Wella Shinefinity Starter Guide

starter guide TO GET YOU GLAZING!

21-00500-CC C5 Colour DSO_Shinefinity ISO Tech Brochure.indd 1-2

13/12/2021 13:28

balan ced

pH TECHNOLOGY Balanced pH technology regulates the colour pH level to a controlled range throughout the colouring process, here indicated by the infinity sign.

SHINEFINITY with balanced pH technology has been carefully formulated to maintain an optimal acidic level of no less than 6.5, as we know when the pH of the colour is lower, it can lead to unpredictable colour results especially over porous hair.

SHINE YOU CAN FEEL

SHINEFINITY starts mildly alkaline, so that the cuticles can swell and open slightly, and the colour molecules can enter the hair shaft for optimal colour formation.

Simultaneously the pH starts to drop to a gentle acidic range, which means zero lift and zero damage.

ZERO LIFT • ZERO DAMAGE • NO-DRIP GEL CREAM TRUE-TO-TONE, RELIABLE COLOUR RESULTS BALANCED pH TECHNOLOGY ZERO AMMONIA • ZERO SILICONES • ZERO DRYING ALCOHOLS

100%

RECYCLED ALLUMINIUM*

85%

RECYCLED CARDBOARD *

100%

RECYCLED PLASTIC CAPS*

21-00500-CC C5 Colour DSO_Shinefinity ISO Tech Brochure.indd 3-4

ZERO AMMONIA ZERO SILICONES ZERO DRYING ALCOHOLS ZERO DIRECT–DYES CLEAN FORMULA* FREE OF ANIMAL DERIVED INGREDIENTS *For more information, visit our Wella Professionals webpage www.wella.com/professional/en-UK/home

13/12/2021 13:28

es ton r ste boo HOW DO I USE THEM?

ing mix GUIDELINES

The three booster tones are ideal to expand the usage of the SHINEFINITY portfolio. Carefully formulated to suit the translucent character of the shades.

Choose your activator: Brush & Bowl Activator for precision. Bottle Activator for speed.

Apply to pre–shampooed or dry hair. Develop up to 20 min.

1:1

20 min

When fully developed add some water and emulsify the colour to avoid any skin staining.

EXAMPLE: 30 g Crème + 30 g SHINEFINITY ACTIVATOR

00/00

00/89

00/66

CRYSTAL GLAZE

BLUE BOOSTER

VIOLET BOOSTER

Shampoo the hair, no post colour treatment is needed. Use conditioner if the hair requires.

CLEAR

00/00

A FLEXIBLE FORMULA FOR

adaptable results

With SHINEFINITY you can adapt your results depending on how you work with the product.

has many usages: > Dilute any shade in the portfolio. > On its own for a clear glaze > Pastelise the booster tones.

LEVEL 09/-08/ 3g

12g

LEVEL 07/-06/ 6g

24g

LEVEL 05/ AND BELOW 12g

30g

Expect softer result on pre-shampooed hair and shorter development times, without a compromise to the colour result.

07/75

10 min

20 min

note

It’s not recommended to use a glaze service after a colour reducer such as Color Renew, as the results may be upredictable.

21-00500-CC C5 Colour DSO_Shinefinity ISO Tech Brochure.indd 5-6

06/07

06/07

�

07/75

top tip!

USING HEAT gives more intense results, great when you want to intensify your reds or blend away first signs of grey hair.

60g 00/66 was used at different quantities in a level 09/, 07/, 05/ shade.

13/12/2021 13:28

WARM TONE

/34

/36

NATURAL

/37

/38

/43

COOL

/73

/02

/05

/07

/13

/59

/6

/61

/65

/71

/75

/8

/81

/98

DEPTH 010/36

010/73

010/02

010/05

010/07

010/13

010/61

010/65

09/

09/36

09/73

09/02

09/05

09/07

09/13

09/61

09/65

Vanilla Glaze

Caramel Milk

Soft Sage

Silk Blush

Beige Sand

Toffee Milk

Iced Platinum

Pink Shimmer

010/81

DISCOVER THE

shade palette

�

010/

08/

07/

CREATE 010/SHADES 09/XX + 00/00 (1:1)

