when it’s time to refresh a client’s look! Watson says, “This is a completely new niche in the nail industry and we now have an opportunity to drive people into the salon.” Overall it takes Watson about 15 minutes to put polish on, and with the gel it takes her about half an hour. Although the gel application takes more time, the upside is that it is instantly dry and the client is good to go. “If someone doesn’t have time to go the salon weekly for a manicure, you can prep them for up to four weeks. In the long run, it really does open up a nail technician’s book to bring in more customers.” t

Elaine Watson, director of marketing and sales for Star Nail International, estimates that at the very least 50 per cent of clients are time-starved. “It’s really a matter of giving them enough options and offering a variety of quick services like polish changes or express manicures,” she explains, adding that it’s still important to have mid-level to full spa services or simple add-ons (like an extended massage) for the days your clients do have extra time. Soak off gels can also be a quick fix for clients who can’t manage a weekly manicure or pedicure. All Season Nails introduces 23 new colours to its Soak Off gel line; an odourless UV-cured gel lacquer that provides a lacquer-like effect with longevity. The eco-friendly gel coat shrink-wraps

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4/22/10 4:14:25 PM

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4/19/10 5:13:13 PM

the BIG picture

Winning Situation

Enter the Contessa Salon Business Excellence category to see if your operation has what it takes By Melissa Brazier

Mark Banicevic of The Megahair Family and Zennkai Salons accept the C21 Salon Business Excellence Award.

Training Day

By Emily Gravelle

Stay up-to-date on your business education with these on going training programs

taying apprised on the latest in business education is a crucial part of running a successful salon. Besides keeping your customers happy, you have to manage finances, retail and your staff, among many other details. There are programs available that specialize in several areas of salon business that will help you excel. Read on to see what three popular programs have to offer.

Who:0 Venus salon profitability program (VSPP) What: Offered by Venus Beauty Supplies for customers who 0 0 0 0

want to take their business to the next level. The program offers different modules on various business aspects like how to retail, pre-booking, referrals, as well as customized classes to suit individual needs. When: VSPP is available on an ongoing basis for Venus Beauty 0 partner salons. For more info on VSPP contact program 0 manager Liz Cabral-Hinks at 905.624.0470.

salon > may+june 10

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Business Excellence winners George and Vasile Tsinokas of Valentino’s Grande Salon the benefits far outweigh the time invested to pull everything together. “It has opened the door for us to see where we can take the business from here,” George explains. C21 Salon Business Excellence winner Mark Banicevic of The Megahair Family and Zennkai Salons agrees, adding that pulling the entry together, motivated his team because they were able to see all their hard work and dedication in writing. Plus once you have pulled together your entry, win or lose, you will now have a business handbook that we guarantee you will reference time and time again. Email contessas@beautynet.com for detailed qualification criteria, rules and regulations and entry form.

Who:0 Strictly Business presented by 0 L’Oréal Professionnel What: This ultra-intensive business program addresses the 0 0 0 0 0 0

challenges that salon owners face today. Developed by industry luminaries Frank Gambuzza and Scott Missad, the seminars focus on a series of proven systems designed to guide you in every aspect of your business, through the use of case studies, customized financials and a reality-based program curriculum. When: Available to L’Oréal Professionnel colour salons. Contact 0 800.361.1861 for more information.

Who: Redken Summit Salon Business Center What: The five-day Summit brings the worlds of salon finance, 0 0 0 0 0

culture and personal growth together. Over 60 Redken salons in Canada have attended this course and have all been experiencing double digit growth. It’s founded on the company’s principle to “help all salon professionals learn better, to earn better and to live a better life.”

When: The program takes places approximately 10 times 0 0

per year throughout cities in North America. For more information visit summitsalon.com S

photos: michael banasiak and maja hajchuk

George and Vasile Tsinokas, Valentino’s Grande Salon, accept the C20 Salon Business Excellence Award.

he Salon Business Excellence award was added to the Contessa category roster two years ago to recognize outstanding business practices. The submission to enter this category includes an eight-part portfolio of your business covering the following: the salon’s square footage with a detailed floor plan, a list of salon staff and how they are managed (employee compensation, benefits package, incentive programs, education, etc.), a description of the salon’s culture, an overview of your clientele including marketing initiatives and customer service policies, investment plans for the future, a detailed account of the salon’s finances, any philanthropic efforts and a brief explanation of any legal disputes that the salon may be involved in. Sounds like a lot? According to C20 Salon

salon52.ca

4/22/10 4:07:59 PM

Adding texture and volume helps create a very bold and chic runway look.

From backstage to the Runway Working the runway is never easy, but Rowenta Beauty makes it look that way. The newly launched brand, made their debut appearance at the Toronto and Montreal ABA tradeshows with a glamorous catwalk drawing crowds of inquisitive onlookers. Lead stylist Brennen Demelo mesmerised the masses, unveiling Spring and Summer hair trends on 12 stunning models, while offering up precious tips on how to achieve the haute couture, editorial, and every day looks of the season.

The Rowenta Beauty collection Create a very sophisticated and sensual look, suitable for any occasion.

consists of five high-performance hair tools using innovative technology to reflect the brand’s supreme quality and sleek aesthetics.

“Commercial and runway work can take its toll on hair tools with the long hours behind-the-scenes. Every look has to be perfect when the stakes are high. “ says Brennen. ”It’s refreshing to have a brand like Rowenta Beauty working directly with Canadian stylists to develop and test tools. You know you’ve created an amazing product when insiders have actually had their say in its design.” ac Brennen Demelo

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4/20/10 7:39:54 PM

Birdâ&#x20AC;&#x2122;s the Word

David Glover embraces the bird lover within Te x t b y S u b h a A r u l v a r a t h a n

illed with vibrant, dramatic colours, David Gloverâ&#x20AC;&#x2122;s Love Affair collection is a fantasy series with an environmental twist. In each shot, birds ranging from parrots to peacocks share the stage with a model. Incorporating waves and braids into elaborate â&#x20AC;&#x2DC;dos, the hair reflects the personality of a bird, whether strong and proud like the peacock, colourful and free-spirited like the parrot, or light and airy like the kingfisher.

salon > may+june 10

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4/21/10 11:48:33 AM

Collection: A Love Affair (Between a girl and a bird) Hair: David Glover for Kevin.Murphy Makeup: Stoj Bulic Wardrobe: Emily McGregor Photos: Alexia Sinclair S

