Salon Magazine, May 2018 by Salon Communications Inc.

Publications Mail Agreement No. 40011270 8799 365 Evans Avenue, Suite L10, Toronto, Ont., M8Z 1K2

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Features 40

Mindful Matters

Making it Big!

Extend Your Reach

Chic Soft Punk Styling

Collections

Who says you have to be cruel to be kind? Find out how being mindful of your client’s experience can have a significant impact on your success.

We’re travelling back in time with three of Canada’s top salon owners to find out what they would do differently, and the advice they would give to their younger selves.

Hair extensions can generate big business for salons. So, what’s holding you back? We address four of the biggest concerns for salons and speak with experts about ways you can reap their rewards.

Go behind-the-scenes for a look at our exclusive cover shoot with Moroccanoil’s artistic director, Kevin Hughes.

Moroccanoil; Daniel Couch and Ashleigh Maybank, Goldwell’s Color Zoom ’18 Creative Team; Thomas Hills; Michelle Finlayson; Sharon Blain and Peter Gray; Dorothy Tsang; Nargis Khan; Roxanne Selleck and Stéphane Scotto Di Cesare.

ON THE COVER: Hair: Kevin Hughes for Moroccanoil Assistant: Emmanuelle Campolieti Makeup: Wendy Rorong Styling: Mark John Tripp Photo: Renata Kaveh Photographed in Toronto exclusively for Salon Magazine

m a y .1 8

52 DANIEL COUCH AND ASHLEIGH MAYBANK, RUSSELL EATON, U.K.

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INTRODUCING

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AND BALM CONNECT WITH AMERICAN CREW FOR THE LATEST IN MEN’S GROOMING

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Regulars 14

Editor’s Letter

Publisher’s Note

SalonMagazine.ca

Hairlines

Contessa Gallery

Profile

Business

Interiors

Events + Scoop

Best Nine

This month at SalonMagazine.ca.

56 THOMAS HILLS, TH1 HAIRDRESSING, U.K.

Give your haircare, colour and styling lineup a head start for summer with the latest product launches.

Naomi Misu, Contessa 29 Finalist, Canadian Nail Artist of the Year.

Nailing the Details: Jan Arnold.

Getting the skinny on the minimum wage increase and its impact on Canadian salons.

All-Inclusive Beauty: HoldenGrace, Toronto.

FINALIST, CONTESSA 29 CANADIAN NAIL ARTIST OF THE YEAR: NARGIS KHAN, TIPS NAIL BAR, TORONTO

FINALIST, CONTESSA 29 MASTER COLOURIST OF THE YEAR: DOROTHY TSANG, BLUSHES, OTTAWA

76 HOLDENGRACE, TORONTO

54 GOLDWELL COLOR ZOOM ‘18 CREATIVE TEAM

m a y .1 8

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EDITOR’S LETTER

Moisture Shampoo Nourish your hair, and preserve your color with this

Mind Your Business

Sulfate-Free Shampoo. Attracts up to four times its own weight in moisture to quench your hair! Great for naturally curly and colored treated hair.

hether you’re a hairstylist or a salon owner, there’s no question that heart is a key touch-point of this industry. As anyone who is working in a creative field, the really

good ones are those who pour their heart and soul into their work

Moisture Conditioner Infuse new life into damaged

and put it all on the line. In a similar way, putting your heart into your business is really a measure of your salon’s success. We are in a time where experiences have a high value for clients

hair and let it shine with

who are short on time. It’s one of the great opportunities that

superior hydration.

hairstylists can tap into, creating an authentic experience for clients

Perfect for Dry, cracked skin!

who want to feel a little extra. In Mindful Matters (p.40) we tap into the idea of putting a little extra into that client-experience in a way that really has an impact in their experience in your salon. And you may be surprised to find that some of these extras are easier than you think to deliver, you just have to be aware.

Great for sensitive scalp

• Deposit Only, Permanent Color • No Fading • Absolutely No Lift • No Ammonia • No MEA • Keratin Protein Enriched • Sunflower Oil delivery system

SOMA HAIR TECHNOLOGY

(866)843-2257 www.somaorganics.com or http://www.facebook.com/somahair Distributor inquiries welcome.

In a similar way, as we planned our cover shoot for this issue with the Moroccanoil team, it was clear we were all looking for something a little different. As it turned out, creating soft, subtle texture that played up on contemporary hair colour was the breath of fresh air we needed in these endless grey days of winter we’ve been in. It’s these simple touches that can send you off into an entirely different direction. Whether you’re shooting photo collections or welcoming new clients into your salon, keep in mind that the details matter most. Along with business, this issue also features some pretty unexpected inspiration that may take you in a new direction, too.

Anna Lee Boschetto

SOMA Hair Technology 1.866.843.2257 www.somaorganics.com 14

m a y .1 8

Editor-in-Chief

Find me on Facebook at SalonMag, on Twitter and Instagram @SalonMagazine or email me at Annalee@SalonMagazine.ca.

PHOTO: ALVARO GOVEIA, HAIR AND MAKEUP: DIANA CARREIRO

SOMA Complete Colour

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NEW Moroccanoil Color Complete: a 360Â° color care regimen that begins with the salon-exclusive ChromaTech Service to prime, condition and seal during haircolor application. The regimen continues at home to repair between services. MoroccanoilProfessionals.com

*From testing by 23 professional stylists on 115 clients.

90% of stylists who tested the Moroccanoil ChromaTech Service reported that their clientâ&#x20AC;&#x2122;s hair looked and felt healthier after haircolor application.*

ONE BR AND: A WORLD OF OIL-INFUSED BE AUT Y

PUBLISHER’S NOTE ISSN 1197-1495 volume 27 issue 4 EDITOR-IN-CHIEF

Anna Lee Boschetto

416.869.3131 ext.102

ASSOCIATE ART DIRECTOR

Stephanie Gallant

416.869.3131 ext.113

EDITOR-IN-CHIEF (FRENCH)

Yasmin Grothé

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514.553.4404

annalee@salonmagazine.ca

stephanie@salonmagazine.ca

yasmin@salonmagazine.ca

MANAGING EDITOR

Veronica Boodhan 416.869.3131 ext.119 DIGITAL EDITORIAL COORDINATOR

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Liz Bruckner GROUP PUBLISHER

Beauty Beyond Borders

Laura Dunphy

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his spring, I attended the mother of all beauty shows:

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OPERATIONS MANAGER (ON LEAVE)

Cosmoprof Bologna. What an experience! With more than

Karren Han

250,000 in attendance and nearly 25 buildings full of all

CIRCULATION MANAGER

Adrian Holland

things beauty—think hair and nail care to skincare and fragrances (and

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a meaningful way. It’s much the same for salons. From suggesting options to the next generation who may not want to use their “mom’s salons are filling that critical role of making the best recommendations to clients. With each issue published, we can’t wait to share our latest discoveries with you, and are continually amazed at the lengths gone to for scientific advances—all in the name of offering salons and their clients the best products possible. I’m thrilled to say that this issue is no different!

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PHOTO: ALVARO GOVEIA, HAIR AND MAKEUP: DIANA CARREIRO

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RUNWAY READY Visit SalonMagazine.ca

SO YOU THINK YOU CAN STYLE?

to see our Fashion Week spring/summer 2018 recap and find

who won our “So You Think You Can Style?” Bridal Hair

out how to recreate

photo competition. To find out what inspired this winning

the looks that rocked

look, visit SalonMagazine.ca.

the runway.

FESTIVAL HAIR, DON’T CARE Now that festival season is among us, clients are sure to turn to you for summer hair ideas. Check out our festival hair how-tos at SalonMagazine.ca.

See all of the complete collections in this issue at SalonMagazine.ca/Collections! SalonMag

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PHOTOS CLOCKWISE: HAIR: AMY CARTMELL, LONDON, ONT.; PHOTO: SAMANTHA E PHOTOGRAPHY; HAIR: DARREN AMBROSE, COLOUR: CLAYDE BAUMANN FOR D&J AMBROSE, MAKEUP: MARY JANE FROST, STYLING: JACKIE AMBROSE, PHOTO: CHRIS BULEZUIK; CHE ROSALES

Congratulations to Amy Cartmell from London, Ont.,

Salon Magazine

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HAIRLINES NEWS

LIQUID ASSETS Amp up your demi-colour range with Schwarzkopf Professional’s Igora Vibrance Tone-on-Tone Liquid Demi-Permanent Coloration. Whether it’s tone-on-tone, pastel or fashion toning, neutralization or correction,

ice COLD COOL THINGS DOWN WITH REVLON PROFESSIONAL’S FOUR NEW NUTRI COLOR CRÈME SHADES. While temperatures may be getting

refreshing or glossing, Schwarzkopf

warmer, your hair colour doesn’t

Professional’s Igora Vibrance demi-

have to. Keep your cool with Revlon

permanent hair colour is now available in

Professional’s Nutri Color Crème

a new liquid formula that transforms into

in Intense Silver, Intense Platinum,

a gel or cream depending on the activator.

Blue and Iridescent Grey. The new

Containing a moisturizing/protecting

shades will help you achieve those

complex with Aquaxyl for faster drying

coveted cool blue and platinum hues

time and long-lasting results, it’s available

that have been so trendy as of late.

in 68 shades. The range is formulated with

The blue shade was also used in

optimal colour matching for Igora Royal

the brand’s Sun Festival collection.

Permanent Color Crème. The result? A

“Pastel colours are on the way out,

dual application system that’s perfect for

making way for fun yellows, greens

refreshing mid-lengths and ends.

and blues,” says Tim Kuo, global artist for Revlon Professional. “These bold colours help make a fashion statement, whether as an accent shade or as an allover colour.”