09/81 Platinum Opal

08/34

08/38

08/8

08/98

Spicy Ginger

Honey Latte

Blue Pearl

Silver Pearl

07/34

07/13

07/59

07/75

07/81

Paprika Spice

Toffee Cream

Strawberry Wine

Raspberry Latte

Smoky Opal

06/

05/

06/43

06/73

06/02

06/07

06/6

06/71

Copper Sunset

Caramel Chocolate

Dark Sage

Deep Walnut

Cherry Wine

Frosted Chestnut

05/37

05/43

05/98

Caramel Espresso

Hot Chili

Steel Orchid

04/

Download

the Wella Professionals shade guide app for FREE. Now featuring SHINFINITY

Bitter Chocolate

Deep Cherry

00/00

00/89

00/66

Crystal Glaze

Blue Booster

Violet Booster

SHINEFINITY

colour essent ials “0” in front of the depth indicates: Translucency ZERO lift and ZERO damage

�

�

�

�

09/61 Depth

21-00500-CC C5 Colour DSO_Shinefinity ISO Tech Brochure.indd 7-8

04/65

Major tone

Minor tone

�

BOOSTER

04/07

010/

Lightest Blonde

Where you see this logo, these shades are suitable for the Speed Glaze service for a 10 minute development.

/0 Natural /1 Ash (grey)

09/

Very Light Blonde

08/

Light Blonde

/3 Gold (yellow)

07/

Medium Blonde

/4 Red (warm)

06/

Dark Blonde

05/

Light Brown

04/

Medium Brown

/36

/75

/37

/34

/38

/2 Cool Ash (matt)

/73

/07

/65

/71 /6

/81

/61

/02 /89

/7 Brunette (warm) /8 Pearl (blue)

/05

/59 /13

/5 Mahogany (red/violet) /6 Violet (cool)

/43

/98 /8

/9 Cendre (grey/violet)

13/12/2021 13:29

for e car SHINEFINITY

r fo re Ca SHINEFINITY

du ring the process OXIDATION

A glaze is often used in combination withAother services; care and colour glazecolour is often used in combination retention are the primary objectives. with other colour services; care and colour retention

The oxidation of the SHINEFINITY mass during the colour process is close to the end result. Unlike the dark sometimes very tonal oxidation of other toners, with SHINEFINITY the colour is developing softer as seen in the images below.

are the primary objectives.

For multi-processed hair For multi-processed hair COLORMOTION+ Our best colour care line COLORMOTION+

Our bestchoice colour care The perfect for line sensitised The perfect choice for sensitised hair. hair. As it contains WellaPlex As it contains WellaPlex bonding agent, bonding agent, it’s ideal to use it’s ideal to use when Shinefinity has when SHINEFINITY has been been used over pre-lightened hair. used over pre–lightened hair.

> Up to 8 weeks’ colour protection*. > >Up to 8 weeks’ colour protection* With WellaPlex bonding agent. > with WellaPlex agent.

For stronger hairbonding **.

TO DISCOVER > For stronger hair **.

MORE ABOUT

Scan me THE RANGE

*when using Structure+Mask Mask *when using Structure+ **when using Structure+ **when using Structure+ Mask vs. no treatment Mask vs. no treatment

For ingredient-conscious clients and natural product lovers For ingredient-conscious clients and natural product lovers

Below you can see a liquid toner oxidising very strongly yet giving a soft result once rinsed.

during*

after

ELEMENTS ELEMENTS Our most gentle hair care line Our most gentle hair care line Elements is the choice Elements is the choicefor for your your ingredient ingredient conscious conscious clients.

It’s the choice choice for clients.

It’s perfect the perfect natural to hair for natural topre-coloured pre-coloured and formulated without hair and formulated without silicones and sulfates. silicones and sulfates. >

> Up to 99% natural origin

Up toingredients*.

99% natural origin ingredients*. > Free of animal derived > Free ingredients. of animal derived ingredients.

Scan me TO DISCOVER MORE ABOUT THE RANGE

*91% to 99% depending on product

*Toned with a Liquid Toner

*91% to 99% depending on product

21-00500-CC C5 Colour DSO_Shinefinity_Technical-Folder_Print.indd 33

21-00500-CC C5 Colour DSO_Shinefinity ISO Tech Brochure.indd 9-10

06/10/2021 16:33

13/12/2021 13:29

SHINEFINITY

SHINEFINITY GLAZE

SPEED * GLAZE

services Use after blonding services, standalone or on natural hair.

Apply to towel-dried or dry hair.

Ideal for in-between colour appointments, and to adjust or enhance blonde hair.

Apply to towel–dried hair.

HERO SHADES TO GET YOU STARTED!

1:1

1:1

09/61

09/05

06/71

07/75

09/73

08/98

09/02

07/81

20 min

10 min

*shorter development time can reduce the longevity of end results

CORRECTIVE GLAZE

BALANCING GLAZE

SHIMMER MELT GLAZE

21-00500-CC C5 Colour DSO_Shinefinity ISO Tech Brochure.indd 11-12

For natural correction services.

