2012 16-19 MARCH
The sheer diversity of the book trade means that this fast changing sector continues to thrive. The Paris Book Fair has been a key player in the book trade for 31 years now. Like the book trade itself, the Paris Book Fair has been repositioning itself over the past three years in order to meet the needs and expectations of all industry players. In 2011, we listened to feedback from our customers, exhibitors and visitors and decided to change the show’s format by shortening its duration. The gamble paid off! Lower costs have enabled exhibitors to make significant savings, while expanding our flagship events has turned the Fair into a must-attend event for all book trade professionals. A strategic tool for businesses, the Fair is a natural hub for both suppliers and consumers. As a place for key players and industry observers to meet and do business, as well as spot key trends, it is now a media platform in its own right. 2012 will be about consolidating the new format with new features: 4 days open to the public with Monday morning reserved for the book trade only. An emphasis on institutional partnerships with a particular focus on younger readers at elementary school, high school and further education. A rich cultural programme with over 3000 writers and over 500 meetings. Consolidation of our flagship events: the film market, the digital conference, the translation day, the rights centre, the booksellers’ previews and company presentations for small publishing houses‌ The entire exhibition team is on hand to help plan your participation, for a return on investment on a par with the high quality of your products and business strategies. Bertrand Morisset Exhibition Manager
18.00 Celebrating 30 years of the net book agreement in France, with Frédéric Mitterrand, Jack Lang and Antoine Gallimard
9.00 Opening of the first Translation Day
Unveiling the Paris Book Fair
20.00 Tribute to Édouard Glissant, writer from Martinique
Spotlight on Francophone writers and focus on international literature
Literature without borders, within the space of just a few aisles 20.30 Unveiling the country focus pavilion dedicated to Nordic Literature
21.30 Stop-off in Buenos Aires with a professional tango performance, followed by a grand ball
10.30 Meet Motoro Mase, author of the Ikigami manga 14.30 BIEF’S(1) “Café pro” - an opportunity for international cultural cooperation
Fri day
18 March
15.00 SCELF’s(2) Audiovisual Rights Market: the major annual meetup for producers and publishers
19.10 Abd Al Malik on his creative work with the spoken word
Culture in all its diversity: novels, essays, crime fiction, comics, manga, poetry and slams! (1) (2)
International bureau for French publishing French-language publishers’ association
Four stages: the Main Stage, the Writers’ Stage, the Digital Stage and the Youth Stage.
10.30 Test your spelling skills: Dictation for Dummies
15.30 Renowned crime fiction writer Henning Mankell in conversation with his readers
Satur day 19 March
16.00 Interactive symposium to mark the Emil Cioran centenary 17.30 “Cosplay” show: manga comes alive!
Talks, panel discussions, symposia, book signings, exhibitions An event for every visitor! 15.00 Daniel Auteuil presents his latest film, La fille du puisatier (The Well-Digger’s Daughter)
12.45 Exhibition of work by illustrator Grzegorz Rosinski, creator of the Thorgal series
Sun day
20 March
16.00 Children’s event on the Youth Stage 17.00 Book signing with Sofi Oksanen, winner of the 2010 Prix Femina literary prize, at the Nordic Literature stand
10.30 Presentation of digital products aimed at booksellers
A customised programme for book trade professionals.
11.00 Exclusive booksellers’ sneak preview in the VIP area: Héloïse d’Ormesson publishers in conversation with their authors Tatiana de Rosnay and Dominique Dyens
Mon day 21 March
11.30 The Labo de l’Édition, a new digital hub for the book trade in central Paris, presented by the Mayor of Paris
12.00 Paris Region promotes reading among the younger generation, with Julien Dray and Henriette Zoughebi
16.00 Book trade panel discussions organised by the French publishing association (SNE): Illustrated books from page to screen
Readers, writers, translators, publishers, illustrators, graphic designers, printers, foreign rights managers, teachers, educators, journalists, producers… The Paris Book Fair offers something for everyone.
Date for your diary: 16 -19 March 2012, Porte de Versailles!