PHOTOS CLOCKWISE: SCHWARZKOPF PROFESSIONAL, REVLONPROFESSIONAL, MOROCCANOIL

Full Circle Moroccanoil adds colour protection to its beloved product lineup. Renowned for its argan oil-infused haircare and styling products, Moroccanoil is now entering into the colour protection arena with Color Complete. This range of in-salon and at-home products is formulated with the brand’s new ArganID technology, which penetrates argan oil into the hair cortex, repairing and sealing it for improved colour retention.

IN-SALON ChromaTech Prime preps the scalp to minimize discomfort while increasing colour deposit and equalizing porosity for seamless results.

AT-HOME Color Continue Shampoo & Conditioner also include ColorLink technology to prevent colour loss while providing nourishment and repairative properties for improved hair quality. Protect & Prevent Spray is the final step for nixing fading and brass. With leave-in conditioner benefits, the spray shields

ChromaTech Post is used following a colour

hair while neutralizing free

service for improved colour retention, and

radicals and environmental

includes the brand’s ColorLink technology,

stressors (including UV

which works with hair’s keratin structure to

rays) for lustrous results.

retain colour with a protective shield.

SALONMAGA ZINE.CA

m a y .1 8

HAIRLINES NEWS

Pastel Power Redken gets creative with its Shades EQ Pastels colour line. The brand is expanding its bestselling colour range with the launch of Shades EQ Pastels. The four new hues are inspired by makeup to provide a versatile solution for stylists looking to create oh-so-trendy pastel looks on any client. From the pale orange and pink tones of Pastel Peach and soft pink and violet of Pastel Pink to metallic Silver Green and luminous Aqua Blue, the four new shades are intermixable with the rest of Redken’s Shades EQ colours for a truly customizable result.

BOLD AND BEAUTIFUL GIVE CLIENTS A REFRESHING TAKE ON BRUNETTE SHADES WITH GOLDWELL’S ICONIC BRUNETTE COLLECTION. While clients may opt to go lighter this season, Goldwell’s new brunette shades may draw them to “the dark side.” Featuring six new Elumenated Brunette shades, all including @Elumenated Technology, the line combines oxidative colour benefits with Elumen’s luminosity for multidimensional results. “One of the traps that hairstylists can get stuck in with brunettes is repeatedly creating solid colour,” says Lindie Blackwell, master artist for Goldwell Canada. “This collection shows

GET MULTIDIMENSIONAL, SHINY COLOUR WITH JOICO’S LUMISHINE DEMI-PERMANENT CRÈME COLOUR. Do your colour services need some depth? Joico’s new Lumishine Demi-Permanent Crème Colour shades help you create the shiny colour Lumishine is known for, while creating the dimension and depth you and your clients want. The 20 demi-permanent crème shades include Natural,

story, but have slight variants in that shade range.” POWERFUL BRUNETTE: A deep chocolate colour melting into rich mahogany for a strong, defined look. NATURAL BRUNETTE: Keep it subtle with a tone-on-tone effect, featuring a blend of warm and cool tones for soft, natural reflections. SENSUAL BRUNETTE: Add a touch of light with combined tones of muted caramel and warm maple for a multi-tonal result.

Natural Warm Beige, Natural Gold, Natural Ash, Natural Red

MYSTERIOUS BRUNETTE:

Gold and Blue Ash, and allow you to provide grey blending

Add pops of contrasting hues for a dynamic and cool colour.

while also correcting, toning, glazing and glossing hair.

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PHOTOS CLOCKWISE: REDKEN, GOLDWELL, JOICO

DIMENSIONAL BY DESIGN

hairstylists that they can still stay within a brunette colour

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HAIRLINES NEWS

Check, Mate KEEP YOUR MALE CLIENTS IN CHECK WITH AMERICAN CREW’S BEARD FOAM CLEANSER, BEARD BALM AND AMERICANA FRAGRANCE. Known for their range of men’s styling and grooming products, American Crew’s latest product essentials will help you cleanse and tame unruly beards. After a good scrub with the Beard Foam Cleanser—a one-step, fast-absorbing product that cleanses and deodorizes while conditioning hair for a freshly scented finish—the Beard Balm helps soften and condition hair with flexible styling control, to transform even the shaggiest beards for

Crystal Clear Colour Add some sparkle to your colour services this season with Pravana’s Vivids Crystals collection.

a more polished look. The brand is also returning to its

The line’s six shades—Aquamarine, Garnet, Jade, Purple

roots with the launch of its

Tourmaline, Rose Quartz and Sunstone—have been inspired by

latest fragrance Americana,

healing crystals to provide multidimensional, prismatic colour.

which combines notes

Each hue delivers a true tone result and gives colourists the ability

of dry wood, patchouli,

to apply one shade of colour (on those with hair between levels

sandalwood and ebony with

seven and 10) without having to custom mix. Rose Quartz is a

essence of elemi, green

great option for clients who loved last year’s rose-gold trend, and

wood, cashmere and citrus

Purple Tourmaline is ideal for those inspired by Pantone’s Color of

for a fresh, yet rich scent.

the Year, Ultra Violet.

Sam Villa Artist Series 2-in-1 Marcel Curling Iron & Wand “I wanted to create something that would make hairstyling easier for hairdressers. The removable Marcel handle is easy to clip on when you want more control, or to take off when you want the ease of a wand.” — SAM VILLA, FOUNDING PARTNER OF SAM VILLA AND GLOBAL ARTISTIC AMBASSADOR FOR REDKEN

m a y .1 8

1” extra-long ceramic barrel wand for more curl coverage

Features a colour-treated heat setting of 392°F for anti-fading and damage protection, and a 60-minute auto shut-off

Removable Marcel handle rotates and locks into place for quick, yet versatile styling Includes a 9-foot long swivel cord for easy manageability

PHOTOS CLOCKWISE: AMERICAN CREW, PRAVANA, SAM VILLA

TOOLBOX

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Introduce the luxury of Great Lengths to your clientele with GL Tapes. For information on purchasing GL Tapes, please contact info@greatlengthscanada.com or visit:

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HAIRLINES NEWS

Blonde Benefits Go blonder with Paul Mitchell’s Blue Oil Lightener System. No matter what shade of blonde your client is after, get them there comfortably with the new Blue Oil Lightener System from Paul Mitchell. The on- and off-scalp lightener contains a conditioning formula and offers up to five levels of lift in a flash. To use: Mix the Blue Powder Activator with the Blue Oil Booster and Paul Mitchell’s Cream Developer. The result? A lightener with gel consistency for easy and precise application.

TIPS FOR SELECTING YOUR PHOTOS FOR THE CONTESSA AWARDS TORONTO-BASED PHOTOGRAPHER NATASHA GERSCHON (WHO

ABOUT FACE

SHARES HER EXPERTISE FOR SELECTING THE PERFECT SHOT. KEEP IT COHESIVE

ABBA PURE PERFORMANCE HAIR CARE GETS A MAKEOVER— JUST IN TIME FOR THEIR 30TH ANNIVERSARY! Known for their vegan, plant-derived ingredients, ABBA Pure Performance Hair Care has stayed true to its mission of offering an alternative to mainstream professional haircare. For its 30th anniversary, the brand has relaunched its full product range with new packaging. The bottles feature a sleek colour palette of warm, muted tones that are colour-coded for each of ABBA’s product categories, which range from Volume, Moisture and Style products to Gentle, Recovery and Colour Protection.

“While you want to choose images that can stand on their own, they still have to be cohesive with the rest of the collection. We usually choose the top three [from each look] and print them out to mix and match with the rest of the collection to figure out which ones have the best flow.” COMPOSITION IS KEY “Some hairstylists will only look at the hair and not the whole image. Don’t focus too much on one element of the image because what makes a winning image is everything altogether: Hair, makeup, styling, lighting, etc. Be open, take a step back and look at the image as a whole. That’s how entries for other categories can happen, too.” TRUST YOUR GUT “While you may have images that are very similar, often when you’re looking through them, you may stop at one or keep going back to the same ones over and over again, because something about them caught your attention. Dissect the images with your photographer and talk about why each one of them works.”

m a y .1 8

PHOTOS CLOCKWISE: JOHN PAUL MITCHELL SYSTEMS, CONTESSA 29 FINALIST, NEW HAIRSTYLIST OF THE YEAR: JESSE ERVIN, CIVELLO SALON,TORONTO; MAKEUP: MELANIE WHITMORE; STYLING: EMMA BEATRIX; PHOTO: NATASHA GERSCHON

PHOTOGRAPHED FOUR CONTESSA-WINNING COLLECTIONS LAST YEAR!)

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HAIRLINES NEWS

British Invasion Electric London brings its high-performance product range to Canada. Founded by British hairdresser Mark Woolley, Electric London is “sparking” the creativity of hairstylists around the world with its range of professional haircare products. With a chic, monochromatic design, the line is curated for hairstylists to prescribe products to their clients—offering a customizable haircare and styling regimen. All products feature the brand’s signature fragrance, which combines fresh and floral notes for a summerinspired scent. On the heels of the brand’s 10th anniversary last year, Woolley says “Countless hours of passion and experience have gone into creating what we feel is the perfect toolkit for any stylist. There has never been a more exciting time for the brand than this!”

Make Your Mark UNLEASH YOUR COLOUR CREATIVITY WITH

TURN UP THE HEAT WITH ALOXXI’S ULTRA HOT INTENSE SEMI-PERMANENT FASHION COLOUR RANGE. Whether you choose to go bright with neon green or neon teal hues, or create a dramatic smokey look with black, the addition of three new Aloxxi shades bring the brand’s Ultra Hot

This stenciling tool, created and designed by Davines’ artistic director Angelo Seminara and the Davines Research Laboratories, can help take your colour to the next level. With the ability to be used with any colour, The Imprinter Tool Optical Stencil Kit includes two easy-to-use stencils inspired by optical illusion and nature. “Imprinting is the new personalized approach to creative colour,” says Seminara. “I would like to make my colleagues around the world see colour in a different way.”

