Salt Lake magazine Media Kit 2024

Salt Lake Magazine Media Kit 2024 EMBRACE WINTER or ESCAPE WINTER IN THE WASATCH PG. 56

IN PUERTO VALLARTA PG. 28

3

THE SANDLO

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YEARS LATER

SIP. VOTE. REPEAT. 2023 FARM-TO-GLASS COCKTAIL CONTEST IS HERE! SIP. VOTE. REPEAT. THE

MAGAZINE OF THE MOUNTAINWEST MAGAZINE OF THE MOUNTAINWEST

THE

MAGAZINE OF THE MOUNTAINWEST

OUTDOORS EDITION

What's The Plan?

We asked the SLC mayoral candidates. They answered.

6 Essential Utah Hikes / Patio Dining Gear / Summer Festivals / Spring Escapes

FRIED STEAK, YUM! CHICKEN FORTS, SOUTHERN COMGS, VEGAN PLIN CHINESE DUM AND MORE PG. 70 ESE CHE MAC ’N’

27 WAYS TO LUNCH Where & How in SLC

Explore Asian tastes at South Salt Lake’s Chinatown Market

is the hottest new trend in cycling

THE BIRDS

of the Great Salt Lake sing their stories

Why is everyone in Utah playing Dungeons & Dragons now?

SALTLAKEMAGAZINE.COM

GRAVEL BIKING

SALTLAKEMAGAZINE.COM

Red Iguana’s Sunrise Burrito smothered in Lucy Cardenas' father’s famous chile verde

FALL ARTS PREVIEW

Dance • Theater • Opera • Symphony SALTLAKEMAGAZINE.COM

THE DINING AWARDS ISSUE MAGAZINE OF THE MOUNTAINWEST

MAGAZINE OF THE MOUNTAINWEST

TRUE STORIES

5 CRIMES THAT SHOCKED UTAH

THE BEST OF (the best of) THE BEEHIVE

Raging Rivers

5 Places to play in the water this summer

Mezcal Diaries

19 Utahns get a taste of Oaxaca’s rich agave culture

Restaurant REVOLUTION

brain freeze!

UTAH’S 12 BEST RESTAURANTS (RIGHT NOW) + 4 TO WATCH

SALTLAKEMAGAZINE.COM

The team at Copper Common is one of our 2023 Dining Award winners, page 52.

SALTLAKEMAGAZINE.COM

T H E M A G A Z I N E O F T H E M O U N TA I N W E S T S I N C E 1 9 8 9

Summertime Treats to Beat the Heat

We are the magazine for Utah.

R

eaders purchase Salt Lake magazine because they seek to live their very best life in Utah, and we show them where to find it.

Our carefully curated content covers the best places to dine, shop and travel, things to do and what people are talking about in our community. Our state-wide publication has been the source for the best of Utah life for 30 years and counting. This longevity speaks to their leadership, quality of product, emphasis on partnerships and adaptability over the years.

Beautiful design is paired with top-shelf content to create a magazine readers spend time with and trust.

ANNUAL TOTAL AUDIENCE

2,662,842

Salt Lake magazine is a Utah institution.

They flourish while other publications are floundering. This longevity speaks to their leadership, quality of product, emphasis on partnerships, and adaptability over the years. Working with the staff by placing ads and providing content has been one of the great pleasures throughout my 30-plus-year marketing career.”

—Brad C. Parkin, MS, CMD | Director of Marketing & Corporate Relations, Utah’s Hogle Zoo | Salt Lake City’s Most Visited Paid Attraction 1/16/19

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PHOTO ALEX LEBLANC | NOVEMBER/DECEMBER 2020, POWDER PANDEMIC

Salt Lake magazine's content channels bridge the gap between print and digital and find our readers wherever they are. Our advertising partners are growing with us as we create new and innovative pathways to reach new customers and clients.

We are everywhere.

Salt Lake magazine is the largest and most-read local magazine in the state.

Additional Strategy Subscribers and Subscription Promos Get your message in front of our dedicated, growing audience of paying readers. Targeting zip codes like Draper, Ogden, Park City, St. George, Sandy and Utah County.

Newsstands Available at more than 300 newsstands in Utah and surrounding states, including Whole Foods, Harmon's, Barnes & Noble, local stores, boutiques and the SLC International Airport.

SLM events, other major local events sponsored by SLM, advertisers, Chambers of Commerce, Real Estate leaders and Atlantic Aviation.