Balance moderate unevenness or darken without pre–filling.

Applying on dry hair, this will allow for maximum saturation.

Use as a perfect complement when balancing lengths and ends whilst using Koleston Perfect or ILLUMINA COLOR on the root.

Apply your root colour as usual, develop for 10 min and apply your SHINEFINITY target shade to the lengths and ends.

1:1

20 min

1:1

20 min

This service is perfect to achieve modern, painted hair looks. It creates a gradient and dimensional melting effect with a seamless blend.

STEP 1: Hand paint the lightened areas to the desired level, rinse and remove.

STEP 2: Apply the deeper mixture to the roots, blending it over the lightened areas.

Blend this into your lighter shade, using a large–tooth comb to blend the shades together*.

1:1

20 min

05/37

05/98

07/59

08/38

04/07

*development time for glaze, not lightening.

13/12/2021 13:32

WHAT IS THE DIFFERENCE? WELLA PROFESSIONALS

glossing vs. gla zing services

Two power brands for all your demi-permanent services.

Glossing is a temporary fast shine service. Glazing will penetrate slightly further and give a demi–permanent result with zero lift and zero damage.

WHAT IS THE DIFFERENCE?

dem i portfo lio

CO LO R TO U C H

SHINEFINITY

GLOSSING Gentle and quick shine boost.

> COLOUR: Soft tonal change. > LIFT: Can give minimum lift on finer hair types. > HERO: Koleston Perfect.

Our most pigmented demi-permanent for intense vibrancy and shine

Long-lasting colour glaze for a translucent shimmering character

BENEFITS • A lkaline formula for intense vibrancy • Ammonia free • Low lift • Up to 70% grey coverage • Lasts up to 24 shampoos with soft regrowth

• Balanced pH technology • ZERO Ammonia, ZERO Silicones, ZERO drying Alcohols • ZERO lift, ZERO damage • Ultra-natural blend for first signs of grey • Up to 6 weeks colour glaze*

1:2

20 min

Mix with Shinefinity Activator, (Bowl and Brush or Bottle)

20 min

1:1

1:1:1

10/20 min

1:1 BLONDE TONING Create beautiful balanced blonde results to enhance or correct unwanted tones.

> COLOUR: Depth and tone,

blends natural for balanced result.

> LIFT: Gives soft lift to natural hair. > HERO: ILLUMINA COLOR

HOW TO USE Mix with Color Touch Emulsion 1.9% or 4%

5/10 min

20 min

1:2

GL AZING ZERO lift, ZERO damage with long–lasting shimmering results. > COLOUR: Depth & tone, with highs & lows. > LIFT: ZERO lift > HERO: SHINEFINITY

10/15 min

1:1 TRANSFORMATIONAL TONING Gentle and ammonia free for transformational results.

> COLOUR: Transformational tonal changes.

> LIFT: May shift natural hair, especially finer textures. > HERO: COLOR TOUCH

*provided hair is washed 3x/week

21-00500-CC C5 Colour DSO_Shinefinity ISO Tech Brochure.indd 13-14

13/12/2021 13:33

SHINEFINITY GLAZE

SHIMMER MELT GLAZE

#pinklemonadehair

#shimmermeltglaze

1

GLAZE

Apply the glaze from roots to ends, section by section.

2

3

3

COLOUR FORMULAS SHINEFINITY GLAZE: 50g 09/65 + 10g 07/75 + SHINEFINITY Brush & Bowl Activator

In the front triangle start 1/2“ away from the roots; move closer to the roots nearer the face.

MELT

After development time rinse and remove using ColorMotion+ shampoo and conditioner if needed.

Use EIMI Glam Mist for extra shimmer.

1

top tip!

MIXING 07/75 INTO THE 09/65 will enhance the iconic rose tone on lighter depths.

21-00500-CC C5 Colour DSO_Shinefinity ISO Tech Brochure.indd 15-16

2

PAI N T

Start from the nape. Take a 1” horizontal section. Keep the hair slightly elevated whilst painting freehand away from the roots.

Applying it to the natural root area will aid a soft blend but never lift the natural.

20 min

1

Section the hair from ear to ear. Work in horizontal sections leaving a small triangle for the face frame.

07/75

09/65

Rinse and remove the lightener after the full development time.

Shampoo using Elements and close the service using Blondor Seal & Care.

Section the hair from ear to ear. Work in horizontal sections leaving a small triangle for the face frame.

