Essentials & Offers Jan Feb 2021 | Salons Direct

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JAN/FEB 2021

ESSENTIALS LATEST OFFERS & TOP PICKS FOR YOUR SALON

PAGE 23

GHD HELIOS™ PROFESSIONAL HAIR DRYER HAS LANDED! Glamcor Elite X Lamp £158.00

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Naf! Stuff Cuticle Oils Vegan and cruelty free

PAGE 5

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FULL RANGE ONLINE

JAN/FEB 2021

ESSENTIALS Welcome to your new look Salons Direct Essentials Magazine for 2021!

After a manic Christmas, now is the time to replenish your stocks of essentials, try out some of our new ranges such as Redken or Willow, or take advantage of our great deals.

Don’t forget we have over 1400 items online and MANY MORE OFFERS! So visit our website for the full range and make sure your salon is well and truly prepared for 2021!

Order before 4pm Mon-Thurs for

TRADE NEXT DAY* ONLY DELIVERY FREE DELIVERY* over £75 online call us:

0844 875 7775 //Mon-Thurs 8am-5pm, Friday 8am-4pm, Saturday 9am-1pm

shop online for many more ranges and special offers:

salonsdirect.com

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*Orders must be received and completed by 4pm (UK time) Mon-Thurs to be delivered the next working day. Orders placed online over £75 excluding VAT to most parts of mainland UK will have free delivery. For full T & C’s please refer to our website www.salonsdirect.com.

Prices are subject to change without prior notice. Offers are valid until 28th February 2021 or whilst stocks last.

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ON THE BLOG

Everything you need to know about OLAPLEX Few products have taken the hair world by storm quite like OLAPLEX. Since its launch just a few years ago in 2014, OLAPLEX and its unique bond multiplying technology has become one of the most soughtafter hair treatments, allowing stylists to easily create beautifully smooth and healthy hair looks for all clients. We’ve got all the information you need straight from the OLAPLEX experts in our guide below.

How does OLAPLEX work?

OLAPLEX works at a molecular level, addressing the damage occurring to hair that is hidden deep within the cuticle.

It all has to do with something called ‘disulfide bonds’; these are the tiny molecules of ‘glue’ that keep our hair fibres together in their intended, healthy shape.

What is OLAPLEX? In a nutshell, OLAPLEX is a multistep hair treatment system that has the ability to repair damaged hair and push the boundaries of chemical hair treatments. It was developed specifically for use in salons by professionals and features patented ingredients, so you won’t find the same results anywhere else. OLAPLEX also produces aftercare products for clients to maintain their results at home.

OLAPLEX is very versatile. It can be used within chemical hair processing and colour services or as a stand-alone treatment to strengthen hair or to restore damaged hair.

Unfortunately for our hair, our disulfide bonds are all too easily broken with the use of heated hair tools, brushing, UV light, air pollution and chemical treatments such as colouring, lightening, perming and relaxing.

Before

OLAPLEX is revolutionary as it can stop this process. OLAPLEX will pair with broken disulfide bonds before oxygen molecules get a chance to react with them, preventing the damage and loss of protein that would have happened had it been left untreated.

This probably sounds very scientific, but the results are easy to understand.

OLAPLEX works by repairing and preventing damage, restoring hair to former glory and giving it the strength it needs for future chemical or colour treatments.

After

When the bonds are broken, they can react with oxygen molecules, producing Cysteic Acid which eats the protein out of the hair. This means dry, rough and dull hair that is difficult to style and is too weak to take further chemical treatments.

Hair by @marinaandthesummerday

OLAPLEX is also free from sulfate, paraben and phthalate, plus it is 100% vegan and no products are tested on animals.

Who can use OLAPLEX? One of the key features of OLAPLEX is just how versatile it is, meaning every client with almost any hair type can benefit from it, such as:

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Virgin Hair – It’s not just chemicals

Curly & Naturally Textured Hair –

that can damage hair – heat, styling and the environment can all affect even uncoloured hair. OLAPLEX can help strengthen virgin hair and prevent future damage.

Natural curls can regain their shape and hydration with the use of OLAPLEX for improved condition and resilience.

