Media Kit 2023
THE MAGAZINE OF THE MOUNTAIN WEST SINCE 1989
We are the magazine for Utah.
Readers purchase Salt Lake magazine because they seek to live their very best life in Utah, and we show them where to find it.
Our carefully curated content covers the best places to dine, shop and travel, things to do and what people are talking about in our community. Our state-wide publi cation has been the source for the best of Utah life for 30 years and counting. This longevity speaks to their lead ership, quality of product, emphasis on partnerships and adaptability over the years.
Beautiful design is paired with top-shelf content to create a magazine readers spend time with and trust.
Salt Lake magazine's content channels bridge the gap between print and digital and find our readers wherever they are. Our advertising partners are growing with us as we create new and innovative pathways to reach new customers and clients.
Salt Lake magazine is a Utah institution. They flourish while other publications are floundering. This longevity speaks to their leadership, quality of product, emphasis on partnerships, and adaptability over the years. Working with the staff by placing ads and providing content has been one of the great pleasures throughout my 30-plus-year marketing career.”
2,343,163 801-485-5100 | sales@saltlakemagazine.com | saltlakemagazine.com
—Brad C. Parkin, MS, CMD | Director of Marketing & Corporate Relations, Utah’s Hogle Zoo | Salt Lake City’s Most Visited Paid Attraction 1/16/19
ANNUAL TOTAL AUDIENCE
PHOTO ALEX LEBLANC | NOVEMBER/DECEMBER 2020, POWDER PANDEMIC
Additional Strategy
Luxury Hotels and Lodging
Salt Lake City: Grand America, Little America, Salt Lake City Marriott City Center, Marriott University Park, Hilton Hotel, Alta Club, Cliff Lodge at Snowbird, Hotel Monaco, Hyatt Place Airport. Park City: Newpark Resort, Waldorf Astoria Park City, Hotel Park City, Double Tree by Hilton, Wyndham Vacation Rentals, Main & SKY, Stein Eriksen, Goldener Hirsch, St. Regis Deer Crest, Homestead Resort, Utopian Luxury Vacation Homes
TOTAL AUDIENCE SNAPSHOT: 2,343,163* *Annual readership. Sources: Google, Facebook and Instagram Analytics / JES Media Circulation. READERSHIP WEBSITE SOCIAL NEWSLETTER 666,966 727,971 788,218 160,008 MEDIAN AGE 38 40 40 50 HOUSEHOLD INCOME $75K + $75K + $75K + $75K + MALE/FEMALE READERSHIP 51%/49% 49%/51% 30%/69% 34%/64% Subscribers and Subscription Promos Get your message in front of our dedicated, growing audience of paying readers. Targeting zip codes like Draper, Ogden, Park City, Sandy and Utah County. Newsstands Available at more than 300 newsstands in Utah and surrounding states, including Whole Foods, Harmon's, Barnes & Noble, local stores, boutiques and the SLC International Airport.
SLM events, other major local events sponsored by SLM, advertisers, Chambers of Commerce, Real Estate leaders and Atlantic Aviation.
A custom marketing campaign launched across our multimedia platforms will target your audience. We are everywhere. Salt Lake magazine is the largest and most-read local magazine in the state. 801-485-5100 | sales@saltlakemagazine.com | saltlakemagazine.com
Magazine brands have an undeniable connection with their consumers, resulting in a higher level of engagement. Editorial integrity, authority and inspiration create a unique connection that successfully translates across print and digital platforms to social media communities.
Sources: The Media Audit. Circulation Verification Council. Nielson Catalina Solutions 20161. Marketing Sherpa 20172 Google, Facebook and Instagram Analytics / JES Media Circulation. Age Median age 47 Age 18-24 7% Age 25-44 .........................57% Age 45-64 29% Age 65+ 7% Gender Female 49% Male .................................. 51% Reader Interests • Entertainment, Art and Theater • Sports and Fitness • Fashion & Beauty • Food and Dining • Travel • Technology AVG. HOUSEHOLD INCOME Greater than $75,000 ....... 46% HOME OWNERSHIP Own home ....................... 85% Magazines offer the highest return on advertising spend.1 TYPES OF ADS U.S. INTERNET USERS TRUST
PURCHASE.2 Print Ads 82% TV 80% Catalogues 76% Radio .......................... 71% Outdoor 69% Search 61% Pop-up ads ................. 25% No other medium delivers Utah's affluent active adults like the print and digital one-two punch of Salt Lake magazine.
—MPA Media Factbook 2019 Active readers. Lots of them. No other medium delivers Utah's affluent active adults like the print and digital one-two punch of Salt Lake magazine. 801-485-5100 | sales@saltlakemagazine.com | saltlakemagazine.com NOVEMBER/DECEMBER 2020, BIG GIRLS
WHEN MAKING A
In the last year, nearly 200,000 people visited our website to enjoy Salt Lake magazine's curated content. Add to that more than 64,000 engaged followers on our social media platforms and powerful options for programmatic advertising, our digital program will help you find customers wherever they are.
Direct Digital
Place your message alongside our valuable, service oriented stories and digital content, with options for native content.
Social Media Advertising
Access our social media and customized audiences through the Facebook advertising network and send your message directly to targeted customers. We reach people who we know have seen and acted upon our content and share your message.
67K
SOCIAL
Compared to 49.6 minutes average read time for print, it's apparent our readers immerse themselves in content both print and digital.