As you move higher up with your sections, blend your lightener closer to the roots.

4 2

Apply your darkest glaze throughout your root area.

Blend it about 0.5-1” over the lightened area. Only tap the root near the face.

COLOUR FORMULAS FREELIGHTS: Blondor Freelights + 6% SHINEFINITY GLAZE: Root melt: 04/07 + SHINEFINITY Brush & Bowl Activator Ends glaze 08/38 + SHINEFINITY Bottle Activator

50 min

3

top tip!

THE AIM IS TO SURFACE paint not saturate as you want to preserve dimensions.

20 min

Apply the lighter glaze through your mid–lengths and ends.

Using a bottle application will speed up your application!

Develop for 20 mins.

top tip!

TO FURTHER BLEND the glaze and create seamless transitions, comb each section as you go.

13/12/2021 13:35

#amarettoshine

1

RO OT TO U C H – U P

Apply your root colour in a brickwork pattern.

quest ions

FREQUENTLY ASKED

CAN I MIX SHINEFINITY WITH COLOR TOUCH DEVELOPER?

Section the hair from ear to ear, leaving the short underneath area out.

2

10 min

3

No. Any other developer that might be used will not contain the balanced pH technology and will compromise the colour results significantly.

SHI N E F I N I TY activator COLOUR FORMULAS Koleston Perfect: 40g 6/5 + 20g 5/41 + 60g 4% Balancing GLAZE: 50g 07/59 + 10g 05/98 + SHINEFINITY Brush & Bowl activator

Rinse and remove using ColorMotion+ shampoo and Express Post Color Treatment for 30 seconds.

top tip!

Use your fingers to blend your glaze with your root colour. This will slightly lower the pH at the transition area for a softer blend.

21-00500-CC C5 Colour DSO_Shinefinity ISO Tech Brochure.indd 17-18

developer

09/61

09/61

True-to-tone results with zero lift.

Unpredictable results with off-tones.

ARE THE TONES THE SAME AS IN COLOR TOUCH AND KOLESTON PERFECT?

GLAZE

Apply your glaze using brush and bowl for precision.

INCORRECT

20 min

No, the translucent finish and the zero lift will create a slightly different tonal character. Refer to the colour circle to see where each tone sits.

WHAT IS THE DIFFERENCE BETWEEN SHINEFINITY GLAZE AND KOLESTON PERFECT PURE GLOSSING? Glossing is a temporary fast shine service. Glazing will penetrate slightly deeper and give a demi–permanent result.

Shinefinity Glaze is a zero lift zero damage service making it ideal when you want to preserve the natural hair and the highs and lows.

Pure Glossing is perfect for a quick shine boost, as an add on to any service when minimal tonal change is needed.

13/12/2021 13:35

alert test ALLERGY

CAN I USE SHINEFINITY FOR GREY HAIR? Yes, it can be used for subtle grey blending on the first signs of grey. The result is natural and reflective. For best results, use on max 30% grey hair. It will not create any coverage.

Like with any other product using oxidative dyes, the danger of an allergic reaction when using SHINEFINITY still exists. That’s why you should always perform an allergy alert test 48 hours before any SHINEFINITY services.

DO I REQUIRE AN ALLERGY TEST WITH SHINEFINITY?

SH I NEF I N I T Y

SCAN CODE FOR FURTHER DETAILS

WHEN TO USE Designed for virgin or multi- processed hair.

Can be used on the first signs of grey for an ultra-natural blend.

Designed to revitalise hair by adding silver hues and shine to naturally grey hair.

For non colourers with natural grey hair.

ON GREY HAIR For best results, use on max 30% grey hair.

For best result, use on minimum 50% naturally grey hair.

Designed for naturally grey hair only, not for pre-coloured hair.

TO LEARN MORE ABOUT SHINEFINITY, BOOK ONTO ONE OF OUR DIGITAL SESSIONS

RESULTS Ultra-natural blend for the first signs of grey. It adds a veil of tone and shine to freshen up grey hair.

Treatments that reduce yellowness with natural looking results and leave the hair feeling soft and manageable.

Free of commitment. Free of damage.

lounge

DEVELOPMENT TIME

20 min For more intensity: 15 min under heat*

15 min

30 min

learn

To shorten the development time use heat for up to 15 min.

Scan here for FREE integrative digital education delivered via Zoom, for in-salon commercialisation of SHINEFINTY.

*we recommend a climazone

21-00500-CC C5 Colour DSO_Shinefinity ISO Tech Brochure.indd 19-20

13/12/2021 13:36