Coloured Hair – OLAPLEX can be mixed into hair colour and lightener to reduce damage occurring. Coloured hair can also be treated with OLAPLEX to address previous damage to prepare it for further treatments.

Chemically Textured Hair – Use before, during and after chemical treatments such as perming and relaxing.

Hair Extensions – OLAPLEX can be used on 100% human hair extensions, though some extensions do have a Keratin coating which can act as a barrier.

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ON THE BLOG

How to Use Pulp Riot Toners Pro Tips & FAQs Pulp Riot is designed for hair artists to create stunning vivid colours without damaging the hair.

Formulated from high quality vegan ingredients, the conditioning base leaves hair in beautiful condition with intense pigment, high shine and long-lasting results. Pulp Riot’s High Speed Toners are an essential part of any hair artist’s kit!

How to Use Pulp Riot High Speed Toners?

Pulp Riot High Speed toners are incredibly easy to use in the salon.

Simply mix to required ratio, apply to hair and allow to develop before rinsing out.

Step-by-step application:

What are Pulp Riot High Speed Toners?

Pulp Riot is known for creating the most vibrant and pigmented hair colours for artists – and, Pulp Riot High Speed Toners are no different!

Available in a choice of fashion shades to both correct and create hair colour to perfection, they work in just a matter of minutes, nourishing the hair while depositing intense colour pigment.

FAQ’S Can You Mix Pulp Riot Toners?

Yes! Pulp Riot is designed for artists, so every shade toner is intermixable allowing you to create a custom hue that is as unique as your client is.

Once the toner has finished working, you can continue to create further colour effects by applying Pulp Riot Semi-Permanent Hair Colour on top – or, simply let the toner do the talkin’!

Should Pulp Riot Toners Be Used on Dry or Damp Hair?

You can use Pulp Riot toners on either dry or damp hair – the choice is yours.

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1 2 3 4 5 6 7

Mix 1 part colour to 2 parts developer (1:2) in a non-metallic bowl For a more subtle effect, increase developer ratio to 1:3 or 1:4 Use either 6 or 10 volume depending on lightness of the hair

Before & After Using a Toner

Apply toner to dry or damp hair at the shampoo bowl Leave on for 2 – 20 minutes depending on desired intensity Shampoo the toner out of the hair when ready Either continue to condition, dry and style hair, or apply Pulp Riot Colour on top

When Should Pulp Riot Toners Be Used?

Pulp Riot toners are best used on prelightened blonde hair, or levels 8 to 10.

Try using Pulp Riot Clay Lightener or Pulp Riot #BLONDEAF Powder Lightener to lift the hair if needed.

Hair by @glam.by.heather

What Colour Pulp Riot Toners Should You Use? Icy Blue/violet base for achieving platinum on pre-lightened blonde.

Violet Violet base to neutralising yellow tones. Process longer to achieve visible pastel violet tone.

They can be used to balance out unwanted yellow and warm tones, or to create unique fashion shades.

Silver Blue base for achieving silver

How Long Do You Leave Pulp Riot Toner On?

Natural Violet base for a sunkissed tone

Pulp Riot toners are high speed and progressive, so you can see results in just 5 minutes! However, you can leave Pulp Riot toners on anywhere up to 20 minutes, depending on how deep you want the tone.

Rose Gold Red & gold base for pre-

platinum on pre-lightened blondes.

Process longer for deeper silver tone. with a balanced reflection of cool and subtle warmth. lightened blondes. A longer process time results in a deeper rose gold tone.

Ash Olive base for neutralising warm tones and creating beautiful ash blondes.

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“I love the Violet Gold family because I can achieve natural baby blonde results without the guesswork and mixing several shades” Sean Godard, Redken Artist

“The Blondage range not only helps to prevent unwanted brassy tones in the hair, it also helps to strengthen and repair. The shine and condition of the hair is left incredible. A must have range to support every blonde.”