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â&#x2013;ź

Pure Hair Extensions takes a trip on the mod side

may+june 10 < salon

4/22/10 3:25:22 PM

hrough black-and-white photos, the Pure Hair Extensions team unabashedly channels the â&#x20AC;&#x2122;60s mod movement in this collection. The teased, light-blonde hair, the variations of heavy bangs and dark eye makeup all serve to celebrate women on the verge of rebellion. Now, thatâ&#x20AC;&#x2122;s something that definitely transcends the ages. S

Pure Hair Extensions Application: Cassie Boyd Makeup: Shareena Reardon Wardrobe: Charlie Price Production Coordinator: Melanie Watson Photos: Babak 62

salon > may+june 10

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4/21/10 11:52:04 AM

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Collection: Parlour of Twilight Art Direction and Hair: Rino Balzano Makeup: Victoria Radford Styling: MAHA Photos: Zack Hertzman

Bad Girl Rino Balzano’s collection showcases belles of the night

Te x t b y S u b h a A r u l v a r a t h a n

ake a walk on the dark side. Rino Balzano, owner of Toronto’s Capucci Hair Salon and Spa, showcases his Red Light District-inspired collection. The red-tinted photos and dimly lit rooms, accompanied by big, voluminous hair, help to lend an air of mystery and forbidden passion to the flawless, statuesque models. What a way to give new meaning to the phrase “when good girls go bad.” S

salon > may+june 10

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4/21/10 11:52:38 AM

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The team from Onaré Salon embraces a more feminine side in its latest creation Te x t b y S u b h a A r u l v a r a t h a n

Beauty & Grace Hair: Ladylyn Goo, Paolo Marola and the team from Onaré Salon Colour: Joanna Croston, Michelle Cunningham and the team from Onaré Salon Makeup: Silvia Mazerolle Photos: Maxime Bocken and Mario Verrilli

salon > may+june 10

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ario Verrilli, owner of Mississauga, ON’s Onaré Salon and founder of eco-product line Saijojo, emphasizes femininity in his team’s latest collaboration. Whether showcasing soft, understated makeup with loose, face-framing curls or a short, layered crop with bolder red lips, each look oozes a quiet confidence. Right on trend for spring, there’s a must-have look for every woman in this collection. S

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4/22/10 3:27:53 PM

why Kevin? KEVIN.MURPHY products are paraben- and sulphatefree, made from renewable and sustainable resources where ever possible and use pure and natural ingredients. The hands-on education is interactive with a focus on executing the red carpet and editorial looks that your clients want. Learn tricks of the trade from worldrenowned session artists.

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We just love Salon International – because, when it comes to hairdressing, it’s the hottest event on the planet. We’ll have over 250 exhibitors within The Hair Show, plus leading creative teams taking to the stage at Salon Live and Salon Seminars to present their latest collections, trends and techniques, whilst Business Extra will be on offer for those seeking the commercial edge. With so much creativity, innovation and inspiration on hand, we’re sure that whether you’re a salon owner or junior, stylist or technician, there’s something to whet your appetite – in fact, we’re sure you’ll love it as much as we do. Tickets are on sale now, so call our box office or order your tickets online, where you’ll also be able to find all the latest news about this year’s extravaganza and sign up for our show updates. And don’t forget to put the dates in your diary – because it just won’t be the same without you.

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14/4/2010 17:23 4/19/10 5:40:18 PM

profile

Laura Dunphy, publisher of Salon Magazine sits down with Doriane Dalati to talk about her return to L’Oréal Professionnel, balancing her life and career, as well as the biggest issues facing the beauty industry

The Star Maker

s Doriane Dalati sits by the window in Toronto’s Bodega Restaurant, it’s difficult not to feel the warmth of her bright smile. She is the vice president and general manager of prestige brands, professional product division at L’Oréal Canada and her enthusiasm and passion for the beauty world is infectious. Her drive to bring ideas to life while remaining grounded in solid business practices makes it evident why this industry veteran is such a talented leader.

Salon Magazine: You first began your career with L’Oréal Professionnel 18 years ago. What is it like to come full circle and return back to the company where you first got your start in the industry?

SM: Overseeing four prestige brands—L’Oréal Professionnel, Kérastase, Shu Uemura and Pureology—certainly must come with a lot of responsibility. How do you balance your personal life with your career?

DD: I have a husband and a son who are both very understanding, but managing home and business is not an easy thing to do. You

salon > may+june 10

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photos neal burstyn

Doriane Dalati: Back when I first applied for the job as special events manager at L’Oréal Professionnel, I didn’t even get it right away. A girlfriend of mine had recommended me for the job, so when they called me in I didn’t know that it was for the actual interview. I was a professional dancer in those days, so I arrived after a rehearsal in my hippie-looking boots! Thankfully, by the second interview I got the job. I was with L’Oréal Professionnel for the first 10 years of my career, then eight years ago I moved over to Redken and I loved being with both those places. Now you could say I’m back home at L’Oréal and it has been amazing.

salon52.ca

4/22/10 3:33:26 PM

“ I love to create stars!

Whether it is a star brand or a star person, it doesn’t matter.

”

do the best that you can and it really comes down to balance. I don’t necessarily balance the best that I could and it’s only because I love what I do so much.

SM: What has been your greatest achievement during your career so far?

DD: My success has been working with human beings and understanding how they can be better at everything. There are many artists who have worked with me when they were much younger, as well as several L’Oréal Professionnel staff members that started out with me, who have really grown and flourished. The thing with these individuals is that initially, they never saw themselves going to the levels of where they are today. I would like to think I helped them get there.

SM: What do salons need to do in order to stay successful? DD: Salons need to reinvent themselves. Whether it’s the drugstores or department stores, they are all reinventing themselves and creating a destination where consumers can go and get a consultation on hair or cosmetics. Salons need to learn to provide even more of a service, otherwise there is a risk of losing clientele. It’s about making that consumer want to come and spend her $20 in your salon as opposed to buying it at the drugstore; it doesn’t matter if it’s lipstick or shampoo.

SM: So do you feel there are two extremes when it comes to brands right now?

DD: Yes, absolutely. Women are gravitating to really luxury or really mass retail brands. It’s definitely two extremes at the moment and the middle margin could get squeezed out. Consumers are going to pick sides. However, there is a trend where a lot of luxury brands are growing. The customer is seeing the added value of the luxury brand and is willing to pay more even in tough times. At L’Oréal Professionnel we are reinventing ourselves with the launch of Inoa. Traditionally, this type of advertising dollars were only spent at a mass level. We have taken that direction to drive consumers into the salon and keep them there.

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SM: What issues do you think need to be addressed in the industry today?