Intense range count to nine. The entire line is formulated with their Advanced Direct Dye Technology, which provides cohesive results with tone-on-tone fading. For even more versatility, the nine shades are intermixable for unlimited colour possibilities.

To see a video of The Imprinter in action, visit SalonMagazine.ca.

m a y .1 8

SALONMAGA ZINE.CA

PHOTOS CLOCKWISE: ELECTRIC LONDON, DAVINES, ALOXXI

SIZZLING COLOUR

THE IMPRINTER BY DAVINES.

HAIRLINES NAILS

Stars show off their bold nails on the Oscars’ red carpet.

OPI Add a “pop” of fun to your mani-pedis this season with purple Pop Star from the limited-edition Pop Culture collection.

FRUIT PUNCH

Go Big or Go Chrome While many celebrities tend to play it safe when it comes to their nails (at least for red carpets), we were pleasantly surprised to see that a few took the opportunity to play up their digits for the Academy Awards. First up was Best Actress nominee Margot Robbie, whose custom nails by

CHINA GLAZE Travel to the tropics with the bright-orange All Sun and Games from the Shades of Paradise collection.

celebrity manicurist Tom Bachik featured OPI’s Chrome Effects Mirror-Shine Nail Powder in Blue Plate Special for an iridescent chrome effect. Actress Kerry Washington wore dramatic gold chrome nails, also by Bachik, using OPI’s Chrome Effects No-Cleanse Top Coat. Finally, Black Panther star Danai Gurira’s sheer pink, chromeembellished mani was created by celebrity

ORLY See the light with ORLY’s Neon Earth collection, featuring shades such as hot pink Blazing Sunset.

manicurist Tracy Clemens using Essie’s LimoScene and a touch of No Place Like Chrome.

CND

Transform your long-wear lacquer services with OPI’s Infinite Shine 2-in-1 Treatment Primers. With four formulations to meet any nail need, the primers include: Brightening, Conditioning, Strengthening and Ridge Filler, and can each be used with OPI’s Infinite Shine 3-Step System for up to 11 days of gel-like

MORGAN TAYLOR Give nails a “splash” of colour with Morgan Taylor and Gelish’s Make a Splash collection’s range of neon, shimmer and rich crème shades including fuchsia shimmer Flip.

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Visit SalonMagazine.ca to see an application video and to learn more about how to use the treatment primers.

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ESSIE Heat things up this season with the vibrant shades of Essie’s latest Resort collection, including red-hot First Class Fling.

TEXT:VERONICA BOODHAN; PHOTOS: INSTAGRAM.COM, OPI, CHINA GLAZE, ORLY, CND CANADA, MORGAN TAYLOR, ESSIE

All About the Base

Get groovy this season with the Boho Spirit collection, including bold shades like golden yellow Vagabond.

SALONMAGA ZINE.CA

NEW Blonde Collection

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HAIRLINES NAILS

Mastering the Art Nearly all forms of nail art have the same requirements of nail technicians: Patience and a strong attention to detail. But what does it really take to elevate your nail game? We get the lowdown from two salon owners on how to refine your techniques.

ail art is ever-evolving. From line work and geometric shapes to marbling and 3-D, your skill set needs to keep up with trends. And let’s face it: Today’s education doesn’t always come from

a classroom. Since there’s no time like the present to learn how to take your nail skills to the next level (because, frankly, that’s why clients look to you), here’s expert intel on further honing your ability and creating

Rose quartz

designs your clients will keep coming back for.

and 3-D nail art embellishments

LEARNING FROM WITHIN

are two of the

For Maria Cristina Bruno, co-owner of Ritual, a salon in downtown

latest nail trends

Toronto, it begins with the hiring of her team. “We have a very

on social media.

demanding and intricate training process before they can begin working on clients,” she says. “One of our core values is continuous improvement. Do the people we hire have a thirst for knowledge and a While it’s a given that most nail artists tend to be naturally creative people, Bruno says a passion for learning is essential. She has helped develop a peer-training culture within her salon, which encourages staff to train and learn from each other. “We have some superstars in nail art, so we try to set up peer training so they can [learn from] each other,” she says. “We have very open communication with our team, so if we see nail art accounts on social media that we love, we’ll talk about the work and band together to improve our skills, and use downtime to practice.” As clients become more and more savvy (and demanding) when it comes to nail art, the need to refine your skills becomes all the more important. In addition to in-salon training, Bruno recommends utilizing training tools available from your salon’s brands, along with YouTube tutorials, which can help you get in front (and ahead) of some of the hottest trends.

to network worldwide, so I bring back techniques to teach the team. It helps them not feel as isolated, and a lot of them bring new ideas to the table, like colour or art combinations, so we keep each other from getting stuck in a rut.” “Stay current by finding a few people you can network with. Connect with them on social media and YouTube, and ask them questions. A lot of people in the nail world are inspired by art, and their passion comes from different colours, techniques and textures. Inspiration doesn’t always happen when you’re alone at a nail desk, so keep reaching out to other people and networking. Source your own form of education.” — LISE PAVICH, AN EDUCATION AMBASSADOR FOR CND Whether you’re in a big city or small town, many of today’s nail inspiration is being sourced from the same place: Online. “It’s certainly

LEADING BY EXAMPLE

taken over our clients’ world,” says Pavich. “We’ve been seeing a lot of

The focus on education for nail techs is something we see from coast

marbling, meaning anything that looks like a mineral or rock. People also

to coast. For Lise Pavich, owner of Urban Image Spa, located in Edson,

can’t wait to break out the brighter spring and summer colours.”

Alta., it’s something she spends a lot of time instilling in her staff. As

Finally, she recommends investing as much time and research into

one of the newest education ambassadors for CND, Pavich says her role

products and tools as you do the trends. “If you’re seeing wonderful

has been helpful for her to relay the latest, cutting-edge techniques and

geometric shapes, mastering tools like detailing brushes and products to

product innovations to her team.

help maintain the integrity of the nails are just as important as learning

“At our salon, we tend to grow our own nail techs,” she says. “Since

the many different techniques,” she says. “You need products, such as a

we’re more rural, education tends to be hours away and can be quite

detailing brush, stylus, stamping tools, etc., that can handle tiny details

limited. But as an education ambassador for CND, I have the opportunity

and intricacies. Having a variety [at your disposal] makes a big difference.”

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TEXT:VERONICA BOODHAN; PHOTOS: RITUAL, URBAN IMAGE SPA

willingness to always be improving their skills?”

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THE TRUST IS IN THE TAPE Expand your business with the hair extension brand that started it all.

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HAIRLINES COLOUR

Colour Conversion 101 Think you’re doing everything you can to get clients colouring in the salon? Think again! Here are two types of unlikely colour clients you should be converting to your salon.

1. THINKING OUTSIDE THE BOX At-home hair colour (aka. box colour) is an often taboo topic between hairstylists and clients, but it shouldn’t be, says Crystal Brown, colour ambassador for L’Oréal Professionnel. “Whether you like it or not, odds are a number of your clients are either creating or maintaining their colour by using box colour,” she says. “Having a conversation with them can help them understand the difference.”

THE CONSULTATION Now is the perfect time to discuss your client’s colour history, even if that means uncovering their use of box colour. “I would ask them things like, ‘How would you describe your colour to me? How do you feel it looks? How do you feel about the quality of colour and shine?’ Asking these questions helps draw information from them and from there you can talk to them about ways to change it.” Brown compares a client’s discomfort with discussing their box colour use with their hairstylist, to a patient talking to their doctor about unhealthy eating habits. “It’s about creating that environment where people feel it’s okay to tell you the truth,” she says. “I would rather work

THE OPPORTUNITY

with them to manage through [using box colour] than chastise or put

For hairstylists, a misconception about clients that use box colour is

them down for it.”

that they are bound by their budget, but that’s not always the case.

go the route of protecting their value as a colourist. And the best way to do that is by doing

budget] that is probably more important to them: Time,” says Brown. “They can’t always come in every three weeks for a root retouch.” Instead of trying to convert clients to 100 per cent in-salon colour, try easing them in by explaining how additional services, like

things to make the colour service

balayage and highlights, can take their colour to the next level. “It

more professional, with tailored

becomes about really selling them on customizing their colour with

results, because that’s one of the

the techniques you use. For example, a highlight contoured to their

biggest differences between what

face shape is something they can’t do for themselves. Be sure you’re

somebody can do with a box colour

upping the level of technical expertise and artistic ability to ensure

versus in the salon.”

you’re delivering something they can’t replicate themselves.”

— CRYSTAL BROWN, COLOUR AMBASSADOR FOR L’ORÉAL PROFESSIONNEL

PRODUCT PICK “L’Oréal Professionnel’s Blonde Studio Sunkissed Lightening Oil is a really gentle product, and unlike traditional lighteners that work from the inside out, it lightens hair from the outside in. It won’t lighten hair by three or four levels, but it will remove the buildup from box colour and help re-illuminate the hair.”

m a y .1 8

TEXT:VERONICA BOODHAN; PHOTOS:THINKSTOCK, L’ORÉAL PROFESSIONNEL

“For any client, there’s a whole other budget [other than their financial “Sometimes, hairstylists want to

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2. TRANSFORMING THIN

THE OPPORTUNITY

As many hairstylists know, hair colour helps expand the cuticle. But

Murphy suggests educating clients about the importance of scalp

for some clients with thinning or fine hair, colour may be the last thing

health. “If clients don’t take care of their scalp health, they won’t have

they think of when it comes to thickening their mane. “I always want

any hair and their hair won’t be strong enough for colour,” she says,

clients to know that they do have options,” says Emily Murphy, an

recommending the use of Nioxin’s Scalp Renew in-salon service. “It’s

educator for Nioxin and Wella Professionals, and owner of Cavana Spa

like an on-scalp facial. It cleans out their pores and takes off any extra

and Salon in Orillia, Ont. “They immediately tend to think they can’t do

debris before we put the colour on.”

anything with their hair, so you want to make them feel comfortable.”