Jimmy Green, Redken Education Manager

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ON THE BLOG

Shampoo ‘Nasties’: Why Salon Shampoos Are Better For Clients’ Hair When you ask your client what shampoo they use on their immaculately cut and coloured hair, you might sometimes feel like crying at the answer! Considering clients are willing to pay to have you make their hair look it’s absolute best, it can be surprising to hear how little thought they put into buying a good shampoo and conditioner to maintain it. So, we’ve decided to step in and help! We’ve put together a cheat sheet of the most frequently asked questions when it comes to ‘shampoo nasties’, plus recommend our top salon shampoo brands you can retail to clients…

Why is Silicone Shampoo Bad? Silicones are a type of mineral that are often used in shampoos and conditioners to make the hair feel soft and look shiny. As silicones act like a plastic, they coat the hair with a waterproof coating that actually keeps moisture out of your hair – not what we want for healthy locks! While hair may look shiny at first, with repeated use the silicone will build up on strands over time, resulting in brittleness that makes the hair look dull.

What is SLS Free Shampoo?

Are Salon Shampoos Really Better for Hair?

Some of the main chemicals and ingredients now being avoided in salon shampoos are:

When your salon retail shampoo costs ten-times the amount of one you can buy in a supermarket, you might find it hard to convince your clients it is worth the investment in professional hair care.

• Sodium Lauryl Sulfate • Silicones • Sodium Chloride • Polyethelene Glycol (PEG) • Mineral Oil • Parabens

But, the truth is that salon shampoos really are better for the hair.

There are a number of ‘nasties’ that can be found in shampoos. They might be effective in cleaning the hair of dirt and oils, but can often lead to damage and scalp complaints if they are too strong.

Many professional salon shampoos are formulated without, or with less, of these chemicals, and more of the good stuff. Salon shampoos contain a bigger proportion of high-grade ingredients that protect and nourish the hair, and less of those that strip the hair of its natural strength.

Why is Mineral Oil Bad For Your Hair?

What is the Benefit of Paraben-Free Shampoo?

There are plently of nourishing oils for hair, but this isn’t one of them. While it does act as a lubricant that can help detangle and moisturise, mineral oil is sometimes used to ‘pad out’ the oil content of other, more expensive oils. So, if your shampoo says it contains argan oil, for example, but it is listed as one of the last ingredients in the list, it is likely mineral oil has been used as a cheaper way to dilute it.

While they have been used for many decades to preserve shampoos and prevent them from growing any unpleasant bacteria, recent studies have shown that they can cause skin irritation and even hormone imbalances. For these reasons, many shampoo brands have chosen to go paraben-free, with plenty of consumers now preferring them.

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Sodium Lauryl Sulfate (SLS), is often used to produce the foam in shampoo that achieves that ‘squeaky clean’ feeling. But along with that dirt, SLS will also strip away all of the natural oils in your hair.

For those with sensitive skin, this can also irritate the scalp.

Why Is Sodium Chloride Bad in Shampoo?

Commonly known as salt, it is often used as a thickening ingredient so you get a manageable texture that can easily be distributed through the hair. However, it attracts moisture, so it can again leave your hair feeling dry – especially if you are already experiencing dryness and need as much moisture as you can get!

What is PEG in Shampoo?

PEG – full name ‘polyethylene glycol’ – is another chemical used to improve the texture of the shampoo. Yet this synthetic ingredient can be very harsh on the scalp and hair, leading to dryness.

OLAPLEX. Pureology, Redken Extreme, L’Oreal Serie Expert & Bonacure are the best shampoos to recommend!

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ON THE BLOG

Brand Spotlight: Glossify Are you always on the lookout for new nail products to wow your clients with? In that case, you need to hear about Glossify! We were so excited to stock this up-and-coming gel nail brand here at Salons Direct – from the brilliant Naturabuild builder gel to the gorgeous array of gel polish shades, this range is a nail tech’s dream! To help you find out more, we decided to catch up with the team at Glossify to fill us in…

Why is Glossify perfect for professional nail techs?

Glossify is a professional only brand.

This offers exclusivity for our customers to offer long lasting gel manicures that can’t be achieved just anywhere.

Although home manicures have become more popular over the recent months, when you have a Glossify manicure you know it will last and has been done by an amazing qualified, insured professional that has your nail health in their best interest.

How did Glossify start?

Glossify is a small boutique nail brand based in Manchester. We have over 18 years experience in the nail industry as nail techs and salon owners. We wanted to offer great products but also a transparent brand built by nail techs who know what our customers want.