DD: Every year there is inflation and hairstylists have a very difficult time increasing their prices. Rent increases, everything increases, but they don’t raise their prices. They are afraid that their client will no longer remain loyal if they do. If they fear that, then it means they need to be providing more for their customers.

SM: You have truly proven yourself as a leader and have been involved in quite a few speaking engagements. What are some of the important issues that you have spoken about publicly?

DD: I recently spoke at a lawyers’ conference about how marketing and legal departments can work in harmony when it comes to products launches because there is always a dilemma. Another speaking engagement that I was involved in was on the topic of diversity. Within the next five to 10 years we will literally run out of employees if companies don’t hire people from other cultures. So it’s about how to embrace diversity and how diversity in the workplace is actually a positive thing. Companies that embrace it are the ones who are growing the fastest.

SM: What else have you done that might be considered outside of the box?

DD: I taught dance to the blind when I was in university. The children I taught were all blind and teaching dance to someone who cannot see is not an easy thing. So I would say things like, “now move like popcorn” or “do a sharp movement” and they would understand that. It was one of the greatest experiences of my life and I learned so much from it.

SM: On a professional level, what keeps you awake at night? DD: Not being the best is what keeps me up at night. It doesn’t matter what brand I’m with, if we are not number one that will keep me awake. I’m highly competitive and second place is not an option for me. I love to create stars! Whether it is a star brand or a star person, it doesn’t matter. I don’t want to be the star myself per se, but love to be the star-maker. S

may+june 10 < salon

4/22/10 3:34:22 PM

colour

Blonde Ambition

How to help your fair-haired clients choose the right shade and maintain it

salon > may+june 10

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and hair pieces to help clients find the right shade of blonde. “They are great to pull out and place on the client’s head and see if they like the colour,” she says. “This is a lot more visual than tiny swatches in a colour book.” According to Zerb, the biggest mistake made in lightening is that the product is rinsed out too soon. Staley concurs and warns that removing the colour too soon does not allow it to do what it is designed to do—lift for a portion of time, then cancel out the unwanted warmth and deposit the desired tone. “This happens often with highlift blondes. Colourists get antsy and remove the colour and the client is left with a band of brassiness,” says Staley. Blonde technology has come a long way and there are now products that help reduce lightening and toning to a single step, such as Wella’s new Extra Cool Blonde. This twoin-one system is the first new technology in the Blondor line that lightens up to seven levels and gives visibly cooler results both on and off the scalp. The second new product in the lineup is the Blonde Seal &

Care conditioner, which neutralizes the pH level while conditioning agents smooth the surface. “It’s important for clients to have proper at-home products that will keep their hair in optimum condition,” says Zerb. At Blonde Salon, all blonding services are followed with a treatment to help neutralize the hair, bring it back to its natural pH level and prevent any damage. Staley says it is important to prescribe at-home care before the client leaves the chair. And to make sure they jump on board with their new care regimine—Staley provides all new clients with a gift bag containing samples and an at-home care sheet with tips for their colour. S

Hair Carl Keeley, Colour Belinda Keeley, MakeUp Kylie O'Toole Wardrobe Leticia Dare, Photos Andrew O'Toole

ith summer right around the corner, many of your clients are contemplating lightening their hair. They want to achieve that youthful sun-kissed look and you’ll be their mentor in helping them choose the right shade of blonde. However, your job doesn’t end there. Selecting the shade is only the first step in lightening, according to Candice Zerb, Wella colourist and owner of Essensuals London Vancouver. “You must decide on colour placement, think about the lift required, product choice, if it is achievable and what the upkeep for the client will be,” she says. Be sure to have a thorough and realistic consultation with your client before you begin. “Examine the hair’s condition and natural colour. Then explain how the current state of the hair will affect the desired result and what trauma may occur in the process of achieving the new blonde colour,” says Stacey Staley, owner of Blonde Salon in Toronto. As a consultation tool, Staley uses a plastic container full of various extensions

By Emily Gravelle

salon52.ca

4/21/10 12:01:50 PM

Custom illustration by Alex Kizu for SpaRitual.

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c o n t e s s a g a l l e ry

Vintage Love Cindy Bartlett talks about her C21 Session Hairstylist collection

Hair: Cindy Bartlett, Village Hair Studio, Mississauga, ON Photos: Giancarlo Intini & Richard Dubois

salon > may+june 10

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remember attending the Contessas about 15 years ago and being awed by the whole experience. I wanted to enter right away, but things like developing a business and having a family got in the way. It wasnâ&#x20AC;&#x2122;t until I stepped away from the business for a couple of years that I decided I needed to get out of my comfort zone and release a collection. My interest in history was definitely a driving passion for this collection. I spent a lot of time studying photographs and dissecting

By Cindy Bartlett as told to Subha Arulvarathan

hairstyles from the past to find the inspiration to create these looks. I relied on very basic hair techniques for the day of the photo shoot, including perm rods, traditional rollers and sponge rollers. To convey the theme, it also really helped that we shot on location in an authentically decorated 1920s bedroom. The era was a coming of age for young women, and the strong shapes and colours I chose not only represented the inner strength it took for them to buck tradition, but a timeless quality that transcends decades.

salon52.ca

4/21/10 11:24:52 AM

Contessa Checklist

Gearing up for your Contessa photo shoot? Salon Magazine surveyed 25 hairstylists—all past Contessa entrants—to get the top items on their photo shoot day checklist. Read on for everything you need to have a successful, smooth shoot! Every product and tool you own, brushes, combs, capes, towels, Kleenex, chopsticks, etc. (even if you don’t think you will use them all, it’s always safer to have a plan B)

A mixture of pins, sectioning clips, ribbons, hair nets and elastics in various colours and sizes

A dry shampoo in case the model shows up on set laden with product

A styling kit that includes the following: a clothes steamer, two-sided adhesive tape, safety pins, sewing needles, wire, thread, scissors and a glue gun

All the hair pieces and adhesive you will need and a few extra for improvisation

First-aid kit

Back up makeup and false lashes Your story or mood board to keep your team on track

Extension cords (several)

Bring or order good-for-you food and beverages for the models and those working on set (also a good idea to have handy healthy snacks, like fresh and dried fruit, and bottles of water)

Glasses (even if you wear corrective lenses, it’s always good to have a back up)

Straws for the models to drink with so that their lips don’t get smudged

A nail kit and body moisturizer or bronzer

A fan or blow-dryer in case you decide you want that desired effect

A complete list of the cell phone numbers of every person on set (hair, makeup, nails, models, photographer)

Music to set the mood and get everyone pumped up

Extra props in case the ones you planned on using don’t translate well

House coats to avoid bra strap and body marks on your models

Advil (it can be a long day) A large portable mirror Wardrobe: a variety of styles and fitting choices, accessories and shoes Practice mannequins (if you have them) to show the photographer

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Print-outs from salon52.ca of the Contessa 22 Release Form for everyone to sign and the Rules and Regulations to make sure your entry won’t be disqualified S

may+june 10 < salon

4/21/10 11:25:08 AM

NAILS

Make it Last How to give your clients longevity on their manicure or pedicure By Anupa Mistry Summer is the time to give clients lasting solutions when it comes to manicures and pedicures: you’ll win loyalty for providing satisfying results during a busy season. Read on for a rundown of chip-free options and the latest summer colours.

