starter guide TO GET YOU GLAZING!
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balan ced
pH TECHNOLOGY Balanced pH technology regulates the colour pH level to a controlled range throughout the colouring process, here indicated by the infinity sign. SHINEFINITY with balanced pH technology has been carefully formulated to maintain an optimal acidic level of no less than 6.5, as we know when the pH of the colour is lower, it can lead to unpredictable colour results especially over porous hair.
SHINE YOU CAN FEEL
SHINEFINITY starts mildly alkaline, so that the cuticles can swell and open slightly, and the colour molecules can enter the hair shaft for optimal colour formation. Simultaneously the pH starts to drop to a gentle acidic range, which means zero lift and zero damage.
ZERO LIFT • ZERO DAMAGE • NO-DRIP GEL CREAM TRUE-TO-TONE, RELIABLE COLOUR RESULTS BALANCED pH TECHNOLOGY ZERO AMMONIA • ZERO SILICONES • ZERO DRYING ALCOHOLS
100%
RECYCLED ALLUMINIUM*
85%
RECYCLED CARDBOARD *
100%
RECYCLED PLASTIC CAPS*
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ZERO AMMONIA ZERO SILICONES ZERO DRYING ALCOHOLS ZERO DIRECT–DYES CLEAN FORMULA* FREE OF ANIMAL DERIVED INGREDIENTS *For more information, visit our Wella Professionals webpage www.wella.com/professional/en-UK/home
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es ton r ste boo HOW DO I USE THEM?
ing mix GUIDELINES
The three booster tones are ideal to expand the usage of the SHINEFINITY portfolio. Carefully formulated to suit the translucent character of the shades.
Choose your activator: Brush & Bowl Activator for precision. Bottle Activator for speed. Apply to pre–shampooed or dry hair. Develop up to 20 min.
1:1
20 min
When fully developed add some water and emulsify the colour to avoid any skin staining.
EXAMPLE: 30 g Crème + 30 g SHINEFINITY ACTIVATOR
00/00
00/89
00/66
CRYSTAL GLAZE
BLUE BOOSTER
VIOLET BOOSTER
Shampoo the hair, no post colour treatment is needed. Use conditioner if the hair requires.
CLEAR
00/00
A FLEXIBLE FORMULA FOR
adaptable results
With SHINEFINITY you can adapt your results depending on how you work with the product.
has many usages: > Dilute any shade in the portfolio. > On its own for a clear glaze > Pastelise the booster tones. LEVEL 09/-08/ 3g
12g
LEVEL 07/-06/ 6g
24g
LEVEL 05/ AND BELOW 12g
30g
Expect softer result on pre-shampooed hair and shorter development times, without a compromise to the colour result.
07/75
10 min
20 min
note
It’s not recommended to use a glaze service after a colour reducer such as Color Renew, as the results may be upredictable.
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06/07
06/07
�
07/75
top tip!
USING HEAT gives more intense results, great when you want to intensify your reds or blend away first signs of grey hair.
60g 00/66 was used at different quantities in a level 09/, 07/, 05/ shade.
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WARM TONE
/34
/36
NATURAL
/37
/38
/43
COOL
/73
/02
/05
/07
/13
/59
/6
/61
/65
/71
/75
/8
/81
/98
DEPTH 010/36
010/73
010/02
010/05
010/07
010/13
010/61
010/65
09/
09/36
09/73
09/02
09/05
09/07
09/13
09/61
09/65
Vanilla Glaze
Caramel Milk
Soft Sage
Silk Blush
Beige Sand
Toffee Milk
Iced Platinum
Pink Shimmer
010/81
DISCOVER THE
shade palette
�
010/
08/
07/
CREATE 010/SHADES 09/XX + 00/00 (1:1)
09/81 Platinum Opal
08/34
08/38
08/8
08/98
Spicy Ginger
Honey Latte
Blue Pearl
Silver Pearl
07/34
07/13
07/59
07/75
07/81
Paprika Spice
Toffee Cream
Strawberry Wine
Raspberry Latte
Smoky Opal
06/
05/
06/43
06/73
06/02
06/07
06/6
06/71
Copper Sunset
Caramel Chocolate
Dark Sage
Deep Walnut
Cherry Wine
Frosted Chestnut
05/37
05/43
05/98
Caramel Espresso
Hot Chili
Steel Orchid
04/
Download
the Wella Professionals shade guide app for FREE. Now featuring SHINFINITY
Bitter Chocolate
Deep Cherry
00/00
00/89
00/66
Crystal Glaze
Blue Booster
Violet Booster
SHINEFINITY
colour essent ials “0” in front of the depth indicates: Translucency ZERO lift and ZERO damage
�
�
�
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09/61 Depth
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04/65
Major tone
Minor tone
�
BOOSTER
04/07
010/
Lightest Blonde
Where you see this logo, these shades are suitable for the Speed Glaze service for a 10 minute development.