Glossify is also 100% vegan and cruelty free

How important was social media when creating the Glossify brand?

Honestly there’s no rhyme or reason to it we just post what we like and our personal taste is reflected in what you see. We wanted a very current feel to it. I think out of all the professions in the beauty and cosmetics industry, nail brands can get a bit forgotten about.

Nails aren’t really like hair in the sense that you can change a colour to match your mood, outfit, occasion. So instead of the consumer looking at what dress they’re going to wear they can be looking at what nails they will have.

No outfit is complete without a good manicure right?!

With regards to social media in general, it was always a priority to use it as a tool to connect with others in the industry and our customers. We regularly chat to people and share others work.

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What makes Glossify stand out from competitors?

I think at the moment whilst we are so new, we can really be involved in every aspect of what goes on behind the scenes. If you contact us you get honest advice from real techs. We also have a few amazing ambassadors that are really involved in how the brand moves forward. We want it to be driven by people in the industry that are client facing.

We like photos of amazing techs even if it’s not our brand used. It’s so important to us that good work is recognised, as it takes years to perfect this craft. Our ambassadors are from all different backgrounds, some with lots of followers, some not. Some have other jobs and nails isn’t their main profession.

It’s more about the relationship and the team we’ve built than anything else.

What does the future hold for Glossify?

We’re so grateful to have come as far as we have in such a short space of time.

We have so much to look forward to next year! We’d love to share but that would spoil the surprises wouldn’t it!

“Glossify’s best selling products are definitely the Naturabuild and Glossy Top”

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ON THE BLOG

Salon Design of the Month: Nails by Annabel Having started at a kitchen table, Nails by Annabel is now a stunning salon with its own nail brand – the amazing Glitterbels range of colourful acrylics, gel polishes and nail accessories. Inside, the salon is a self-confessed fairy tale wonderland. We caught up with the founder, and extremely talented nail tech, Annabel Maginnis, to find out how the salon found its success…

How did you decide on the aesthetics of the salon?

I wanted to incorporate both a super girly, princess vibe and an edgy, more funky look with our flowers and graffiti walls. I wanted our clients and trainees to walk in and feel like they were in a fairy tale wonderland. It’s like the inside of my brain brought to life! The first thing to be built was our U-shape nail bar and the rest of the design just came to life from there.

How did Nails by Annabel begin?

I actually started off in the industry by being a client of Kirsty Meakin, and really enjoyed getting my nails done. So, I decided to do my training with Kirsty and started as her apprentice straight away!

From there I took the plunge and started out on my own. I began working from my mum’s kitchen and then went on to rent a couple of spaces in various places.

My husband suggested having my own

salon and having people work with me, which for a period of time really freaked me out and I was so worried if it could actually work. I eventually listened to him, and I’m so glad I did! I started off with just one member of staff, who is still with me now, and we slowly grew and expanded. We now have over 25 people working for us and our own brand, Glitterbels.

The pre-mixed glitters are my favourite Glitterbels products.

A set just isn’t complete without a bit of sparkle and capped in clear Glass Slippers to really make them pop!

What advice can you give to others wanting to open a salon?

Take your time. Picking the right staff will help to make your salon, especially building a good management team, and making sure employees are trying to be top of their game. Make sure you have a really welcoming salon, make it somewhere clients want to visit and keep coming back. You want your salon to be comfortable and friendly, some of our clients even come to us in their pyjamas – no matter what, our clients know they get the exact same treatment as anyone else!

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What do you think makes a successful salon?

Driven, friendly and polite staff who love their job and are dedicated to their work.

Our staff ensure that our customers get more of an experience than just a standard nail service. I think that your team definitely makes your salon and we’re so lucky with our staff!

How do you keep up with the latest industry trends?

Social media and clients! I don’t necessarily follow the trends a lot of the time anyway, I just have an idea and run with it. I do love to scroll through Instagram for inspiration and put my own twist on things! I don’t often plan out a set; for example, I did a set inspired by an image taken from NASA, so literally anything can spark some inspo!

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A skincare routine formulated specifically for men

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Want it tomorrow?... For Next Day Delivery order before 4pm* ... visit salonsdirect.com

Lotus Essentials has rebranded to LOTUS

by Salons Direct.

