The innovative new smartphone app L’Oréal Professionnel broke new ground with INOA, L’Oréal Professionnel’s first no ammonia, permanent hair colour – and now they’re bringing us another amazing and innovative new smartphone app, INOA Colour Capture. Using augmented reality and geolocation technology, INOA Colour Capture sends users on a mission to capture thousands of virtual INOA colour bubbles in participating salons across the UK and Ireland. By capturing a bubble, consumers can win a luxurious INOA Hair Colour service or a fantastic INOACOLOUR CARE sample pack at all participating salons. On September 3rd, thousands of these bubbles will be released across the UK and Ireland where consumers will be able to capture virtual bubbles on their mobile phones in three exciting ways. These virtual colour bubbles represent two different types of prizes:
Over 15,000 INOA Nationwide complimentary colour services available in salons Nationwide Over 90,000 INOA colour care sample packs (one shampoo, one masque & one conditioner)
When a prize bubble is captured the winner can make their INOA colour booking or collect their INOA sample pack from salon, depending on the bubble captured. There are 3 exciting ways of capturing the bubbles; Street view, Map view and List view as below:
Street View
Map View
List View
The bubbles are under wraps at the moment but you can register your interest in downloading the app at www.inoa.co.uk right now. Get ready – there’s going to be an explosion of colour when all the bubbles are released! The iNOA colour bubbles won’t be around forever though; INOA lovers will only have until September 30th to capture them and win these great prizes! L’Oréal Professionnel products are only available from L’Oréal Professionnel salons nation-wide. Call 0800 072 6699 for your nearest stockist or www.lorealprofessionnel.co.uk for a salon locator For further information please contact the L’Oréal Professionnel Press Office: Sarah Blackwell 020 8762 4182 / sblackwell@uk.loreal.com This press release and any attachments are intended solely for journalists to be used in the preparation of editorial content. They are not intended to be used as advertisement or sales promotion of our products. If the reader of this message is not the intended recipient, you are hereby notified that any unauthorised use, copying or dissemination is prohibited. However, if you are the intended recipient and wish to use the content for purposes other than editorial content, please notify the sender to obtain prior written approval.