THE CONSULTATION

As for colour, she suggests using balayage to help create fullness throughout the hair. “Balayage is actually a really good thing [for thinning or fine hair clients] because when you have that depth at the root and

As with any service, it all comes down to the consultation. But this is

the lightness towards the mid-shaft and ends, it really draws the eye

especially true for your fine-hair or thinning-hair clients. “The first thing

towards the mid-shaft and ends where you want to build weight.” For

I do is look at the integrity of their hair,” says Murphy. “A lot of stylists

clients experiencing specific types of thinning, such as the crown area

think they need to highlight and camouflage the scalp, when in fact it’s

or back of head, Murphy says to focus the colour placement in front,

the other way around—you want to draw the eye away from the scalp.”

using a darker colour to maintain depth and create an illusion of fullness.

Next, it’s about coming up with a solution that’s customized for their lifestyle. “If clients don’t want a lot of upkeep, we come up with a plan

PRO TIP “Lower your developers and colour strengths because fine

where something will work for them,” she says. “If they want to come

hair is going to take to the colour a lot faster. Processing time is key.

in every eight weeks, we come up with something that will work for

Don’t leave the colour on longer than you need to. Make sure you’re

them every eight weeks, so they feel [the importance of] taking care of

keeping an eye on the colour throughout the service. If not, you’re going

their hair.”

to end up with something that’s overprocessed or too dark.”

SALONMAGA ZINE.CA

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HAIRLINES MEN’S

Finishing in Style Whether on Instagram or in real life, for a man’s hairstyle to start collecting “likes”, they need a haircut with a finish that blends well with the look you’ve created. Here’s a rundown on shiny, matte and natural ways to cap off any style.

PUT A SHINE ON IT When the barbering trend took the hairstyling industry by storm about four years ago, the style of choice was the very slicked back, super-shiny hair mostly associated with, and reminiscent of, the ’50s pompadour. “The biggest influence on the scene then was the Schorem barbers from Rotterdam. The look was very retro, and it also became the signature of their brand, Reuzel,” says Simon Parent, founder of Revolution & Style, a Canadian distributor specializing in the men’s market. “There are a lot more options out there you might want to explore if you’re a men’s hairstylist or barber,” says Michel Moreau, a member of the KMS Canadian artistic team. “We’re actually moving away from your client wants to project.” Mood is actually an important factor when deciding on a hairstyle finish, so you might decide to create something

AU NATUREL

with more sheen on one section of the haircut—for instance the

Straight out of London—one of the world’s top cities when

sides—and create a more natural texture and finish on the top.”

it comes to hairstyling trends—the androgynous look with a natural texture is making waves. “People are looking for natural-

REUZEL GREASE HEAVY HOLD POMADE A classic in its category, Grease Heavy Hold Pomade from Reuzel gives hair a highvoltage shine. “This product is particularly good if your client likes wearing his hair mostly the same way, say slicked back, day in and day out,” says Parent. That said, because approximately 80 per cent of men don’t like a high-shine finish because it can sometimes appear dirty, there is a new version of this pomade with a lower sheen that is also water-soluble.

looking, more textured hair with just a bit of control [and it’s leading to us] selling more gel than in the last 10 years,” says Parent. Among the product heroes in this category: Organic “no fuss” products, as well as finishing products that combine flexibility and control, such as Fiber Cream from American Crew, which also provides hair with refined texture and a natural sheen. Worth noting is the fact that some of these styling products are meant to be applied onto damp hair and dried out naturally, which will enhance the natural finish. It’s rare that men’s cuts and finishes end up influencing women’s hairstyling trends, but it’s happening with shorter, androgynous styles that display more volume at the crown and a naturally dried look. “We are witnessing a combination of barbering and classic hairstyling techniques, where the hair on

TIP Darker hair usually looks better with a polished, shiny finish, while blondes and silver tend to be more appealing with a matte styling product.

m a y .1 8

the top of the head is longer, and the sides can show a subtle fade,” says Moreau. “This is for the client who wants more texture and definitely a more natural finish.” Some millennials love the ease of this styling trend and are opting to bypass the hair dryer altogether.

TEXT:YASMIN GROTHÉ; PHOTOS: MICHAEL FRANCOS FOR D&J AMBROSE, U.K.; STYLING: JACKIE AMBROSE AND MICHAEL FRANCOS; PHOTOS: GABOR SZANTAI; REUZEL, AMERICAN CREW, KMS

cookie-cutter trends and working more along the lines of what image

SALONMAGA ZINE.CA

MAKE IT MATTE Because mattifying products give hair more grip, thickness and texture, this is a finishing option that many men with thinning hair will love. But, keep in mind if you’re a fan that powders and dry shampoos tend to produce a “crunchy” texture and a very “done” look that not every client will be comfortable with—particularly if they’re not the highfashion type. A great option for creating a matte finish that’s more malleable is fiber foam, ”which gives a good hold and is well suited to longer hair, says Parent. “The longer it actually is, the more you’ll want to work with a pliable, supple product.” For Moreau, “clay pomades and sea salt sprays are great if you want a matte finish that’s not as ‘dry-looking’ as a powder. I use the Sea Salt Spray from KMS immediately after I rinse the shampoo and I really love the gritty finish it creates. It’s a lived-in look that’s very trendy right now.”

HAIRPLAY SEA SALT SPRAY FROM KMS This creates an all-matte finish—especially for wavy hair—by spraying the product into toweldried hair and air or blow drying for a light texture. For additional fullness and grip, spray into dry hair and blast dry. AMERICAN CREW TECH SERIES BOOST SPRAY For a client with longer hair looking for a natural finish, this prep spray boosts it from the root up to help create a variety of hairstyles. It also adds volume and absorbs excess oil.

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AMERICAN CREW FIBER CREAM A gentle emollient provides a smooth feel to the hair, while giving it long-lasting hold and style control. It works particularly well on medium-to-long hair, which is making a big comeback, too!

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HAIRLINES NEWS

EDITOR’S PICKS Spring clean your haircare and styling routine with our latest product picks!

4. 2.

6. 1.

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1. GOOD MORNING Give hair a revitalizing boost with Rene Furterer’s Forticea, an energizing lotion that strengthens hair and balances the scalp for easier styling. renefurterer.com

3. SLEEP THERAPY Give hair overnight care with Shu Uemura’s Essence Absolue Nourishing and Taming Overnight Serum, featuring red camellia oil to repair and restore dry, damaged hair. shuuemura.ca

5. PICTURE PERFECT Improve hair’s strength and vibrancy with Joico’s K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray. joico.com

2. CURL CURE Transform curls with Sexy Hair’s Curly Sexy Hair Curl Recover Spray, formulated with sea algae and cacay oil for soft, frizz-free results. sexyhair.com

4. TRIPLE THREAT Design.Me’s Hold.Me Three Ways hairspray delivers three types of support—light, medium and high—and provides volume, shine and UV protection with a longlasting and flake-free finish. designmehair.com

6. GET YOUR FIX Arm clients with Celeb Luxury’s BondFix Strengthening Conditioner, featuring BondFix Complex, to strengthen hair from the inside out. celebluxury.com

TEXT:VERONICA BOODHAN; PHOTOGRAPHY BY PAUL C

SALONMAGA ZINE.CA

STYLE MASTERS GOES COLOR! Style Masters 2018 Competition Canada Results

Winner - Raffaele Fiorante Toronto ON, Fiorio Salon - Cumberland RAFFAELE’S PRIZE: Trip to Revlon Professional Brands World Show (Spring 2018) • Visa Card ($1,000 value) • Style Masters Products ($500 value) • Salon Magazine Full Page Feature • In-Salon Customized Education Day

First Runner Up - Sophie Tessier

Second Runner Up - Anthony Black

Montréal QC, La Rousse Espace Beauté

Mississauga ON, Fiorio Salon - Square One

EACH RUNNER UP RECEIVES: Visa Card ($500 value) • Style Masters Products ($500 value) • Salon Magazine Mention

We congratulate finalists and thank all participants for entering the Style Masters Contest!

www.stylemasters.com | @revlonprocanada | #alifechangingevent #IamStyleMasters

mindful

MATTERS

wellness industry, so much so that the term is easy to dismiss. That said, we are all looking for meaning in

our experiences because we only have some much time in our day to dedicate to certain tasks. If the experience is not meaningful, we aren’t coming back—plain and simple. The same is true for your clients. Along with a precision cut or face-framing babylights, they want to feel that their hairstylist is dialled in to their experience. As part of her training program, Vivienne Mackinder, founder of HairDesignerTV, delves into the importance of really focusing on showing your client that you care about them, can help and that they can trust you. Let’s face it, life is hectic and busy, and we need to be doing good in order to feel good. Terry Ritcey, director of education for Redken Canada, agrees. “Your clients have emotional needs; from being welcomed, to being listened to, to feeling understood,” he says, adding that the appearance, attitude and approach of the hairstylist all play into creating that exceptional experience for clients. Need more mindfulness in your salon? Here’s their advice on how to apply it.