Hard as Nails

After five years in development, CND’s Shellac Hybrid Nail Colour is ready to be added to your service arsenal. Applied like a polish—base, colour and top coat—and cured in UV light, the revolutionary product can be worn without flaws for 14 days of high-gloss shine. Sell the Shellac service to clients as an alternative to possibly nail damaging practices: it requires no drills, no filing and no soaking. And think of that as a time-saving benefit for you! Thin and flexible like a polish, it looks natural and comes in a range of 12 shades from French pinks to deep darks. To remove, wrap your client’s nails in individual Shellac Remover Wraps—cotton pads that limit skin exposure to acetone—for 10 minutes!

SEEK SHADE

OPI is upping its arsenal of Axxium Soak-Off Gel Lacquer shades, adding eight new colours based on its cult-favourite line of polishes. From the deep emerald of Here Today…Aragon Tomorrow to electric Pink Flamenco, the long-lasting, UV-cured, soak-offs will give clients flake-free wear for up to two weeks.

Perfect 10 Perk up manis and pedis with summer brights from LCN‘s Exotica and the newly repackaged nail decals from CinaPro.

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Part of getting the best long-term results is having protected, healthy nails. Seche Perfect Nail is made up of three new treatment products designed to help grow long, flexible and strong nails. Rebuild seals nail layers together to prevent peeling and breakage, and Recondition replenishes moisture in hard and brittle nails, especially toes. S

MODEL PHOTO: THINKSTOCK

Summer Fun

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3/4/10 7:16:15 PM

interiors

Urban Calm

By Colette Wright

A talented team immersed in a warm, stylish design reels in Maritime spa lovers

Retail therapy The retail area, which sells the complete line of Aveda products, also features exotic teas along with jewelry, robes, slippers and pashminas. “Every stylist has to complete what we call the ritual,” says Lang. The stylist shows their guests at least three products used to maintain the look and health of hair. Then, to finish off the service, guests get a touch-up on either their eyes, complexion or lips. Nakai staff get trained to apply Aveda’s cosmetic line.

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photos Robert Pejsa

t’s no surprise that Nakai Spa Salon Studio is St. John, NB’s hot spot for luxurious pampering and five-star hair. The married owners, Melanie Lang and Robert Pejsa, describe themselves as entrepreneurial spirits and got their salon up and running in just a few months. Partnered with Aveda, Pejsa says Nakai’s design had to create a place where guests could disconnect from the outside world and recharge. “A well-designed spa/salon touches every sense.” Lang adds, “it gives off an energetic, uplifting vibe, but it’s as if you’ve been embraced by an old friend.” Clients range from early 20s up and the space is mostly neutral colours with added touches of glass, stone and stainless steel. “We’re not pink and lace,” says Lang, adding that Nakai also attracts a high percentage of male clients. Clients are encouraged to arrive early to wait in the spa, even if they just booked a hair service. Specially designed lounge chairs make you lie back, melting away any stress. Straight ahead is a calming, 8-ft.-wide fish aquarium mounted in the wall between the spa and welcoming area. The reception area has a 22ft.-high ceiling and features two unique design elements that fill this vertical space. Above the seating area are different-sized silver spheres hanging down, and over to the left a waterfall runs down over two windows into a bed of river rock. The salon’s layout creates an easy flow of traffic. “We made sure that artists didn’t have to move far from their station to grab tools, equipment or product. Every station has enough drawers and shelving keeping it clutter-free,” claims Pejsa. In the corner sits the colour bar looking similar to a mini kitchen. Guests can choose to wait at the bar for their colour to process while getting a manicure at the same time. S

salon52.ca

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About us

Info:

Blueprint

Owners/ Designers:

Melanie Lang & Robert Pejsa

Opened:

June 2009

Salon Breakdown:

Spa Breakdown:

Furniture & Equipment:

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Nakai Spa Salon Studio, 41 Fashion Dr., East Point Shopping, St. John, NB 506.642.6772, nakai.com

4200 sq. ft., 20 staff, six cut and colour stations, two additional colour-only stations Nine private treatment rooms including a coupleâ&#x20AC;&#x2122;s suite and a mani-pedi studio with seven stations Custom, Restoration Hardware, Minerva, Maritime Beauty, Lind and Oakworks

Retail:

Aveda

Management Software:

Millennium by Harms

may+june 10 < salon

4/21/10 3:51:27 PM

SCOOP

LIVIN’ THE DREAM Bryan Adams, Velvet Revolver and Rod Stewart are only some of the acts that have lived the dream on the Rockaholic Bed Head tour bus before Tigi converted it into a mobile salon. From Mar. 19 to Aug. 6, Tigi will be taking its amped-up bus on the road as they hit salons, beauty shows and concert festivals across North America. Check out tigihaircare.com for more info.

It’s show time!

Feeling the Beat Exit Hair Salon, Redken’s flagship location in Toronto, was the official stylist team backstage at this year’s Canadian Radio Music Awards (CRMA) held at the Royal York Hotel on March 12. While Jan Vandenbroeck styled former Canadian Idol contestant Carly Rae Jepsen, Monique Bisson-Gironi worked with Brittany Paige, lead for Kobra and the Lotus, Kiyomi from Hunter Valentine and Dave Brown from the New Cities.

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Lemon Strength

Wahl Professional is launching a lemon-scented, spray-on disinfectant that’s designed to stop and kill microbial growth. The disinfectant eliminates infectious micro-organisms and is effective against H1N1. Wahl has also launched two new ranges of clippers and trimmers, the Koi and Skull lines. For more info go to wahlcanada.com.

COLOUR AND WIN!

SKP is running a contest from May 1 to June 30. For these two months, participating Igora products will have pull tabs with unique eight digit codes. Go to colourwithigoraandwin.ca to register and every time you enter a code your salon will be eligible to win a prize. There is more than $90,000 in prizes to be won, so don’t miss out!