/0 Natural /1 Ash (grey)
09/
Very Light Blonde
08/
Light Blonde
/3 Gold (yellow)
07/
Medium Blonde
/4 Red (warm)
06/
Dark Blonde
05/
Light Brown
04/
Medium Brown
/36
/75
/37
/34
/38
/2 Cool Ash (matt)
/73
/07
/65
/71 /6
/81
/61
/02 /89
/7 Brunette (warm) /8 Pearl (blue)
/05
/59 /13
/5 Mahogany (red/violet) /6 Violet (cool)
/43
/98 /8
/9 Cendre (grey/violet)
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for e car SHINEFINITY
r fo re Ca SHINEFINITY
du ring the process OXIDATION
A glaze is often used in combination withAother services; care and colour glazecolour is often used in combination retention are the primary objectives. with other colour services; care and colour retention
The oxidation of the SHINEFINITY mass during the colour process is close to the end result. Unlike the dark sometimes very tonal oxidation of other toners, with SHINEFINITY the colour is developing softer as seen in the images below.
are the primary objectives.
For multi-processed hair For multi-processed hair COLORMOTION+ Our best colour care line COLORMOTION+
Our bestchoice colour care The perfect for line sensitised The perfect choice for sensitised hair. hair. As it contains WellaPlex As it contains WellaPlex bonding agent, bonding agent, it’s ideal to use it’s ideal to use when Shinefinity has when SHINEFINITY has been been used over pre-lightened hair. used over pre–lightened hair.
> Up to 8 weeks’ colour protection*. > >Up to 8 weeks’ colour protection* With WellaPlex bonding agent. > with WellaPlex agent. For stronger hairbonding **. TO DISCOVER > For stronger hair **. MORE ABOUT
Scan me THE RANGE
*when using Structure+Mask Mask *when using Structure+ **when using Structure+ **when using Structure+ Mask vs. no treatment Mask vs. no treatment
For ingredient-conscious clients and natural product lovers For ingredient-conscious clients and natural product lovers
Below you can see a liquid toner oxidising very strongly yet giving a soft result once rinsed.
during*
after
ELEMENTS ELEMENTS Our most gentle hair care line Our most gentle hair care line Elements is the choice Elements is the choicefor for your your ingredient ingredient conscious conscious clients. It’s the choice choice for clients. It’s perfect the perfect natural to hair for natural topre-coloured pre-coloured and formulated without hair and formulated without silicones and sulfates. silicones and sulfates. >
> Up to 99% natural origin
Up toingredients*. 99% natural origin ingredients*. > Free of animal derived > Free ingredients. of animal derived ingredients.
Scan me TO DISCOVER MORE ABOUT THE RANGE
*91% to 99% depending on product
*Toned with a Liquid Toner
*91% to 99% depending on product
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SHINEFINITY
SHINEFINITY GLAZE
SPEED * GLAZE
services Use after blonding services, standalone or on natural hair. Apply to towel-dried or dry hair.
Ideal for in-between colour appointments, and to adjust or enhance blonde hair. Apply to towel–dried hair.
HERO SHADES TO GET YOU STARTED!
1:1
1:1
09/61
09/05
06/71
07/75
09/73
08/98
09/02
07/81
20 min
10 min
*shorter development time can reduce the longevity of end results
CORRECTIVE GLAZE
BALANCING GLAZE
SHIMMER MELT GLAZE
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For natural correction services. Balance moderate unevenness or darken without pre–filling. Applying on dry hair, this will allow for maximum saturation. Use as a perfect complement when balancing lengths and ends whilst using Koleston Perfect or ILLUMINA COLOR on the root. Apply your root colour as usual, develop for 10 min and apply your SHINEFINITY target shade to the lengths and ends.