By Anna Lee Boschetto

Making a Change “Placing clients at the heart, we need to be more client-centric and focused,” says Ritcey. “We need to be teaching our hairstylists how to reach customers in a real way.” It can be as simple as asking the right questions, first as hairstylists individually, and as a team and taking a serious look at how everyone contributes to the experience from the moment the client walks in. The bottom line is that increasing your clients is tough, but what’s better and more achievable is ensuring a great experience for the ones already coming to your salon. Ritcey believes all you need to do is find out how you can do a better job so that your clients trust you enough to walk out with the products that will help them retain their colour, style their look and ultimately return.

What Do You Offer? As much as many in the industry may believe that innovation and change should be at the forefront for every salon, your clients probably don’t feel the same. “Building an extraordinary business is a win,” says Mackinder. “But when you add value to another’s life, that’s another big win.” And it doesn’t take much to really bring a winning experience to

m a y .1 8

PHOTOS:THINKSTOCK

“M

indfulness” has become a buzzword in the beauty and

Take a moment to approach your clients with intention and you’ll find it is a more rewarding experience for everyone.

SALONMAGA ZINE.CA

your clients. In fact, it can be as easy as changing the salon menu so

to your tone of voice, it all counts. According to clients, the number-one

that it captures your client’s attention. For example, describing a simple

service experience they look forward to in a salon is the shampoo, and

gloss service as a Shine Bomb Glaze can really appeal to a millennial

that’s because of the massage. It’s simple and fast, and keeping these

client who might not even consider one.

concepts top of mind can pay big dividends in retaining clients.

When it comes to the language you’re using, keeping in mind the three types of customers in your salon (the millennial, the grey seeker and the blonde) will help you in reaching those audiences with the right service offerings in a way that appeals to each one.

What are You Talking About?

Make the Connections “Hairstylists need to focus on getting more connected with the needs of the clients,” says Ritcey, adding that different clients need different types of connections. For example, clients who are career-focused tend to be committed to their appearance and you need to give them the

When it comes to the consultation, something is getting lost in

same attention as you do younger clients, with fresh ideas. “We have a

translation between what hairstylists think they are saying and what

huge opportunity to add services for these clients, yet many don’t take

their clients are hearing. “Hairstylists should be looking at this part of

it,” he says. “Why not suggest adding some face-framing highlights or a

the experience as though they are image consultants, and making your

fringe and let her have some fun with it, too.”

salon a beauty destination they want to come back to,” says Ritcey.

With many salons now having selfie areas, don’t forget to offer this to

In order to do this, expressing empathy is key. For MacKinder, the

clients regardless of their age—you may be surprised at how receptive

consultation is about having good communication on all levels, including

they are, and see the difference in how willing they may be to add new

reading someone's body language as a cue for how they are feeling

services next time.

about what you're suggesting. “As you design someone’s look, trust

Finally, Mackinder adds that it’s important never to make

your intuition, back it with strong technique and you'll find that it falls

assumptions, but rather to focus on building connections that help your

into place,“ she says. From the way you greet your clients, to your smile,

client feel best about themselves and about returning to your salon.

SALONMAGA ZINE.CA

m a y .1 8

MAKING IT BIG! What if you could go back in time and give yourself the best career advice you’ve ever received? We spoke to three successful Canadian salon owners to ask what their biggest lessons in the business have been. By Yasmin Grothé

eciding to embark on a career as hairstylist is not for the faint of heart. Not only do you need to master your craft—and fine-tune it along the way with a ton of education—but you

also need to combine technique and artistry with a sharp business sense to be able to grow over the years.

1. How do you know you have what it takes to become an entrepreneur in the hairstyling industry? “To become an entrepreneur, you must have a strong vision combined with an unwavering desire to see it through. You must believe in your vision and yourself and not let anyone influence you out of it. You must be willing to risk it all in order to see it through to fruition.” — Ray Civello, founder of Civello salons in Toronto and Collega, a haircare distribution company

2. What is the first thing you must master when you decide to open a salon?

in Canada. “Negativity. Being a positive person will make you so much “First, try to find out as much about the profession as you

more successful.” — Renn VonDyck

can. [Doing this] will make it easier to picture yourself as a hairstylist, and whether or not it’s for you.” — Renn VonDyck,

“Multi-tasking! You must master how to watch everything that

owner of Élan Hair Studio, Winnipeg

is going on in the salon at all times, as well as be with your client/guest fully and without distraction. This takes time, but

“Because of the way I started out in the industry, I think I’m

with daily practice it becomes second nature.” — Ray Civello

entrepreneur. Over the years, I’ve become more involved in

“I had to learn how to manage my emotions. As soon as

the business side of things on a daily basis, but it’s been a

something was not done the way I liked, I acted out. It was very

gradual evolution. At the beginning, managing a salon was

difficult for me accepting others’ shortcomings. But I had a good

very tough; I had to work with my emotions a lot.”

sense of leadership and an artistic vision that I wanted to see

— Daniel Benoît, co-owner of Pure salon in Montreal, and

bloom, so I had to learn to accept how other people operate and

artistic director for Davines North America.

grow from there.” — Daniel Benoît

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PHOTOS;THINKSTOCK

one-third hairstylist, one-third artistic director and one-third

SALONMAGA ZINE.CA

3. What is the best lesson you learned in your first year of business that is still relevant today? “It’s always been and will

at first because she thought a

“I found a very tiny space when

always be about people! A good

hair salon was too risky. I had to

I launched my first salon and

decision is only a good decision

go around the agent handling the

decided to put in four chairs. It

if it benefits the guests, the

rental and appeal directly to the

was tight, but the clients loved

staff and the company. If it only

owner and present my vision for

it! I got rid of the soft drink

benefits one or two, it’s not

the salon. I was able to convince

machine and replaced it with a

likely to be a good decision.”

her that I was going to be a

shelf for product retailing. After

— Ray Civello

great tenant. Élan Hair Studio is

a year, I was selling the most

now 13 years old! Whether it’s

Sebastian products in the region.

co-workers, staff, clients or the

If you prepare for it, it will

bank, people will misjudge you

happen.” — Daniel Benoît

“Be clear about your intentions, who you are and what you’re all about. The owner of the building didn’t want to lease me a space

very easily. Building trust is vital for success.” — Renn VonDyck

4. What do you have to keep implementing over the years to be a successful entrepreneur in the hair industry?

5. What is the biggest hurdle you have had to face, and how did you overcome it? “Our group owned a few salons and we had to close some

“Being exposed to new things is key. I need to go

of them and bring those employees into another salon with a

to London twice a year to study all the innovative

different culture. That change is hard on all of your staff. It’s also

techniques and ideas that I want to see incorporated in

particularly challenging if you’re putting together different age

the salon. Another thing to keep in mind is that when

groups and demographics, since management and hairstylists

you attend a lot of education events, you are constantly

have to adapt to new ways of working together. But you want

exposing yourself; making yourself vulnerable, in a

your business to be healthy, so these changes are sometimes

sense. The only way to learn is to put yourself in danger.

necessary.” — Daniel Benoît

You have to keep pushing yourself and be open minded. I constantly challenge myself to keep learning new things.” — Daniel Benoît

“About three years into my career, I moved from the walk-inbased salon I had started at to a more upscale salon where I was required to build my own clientele. With suddenly so many great

“The ability and will to shift gears. Sometimes growth is

hairstylists around me, the temptation was to try to puff myself

slow and steady, but sometimes a major shift is needed.

up and try to present myself as this great hairstylist, too. But I

When you feel stuck in a rut, bored or whatever, look for

found that staying humble and being honest with my clients—

something that will jolt you out of it. Don’t jump at just

telling them I was new there and trying to build my clientele—

anything all the time—you don’t want to always go for the

helped me gain their trust. I believe I got more referrals because

‘grass is greener’ approach. But be open to opportunities

of it. Also, I was a lot more open to learn from the mentors

that will make a difference.” — Renn VonDyck

available at this salon.” — Renn VonDyck

“The importance of creating a great experience is what

“The biggest hurdle I had to overcome was to get other stylists

ultimately builds loyalty. We are in the loyalty game! We

to believe in the vision. With ongoing training, a service-obsessed

want people to love the experience each and every time,

culture can give birth to a salon that makes magic for the guests,

which also means we must evolve and grow our craft, as

as well as each other. Without meetings and training, this is

well as invest in the development of others.” — Ray Civello

impossible to achieve.” — Ray Civello

SALONMAGA ZINE.CA

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EXTEND YOUR REACH While extensions have become an industry norm, some salons have yet to make the jump in carrying them. Find out everything you need to know about integrating extensions into your salon so you can begin seeing growth in your clients’ styles—and your business. By Veronica Boodhan

EDUCATION IS KEY Application techniques have come a long way. From clip-ins and tape-ins to fusion, micro bonds and everything in between, you can offer a range of options to suit your salon’s clientele. Véronique Beaupré, owner of local B salon in Montreal, has been working with extensions for more than 20 years, and works with Great Lengths in her salon, using fusion and micro bonding. “It’s something comfortable and customizable for every client and is the best solution for long-term wear,” she says. “It’s about working with the right hair extension brand for your salon. And in the long-run, hair extensions became a business for my salon, like colour.” Jesse Marriott, western Canadian educator for Hotheads Hair Extensions, says tape-ins are still very popular at Utopia Hair & Lash Studio in Red Deer, Alta., where he is the salon manager and a master stylist. “Tape-ins can sometimes look the most natural because they have a bit more mobility and movement,” he says. “Tape-ins can also be a good introduction into the world of hair extensions. The average appointment time is under an hour, so it’s an easy and fast upgrade.” “When you’re working behind the chair, to be able to make upwards of $250 amounts of money that we need to be able to build up our pocketbooks by working faster, easier and a lot smarter.” – JESSE MARRIOTT, WESTERN CANADIAN EDUCATOR FOR HOTHEADS HAIR EXTENSIONS Amanda Merritt, an educator for Babe Hair Extensions and co-owner of Adorn Salon & Spa in Halifax, says there are application techniques that can offer the best of both worlds. “We are using a lot of flat-tip extensions, which are a mixture of tape and I-tip extensions and offer the comfort of a tape-in but are an individual strand. I love mixing the two because you get a full head of length with added texture and natural movement.” Whichever application method your salon chooses to offer, education is important for achieving natural-looking results, while preventing damage and building your return business.