Among Twitter, Instagram and Facebook we engage 67,000 followers. In 2022, we doubled our Facebook following with trafficdriving social content.
49.1
ONE MASSIVE CAMPAIGN: YOUR ADVERTISING WILL BE DELIVERED USING POWERFUL DIGITAL TOOLS
—MPA Media Factbook 2019 MINUTES AVERAGE READ TIME FOR OUR DIGITAL EDITION.
online.
We are
801-485-5100 | sales@saltlakemagazine.com | saltlakemagazine.com
NOVEMBER/DECEMBER 2021, COCKTAIL CONTEST
MONTH FEATURES SPACE ART DUE ON SALE
Jan/ Feb
Outdoors: Wasatch Trail Names
When we venture into the Wasatch Mountains to hike, ski and play we use trails and ski runs. We look at the fascinating history of these markers.
OCT 14 NOV 04 JAN 01
SPECIAL SECTIONS / ADVERTORIAL
Philanthropy
Share your mission with Salt Lake magazine’s community-minded readers and amplify your annual fund-raising efforts in our special advertising section dedicated to our community’s philanthropists. Spotlight major donors, showcase success stories and highlight major fundraising and development efforts on your calendar.
SEP 23 OCT 14
Mar/
Apr
May/ June
2023 Dining Awards
Our annual dining awards, honors the top chefs, restaurateurs and hospitality warriors around the state. This don't miss issue guides our readers to the top dining experiences in Utah.
Beyond Headlines: Fighting Fire
Wildfires are becoming more frequent and much bigger. Many firefighters live here. They are called up like the National Guard— drop everything and run to help when they are needed. What's it like to battle flames? We tell the story of six wild land firefighters.
July/ Aug 2023
Best of the Beehive
Block by block, we reintroduce and remind you of the glories of living in Utah. We cover, food, fashion, shopping, nightlife, outdoor fun. Basically the best of the best of everything in Utah.
Sep/ Oct 2023
Farm to Glass Cocktail Contest
Each year, we pit Utah's best bartenders and cocktail wizards against each other in a battle to chose the best bartender (and cocktail) in Utah.
DEC 16 JAN 06 MAR 01
Top Docs
Profiles of Medical Doctors who are outstanding in their practice.
FEB 17 MAR 10 MAY 01
Vacations & Staycations
Showcase your getaway destination or experience so that our readers know where to go when it's time to breathe a sigh of relief.
(Restaurants,vacations, staycations, events, Utah hotspots, real estate, medi spas, salons, spas, distilleries, breweries, boutiques, retail, hotels, car rentals, car dealerships etc.)
NOV 25 DEC 16
APR 21 MAY 12 JULY 01
Best of Utah
Showcase your Utah Business with a local product or service.
JAN 27 FEB 17
Nov/ Dec
The Best of the Holidays in Utah
We celebrate the holiday season with our round up of fashion, solutions for entertain ing and the premiere events to enjoy the spirit of the season.
JUNE 23 JULY 14 SEP 01
Women in Business
Profiles of women who are outstanding in their business.
MAR 31 APR 21
JUNE 02 JUNE 23
AUG 18 SEP 08
NOV 01
Holiday Gift Guide
For unique finds, for extravagant moments, and gifts that won’t fit in a box...
Ask the Experts
Special section designed to educate readers through experts in their designated fields.
JULY 28 AUG 18
*Editorial and special sections are subject to change without notice.
opportunities
businesses to showcase
you
801-485-5100 | sales@saltlakemagazine.com | saltlakemagazine.com
2023 Content Calendar In every issue of Salt Lake magazine we present our readers with storytelling not found in any oth er publication. We curate the best of life in Utah with new places to dine, shop, travel and ways to play outdoors, along with Utah's only review-driven dining guide. And we coordinate our content with
for
the best they have to offer. Look at the Content Page for each issue to find the best place for
to reach our readers.
SPACE ART DUE
PRESS READY REQUIREMENTS
• Acceptable file types: PDF, EPS, Tiff
• Resolution: 300 ppi
• Color: CMYK (convert RGB and Pan tones)
• Support Black: C 40 M 30 Y 30 K 100 (Large black areas must be a support black)
• Include crop marks only. Keep them outside the bleed area. Please do not include all printer marks.
• All full pages need a outer bleed of .125 in around the outer trim. All logos and text need to be .375 in away from the inner trim edge.
DIGITAL REQUIREMENTS
• Acceptable file types: JPEG, PNG, GIF
• Resolution: 72 ppi
• File size should be under 150 kb.
• Color: RGB
• All 3 sizes are required.
• Up to 5 images for social campaign.
• Social Post text will need to be filled out, copy template will be sent out with email reminders.
• Provide a URL link for the ad.
SENDING FILES
• Email if under 10mb
• Dropbox.com
• wetransfer.com
728 X 90 PIXELS 300 X 100 PIXELS Print Ads | production@saltlakemagazine.com 801-485-5100 ext *211 Digital Ads | digitalmarketing@saltlakemagazine.com
18 x 10.875 9 x 10.875 7.75 x 4.75 TWO PAGE SPREAD FULL PAGE HALF PAGE 4.75 x 4.75 4.75 x 9.75 3RD SQ. 2/3RD VERTICAL Trim sizes
786-973-9111
300 X 250 PIXELS 801-485-5100 | sales@saltlakemagazine.com |
We are online. SOCIAL IMAGE SIZING 1080 X 1080 PIXELS
saltlakemagazine.com