1:1
20 min
1:1
20 min
This service is perfect to achieve modern, painted hair looks. It creates a gradient and dimensional melting effect with a seamless blend. STEP 1: Hand paint the lightened areas to the desired level, rinse and remove. STEP 2: Apply the deeper mixture to the roots, blending it over the lightened areas. Blend this into your lighter shade, using a large–tooth comb to blend the shades together*.
1:1
20 min
05/37
05/98
07/59
08/38
04/07
*development time for glaze, not lightening.
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WHAT IS THE DIFFERENCE? WELLA PROFESSIONALS
glossing vs. gla zing services
Two power brands for all your demi-permanent services.
Glossing is a temporary fast shine service. Glazing will penetrate slightly further and give a demi–permanent result with zero lift and zero damage.
WHAT IS THE DIFFERENCE?
dem i portfo lio
CO LO R TO U C H
SHINEFINITY
GLOSSING Gentle and quick shine boost.
> COLOUR: Soft tonal change. > LIFT: Can give minimum lift on finer hair types. > HERO: Koleston Perfect.
Our most pigmented demi-permanent for intense vibrancy and shine
Long-lasting colour glaze for a translucent shimmering character
BENEFITS • A lkaline formula for intense vibrancy • Ammonia free • Low lift • Up to 70% grey coverage • Lasts up to 24 shampoos with soft regrowth
• Balanced pH technology • ZERO Ammonia, ZERO Silicones, ZERO drying Alcohols • ZERO lift, ZERO damage • Ultra-natural blend for first signs of grey • Up to 6 weeks colour glaze*
1:2
20 min
Mix with Shinefinity Activator, (Bowl and Brush or Bottle)
20 min
1:1
1:1:1
10/20 min
1:1 BLONDE TONING Create beautiful balanced blonde results to enhance or correct unwanted tones.
> COLOUR: Depth and tone,
blends natural for balanced result.
> LIFT: Gives soft lift to natural hair. > HERO: ILLUMINA COLOR
HOW TO USE Mix with Color Touch Emulsion 1.9% or 4%
5/10 min
20 min
1:2
GL AZING ZERO lift, ZERO damage with long–lasting shimmering results. > COLOUR: Depth & tone, with highs & lows. > LIFT: ZERO lift > HERO: SHINEFINITY
10/15 min
1:1 TRANSFORMATIONAL TONING Gentle and ammonia free for transformational results.
> COLOUR: Transformational tonal changes.
> LIFT: May shift natural hair, especially finer textures. > HERO: COLOR TOUCH
*provided hair is washed 3x/week
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SHINEFINITY GLAZE
SHIMMER MELT GLAZE
#pinklemonadehair
#shimmermeltglaze
1
GLAZE
Apply the glaze from roots to ends, section by section.
2
3
3
COLOUR FORMULAS SHINEFINITY GLAZE: 50g 09/65 + 10g 07/75 + SHINEFINITY Brush & Bowl Activator
In the front triangle start 1/2“ away from the roots; move closer to the roots nearer the face. MELT
After development time rinse and remove using ColorMotion+ shampoo and conditioner if needed. Use EIMI Glam Mist for extra shimmer.
1
top tip!
MIXING 07/75 INTO THE 09/65 will enhance the iconic rose tone on lighter depths.
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2
PAI N T
Start from the nape. Take a 1” horizontal section. Keep the hair slightly elevated whilst painting freehand away from the roots.
Applying it to the natural root area will aid a soft blend but never lift the natural. 20 min
1
Section the hair from ear to ear. Work in horizontal sections leaving a small triangle for the face frame.
07/75
09/65
Rinse and remove the lightener after the full development time. Shampoo using Elements and close the service using Blondor Seal & Care.
Section the hair from ear to ear. Work in horizontal sections leaving a small triangle for the face frame.
As you move higher up with your sections, blend your lightener closer to the roots.