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PHOTOS: GREAT LENGTHS CANADA; HOT HEADS HAIR EXTENSIONS

for a service in an hour is fantastic. We’re so used to slaving away for smaller

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GETTING COLOURFUL With some clients always eager to try out the next colour trend, preserving hair integrity is a must. Hair extensions can be an easy (and often faster) solution for clients looking for a quick colour change. And while the colour range for extensions has evolved tremendously over the years, there may still be times when you want to colour your extensions yourself. “You may need to enhance something or tone it down. Extensions tend to be on the cooler side, so if you’re adding ash they can tend to be even ashier than you had anticipated,” says Eryn Wall, a Great Lengths artist/educator and Wella top stylist. She doesn’t recommend lightening extensions but if you choose to, she advises against using anything higher than a 20-volume, and to always use a bonding system. As for colour, Marriott suggests using semi- and demi-permanent dyes. “I want clients to have the ability to see their colour soften and refreshed,” he says. Since extensions tend to be pre-dyed with textile dyes and not traditional hair colour, Marriott warns against dying extensions more than two shades darker.

MISSED OPPORTUNITIES Think you know who hair extension clients are? Here

PREVENTING STICKER SHOCK While you may be concerned about the cost of training your staff, and possibly scaring clients away with the pricing of hair extensions, these should not be reasons not to add the service to your salon. “We try to never bring up cost in the salon, but we look at it as an investment. It softens the blow a little bit when clients are looking at a higher priced item. When we say the word ‘investment,’ it helps them think about what they are getting in return. Words like that really do make a big difference,” says Marriott. He cautions that by getting caught up in the cost, you can run the risk of losing clients. “By not [offering hair extensions], it gives clients the opportunity to walk through somebody else’s door,” he says. “You want your clients to be able to get absolutely everything they need with you. It’s like a relationship. You need to be able to offer everything you possibly can to your relationship or you lose it.”

are four types of clients in your salon that may benefit from the use of hair extension services: FINE/THIN “With micro bonding, we are able to customize individual fusion hair strands to perfectly match the client’s hair thickness. And because we are able to cut the strands so small, we can match the weight of fine and even thinning hair clients, who normally wouldn’t be a candidate for extensions. Think of it as a lash fill, but for your hair,” says Merritt. LOBIESTS “With the long bob trend, we’ve been using

MAINTAIN AND RETAIN Since retail can be your key to retaining clients, it is especially true for extension clientele. They can also help you increase your rebooking with followup appointments. “Clients should be coming back every six weeks to make sure they’re doing a good job with maintenance,” says Beaupré. Since the attention spans of some clients can be limited, especially when they are about to walk out the door, Marriott uses a contract to explain the maintenance instructions, which cover detangling, styling, products and the warranty details. “By having them focus on signing the contract, it brings them back to the moment and helps them realize the importance of taking care of their extensions,” he says. Though the idea of offering a warranty can be intimidating for some salons and stylists, it’s a way to build reassurance

extensions for volume because not everyone has enough strength in their hair to make that cut look glamorous. By adding extensions, it really does give it the strength to look sexy,” says Marriott. COLOUR CHAMELEONS “A lot of people are being a little more conscious with what they want to do with their hair, so adding extensions for colour is a growing trend. We’re using a lot of fashion techniques, like adding pops of colour or chemical-free highlights,” says Wall.

with your clients. “Our contracts say if they do not use the recommended

BANG GANG

products, they don’t have a warranty. But I let them know that by coming to

“As we know, a lot of girls get bangs and then they

a professional, they don’t have to worry about damage as long as they are

hate bangs. Micros have been fantastic for fringe

following the proper care and maintenance that I’m instructing them on.”

correction since they are one-quarter of the size of a

Beaupré agrees, “The success of a great hair extension application involves the client just as much as the technician.”

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traditional tab,” says Marriott.

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Celebrating 30 years

#ContessaAwards

ENTRY DEADLINE August 1, 2018 GALA November 4, 2018 Westin Harbour Castle, Toronto

Download your entry form for important rule changes

SALONMAGAZINE.CA/CONTESSA

PRESENTED BY

BEHIND THE SCENES

Chic Soft Punk Styling Taking his inspiration from everything from the lines in a painting to textures of clothing is how Moroccanoil's artistic director Kevin Hughes puts his spin on editorial hairstyling. Here, he shares his tips on everything from keeping your cool on set to making every look count.

ON STRUCTURE Have a good foundation. “Whatever the look, if you’re creating volume, you have to have a proper curl/wave set so that the look can transition without losing volume all day.” Hughes adds that keeping an open mind is key, because hairstyling is cyclical—you can really take a classic look and put your own spin on it.

ON SET PRODUCT PICKS Styling tools are key. “For texture and volume in any style: Moroccanoil Dry Texture Spray, Smoothing Lotion to remove frizz instantly, and for hold that I can rework without residue, Moroccaonoil Luminous Hairspray.”

ON CREATING VERSATILITY Plan to perfection. For Hughes, planning begins with accounting for the specific looks for each model. “The order you create the looks in is super important as far as time management goes” he says. “If you’re doing straight hair and an up style, start with hair down since the elastics and pins leave marks in the hair.“

ON THE LOOK “These looks are reminiscent of soft punk, which is definitely having a resurgence,” says Hughes. “I wanted to create both really current hair colour alongside more classic hair colour while also showing how to pair each one up with edgier hairstyling.” Plus, he says, the juxtaposition of these edgier styles with

ON TEAMWORK Show respect. “It’s being part of a team and feeding off of everyone’s creative energy. Try to be respectful and treat everyone with kindness because that’s how I like to be treated,” says Hughes.“We should be having fun; we get to create art and that makes me happy.”

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PHOTOS: SALON MAGAZINE STAFF

classic feminine fashion adds to the relevance of this look.

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Captivating Colour

Moroccanoil gets colourful with soft textured cuts and free-flowing, feminine styles in this Salon Magazineexclusive photoshoot.

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Hair: Kevin Hughes for Moroccanoil Assistant: Emmanuelle Campolieti Makeup: Wendy Rorong Styling: Mark John Tripp Photos: Renata Kaveh

See more from our exclusive Moroccanoil photoshoot at SalonMagazine.ca/Collections.

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Hair: Daniel Couch and Ashleigh Maybank, Russell Eaton, U.K. Makeup: Lucy Flower Styling: Leila Ali Photos: Richard Miles

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Rich jewel tones elevate this British collection of sleek cuts and feminine styles.

In Living Colour SALONMAGA ZINE.CA

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Hair: Color Zoom â&#x20AC;&#x2122;18 Creative Team Makeup: Loni Baur Styling: Ingo Nahrwold Photos: Markus Jans

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Mix and Match Goldwell’s Color Zoom ’18 Creative Team breaks the rules of uniformity to create a refined range of fringed cuts with a blend of muted and rich tones.

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Hair: Thomas Hills, TH1 Hairdressing, U.K. Makeup: Jo Sugar Styling: Bernard Connelly Photos: Richard Miles

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REBEL CHIC This winning British collection features a range of sharp lines and textured styles for a feminine, edgy vibe.

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s h aA K k Ee SH tThHiInNG g sS U u Pp This Canadian collection combines muted hues with bold pops of colour for an element of surprise. 58

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Hair: Finalist, Contessa 29 Master Colourist of the Year: Michelle Finlayson, Kick Hair & Body, Edmonton Makeup: Renee Rampersad Nails: Danielle Oram Styling: Michelle Finlayson Photos: Donna Lynn

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C o l l a b o r a t i v e E f fo r t Led by two iconic hairstylists, this romantic and whimsical collection includes a range of dramatic, textured looks.

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Hair Directors: Sharon Blain and Peter Gray, New York Hair: Christine Thompson, Lindsay Anders, Catherine Hackworth, Elizabeth Barajas, Kerri Arvidson, Anita Shaw, Amy Hayes, Linda Schuster, Courtney Bradberry, Lyndsey Ryan, Sam Vega, Sing Yen Choon, Marco Dias Makeup: Marla Belt and team Styling: Sabine Fluilloley Photos: Anthony Friend

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Bold colour placements and impeccable cutting techniques transform the styles featured in this Canadian collection.

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C H IC G RAF F ITI SALONMAGA ZINE.CA

Hair: Finalist, Contessa 29 Master Colourist of the Year: Dorothy Tsang, Blushes, Ottawa Makeup: Lan Nguyen-Grealis Styling: Jared Green Photos: John Rawson

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Nails: Finalist, Contessa 29 Canadian Nail Artist of the Year: Nargis Khan, Tips Nail Bar, Toronto Makeup: Brittany Sinclair Styling: Tricia Hall Photos: Joseph Saraceno

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Unleash Your Curiosity Bold, playful shapes and intricate line work are showcased in this Canadian collection.

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Hair and Styling: Roxanne Selleck and Stéphane Scotto di Cesare, Montreal Makeup: Amélie Ducharme Photos: Amine Frigui

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R ETR OACTIVE SALONMAGA ZINE.CA

Energized by a sharp â&#x20AC;&#x2122;60s aesthetic, this collection by a Montreal duo brings sleek hair back in all its bobbed glory.