Luxury Hotels and Lodging Salt Lake City: Grand America, Little America, Salt Lake City Marriott City Center, Marriott University Park, Hilton Hotel, Alta Club, Cliff Lodge at Snowbird, Hotel Monaco, Hyatt Place Airport.

Park City: Newpark Resort, Waldorf Astoria Park City, Hotel Park City, Double Tree by Hilton, Wyndham Vacation Rentals, Main & SKY, Stein Eriksen, Goldener Hirsch, St. Regis Deer Crest, Homestead Resort, Utopian Luxury Vacation Homes

TOTAL AUDIENCE SNAPSHOT: 2,662,842* A custom marketing campaign launched across our multimedia platforms will target your audience.

READERSHIP

WEBSITE

SOCIAL

NEWSLETTER

618,336

621,612

1,150,446

272,448

MEDIAN AGE

38

30

39

45

HOUSEHOLD INCOME

$75K +

$75K +

$75K +

$75K +

MALE/FEMALE READERSHIP

51%/49%

48%/51%

30%/69%

34%/63%

*Annual readership. Sources: Google, Facebook and Instagram Analytics / JES Media Circulation.

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Active readers.

Lots of them.

No other medium delivers Utah's affluent active adults like the print and digital one-two punch of Salt Lake magazine.

No other medium delivers Utah's affluent active adults like the print and digital one-two punch of Salt Lake magazine.

Median age...........................47 Age 18-24........................... 7% Age 25-44..........................57% Age 45-64......................... 29% Age 65+.............................. 7%

Gender Female.............................. 49% Male................................... 51%

Reader Interests • Entertainment, Art and Theater • Sports and Fitness • Fashion & Beauty • Food and Dining • Travel • Technology

AVG. HOUSEHOLD INCOME Greater than $75,000........ 46% HOME OWNERSHIP Own home........................ 85%

Magazines offer the highest return on advertising spend.1 TYPES OF ADS U.S. INTERNET USERS TRUST WHEN MAKING A PURCHASE.2 Print Ads...................... 82% TV................................80% Catalogues................... 76% Radio........................... 71% Outdoor........................69% Search......................... 61% Pop-up ads.................. 25%

Magazine brands have an undeniable connection with their consumers, resulting in a higher level of engagement. Editorial integrity, authority and inspiration create a unique connection that successfully translates across print and digital platforms to social media communities.

—MPA Media Factbook 2019

Sources: The Media Audit. Circulation Verification Council. Nielson Catalina Solutions 20161. Marketing Sherpa 20172.

Google, Facebook and Instagram Analytics / JES Media Circulation.

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PHOTO BY ADAM FINKLE | NOV. /DEC. 2022, BALLET WEST

Age

We are areonline. online.

In the last year, nearly 621,612 200,000people peoplevisited visitedour ourwebsite websiteto toenjoy enjoySalt SaltLake Lake magazine's curated content. Add to that more than 66,000 64,000 engaged followers on our social media platforms and powerful options for programmatic advertising, our digital program will help you find customers wherever they are.

ONE MASSIVE CAMPAIGN: YOUR ADVERTISING WILL BE DELIVERED USING POWERFUL DIGITAL TOOLS Sponsored Blogs Spread your message through professional sponsored blogs provided by you or our editorial team. Sponsored blogs are placed alongside our native content and remain in our Sponsored category on the website.

Exlusive E-Blasts

49.1

MINUTES AVERAGE READ TIME FOR OUR DIGITAL EDITION.

Compared to 49.6 minutes average read time for print, it's apparent our readers immerse themselves in content both print and digital.

66K SOCIAL

Among Twitter, Instagram and Facebook we engage 66,000 followers. In 2023, we doubled our Facebook following with trafficdriving social content.

—MPA Media Factbook 2019

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PHOTO BY ADAM FINKLE SEPT. /OCT. 2022, COCKTAIL CONTEST

Access our engaged and growing E-Newsletter audience with customized and exclusive E-blasts featuring copy, images and direct links to your business.

2024 Content Calendar

In every issue of Salt Lake magazine we present our readers with storytelling not found in any other publication. We curate the best of life in Utah with new places to dine, shop, travel and ways to play outdoors, along with Utah's only review-driven dining guide. And we coordinate our content with opportunities for businesses to showcase the best they have to offer. Look at the Content Page for each issue to find the best place for you to reach our readers.