4 2
Apply your darkest glaze throughout your root area. Blend it about 0.5-1” over the lightened area. Only tap the root near the face.
COLOUR FORMULAS FREELIGHTS: Blondor Freelights + 6% SHINEFINITY GLAZE: Root melt: 04/07 + SHINEFINITY Brush & Bowl Activator Ends glaze 08/38 + SHINEFINITY Bottle Activator
50 min
3
top tip!
THE AIM IS TO SURFACE paint not saturate as you want to preserve dimensions.
20 min
Apply the lighter glaze through your mid–lengths and ends. Using a bottle application will speed up your application! Develop for 20 mins.
top tip!
TO FURTHER BLEND the glaze and create seamless transitions, comb each section as you go.
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#amarettoshine
1
RO OT TO U C H – U P
Apply your root colour in a brickwork pattern.
quest ions
FREQUENTLY ASKED
CAN I MIX SHINEFINITY WITH COLOR TOUCH DEVELOPER?
Section the hair from ear to ear, leaving the short underneath area out.
2
10 min
3
No. Any other developer that might be used will not contain the balanced pH technology and will compromise the colour results significantly.
SHI N E F I N I TY activator COLOUR FORMULAS Koleston Perfect: 40g 6/5 + 20g 5/41 + 60g 4% Balancing GLAZE: 50g 07/59 + 10g 05/98 + SHINEFINITY Brush & Bowl activator
Rinse and remove using ColorMotion+ shampoo and Express Post Color Treatment for 30 seconds.
top tip!
Use your fingers to blend your glaze with your root colour. This will slightly lower the pH at the transition area for a softer blend.
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developer
09/61
09/61
True-to-tone results with zero lift.
Unpredictable results with off-tones.
ARE THE TONES THE SAME AS IN COLOR TOUCH AND KOLESTON PERFECT?
GLAZE
Apply your glaze using brush and bowl for precision.
INCORRECT
20 min
No, the translucent finish and the zero lift will create a slightly different tonal character. Refer to the colour circle to see where each tone sits.
WHAT IS THE DIFFERENCE BETWEEN SHINEFINITY GLAZE AND KOLESTON PERFECT PURE GLOSSING? Glossing is a temporary fast shine service. Glazing will penetrate slightly deeper and give a demi–permanent result. Shinefinity Glaze is a zero lift zero damage service making it ideal when you want to preserve the natural hair and the highs and lows. Pure Glossing is perfect for a quick shine boost, as an add on to any service when minimal tonal change is needed.
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alert test ALLERGY
CAN I USE SHINEFINITY FOR GREY HAIR? Yes, it can be used for subtle grey blending on the first signs of grey. The result is natural and reflective. For best results, use on max 30% grey hair. It will not create any coverage.
Like with any other product using oxidative dyes, the danger of an allergic reaction when using SHINEFINITY still exists. That’s why you should always perform an allergy alert test 48 hours before any SHINEFINITY services.
DO I REQUIRE AN ALLERGY TEST WITH SHINEFINITY?
SH I NEF I N I T Y
SCAN CODE FOR FURTHER DETAILS
WHEN TO USE Designed for virgin or multi- processed hair. Can be used on the first signs of grey for an ultra-natural blend.
Designed to revitalise hair by adding silver hues and shine to naturally grey hair. For non colourers with natural grey hair.
ON GREY HAIR For best results, use on max 30% grey hair.
For best result, use on minimum 50% naturally grey hair. Designed for naturally grey hair only, not for pre-coloured hair. TO LEARN MORE ABOUT SHINEFINITY, BOOK ONTO ONE OF OUR DIGITAL SESSIONS
RESULTS Ultra-natural blend for the first signs of grey. It adds a veil of tone and shine to freshen up grey hair.
Treatments that reduce yellowness with natural looking results and leave the hair feeling soft and manageable. Free of commitment. Free of damage.
lounge
DEVELOPMENT TIME
20 min For more intensity: 15 min under heat*
15 min
30 min
learn
To shorten the development time use heat for up to 15 min.
Scan here for FREE integrative digital education delivered via Zoom, for in-salon commercialisation of SHINEFINTY.
*we recommend a climazone
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