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COLOURIST OF THE YEAR CONTEST TO T H E T U O N E IV G S E IZ R P H S A C THREE UR LO O C R O F T S LI Y T S T/ IS R U B E S T CO LO CER N A C R E U Q N O C TO IR A H R YO U

N O R U O L O C R U O Y T E G # BENEFITING

In May 2018, join us and participate in Colour Your Hair to Conquer Cancer

This new fundraising program will celebrate diversity, inspire creativity and engage people from across the country to be bold, choose their hair colour, and challenge others to raise funds to help Conquer Cancer in Our Lifetime. Registration is open to individuals as well as teams, whether participants intend to make a subtle colour change and complete a self-donation or actively fundraise to support a big and bold colour transformation.

Build a team in your salon or barber shop and challenge your colleagues and clients to #GetYourColourOn and fundraise as a team! Submit photos of amazing colour transformations for a chance to be declared “Colourist of the Year!”

2ND PLACE

$500.00

1ST PLACE

$1,000.00

3RD PLACE

$350.00

How to Enter:

How Can You Help?

• Submit a photo of you and your client to christy.manos@thepmcf.ca by May 31st, include your name, contact information and your client name • A donation or fundraising prior to submission is recommended * • Winners selected by “Celebrity” judges and announced online and via social media on June 15th

• Promote the program in your salon • Sign up, build a team with colleagues & clients to participate and fundraise • Encourage your clients to participate • Share your work on social media using #GetYourColourOn

*For complete contest rules and regulations go to www.colour2cc.ca

Visit www.colour2cc.ca today! Facebook www.facebook.com/colour2cc Instagram & Twitter @Colour2CC

CONTESSA GALLERY

CONTESSA 29 FINALIST CANADIAN NAIL ARTIST OF THE YEAR

NAOMI MISU Emigrating from Japan in 2006, Naomi Misu attended George Brown College in Toronto before joining the team at Tips Nail Bar in 2012. Misu, along with her colleagues, enjoy entering nail competitions and collaborating on each other’s photoshoots.

1 GOING THE DISTANCE

Japanese-born nail artist, Naomi Misu.

Misu, who is a past Contessa winner,

Developing a love for nail art in high school,

continues to find enjoyment from

she decided to venture on the career path of web

competing. “What I love the most is that I

designer after graduating from college. It wasn’t

get to be my own art and creative director,”

until she moved to Canada in 2006 that she decided

she says. “Creating nail art is one thing

to make the switch. “I wanted to do something new

but when I see the creative team working

and exciting to enjoy this new chapter of my life,”

together and my vision coming to life, it’s

she recalls.

such a great feeling.”

LEARNING BY EXAMPLE As part of the Toronto-based Tips Nail Bar team for six years, it was owner Leeanne Colley who first inspired Misu to continue growing her skillset. “I remember flipping through some Canadian magazines and saw a beauty story with stunning nail images [by Colley]. Her work absolutely helped me to set my mind on pursuing this career.” For Misu’s Contessa collection, she was inspired

“[Winning] was definitely one of the best things that has happened in my career thus far. The experience gave me so much more confidence in my craft. I still believe that I have a lot more room to improve as a nail

Misu shares a passion for competing with Tips colleagues Nargis Khan and Shirley Truong, both of whom are also past Contessa

Junk,’ so I wanted the collection to be gorgeous with

winners. “This is definitely something that

a bit of an edgy feel to it,” she explains. “I wanted to

brings us closer together,” says Misu. “It’s an

play with more linear designs and I think it worked

extremely huge project to enter the Contessa

well with the theme. To me, it’s more challenging to

Awards, so the fact that you can do this with

create geometric lines evenly into shapes without

your friends makes it so much easier. People

them looking deformed. I just carefully drew the lines

often ask if we feel like we are competing

with a thin striping brush. I pushed myself with these

against each other like rivals, but it isn’t that

fine details—I wanted them to be perfect.”

way at all. We compete together.”

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CND SOLAROIL

“It’s fastabsorbing and makes the cuticle area super moisturized without looking greasy.”

technician, and I love learning new things.”

by optical illusion. “My theme was ‘Glam Meets

“I wanted to keep the base colour the same colour (white) to link the nails as a story. All of the colours are highly pigmented yet dry really quick!”

OPI AVOPLEX HIGHINTENSITY HAND & NAIL CREAM “It hydrates the skin and glides on smoothly without any greasiness. I also like the pleasant scent.”

TEXT: VERONICA BOODHAN; NAILS: NAOMI MISU, TIPS NAIL BAR, TORONTO; PHOTO: JOSEPH SARACENO

reativity has always come naturally for

CND VINYLUX IN CREAMPUFF AND BLACKPOOL

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SALON PROFILE

Nailing the Details Innovation has always been at the forefront for CND’s co-founder Jan Arnold and there’s no telling what’s next. By Anna Lee Boschetto

rom the very beginning, Jan Arnold believed she would be successful. How do you have such a strong belief and confidence in something you have never done before? In large part, Arnold credits her father with cultivating that

confidence, which encouraged both her and her brother to follow their dreams. “To have your parent believe in you—to use those actual words—is the most powerful thing,” she shares. Arnold’s ability to drill into the details with her team continues to make her a notable voice in the industry. Even with her jammed schedule, we managed to carve out some time to speak with her while she was on set, and got her insight on artistry, business, and how to motivate your team to bring their very best at all times.

Salon Magazine: When you look back, did you see yourself at this level? Jan Arnold: When I harken back to the foundation of the brand, I think we realized we were going to be holding the patent on crosslink polymers in nail. It was something logical and truly needed in the industry that was based on single-link chemistry. We knew it made sense.

SM: What have been some of the most important pieces of advice you have taken throughout your career that still apply today?

JA: You need to do twice as much listening as talking. When you observe everything you see going on around you, it fuels you from a business, creative and innovation perspective. We can translate what we hear on a scientific level. My father’s original vision started with believing in the science and having the confidence we could translate it into something meaningful for both the professional industry and clients.

SM: How have you been able to push past your comfort zone? JA: When you are building a business, you need to go to that edge, find that creativity, find your voice and find your confidence. Every time we were able to have success, it fuelled our confidence and pushed us further next time. When we would go to my father for advice, he would tell us we could go to the moon, that we had the creativity and intelligence. He gave me the guts to push.

SM: What is the secret to overcoming challenging times and staying the course? JA: As hard as we have worked, there were always roadblocks along the way. When times got tough, for me it got more fun because it was a challenge that we could meet. One of the trademarks of breaking through is being positive. Being able to not be stricken with fear when you reach roadblocks, but realize that a roadblock reveals to you who your team members are around you who can help get you to the

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SALONMAGA ZINE.CA

next level. I try to surround myself with positive thinkers, with solution-oriented people, with creatives who have no boundaries, and that becomes fuel in this mission.

SM: You speak a lot of the people you surround yourself with. How do you utilize those positive people?

JA: I do a lot of travelling with them. My greatest joy is spending time with them. I run sessions where I bring the best thinkers, educators and creative minds and we work with the product. We create with it and it is during that time that I’m tuned in to their emotion and what they like and don’t like. If there is something that needs to be changed, we explore. We ask, “Is there a way you can play with it that works better?” which makes us step out of the boundary.

SM: Shellac changed the game for nail professionals, so how essential was that group of people you’re talking about for that process?

JA: It was the nail professionals who told us that we didn’t have a removable gel but we have a power polish. What they saw was a nail polish that went on like a polish and cured like a gel and removed easily. They identified it as a hybrid product. It changed everything. Eight years later, it is a category with 93 players. It really taught us that we need to remove the rules and regulations and set them free, and that is where the biggest breakthroughs come from.

PHOTOS: JENNIFER GRAYLOCK/COURTESY OF LIBERTINE, CND FOR THE BLONDS/COURTESY OF CND

SM: What fuels your creativity? JA: It is important to clear your mind. I try to drag my top folks to galleries; we took sketch pads to the Noya gallery and did a workshop on how to create various textures. Also, sometimes words can conjure creativity. For instance, ‘fringe,’ and I can translate it from runway to real way. We have relationships with stylists and if we can’t see the collection, I ask them to say a few words and we create templates for them.

SM: How has fashion week involvement changed the game for nails?

JA: We started in fashion 26 years ago, and I remember looking at Vogue, thinking how weird that, in these runway shows, the makeup, the hair, the clothing, everything is perfectly appointed, but nails are bare. We went to Cynthia Rowley’s first show and eventually we got the guts to talk to Oscar de la Renta. It was a process. In doing that, the role of the nail professional elevated with the acceptance of the medium and the different beauty aspect. Now, we do fewer shows with deeper partners who respect my team as much as I do.

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SALON BUSINESS

WHAT’S THE SKINNY? With the recent minimum wage increase in Ontario—and another one on its way next year— many small businesses are shifting gears to accommodate this major change. But for salon owners, it can be an opportunity. We spoke with two business experts for their advice on how to make the most of it.

here are many factors to consider when owning a salon. And sometimes there are things that are just out of your hands—whether it’s a rent increase or,

in this case, a hike in your province’s minimum wage, there is added pressure to ensure your business is (and remains) profitable. “For salons, 50 per cent of revenue goes towards labour costs,” says Rowena Berry, western divisional manager for Schwarzkopf Professional Canada. “And while most salons are commission-based, if some employees are paid hourly or hourly plus commission, it does look at your business more objectively.”