FEATURES

SPACE

ART DUE

ON SALE

Jan/ Feb

Winter in the Wastach

OCT 27

NOV 17

JAN 01

Philanthropy

Mar/ Apr

2024 Dining Awards

DEC 15

JAN 05

MAR 01

Top Docs

May/ June

The Outdoors Edition

FEB 16

MAR 08

MAY 01

Staycations & Vacations

July/ Aug

2024 Best of the Beehive

APR 21

MAY 12

JULY 01

Utah's Best

Sep/ Oct

2024 Farm-to -Glass Cocktail Contest

JUNE 21

JULY 12

SEP 01

Women in Business

Nov/ Dec

The Best of the Holidays in Utah

AUG 23

SEP 13

NOV 01

Holiday Gift Guide

MONTH

Our annual feature dedicated to finding way to play in the the snow and enjoy winter. Including: An investigatitve report from our outdoors specialist Tony Gill on the fight over the Little Cottonwood Gondola and transportation troubles in the Wasatch Range.

Our annual dining awards, honors the top chefs, restaurateurs and hospitality warriors around the state. This don't miss issue guides our readers to the top dining experiences in Utah.

Life in Utah is all about the outdoors.

Our Spring Issue directs readers to truly unique experiences from the tops of our mountains to the glorious red rock splendor of Southenr Utah.

Block by block, we reintroduce and remind you of the glories of living in Utah. We cover, food, fashion, shopping, nightlife, outdoor fun. Basically, the best of the best of everything in Utah.

Each year, we pit Utah's best bartenders and cocktail wizards against each other in a battle to chose the best bartender (and cocktail) in Utah.

We celebrate the holiday season with our round up of fashion, solutions for entertaining and the premiere events to enjoy the spirit of the season.

SPECIAL SECTIONS / ADVERTORIAL Share your mission with Salt Lake magazine’s community-minded readers and amplify your annual fund-raising efforts in our special advertising section dedicated to our community’s philanthropists.

Spotlight major donors, showcase success stories and highlight major fundraising and development efforts on your calendar.

Salt Lake magazine will help you share your medical expertise and find new clients among our affluent and discerning readers. Highlight the top caregivers in your organization and showcase your practice in this special advertising section.

Regional travel is hot right now and our readers are finding ways to take a quick staycation or longer vacations closer to home. Help them find their next great adventure and showcase your getaway destination, services or experiences our readers.

Showcase your services and products in this special advertising section positioned in one of the year’s most-anticipated issues.

Salt Lake magazine’s “Women in Business” is an acclaimed part of our September issue. We profile the most successful women business leaders In Utah.

Catch the Salt Lake magazine audience early in the holiday shopping season with your perfect, festive Holiday gift!

SPACE

ART DUE

OCT 13

NOV 03

NOV 17

DEC 15

FEB 02

FEB 23

APR 05

APR 26

JUNE 07

JUNE 28

AUG 09

AUG 30

Ask the Experts Share your business story, find new clients and highlight your products and services in this dedicated special section with a fullpage write-up highlighting your expertise. *Editorial and special sections are subject to change without notice.

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Production Print Ads | production@saltlakemagazine.com 801-485-5100 ext *211

TWO PAGE SPREAD

FULL PAGE HALF PAGE

Trim sizes

18 x 10.875

9 x 10.875

2/3RD VERTICAL 3RD SQ.

4.75 x 4.75

7.75 x 4.75

PRESS READY REQUIREMENTS • Acceptable file types: PDF, EPS, Tiff • Resolution: 300 ppi • Color: CMYK (convert RGB and Pantones) • Support Black: C 40 M 30 Y 30 K 100 (Large black areas must be a support black) • Include crop marks only. Keep them outside the bleed area. Please do not include all printer marks.

• All full pages need a outer bleed of .125 in around the outer trim.

All logos and text need to be .375 in away from the inner trim edge.

4.75 x 9.75

Digital Ads | digitalmarketing@saltlakemagazine.com 786-973-9111 728 X 90 PIXELS

300 X 250 PIXELS SOCIAL IMAGE SIZING 1080 X 1080 PIXELS 300 X 100 PIXELS

DIGITAL REQUIREMENTS • Acceptable file types: JPEG, PNG, GIF • Resolution: 72 ppi • File size should be under 150 kb.

• Color: RGB • All 3 sizes are required.

• Up to 5 images for social campaign.

• Social Post text will need to be filled out, copy template will be sent out with email reminders.

• Provide a URL link for the ad.

SENDING FILES • Email if under 10mb • Dropbox.com • wetransfer.com

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