Our Condolences

Kevin Coupal unexpectedly passed away on Monday, March 22 at the age of 49. Coupal was part of the family business in Waterloo, Capri Hair Salon and Spa. Over his 30-year career, the industry vet worked with Clairol Professional, Matrix and, most recently, Wella Canada. Coupal presented at hundreds of educational events, was an active fundraiser for many local charities and worked with the Candian cancer program Look Good, Feel Better.

TOP LEFT PHOTO COURTESY MATRIX

Matrix is introducing a nationwide competition for hairstylists of all walks, which runs from April 1 to June 30, 2010. The Destination.Fame contest is all about no rules and great hair, meaning stylists can enter by submitting two trend images (a lifestyle and head shot) that are not professionally shot rather taken on a digital camera. Vincent Lemieux, GM for Matrix Canada, says it’s like the TV Series Britain’s Got Talent, but for hairstylists. Four winners will be chosen to receive two nights accommodation in Toronto and a professional photo shoot with a Matrix mentor, makeup artist, and image stylist, to help recreate their look for the brand’s 2011 calendar and magazine. Plus one of the four winners will be chosen to participate in the Matrix 2011 Global Trend Photoshoot. Go to matrixacademy.ca today to enter!

▼

QUEST FOR FAME

From June 5 to 7, industry pros from all over will be heading to sunny Florida for the Premiere Orlando show. With over 180 educational classes to choose from and mainstage presentations by Tigi, Arrojo, American Crew, Matrix and more, this event is not to be missed. Head to premiereorlandoshow.biz to purchase tickets today! On July 19, hair talent from around the world will congregate at the Mandalay Bay Resort in Las Vegas for the annual NAHAs. Keep visiting salon52.ca for updates as finalist lists are announced and head to probeauty. org/naha to purchase tickets.”.

salon52.ca

4/22/10 3:43:38 PM

Global Best Beauty No.1 Human Hair Extension Company in North America Cold fusion o remy

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GBB DoubleTape Extensions *New Line 100% Cuticle Remy Hair Hair is reusable Free Training is available

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GBB Hair Extensions - 100% First Grade Human Hair - Remy Hair Extension Class, Starter Kits and Training DVD available One-stop shopping for all kinds of extensions - Human Hair Extensions Centre We serve only the licensed Hairdressers â&#x20AC;˘ Distributors are always welcome in North America

Toll free: 1.866.468.2205/416.636.1988 e-mail: info@globalbestbeauty.com www.globalbestbeauty.com

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4/20/10 11:34:05 AM

SCOOP

AT YOUR SERVICE

Kamloops’s La Dolce Vita Day Spa & Salon has brought to life a novel idea. The full-service day spa and salon has opened up a high-end Italian coffee bar, complete with light lunches. In addition, the salon’s manicure station is located in an upstairs mezzanine, where clients can enjoy the atmosphere of the coffee bar, while the pedicure stations have their own separate sitting area to savour a light lunch and beverage.

What’s New?

Damien Carney, will be coming to Canada once again to guide interested hairstylists through four cuts over two days. Recognized as one of the most influential hairstylists of our time, he’ll be in Calgary from June 6 to 7 with a Toronto date to be determined. Visit damiencarney.com for more details. Also, be sure to enter ISO i.Star Total Look Competition 2010. Email Gina Coburn-Steele at gcoburnsteele@piidea.com for more info. Great for all hair types, Joico has also launched the Moisture Recovery leave-in conditioner (which contains a dose of evening primrose oil and jojoba oil) restores much-needed moisture and making hair super soft.

Vancouver Bound

EvelineCharles Academy has expanded to Vancouver, with the April opening of its first British Columbia Hair & Esthetics Academy. The 7,000-sq.-ft. campus boasts state-of-the-art equipment for stylists and estheticians and pushes industry standards by teaching the Sassoon Connection School method, providing N.A.I.T. business training and ITEC certification.

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John Frieda and his long-time business partner Gail Federici have joined forces to launch HAIRraising, an organization that is bridging the gap between the salon industry and the Children’s Hospital Boston. Salon patrons will be asked to donate a dollar at participating salons across the US. Industry insiders like Sally Hershberger, Oribe, Serge Normant, Orlando Pita, Ted Gibson and Danilo are some of the highprofile participants. Surface Hair will donate $12,000 to World Vision in 2010. This translates to the organic hair company sponsoring roughly 25 children in 13 countries like Bolivia, Ethiopia, Jerusalem (West Bank Gaza) and Bangladesh. The artists at Johnny Cupello Salon & Spa will be hosting a fundraising event on May 16. All the proceeds will be donated to Look Good, Feel Better—an organization that helps women who are battling cancer feel better about their appearance. For more info head to jcsalons.com.

FLYING HIGH

Mirror Lounge is now offering the Air Miles Reward Program to its valued clientele. For every $20 a client spends on services and/or retail, he or she will earn one Air Miles reward mile, in addition to bonus reward miles for special promotions. Members of the Mirror Lounge, the first national group of independent salons, spas and esthetic studios, can also tailor promotions to offer bonus reward miles for other featured products or services. Check out mirrorlounge.com for more info!

BIG HIRES

The Cosmetology Industry Association of British Columbia (CIABC) has hired Tara Gilbert as their new CEO. Crisace Hair Extensions is expanding in Canada with an addition to its sales staff. The company welcomes Fran Bigelow as its new national sales manager. S

TOP LEFT PHOTO: HAIR: DAMIEN CARNEY; COLOUR: SUE PEMBERTON; PHOTO: HAMA SANDERS

Giving Back

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4/19/10 5:11:43 PM

to Salon Magazine

Advertiser Index advertiser

toll free

website

❏ 1 year subscription (8 issues) to anywhere in Canada $40.00 (GST INCLUDED)

Calbrook Calgel pg 92.......................................866-5-CALGEL....................... www.calbrookcanada.com

❏ Save $60.00 with 3 copies of every issue for you and your colleagues. 1 year subscription (3 copies each of 8 issues) $60.00 (CANADIAN ORDERS ONLY,

China Glaze Poolside pg 63..............................800-621-9585......................... www.chinaglaze.com

MUST BE TO SAME LOCATION. GST INCLUDED)

Canadian Micro Pigmentation pg 91.................888-737-6268......................... www.micropigmentationcentre.com

CND Shellac pg 23............................................877-CND-NAIL....................... www.cnd.com/shellacsm

❏ 1 year U.S. subscription (8 issues) $50.00 USD

CND Shellac pg 25............................................877-CND-NAIL....................... www.cnd.com/shellacsm

❏ Please note my change of address and/or details below for my Salon Magazine subscription.