NEW formulation, please carry out a NEW patch test for every client.

Lotus Eyelash & Eyebrow Tinting Kit Contains: 1 x Black Tint 20ml 1 x Blue/Black Tint 20ml 1 x Brown Tint 20ml 1 x Eye Protective Sheets x 96 1 x Eyelash Tinting Brush 1 x Eyelash Tinting Oxidant 50ml 1 x Glass Dappen Dish

79481 £13.95

5 FOR £18.50 ONLY £3.70 each Lotus is our best selling brand offering a complete range of waxing products that offer you the opportunity to provide your clients with the perfect waxing experience at excellent value for money.

Antiseptic properties & acts as a calming agent.

Ideal for sensitive skin, leaves a less sticky residue.

A traditional soft wax, exceptional adhesive properties.

77259

77113

77110

Order now

Superior adhesion properties.

79604

A lower working temperature wax. Ideal for short hair growth.

77111

0844 875 7775 salonsdirect.com

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Lotus Chilton Black Styling Chair

Lotus Chilton Backwash Unit

5 Star Base 20230 Square Base 20231 Round Base 20232

99977

£575.00

£225.00

Lotus Westbury Styling Chair

Lotus Hampton Stool

Comes with 5 Star Base as standard

Black 82805

Taupe 99972 Black 99973

£225.00

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£65.00

20% OFF Lotus Linea Trolley 94777

Was £85.00 NOW £68.00

+ MORE BRANDS + MORE PRODUCTS + MORE CHOICE online at salonsdirect.com

Lotus Gilmour Barber Chair A stunning, solid barber’s chair, comfortable padded seating and intricate silver design.

Reclining backrest, hydraulic height adjustment and an adjustable headrest.

Black 97103

£695.00

Barburys by Sibel Barbers Poles

Lotus Urban Trolley

Lotus Ruben Mirror Unit

Montana 77cm 96648

Nevada 136cm 96646

£102.50

£130.00

A large styling unit with mirror and space for all your barbering accessories.

Texas 106cm 96647

Alabama 166cm 96645

A retro salon trolley suitable for both barber’s salons and hair salons.

£120.00

£149.00

94693 £125.00

Order now

Dark Wood 96656

£495.00

0844 875 7775 salonsdirect.com

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Lotus Monroe Eyebrow/Eyelash Beauty Bed Ideal for all eyebrow and eyelash treatments.

Features adjustable arm and leg rest and a reclining back.

Black 96224 White 99604 Taupe 99607

£475.00

Lotus Athena Portable Couch 88778 Ultra lightweight, only 13kg

£215.00

10% OFF Lotus Spa Stool with Curved Back Gas lift height adjustment with curved backrest to support and maintain correct posture.

10% OFF The Rio Single Manicure Station 75252 £225.00

Lotus Spa Trolley 96842

Was £85.00 NOW £76.50

88837 Was £75.00 NOW £67.50

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Can’t find what you’re looking for? There is plenty more to find at salonsdirect.com

15% OFF all Ceriotti Sterilisers

2.

1.

3.

4.

1. Ceriotti GX4 UV-C Steriliser

2. Ceriotti Germix 2 UV-C Sterilising Unit

3. Ceriotti GX7 Quartz Sterliser

4. Ceriotti Germix 1 UV

90160

57589

22406

Was £85.00 NOW £72.25

Was £129.95 NOW £110.46

Was £85.00 NOW £72.25

Was £99.00 NOW £84.15

57588

£20 OFF Hot Towel Cabinet 88795 Was £135.00

NOW £115.00 59S LED Sterilisation Portable Bag 99578 £59.00

Order now

0844 875 7775 salonsdirect.com

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Next Day Delivery before 4pm/FREE over £75*

Vegan and cruelty-free products that give your skin the love it deserves.

only

£8.95 Salons Direct Disposable Powder Free Clear Vinyl Gloves x50 Pairs Small/Medium/Large

MORE OFFERS AVAILABLE ONLINE SALONSDIRECT.COM only

£12.95 EXTRAORDINARY COLOUR CARE FOR

Disposable 3 Ply Face Mask Box of 50

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