Contacts
Exhibitor contacts: Solenn Le Baron E. solenn.le-baron@reedexpo.fr T. +33 (0)1 47 56 64 37
Emilie Daudin-Clavaud E. emilie.daudin-clavaud@reedexpo.fr T. 01 47 56 64 35
Advertising: Carole Godefroy E. carole.godefroy@reedexpo.fr T. +33 (0)1 47 56 64 97 Sponsorship: Lucie Pacific E. lucie.pacific@reedexpo.fr T. +33 (0)1 47 56 64 95
Publishing: Valérie Costilhes E. valerie.costilhes@reedexpo.fr T. +33 (0)1 47 56 65 82
The Paris Book Fair, organised by Reed Exhibitions France in partnership with the French publishing association (SNE) French publishing association (SNE) 115, boulevard Saint Germain 75006 Paris, France Tel. +33 (0)1 44 41 40 50 Fax +33 (0)1 44 41 40 77 www.sne.fr Chairman: Antoine Gallimard Managing Director: Christine de Mazières
Reed Expositions France 52-54 quai de Dion-Bouton, CS80001 92806 Puteaux Cedex, France Chairman and CEO: Louis Algoud Pôle Culture, Sports et Loisirs CEO: Jean-Daniel Compain
Salon du livre Switchboard: +33 (0)1 47 56 64 36 Fax : +33 (0)1 47 56 64 44 E-mail: livre@reedexpo.fr Exhibition Manager: Bertrand Morisset Communications Director: Béatrice Germain
Photo credits © Emmanuel Nguyen Ngoc, Stéphane Laure, Ouidade Soussi-Chiadmi, Etienne de Malglaive. Graphic design: Owned and hosted by Rémi Bélair©studio Reed
Be an
exhibitor 2012 16-19 MARCH
A futurefocused fair 30,000 accredited trade visitors
including 5000 booksellers, librarians and archivists
1093 exhibitors, including 135 new exhibitors 430 small publishing houses 37 countries represented 19 regions
Take advantage of the business opportunities at the Paris Book Fair: give booksellers a sneak preview of your forthcoming publications promote your innovations in the Talks area foster new international partnerships with publishers from the 37 different countries present, through the fellowships organised by BIEF(1) or at the Foreign Rights Centre negotiate audiovisual rights participate in translation events discover the latest innovations in the digital market learn about the issues facing publishing at over 50 industry talks meet in a friendly, diverse industry environment
A varied programme The Paris Book Fair, a window on different cultures: focus on international literature, World Book Capital guest of honour: international publishers in attendance regional publishing showcased major interviews with French and international writers discussions, talks and events led by professionals the full range of literary genres represented diverse forms of artistic expression: film, music, photography exhibitions performances: cosplay, concerts, film screenings, live broadcasts‌
180,000 unique visitors (audited figures),
including 8,000 students 20,000 children in school groups 2,000 over 65s Based on 2011 figures
(1)
I nternational French publishing bureau
Your stand Benefit from early-bird rates until 10 August 2011 Choose from different stand formats Space-only stand which can be customised with your logo, a minimum of 16 m2 Shell-scheme stand with basic fittings for effortless exhibiting Prestige Stand. An all-in-one solution: turnkey stand, electricity and signage included Themed group stand. Join forces for targeted visibility: turnkey stand, high-impact themed signage, prime location Small Publisher Stand. 9m2 shell-scheme stand: this package includes electricity and registration fees and is designed for small publishing houses Trampoline Stand. 9m2 furnished stand for first-time exhibitors with a gross turnover of under e500 K
Included in all bookings: - Dedicated mini-site in the online Publishing Market Directory - Listing in the Book Fair catalogue, distributed to all visitors - One exhibitor’s badge per 3m2 - Access to Biblioclub (meeting space) - Use of the press office
The rights centre Agents and rights managers: book your table to meet with French and international publishers.
Promote your expertise in dedicated areas NEW
�Themed areas� for: antiquarian and modern collectors’ books libraries and documentation and information centres non-book products Areas designed for your specific market, available for private hire with managed admissions. Benefit from dedicated advertising to the media and to a specific target audience, with the option of organising discussions on publishing issues and receiving assistance with bookings.
Beyond the stands Your products listed all year around in the Publishing Market Directory: www.annuaire-marche-edition.com This is a new networking tool for all players in the Frenchlanguage publishing industry. The directory is searchable online free of charge. Schedule your talks in our conference rooms The fully equipped Nota Bene seating up to 250 people. A prime space for presenting an award or hosting a symposium. The Workshops Area, seating up to 80 people, is ideal for seminars and professional training. Join in the scheduled discussions on the Book Fair stages Suggest your writers for discussions on the Writers’ Stage, the Main Stage, the Digital Stage and the Youth Stage.
Organise customised events to reach your different target audiences Prize ceremonies, demos in the waiting lines and aisles, distributing flyers and other advertising materials, video projections on the stages, using QR codes to drive traffic to your brand, developing a smartphone app, visibility with your logo on the Book Fair bags, entrance tickets or banners outside Hall 1 of the exhibition centre, events and performances.
Benefit from the Book Fair’s visibility The Book Fair in numbers 70 media brands actively support the event 2,400 articles about the Fair, over 16 hours of TV coverage and 40 hours of radio coverage a mass poster campaign: on the streets of Paris, the metro, SNCF train stations 100 pages of press ads and advertising space Pull-out programmes in Télérama and L’Express 60 advertising banners online An e-invitation campaign sent to avid readers 15,000 e-invitations sent in 2011 Effective promotional tools The Catalogue available at the exhibition hall entrance (50,000 copies) Programme highlights featured in Télérama, Paris region (265,000 copies) Writers’ signings programme featured in L’Express, Paris region (150,000 copies) Youth events featured in a youth magazine (40,000 copies) Trade guide sent pre-fair to 2,000 booksellers and available at the Fair’s trade visitor entrance (10,000 copies) Trade visitor newsletters sent to 15,000 contacts and general public visitor newsletters sent to 30,000 contacts Facebook: 7,665 people ‘like’ the Paris Book Fair www.annuaire-marche-edition.com: 31,361 visitors in Q1 of 2011 www.salondulivreparis.com: 325,186 visitors Figures from the 2011 fair
2012 16-19 MARCH
Exhibitor contacts Solenn Le Baron Tel. +33 (0)1 47 56 64 37 solenn.le-baron@reedexpo.fr Emilie Daudin-Clavaud Tel. +33 (0)1 47 56 64 35 emilie.daudin-clavaud@reedexpo.fr
Advertising: Carole Godefroy Tel. +33 (0)1 47 56 64 97 carole.godefroy@reedexpo.fr
French publishing association (SNE) 115, boulevard Saint-Germain 75006 Paris, France Chairman Antoine Gallimard Managing Director Christine de Mazières Reed Expositions France 52-54 quai de Dion-Bouton CS80001 92806 Puteaux Cedex, France Salon du livre de Paris Exhibition Manager Bertrand Morisset Communications Director BÊatrice Germain