Contessa 22 pg 36-37........................................800-720-6665......................... www.salon52.ca

______________________________ date _________________________________ signature

SIGN & DATE TO CONFIRM YOU WANT TO RECEIVE A SUBSCRIPTION TO SALON MAGAZINE *SALON OWNERS MUST COMPLETE SECTION B

❏ I’ve enclosed a cheque payable to: Salon Communications Inc. Bill my ❏ VISA Card ❏ AMEX Card ______________________________________________ CARD NUMBER

Dr. Temt iLash pg 96........................................................................................ www.drtemt.at Essie Resort Collection pg 27...........................800-232-1155......................... www.essie.com Esthetics Plus pg 83..........................................888-422-6677......................... www.epbeauty.ca Gelish Gel Polish pg 60.................................................................................... www.douglasdistribution.com Gigi All Purpose Honee pg 99...........................800-621-9585......................... www.gigispa.com Global Best Beauty pg 81...................................866-468-2205......................... www.globalbestbeauty.com Global Keratin System pg 40........................................................................... www.globalkeratin.com

______________________________________________

Great Lengths pg 49..........................................800-461-9302......................... www.greatlengthscanada.com

______________________________________________ CARDHOLDER’S NAME

Hot Tools Pink Titanium pg 65...........................800-487-8432......................... www.hottools.com

EXPIRY DATE

Humber College The Business School pg 89.................................................. www.business.humber.ca

❏ Mr. ❏ Ms. Given Name(s) ____________________________________

IBD Beauty Soak Off pg 77................................800-621-9585......................... www.ibdbeauty.com

Surname _______________________________________

Images Hair Clinics pg 90..................................866-942-4247......................... www.imagescorporation.com

Title ___________________________________________

International Beauty Services pg 95.................800-642-3818

Business Name____________________________________ Address ___________________________Suite _________ City ____________________ Prov ___ PC _____________ Phone _________________________________________ Email__________________________________________ Website ________________________________________

❏ Please email the weekly salon52 newsletter for free ❏ Please send me periodic offers from related companies SECTION B How would you classify this location? ❏ Salon ❏ Spa ❏ School ❏ Manufacturer ❏ Distributor ❏ Franchise ❏ Freelance ❏ Home Based ❏ One of multiple locations with the same owner ❏ Other (specify) ______________________

Joico K-Pak Color Therapy pg 100...................800-267-4676......................... www.joico.com Joico K-Pak Iron Launch pg 8-9.......................800-267-4676......................... www.joico.com Kaaral pg 28.......................................................877-950-4242......................... www.kaaral.com Kevin Murphy pg 67...........................................800-387-2962......................... www.kevinmurphy.com.au KMS Hairstay pg 39...........................................800-387-3873......................... www.kmscalifornia.com L’Oreal Professionnel INOA pg 10-11...............800-361-8017......................... www.inoa.ca LCN 25th Anniversary pg 51.............................800-557-3223......................... www.lcn.ca LCN Exotica pg 59.............................................800-557-3223......................... www.lcn.ca Matrix Design Pulse pg 2-3..............................888-422-6879......................... www.matrix.com May Cosmetics Thermo Builder pg 94............................................................ www.monplatin.com MC College pg 94...............................................888-314-7965......................... www.mccollege.ca Mixed Chicks pg 86........................................................................................... www.mixedchicks.net OPI Shrek Goes Fourth pg 17...........................800-341-9999......................... www.opi.com

# of Employees ____

Pivot Point pg 92................................................888-735-4247......................... www.pivotpointcanada.ca

What services are provided? ❏ Hair Care ❏ Skin Care ❏ Nail Care ❏ Hair Removal ❏ Spa Treatments ❏ Tanning ❏ Other (specify) ______________________ ___________________________________

Redken SSBC pg 45..........................................866-9REDKEN........................ www.redken.ca

What do you do? ❏ Co-owner ❏ Owner ❏ Manager ❏ Hairstylist ❏ Nail Technician ❏ Electrologist ❏ Colourist ❏ Esthetician ❏ Laser Technician ❏ Other (specify) ______________________ ___________________________________ se196

FAX FORM TO: (905) 729-4432

Redken Time Reset pg 14-15............................866-9REDKEN........................ www.redken.ca Rowenta Beauty pg 55...................................................................................... www.rowentabeauty.ca Salon International 2010 pg 68-69................................................................... www.salonexhibitions.co.uk Schwarzkopf BC hairtherapy pg 12-13............800-463-3081......................... www.letyourhairbceen.ca Schwarzkopf Essensity pg 20-21......................800-463-3081......................... www.schwarzkopf-professional.ca Schwarzkopf IGORA Color10 pg 6-7..................800-463-3081......................... www.schwarzkopf-professional.ca SpaRitual Kaleidoscope pg 73..........................877-SPA-RITUAL................... www.sparitual.com Star Nail Canada pg 93......................................877-852-STAR........................ www.starnailcanada.com TIGI Catwalk pg 47............................................800-259-8596......................... www.catwalkbytigi.com

MAIL FORM TO: SALON MAGAZINE PO BOX 357, BEETON, ON L0G 1A0

TIGI Colour pg 19..............................................800-259-8596......................... www.tigiprofessional.com

or subscribe online at www.salon52.ca

Woody’s Quality Grooming pg 53.......................800-621-9585......................... www.woodysgrooming.com

salon > may+june 10

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Wella Blondor pg 4-5........................................800-41-WELLA....................... www.wellausa.com

salon52.ca

4/22/10 6:36:34 PM PM 3/7/09 5:04:36

EVENTS

Toronto ABA The Metro Toronto Convention Centre was flooded with beauty industry professionals for the Toronto Allied Beauty Association (ABA) show Feb. 28 to March 1. This year’s ABA featured beautiful presentations by the Vidal Sassoon team, Redken’s Sam Villa and Nicholas French for Matrix. Educational seminars were also a hit, with presenters like John Steinberg, Jon Gonzales, Danielle Edwards and more. This year’s show played host to CityLine’s Ordinary to Extraordinary makeover contest. The winner was Darren Kwik of Darren Kwik Studio in Toronto.