MENU OPTIONS While increasing service prices may be your first course of action, it’s not always ideal, especially when you’re trying to retain existing clients and gain new ones. According to Elizabeth Hazime, key relationship manager for Kao Canada, offering upgrade menu options may be a better alternative. “Let’s not look at the problem, let’s look at the solution,” she says. “Introducing upgrade menus that include fiveminute services, like a serum treatment, that can be added to any salon service. These have been proven to be successful to increase revenue.” Hazime, who works with market leader salons across Canada, says it’s all about being solution-oriented. “If we just focus on minimum wage, it can become very negative and people start to wonder what they can do to change things or cut back on things, and it’s not about that,” she says. “At the end of the day, it’s all about building and

how each role helps make the business profitable. “Think of ways to create balance while setting a new standard for hiring,” says Berry. For example, for salons that are departmentalized (with specific team members dedicating to cutting, colouring and styling), Berry suggests cross-training. “If you cross-train and have to make cuts to your team, you’re not going to find yourself short-staffed,” she says. “Less is sometimes more. It’s not about how many people you employ, it’s about how profitable your business is.” For many salons, the front-desk area is likely be most affected by the minimum wage increase, since employees are often paid hourly. However, Berry says it’s an area of the salon that should not be overlooked. “We always stress the importance of a good front desk person because it’s the first and last person a client sees.” Some salons have even decided to invest in their front desk employees, providing them with a coordinator or management role and a salary as opposed to an hourly wage.“ Every salon owner should

understanding your business.”

strive to ensure that everybody can earn a decent living,” adds Berry.

ROLE CALL

standard of that employee, in terms of their level of experience. It

The last thing you may want to do right now is hire more staff (if you

can be good for business because you’ll have a more qualified person

don’t need to), but for larger salons it can be an opportunity to assess

running your front desk.”

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“But if you’re raising the pay, for that role, you’re also raising the

TEXT: VERONICA BOODHAN, PHOTOS: THINKSTOCK

have an impact. Now is a good opportunity to take a step back and

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AMERICAN CREW IS PROUD TO ANNOUNCE ALL-STAR CHALLENGE 2018 CANADA RESULTS!

CANADIAN CHAMPION - HASSAN NASSER Avalon Hair Salon & Spa Calgary, AB

CHAMPION’S PRIZE: Trip to American Crew World Show in Barcelona (June 2018), $1000 cash prize, $500 product prize, full page feature in select industry media.

FIRST RUNNER UP - ROXANNE SELLECK Freelance Montreal, QC

SECOND RUNNER UP - YANICK CHARTRAND-KRAVITZ Brossés Montreal, QC

EACH RUNNER UP RECEIVES: $500 cash prize, $500 product prize, feature in select industry media. We congratulate finalists and thank all participants for entering the All Star Challenge! Have your tools and vision ready for the next tour in fall 2018! FOR INQUIRIES PLEASE CALL 1.800.387.7980 © 2018 AMERICAN CREW. ALL RIGHTS RESERVED. AMERICANCREW.COM

@AMERICANCREWCANADA

FACEBOOK.COM/AMERICANCREWCANADA

SALON INTERIORS

All-Inclusive Beauty In Toronto’s High Park neighbourhood, one salon is offering a premium experience that includes everyone. BY ANNA LEE BOSCHETTO

“W

e always wanted to work together,” says Mirka Srom, who, along with her husband, Ethan Dann are the co-owners of HoldenGrace, a hair and nail salon in Toronto. Having been

together for nearly 20 years, Srom says their history has helped the two make decisions—especially those related to their brand—relatively easily. “When we think one idea is the way to go, we use a lot of images to explain our vision and we always have a great conversation,” she says. With such calm, level-headed approaches to everything from design to the inner workings of HoldenGrace, it’s no wonder that the space is equally relaxing and down-to-earth.

DOING IT DIFFERENTLY Having a nearly 2,000-square-foot space to work with allowed the couple to create the open-concept layout, and working collaboratively with an architect meant they were reminded of key details, such as ensuring enough wooden studs were in place should they need to add more shelving to the space in the future. With their shared minimalist style, Srom and Dann wanted the salon to have a high-end boutique-hotel feel, which they achieve through features and finishes that are far from expected. For instance, the manicure and pedicure stations feature chairs that could easily be found in a chic hotel lobby, or even your living room. When it came to setting the right tone in the space, they recognized that the choice of colour palette has the ability to greatly impact a minimalistic space. “We gravitated to an Acme studio pink to soften the three shades of grey,” she says.

MATTERS OF EXPERIENCE Although the two originally scouted other areas of the city for their salon, when they saw the space in Bloor West Village, they felt the neighbourhood naturally leant itself to clientele who would appreciate both a relaxed and upscale atmosphere. “Our aim is to see no age or real demographic but to offer a place for escape,” explains Srom. Growing their nail team happened quickly, which translated into the salon becoming a hot spot for nail services—especially nail art. In keeping with providing services for all ages, mini-manicures for children 12 and under are also offered. Adhering to their barrier-free mentality and premium experience, from the back of the salon to the front, clients are treated to an unobstructed view of the trees in High Park. As the business continues to grow, Srom says she and Dann are scouting additional locations for future opportunities to bring this accessible beauty experience to other areas of the city.

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Details Opened September 2016 Design Commute Design (light fixture) Space 1,988 square feet

PHOTOS COURTESY OF HOLDENGRACE

Team 4 hairstylists 4 nail artists 2 makeup artists

Brands Canvas CND Goldwell Grown Alchemist Living Proof LoveFresh Olaplex Oribe Pulp Riot Redken Schwarzkopf Professional

SALONMAGA ZINE.CA

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SALON EVENTS British Hairdressing Award winner Anne Veck took the stage to recreate looks from some of her most memorable collections.

The Allied Beauty Association Presents Revel in Beauty For the 2018 Allied Beauty Association (ABA) show Revel in Beauty, internationally recognized hairstylists and social media influencers, including Cosmoprof artistic team member Larisa Love, Revlon Professional’s Anne Veck, Pulp Riot’s Ash Fortis, Kelly O’Leary and Ruby Devine, Aquage’s Luis Alvarez and Nicole Gary led presentations on the show’s two main stages. Manufacturers and distributors showcased cutting and styling demos at their booths with some of their top artists and educators. WHEN & WHERE March 25-26 in Toronto

Larisa Love shared her signature colour techniques, including balayage and blending. She also spent some time at the Salon Magazine booth to chat with us about what she’s working on next. Stay tuned!

American Crew’s international all-star educator, Donna Beyak, also announced the Canadian winner of their All-Star Challenge. Hassan Nasser of Avalon Hair Salon in Calgary will be competing (for the third consecutive year!) in the global competition in June in Barcelona. PHOTOS COURTESY OF SALON MAGAZINE STAFF

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A panel of influencers, including Matty Conrad, Liraz Jacoby, Matthew Collins, Zach Mesquit, Larisa Love and Ash Fortis, shared their expert advice for channelling your social media prowess.

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SALON EVENTS To debut one of their latest launches, Shades EQ Pastels, Redken artist Catherine Allard created six looks that were presented on stage.

Feeling the Vibe of the Redken Tribe at the National Sales Meeting and Redken Artist Connection For the first time in its history, Redken Canada combined its annual national sales meeting and Redken Artist Connection event, bringing together distributor sales consultants (DSCs), artists and educators under one roof. Held at the Hilton Lac-Leamy Hotel and Casino in Gatineau, Que., the three-day event kicked off with a black tie gala celebrating the brandâ&#x20AC;&#x2122;s top DSCs from coast to coast. WHEN & WHERE February 23-25 in Gatineau, Que.

PHOTOS COURTESY OF SALON MAGAZINE STAFF

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SALONMAGA ZINE.CA

SALON SCOOP

1 NEW ROLE John Miller has been named the new vice president of sales and education for Pravana. The role was previously held by Michelle Chandler, who was promoted to general manager in 2017. Miller, who has more than 29 years of experience in the beauty industry, recently held the position of national sales director for Italian-based professional colour and care

Colour Your Hair to Conquer Cancer Trade Secrets unveiled its newest initiative, Colour Your Hair to Conquer Cancer. The fundraiser encourages Canadians to colour their hair and help raise funds for The Princess Margaret Cancer Foundation’s Conquer Cancer in our Lifetime program. Trade Secrets also announced

brand, Tocco Magico.

2 MOVING UP

their Colourist of the Year contest in which hairstylists and colourists

John Paul Mitchell Systems (JPMS) has promoted Jason

can submit a photo of themselves with their client to win one of three

Yates to chief operating officer. The former vice president

cash prizes. For more information, visit colour2cc.ca.

of sales and marketing will now be overseeing the daily operations of JPMS internationally and will work

WHEN & WHERE April 4 in Toronto

to aggressively grow the company through product innovation and strategic partnerships, while investing in salon education and salon business development. Yates, who got his start in the beauty industry as a hairdresser 25 years ago, says he has always enjoyed approaching his roles with the salon and stylist in mind, and looks forward to working with the JPMS team to elevate the industry around the world.

PHOTOS: PRAVANA, JOHN PAUL MITCHELL SYSTEMS

3 CREATIVE LEAD John Paul Mitchell Systems (JPMS) has named Lucie Doughty its creative director. Doughty, who is an awardwinning hairstylist and has worked with JPMS for 16 years as an educator, platform and editorial director, becomes the first hairdresser to be named creative director at JPMS. In For the launch event, attendees were given the opportunity to have their hair coloured with Joico’s InstaTint Temporary Color Sprays.

her new role, she will be leading the company’s creative vision for photoshoots, media and design for its full portfolio of professional haircare brands.

PHOTOS COURTESY OF SALON MAGAZINE STAFF

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SALON BEST 9

Best Nine: Spring is in the Hair! From pretty pastel braids to embellished boho styles, here are nine looks that

Short, sharp and chic @ricardodinis

Simple & fun double buns @evalam_

Loving the lift in this pastel look @claydebaumann

A pastel rainbow @guy_tang

Light and airy @thisgirlmichele

Multi-coloured fishtail braid by @al_chabot

#Hairgoals @mark_and_naomi

Lavender daze @locks.and.manes

Pretty in pink @laurenchanelhair

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PHOTOS: INSTAGRAM

are a sure sign that warmer days are surly ahead.

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