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may+june10 < salon

4/21/10 11:27:16 AM

EVENTS

Toronto Fashion Week F/W 2010 Toronto Fashion Week F/W 2010 was held from March 28 to April 1. Among others, backstage were stylists from Brennen DeMelo Studio and Salon Daniel. Outside the show floor, attendees had their hair styled at the Rowenta Beauty boothâ&#x20AC;&#x201D;the official hair tool provider for this prestigious fashion event. Adrian Carew and his team from Hair 2 Inc. also created sleek-looking hair for the Greta Constantine show off-site at the Audi dealership. To cap the week off, Schwarzkopf Professional sponsored an after party, featuring Betsey Johnsonâ&#x20AC;&#x2122;s Spring/Summer 2010 collection, and a DJ performance by famous model Agyness Deyn. Hair was done by Solo Bace and Oskar on Scollard, and Tony Chaar Salon had a styling station set up for guests to receive touch-ups. top two left-hand photos ryan francoz; top centre photo matt vardy

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salon52.ca

4/22/10 5:08:53 PM

Education is the key to success

or those considering a career in the professional beauty industry, choosing the right school is paramount to their success. But with so many different options available, how does one choose a school or program that will suit their specific needs? Some of key elements to consider are: that the program takes place in a state-of-the-art facility, the curriculum is current and relevant, the instructors are knowledgeable and experienced

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industry professionals, as well as using a reputable product line. Finally, check to see that the program or school offers a full range of courses. After all, there are many aspects of salon life that should be covered, such as business management, understanding retailing, solid hair cutting methods and colour principles. Remember the top salons associate themselves with the best schools and in turn get the most successful graduates.

At the forefront of the fashion and beauty industry, John Donato is the visionary behind the Donato Academy of Hairstyling and Aesthetics, a Private Career College offering basic & advanced hair cutting & colour, theory & practical in a salon setting, industry-leading educators and small classes 416.252.8999 • 3253 Lake Shore Blvd West, Toronto www.donatoacademy.com

EvelineCharles Academy Edmonton & Vancouver incorporates state-of-the-art technology and training techniques, it is ITEC Certified and the only Sassoon Academy Connection School in Canada. EvelineCharles Academy’s enhanced curriculum has a strong business focus incorporating NAIT Business Management Certificate Courses. Ask about the 3-Day Schedule and International Trip. Call 780.409.5674 www.ECacademy.com

Do you have an eye for beauty and a head for business? Humber will prepare you with the technical skills, real-work experience and the solid business foundation you need to go after the career you want. BE MORE with a diploma in Cosmetic Management, Esthetician/ Spa Management or Fashion. 416.675.6622 x4391 business.humber.ca

MC College is Canada’s Leader in Hair and Esthetics Training. With campuses across Western Canada, MC College uses education by Pivot Point which provides the educational structure to develop true hair designers. Our vision is to elevate the industry one graduate at a time. At MC College your Potential is our Passion. www.mcollege.ca

At Salon+Spa Career College we believe in professionalism, in commitment to the salon and spa industry and in life long learning. We believe that the possibilities and opportunities in the industry are endless. We strive to provide all of the tools students need to achieve their full potential and enjoy a rewarding career. 416.492.8740 www.salonspacollege.com

4/21/10 2:09:08 PM

EVENTS

Redken National Sales Meeting The Redken family gathered in Old Montreal for its national sales meeting hosted by GM Scott Moon on Jan. 30. A crowd of more than 150 educators, business managers, marketers and distributors got an overview of new products and hot looks and met Olympic K2 kayak athletes Richard Dober and Andrew Willows, the new faces of Redken for Men. The event ended with a luxurious gala to celebrate a successful 2009 and honour Guy Robitaille of Concept JP as the top sales person of the year. PHOTOS COURTESY REDKEN

Ciabc Show Off Hair Presentation The first annual Celebration of Hair Fashion Show Off hosted by the Cosmetology Industry Association of British Columbia (CIABC) took place on March 28 in Vancouver. Participating salons included Zinc Academy, Avant Garde Hair Studio, Gloss Salon, iDaburn, Carreiro the Studio, Mine: Stylesource, Milica SalonSpa, Toni&Guy, Megahair Family, Axis, Essensuals London, Rapunzels and Sukiâ&#x20AC;&#x2122;s. The event raised $6,000 for the Childrenâ&#x20AC;&#x2122;s Wish Foundation. Photos Starlette Tolver

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salon52.ca

4/21/10 11:33:46 AM

12315 Humber Cosmetic Cluster:Layout 1 08/09/09 4:10 PM Page 1

Be successful with a business diploma in

COSMETIC MANAGEMENT ESTHETICIAN/SPA MANAGEMENT or FASHION Cosmetic Management 2-Year, Accelerated Diploma (12 months) Study retailing, merchandising, marketing and sales to gain the skills you need in this expansive market. Graduate knowing current market trends in cosmetics, fragrances, beauty and skin care.

Esthetician/Spa Management 2-Year, Accelerated Diploma (12 months) Learn the procedures and business aspects of spa management - including spa treatments and therapies, skin care, nutrition, retail buying and operations, sales and presentation strategies.

Fashion 2-Year Diploma Program Be equipped in buying, production, marketing and management. Study apparel, accessories and the cosmetics industry. Students in this program have the option to move into Humberâ&#x20AC;&#x2122;s Fashion Management degree program.

business.humber.ca

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10/13/09 1:51:47 PM

EVENTS

Aveda Wine for Water On March 25, Aveda hosted the Wine for Water fundraiser to benefit WaterCan. The evening featured a few words from the organization’s representatives, including honourary president and special guest, Margaret Trudeau, and Ray Civello, founder and president of the Civello Group and Collega International. The event also included renowned Canadian photographer Peter Bregg’s Life: An African Photo Exhibit, Aveda hand massages and an auction. PHOTOS HEATHER POLLOCK

Laser Hair Rejuvenation Proven results in treating thinning and damaged hair. A natural salon/spa addition to service your clients! Featuring our DynaPro-SL • Stops hair loss • Stimulates new hair growth • Thickens existing hair • Treats damaged hair, Repairs split ends • Proven to be effective for treating Alopecia Areata • Easy to use, for use on all hair types • Safe (complies with Cold Laser Safety Standards) • No licensing required • Offer this exciting service to your clients for as little as $29 per treatment

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Chicago ABS Beauty pros flocked to America’s Beauty Show in Chicago from March 27 to 29. Canadians at the show included Rocky Vitelli on stage for Farouk, Edwin Johnston sharing his knowledge on a panel for textured hair, and Jennifer MacDougall for L’Oréal Professionnel. Top guests this year included Nick Arrojo and Nick Berardi for Wella Professionals, Anthony Mascolo and James Morrison for Tigi and more. The Pivot Point L.E.O. Awards on March 28 also recognized five salon industry leaders who have been successful from their Pivot Point education: Robert Aubin, Ann Bray, Michael Flowers, Gretchen Monahan of Boston and Diana Schmidtke. PHOTOS COURTESY ABS

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EVENTS

Barrie Hairapalooza Cut & Colour Competition On March 21, the 13th annual Schwarzkopf Professional Hairapalooza Barrie was held. With over 600 attendees, 18 Professional and 15 New Talent stylists competed for top nods. First place in the Professional and New Talent categories went to Barb Wells, Salon I.D., and Tyler McIlmoyle, Status Salon, respectively. PHOTOS BELKIS CARRASCO

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L’Oréal Professionnel Business Education Seminar Salon owners gathered at Toronto’s L’Oréal Academy on March 30 to attend Culture Creating Profit presented by Scott Missad, co-founder of Strictly Business, a nationally acclaimed business program. Addressing the challenges that face salons, owners received tips on taking their business to the next level and advice on dealing with their specific issues.

Mix Salon and Spa Grand Opening Mix Salon and Spa hosted its grand opening on March 19. In attendance were Frank Bruno, SKP national director of sales, his colleague Rowena Berry, SKP Ontario regional sales manager, as well as family, friends, and clients. SKP also took the opportunity to launch new products from the BC Hairtherapy line and offer guests sample sizes to take home and test out.

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Albert Snow Hair Design Group Cut-A-Thon Albert Snow Hair Design Group held its 9th annual Cut-A-Thon on March 28. Sixty stylists from the top salons in and around Hamilton, ON, including Carmen Hair Group, Donato’s Hair and Spa, Pat DeCaria Hair and many more, gathered to raise funds for the less fortunate in their community.

Kevin.Murphy Educational Seminar Kevin Murphy visited Toronto’s Shagg Salon for an educational seminar on March 3. Co-owner Roxanne and her team got a firsthand lesson on Murphy’s new Hydrate-Me Wash and Rinse, curlers and boar bristle brush. Stylists tested out the wetline products on clients, family and friends, and then got a lesson in styling from the king of beach hair.

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EVENTS

Bright Night Charity Fashion Show Axcess Salon and Spa participated in a fundraiser for the Canadian National Institute for the Blind (CNIB) held at Toronto's O.Noir Restaurant on March 4. The models were stationed like mannequins in various spots in a dark room. After dining, guests were lead by the waiters of the restaurant into a room where they could feel the garments. Then the models were moved to a lit room where guests could walk around and see what they had previously felt. PHOTOS James Kachan

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EVOLVE CALGARY June 6–7, 2010 Delta Winnipeg Winnipeg, MB Info: 888-241-3330 ext. 2289 ALLIED BEAUTY ASSOCIATION AGM June 14–18, 2010 Royal York Toronto, ON Info: 905-568-0158

Hair CLASSES Aveda Educational Programs Info: 800.689.1066 ext. 7892 CHI Educational Programs Info: 888.251.8466 global best beauty Educational Programs Info: 866.468.2205 or 416.636.1988 Goldwell Educational Programs including Trend Zoom seminars Info: 877.670.6767

Great Lengths Educational Programs Info: greatlengthscanada. com KMS Educational Programs Info: 877.670.6767 L’Oréal Professionnel Educational Programs Classes include Absolute LP, Colour Keys, Colour on Colour, Essential Texture and the new H3 Academy Info: 800.361.1861 Matrix Educational Programs Info: 888.422.6879 Redken Educational Programs Info: 866.9.REDKEN SKP Educational Programs Info: 905.625.7200 or contact your local Schwarzkopf distributor

Urban Beauty Systems Educational Programs for Euronatural Hair Extensions; In-salon classes available; Info: 866.731.4327

Nail & Esthetics CLASSES Aveda Educational Programs Info: 800.689.1066 ext. 7892 CND Educational Programs Info: contact your local CND distributor LCN Educational Programs Info: lcn.ca or call 800.557.3223 for full listings Star Nail Educational Programs Info: 800.661.9997

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4/19/10 5:35:48 PM

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1898, a Belgian using an electric-powered, four-wheel vehicle was the first to go at more than 100 kilometres per hour. In the 20th century, the record went from 121 km/h all the way up to an astonishing 1,224 km/h. Wheels have become redundant. The technology is turbofan, with a British Royal Air Force pilot at the controls. Even snails are encouraged to move faster nowadays. At the annual World Snail Racing Championships in England, a snail called Archie holds the world record. Archie covered the 13-inch racecourse in two minutes and 20 seconds. That’s 0.0085 km/h. Go Archie. But not everyone relishes speed. Slow food and slow travel are part of a broader slow lifestyle movement that has expanded to include slow cities and a host of other activities, even slow money. The idea is to savour life, rather than rushing through it. So let us not forget that going to a hair salon can be a slow, relaxing experience in this fast-paced world. As Gandhi said, “There is more to life than increasing its speed.” S

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ashion Week. Where else do you have master hairdressers, makeup artists, stylists, models and a fantastic artistic community congregating in such fabulous Canadian style? This March, in Toronto, the hair and makeup and stage presentations were particularly well executed. If you have never attended Fashion Week, I strongly suggest you go at least once to this biannual extravaganza. I also recommend the after-parties as a good excuse to, pardon the pun, “let your hair down.” (I have done my fair share of partying during Fashion Week. Now it takes me a few days to recover from an after-party—pass the Advil, please.) One particular event this year, put on by Michelle Calvert, the regional director of the Toronto chapter of Fashion Group International, piqued my interest. Held at noon, a time when most fashionistas are not yet ready to face the world (those after-parties!), was speed networking. If you ever see speed networking as an event connected to fashion or media, give it a try. There were about 40 people involved, and you have just 90 seconds to talk and explain who you are, to find out who the other person is, and to exchange business cards. When the bell rings, you move to the next person. Rinse and repeat. I made four interesting computerand media-related contacts that I shall follow up on. It got me thinking about the speedy world of instant gratification we live in, especially with the advent of the home computer. Without moving away from our living-room chairs, we can do banking, book theatre and movie tickets, buy music and movies, and probably purchase anything you can think of. In days gone by you had to rush around to stand in line at the bank; go to the library to do research; spend a good part of a day shopping for stuff; and (before cell phones) find a phone booth to make a phone call—and hope it had an intact phonebook, which you couldn’t read anyway at night, which meant calling 411. This slowed life down in many ways. But when it comes to stark contrast in speed, few human endeavours can compare with land-speed records. Back in

John Steinberg, of John Steinberg and Associates, is part of Canada’s hair elite. He is currently celebrating 50 years in the beauty business. Check out johnsteinbergthelectures.com.

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4/21/10 11:59:27 AM

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